Direct Group is a

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. B ...

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

operating in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

and

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

. The company, founded in 1985, operates with three primary divisions: Direct marketing, direct selling and direct television. The company owns Australian

shopping channel Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air pr ...

TVSN TVSN (an acronym for "Television Shopping Network") is an Australian and New Zealand broadcast, cable television and satellite television network specializing in home shopping. It is owned by parent company Direct Group Pty Ltd, a home marketin ...

and

Expo Channel Expo Channel is an Australian home shopping channel. It is owned by parent company Direct Group Pty Ltd, a marketing and direct sales company based in the Sydney suburb of Frenches Forrest, which also owns sister channel TVSN. History In 2002 ...

, with the former also available in New Zealand. Both channels feature products which can be purchased online or over the phone by viewers. Products purchased from the channels are distributed from a facility in the Sydney suburb of

Frenchs Forest Frenchs Forest (pron. frenches) is a suburb of northern Sydney, in the state of New South Wales, Australia. Frenchs Forest is 13 kilometres north of the Sydney central business district in the local government area of Northern Beaches Cou ...

. In Australia, TVSN became a free-to-air channel through a partnership with

Network 10 Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...

in 2012, after previously only being available on

subscription television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but ...

. In 2017, the company acquired the Australian and New Zealand

Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...

business, which includes the magazine of the same name, ''Handyman'' magazine, and the sale of a range of merchandise. ''Handyman'' folded in 2018. It also markets a range of goods through direct marketing catalogues including ''Innovations'', ''Entertainment Masters'', ''Damart'', ''Victoria Hill'', ''The Fox Collection'', ''Gaiam'' and ''Infofashion''. The company previously owned

EziBuy EziBuy is a New Zealand and Australian multi-channel retailer. It sells clothing, homeware and gifts through a multi-channel model in both countries. Products can be purchased through catalogues, and four retail stores around New Zealand. The reta ...

References

External links

Company website
Television broadcasting companies of Australia Holding companies of Australia Retail companies of Australia {{retail-company-stub