Camay is an American brand of

bar soap Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are used as ...

owned by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

. It was introduced in 1926 by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age." In December, 2014, Procter & Gamble announced that it was selling Camay to

. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap.

Media sponsorship

For many years, Camay was a major sponsor of the soap operas ''

As the World Turns ''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other soa ...

'' and ''

Search for Tomorrow ''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. Set in the fictional town of Henderson in an unspecified state, the show focu ...

''. Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004. A Hungarian online campaign calle
The Code of Seduction
(in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.

Spokesmodels

In the 1970s, its television spokesmodels included Princess

Luciana Pignatelli Luciana Malgeri Pignatelli (13 January 1935 – 13 October 2008)Mary Tannen, "Why We Love Fashion? It's a Challenge—An Unfinished Woman", The New York Times, 23 February 2003 was an Italian socialite who was a social arbiter, spokesmodel for Cama ...

, an Italian socialite, writer, and cosmetics executive, and

Shelley Long Shelley Lee Long (born August 23, 1949) is an American actress, singer, and comedian. Long portrayed Diane Chambers on the hit sitcom ''Cheers'' and received five Emmy nominations, winning in 1983 for Outstanding Lead Actress in a Comedy Serie ...

. Other spokesmodel's included

Katie Boyle Caterina Irene Elena Maria Boyle, Lady Saunders (née Imperiali dei Principi di Francavilla; 29 May 1926 – 20 March 2018), usually known as Katie Boyle, was an Italian-born British actress, writer, radio announcer, television personality, gam ...

, Gail Barclay,

Lynn Clayton Lynn may refer to: People and fictional characters * Lynn (given name), including a list of people and fictional characters * Lynn (surname) * The Lynns, a 1990s American country music duo consisting of twin sisters Peggy and Patsy Lynn * Lynn ( ...

Julie Dawn Cole Julie Dawn Cole (born 26 October 1957) is an English actress. She began her career as a child performer in the 1971 film ''Willy Wonka & the Chocolate Factory'', playing Veruca Salt. Career ''Willy Wonka and the Chocolate Factory'' Raised in ...

Stacy Dorning Stacy Dorning (born 11 May 1958) is an English actress, best known for appearing in the second series of ''The Adventures of Black Beauty'' (1973–74). She also appeared in ''Just William'' (1977–78) and '' Keep It in the Family'' (1980–83) ...

Claire Faulconbridge Clair or Claire may refer to: *Claire (given name), a list of people with the name Claire *Clair (surname) Places Canada * Clair, New Brunswick, a former village, now part of Haut-Madawaska * Clair Parish, New Brunswick * Pointe-Claire, Que ...

Lynne Frederick Lynne Frederick (25 July 1954 – 27 April 1994) was an English actress, film producer, and fashion model. In a career spanning ten years, she made over thirty appearances in film and television productions. Known for her classic English rose b ...

Sylvie Granotier Sylvie may refer to: * ''Sylvie'' (novel), an 1853 novel by Gérard de Nerval * Sylvie (actress) (1883–1970), French actress * Sylvie (band), a Canadian rock band from Regina, active in the 2000s * ''Sylvie'' (album), a 1962 album by Sylvie Va ...

Nicola Pagett Nicola Mary Pagett Scott (15 June 1945 – 3 March 2021), known professionally as Nicola Pagett, was a British actress, known for her role as Elizabeth Bellamy in the 1970s TV drama series '' Upstairs, Downstairs'' (1971–1973), as well as being ...

Julie Peasgood Julie May Peasgood (born 28 May 1956 in Cleethorpes, Lincolnshire) is an English actress, television presenter, author and voiceover artist known for her distinctive voice. She is best known for her role as Fran Pearson in the television soap ' ...

and

Natasha Pyne Natasha Pyne (born 9 July 1946) is an English actress who starred in ''The Taming of the Shrew'' (1967 film), ''The Breaking of Bumbo'' (1970) and ''Father, Dear Father'' (1973). Early life Pyne was born in Crawley, Sussex on 9 July 1946. She ...

References

{{reflist

External links

Camay Europe
Products introduced in 1926 Soap brands Unilever brands