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A CONSUMER is a person or organization that uses economic services or commodities .

In economic systems _consumers_ are utilities expressed in the decision to trade or not.

CONTENTS

* 1 Economics and marketing * 2 Law and politics * 3 See also * 4 References * 5 External links

ECONOMICS AND MARKETING

The _consumer_ is the one who pays something to consume goods and services produced. As such, _consumers_ play a vital role in the economic system of a nation . Without consumer demand , producers would lack one of the key motivations to produce: to sell to consumers. The _consumer_ also forms part of the chain of distribution .

Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments , marketers have started to engage in personalized marketing , permission marketing , and mass customization .

Largely due the rise of the Internet , consumers are shifting more and more towards becoming "prosumers ", consumers that are also producers (often of information and media on the social web ) or influence the products created (e.g. by customization, crowdfunding or publishing their preferences) or actively participate in the production process or use interactive products.

LAW AND POLITICS

The law primarily uses a notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users. A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business. As of all potential voters are also consumers, consumer protection takes on a clear political significance.

Concern over the interests of consumers has also spawned activism, as well as incorporation of consumer education into school curricula. There are also various non-profit publications, such as _ Which? _, _ Consumer Reports _ and _ Choice Magazine _, dedicated to assist in consumer education and decision making.

In India, the Consumer Protection Act 1986 differentiates the consummation of a commodity or service for personal use or to earn a livelihood. Only consumers are protected per this act and any person, entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act.

SEE ALSO

_ This "see also " section MAY CONTAIN AN EXCESSIVE NUMBER OF SUGGESTIONS. Please ensure that only the most relevant links are given, that they are not red links , and that any links are not already in this article. (June 2017)_ _(Learn how and when to remove this template message )_

* Alpha consumer * Consumer debt * Consumer leverage ratio * Consumer electronics * Consumer theory * Consumerism * Consumers\' cooperative * Consumption * Consumtariat * Mental health consumer * Consumer reporting agency * Consumer protection * Consumer organization * Consumer Direct * Informed consumer * Perplexity consumer

REFERENCES

* ^ " Consumer - Define Consumer at Dictionary.com". _Dictionary.com_. * ^ Cross, Robert G. (1997). _Revenue management: hard-core tactics for market domination_. Broadway Books. pp. 66–71. ISBN 978-0-553-06734-7 . * ^ Gunelius, Susan (3 July 2010). "The Shift from CONsumers to PROsumers". Forbes. Retrieved 2 July 2016. * ^ Scammell, Margaret. "Citizen Consumers: towards a new marketing of politics?" (PDF). p. 6. Retrieved 2 July 2016. * ^ _ Prosumer Revisited_. Retrieved 2 July 2016. * ^ Krohn, Lauren (1995). _ Consumer protection and the law: a dictionary_. ABC-CLIO. ISBN 978-0-87436-749-2 . * ^ "An Institutional Analysis of Consumer Law". Vanderbilt Journal of Transnational Law. Archived from the original on March 2, 2007. Retrieved 2007-01-29. * ^ " Consumer vs Customer". Consumerdaddy.com. Retrieved 2010-03-10. The consumer protection act 1986 of India, is a little more generous with the word 'Consumer'. According to this law, consumer is not only a person who uses the product for domestic personal use, but also one who uses the product to earn his daily livelyhood.