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Democratized Transactional Giving
Democratized transactional giving is a form of corporate philanthropy and the latest evolution in cause marketing, (defined as when for-profit companies join forces with nonprofits to promote a cause) where consumers, and not the brand in question, have maximum control over the causes they choose to support. Augmenting traditional corporate philanthropy and participatory cause marketing, democratized transactional giving empowers consumers to become better brand and cause advocates while promoting a strong behavioral influence that seeks to yield greater loyalty and brand commitment. Successful democratized transactional giving is the outgrowth or result of a fully realized cause-related loyalty marketing campaign which not only links nonprofits and for-profits together, but does so in the context of an existing company's loyalty program. The result is that consumers can convert any unused rewards issued by the company in the form of points, miles or other units to causes and no ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Philanthropy
Corporate social responsibility (CSR) is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically oriented practices. While once it was possible to describe CSR as an internal organizational policy or a business ethics, corporate ethic strategy, that time has passed as various national and international laws have been developed. Various organizations have used their authority to push it beyond individual or even industry-wide initiatives. In contrast, it has been considered a form of Industry self-regulation, corporate self-regulation for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels. Moreover, scholars and firms are using the term "creating shar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cause Marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a promotional campaign not necessarily based on a donation. History The United States Congress passed the Endangered Species Act on December 14, 1973. In response, 7-Eleven sold Endangered Species Cups, and donated one cent from the sale of each cup to th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading informatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cause-related Loyalty Marketing
Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, it is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month. Cause-related loyalty marketing takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, cause-related loyalty marketing “recycles” loyalty program members’ unused points or miles. It then converts them into usable currency for a cause of the loyalty members’ choosing. Business applications With consumer spending still depressed following the Great Recession, with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonprofits
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without securing tax-exempt status. Key aspects of nonprofits are accountability, trustworthiness, honesty, and openness to eve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edelman (firm)
Edelman is an American public relations and marketing consultancy firm, founded in 1952 by, and named after, Daniel Edelman. It is currently run by his son Richard Edelman. As of 2018, it is the largest public relations firm in the world by revenue and with 6,000 employees. Edelman has a history of establishing astroturf campaigns (seemingly grassroots groups that are fronts for industry) for its clients. The company has provided services for the fossil fuel industry, which includes earning hundreds of millions of dollars to advocate on behalf of the American Petroleum Institute, a fossil fuel industry group dedicated to the advancement of climate change denial and blocking of climate legislation. It is a partner organization of the World Economic Forum. Corporate history Edelman public relations was founded in Chicago in 1952 by former journalist Daniel J. Edelman as Daniel J. Edelman and Associates. The company started with three employees and grew to serve 25 accounts by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Empathy
Empathy is the capacity to understand or feel what another person is experiencing from within their frame of reference, that is, the capacity to place oneself in another's position. Definitions of empathy encompass a broad range of social, cognitive, and emotional processes primarily concerned with understanding others (and others' emotions in particular). Types of empathy include cognitive empathy, emotional (or affective) empathy, somatic empathy, and spiritual empathy.Rothschild, B. (with Rand, M. L.). (2006). ''Help for the Helper: The psychophysiology of compassion fatigue and vicarious trauma''. Etymology The English word ''empathy'' is derived from the Ancient Greek (''empatheia'', meaning "physical affection or passion"). That word derives from (''en'', "in, at") and ('' pathos'', "passion" or "suffering"). Theodor Lipps adapted the German aesthetic term ("feeling into") to psychology in 1903, and Edward B. Titchener translated into English as "empathy" i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Giving , an American indie rock band
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Giving may refer to: * Gift, the transfer of something without the expectation of receiving something in return * Generosity, the habit of giving freely without expecting anything in return * Charity (practice), the giving of help to those in need who are not related to the giver * '' Giving: How Each of Us Can Change the World'', a book by Bill Clinton * ''Giving'' (album), an album by Colm Ó Snodaigh See also * Alternative giving, a form of gift-giving in which the giver makes a donation to a charitable organization in the recipient's name * GAVE (other) * Give (other) * Given (other) * ''The Giver'', a novel by Lois Lowry * Givers Givers (stylized as GIVERS) is an indie pop group from Lafayette, Louisiana. The band is made up of vocalist and percussionist Tiffany Lamson, vocalist and guitarist Taylor Guarisco, and bassist and guitarist Josh LeBlanc. The band's origins date ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philanthropy
Philanthropy is a form of altruism that consists of "private initiatives, for the Public good (economics), public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material gain; and with government endeavors, which are public initiatives for public good, notably focusing on provision of public services. A person who practices philanthropy is a List of philanthropists, philanthropist. Etymology The word ''philanthropy'' comes , from ''phil''- "love, fond of" and ''anthrōpos'' "humankind, mankind". In the second century AD, Plutarch used the Greek concept of ''philanthrôpía'' to describe superior human beings. During the Middle Ages, ''philanthrôpía'' was superseded in Europe by the Christian theology, Christian cardinal virtue, virtue of ''charity'' (Latin: ''caritas''); selfless love, valued for salvation and escape from purgatory. Thomas Aquinas held that "the habit of charity ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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