A CONSUMER is a person or organization that uses economic services or commodities .
In economic systems _consumers_ are utilities expressed in the decision to trade or not.
* 1 Economics and marketing * 2 Law and politics * 3 See also * 4 References * 5 External links
ECONOMICS AND MARKETING
The _consumer_ is the one who pays something to consume goods and services produced. As such, _consumers_ play a vital role in the economic system of a nation . Without consumer demand , producers would lack one of the key motivations to produce: to sell to consumers. The _consumer_ also forms part of the chain of distribution .
Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments , marketers have started to engage in personalized marketing , permission marketing , and mass customization .
Largely due the rise of the Internet , consumers are shifting more and more towards becoming "prosumers ", consumers that are also producers (often of information and media on the social web ) or influence the products created (e.g. by customization, crowdfunding or publishing their preferences) or actively participate in the production process or use interactive products.
LAW AND POLITICS
The law primarily uses a notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users. A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business. As of all potential voters are also consumers, consumer protection takes on a clear political significance.
Concern over the interests of consumers has also spawned activism, as well as incorporation of consumer education into school curricula. There are also various non-profit publications, such as _ Which? _, _ Consumer Reports _ and _ Choice Magazine _, dedicated to assist in consumer education and decision making.
In India, the Consumer Protection Act 1986 differentiates the consummation of a commodity or service for personal use or to earn a livelihood. Only consumers are protected per this act and any person, entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act.
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* Alpha consumer * Consumer debt * Consumer leverage ratio * Consumer electronics * Consumer theory * Consumerism * Consumers\' cooperative * Consumption * Consumtariat * Mental health consumer * Consumer reporting agency * Consumer protection * Consumer organization * Consumer Direct *