Direct Group Pty Ltd
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Direct Group Pty Ltd
Direct Group is a direct marketing holding company operating in Australia and New Zealand. The company, founded in 1985, operates with three primary divisions: Direct marketing, direct selling and direct television. The company owns Australian shopping channels TVSN and Expo Channel, with the former also available in New Zealand. Both channels feature products which can be purchased online or over the phone by viewers. Products purchased from the channels are distributed from a facility in the Sydney suburb of Frenchs Forest, New South Wales, Frenchs Forest. In Australia, TVSN became a free-to-air channel through a partnership with Network 10 in 2012, after previously only being available on subscription television in Australia, subscription television. In 2017, the company acquired the Australian and New Zealand Reader's Digest business, which includes the magazine of the same name, ''Handyman'' magazine, and the sale of a range of merchandise. ''Handyman'' folded in 2018. It ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ...
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Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountains to the west, Hawkesbury to the north, the Royal National Park to the south and Macarthur to the south-west. Sydney is made up of 658 suburbs, spread across 33 local government areas. Residents of the city are known as "Sydneysiders". The 2021 census recorded the population of Greater Sydney as 5,231,150, meaning the city is home to approximately 66% of the state's population. Estimated resident population, 30 June 2017. Nicknames of the city include the 'Emerald City' and the 'Harbour City'. Aboriginal Australians have inhabited the Greater Sydney region for at least 30,000 years, and Aboriginal engravings and cultural sites are common throughout Greater Sydney. The traditional custodians of the land on which modern Sydney stands are ...
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Expo Channel
Expo Channel is an Australian home shopping channel. It is owned by parent company Direct Group Pty Ltd, a marketing and direct sales company based in the Sydney suburb of Frenches Forrest, which also owns sister channel TVSN. History In 2002, Optus TV launched Expo Channel on its cable television platform. Today, the channel is broadcast 24 hours a day on the major Australian subscription television platforms, as well as Freeview in some areas. Availability and Live Stream Most Australian pay television services carry Expo Channel as part of their basic subscription package. These services include Foxtel, Austar and Optus TV. The trial datacasting service Digital Forty Four in Sydney carried the channel free-to-air, on channel 49, from 2006 to it’s discontinuation on 30 April 2010, as well as via the Optus C1 satellite. Also, the Freeview channel Seven Regional owned by Seven West Media also airs overnight blocks from Expo Channel. In addition, the company's website broadc ...
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TVSN
TVSN (an acronym for "Television Shopping Network") is an Australian and New Zealand broadcast, cable television and satellite television network specializing in home shopping. It is owned by parent company Direct Group Pty Ltd, a home marketing and shopping company based in the Sydney suburb of Frenchs Forest, which also owns sister channel Expo. The channel broadcasts live every day from 08:30 to 21:30 AEST. History TVSN began broadcasting in 1995 from their Lane Cove, Sydney headquarters. It was soon listed on the Australian Stock Exchange in 1999 after sustaining some growth. In 2004, the network was acquired by Innovations Direct Group Pty Ltd, an Australian-based home shopping company which produces a number of direct catalogue publications, including Innovations and Homecare magazines. Channel operations soon moved to new facilities in Frenchs Forest alongside the parent company. Channels and Live Streaming Some Australian pay television services carry TVSN as part o ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ...
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Holding Company
A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies to form a corporate group. In some jurisdictions around the world, holding companies are called parent companies, which, besides holding stock in other companies, can conduct trade and other business activities themselves. Holding companies reduce risk for the shareholders, and can permit the ownership and control of a number of different companies. ''The New York Times'' also refers to the term as ''parent holding company.'' Holding companies are also created to hold assets such as intellectual property or trade secrets, that are protected from the operating company. That creates a smaller risk when it comes to Lawsuit, litigation. In the United States, 80% of stock, in voting and value, must be owned before tax consolidation benefits s ...
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Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, smaller islands. With an area of , Australia is the largest country by area in Oceania and the world's List of countries and dependencies by area, sixth-largest country. Australia is the oldest, flattest, and driest inhabited continent, with the least fertile soils. It is a Megadiverse countries, megadiverse country, and its size gives it a wide variety of landscapes and climates, with Deserts of Australia, deserts in the centre, tropical Forests of Australia, rainforests in the north-east, and List of mountains in Australia, mountain ranges in the south-east. The ancestors of Aboriginal Australians began arriving from south east Asia approximately Early human migrations#Nearby Oceania, 65,000 years ago, during the Last Glacial Period, last i ...
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New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island country by area, covering . New Zealand is about east of Australia across the Tasman Sea and south of the islands of New Caledonia, Fiji, and Tonga. The country's varied topography and sharp mountain peaks, including the Southern Alps, owe much to tectonic uplift and volcanic eruptions. New Zealand's capital city is Wellington, and its most populous city is Auckland. The islands of New Zealand were the last large habitable land to be settled by humans. Between about 1280 and 1350, Polynesians began to settle in the islands and then developed a distinctive Māori culture. In 1642, the Dutch explorer Abel Tasman became the first European to sight and record New Zealand. In 1840, representatives of the United Kingdom and Māori chiefs ...
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Shopping Channel
Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose programming consists exclusively of direct-response advertising and infomercials. The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network (HSN). It later gained competition from QVC, who would eventually acquire HSN in 2017. Home shopping channels origina ...
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Frenchs Forest, New South Wales
Frenchs Forest (pron. frenches) is a suburb of northern Sydney, in the state of New South Wales, Australia. Frenchs Forest is 13 kilometres north of the Sydney central business district in the local government area of Northern Beaches Council. Frenchs Forest is part of Sydney's Northern Beaches region and also considered to be part of the Forest District, colloquially known as ''The Forest'' by its locals. During the 2010s, the suburb underwent rezoning which includes a new hospital, town centre, new relocated high school, 2,200 new homes and $500 million to upgrade the roads around the new Northern Beaches Hospital. The rezoning was completed in time for the hospital opening in 2019. History Aboriginal culture Prior to the arrival of the First Fleet in Port Jackson in 1788, the area of land we now know as Frenchs Forest, and surrounding Warringah areas, was the home of the Guringai (Ku-ring-gai) language group of the Garigal Aboriginal clan. Evidence of their habitati ...
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Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five national free-to-air networks, 10's owned-and-operated stations can be found in the state capital cities of Sydney, Melbourne, Brisbane, Adelaide and Perth while affiliates extend the network to regional areas of the country. As of 2022, Network 10 is the fourth-rated television network in Australia, behind the Seven Network, Nine Network, ABC TV and ahead of SBS. History Origins From the introduction of TV in 1956 until 1965 there were three television networks in Australia, the National Television Network (now the Nine Network), the Australian Television Network (now the Seven Network), and the public ABC National Television Service (now ABC TV). In the early 1960s, the Australian Government began canvassing the idea of licensing ...
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Subscription Television In Australia
Subscription television in Australia is provided using technologies such as cable television, satellite television and internet television by a number of companies unified in their provision of a subscription television service. Notable actors in the sector include Foxtel, Netflix and Stan. Regulation of the sector is assured by the Australian Communications and Media Authority. In 2012, prior to market entry of some major digital streaming services to Australia, only about 28% of Australian homes had a pay TV subscription, which was one of the lowest subscriber rates in the developed world. By 2019, the situation had evolved so that almost 14 million Australians had access to a paid television or video on demand service. History 1990s Galaxy was the first provider of subscription television in Australia, launching a MMDS service on 26 January 1995. Originally Premier Sports Network was the only local channel to be fully operational, with Showtime and Encore launching in Mar ...
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