A consumer is a person or organization that uses economic services or commodities.
1 Economics and marketing 2 Law and politics 3 See also 4 References 5 External links
Economics and marketing
The consumer is the one who pays something to consume goods and
services produced. As such, consumers play a vital role in the
economic system of a nation. Without consumer demand, producers would
lack one of the key motivations to produce: to sell to consumers. The
consumer also forms part of the chain of distribution.
Recently in marketing instead of marketers generating broad
demographic profiles and Fisio-graphic profiles of market segments,
marketers have started to engage in personalized marketing, permission
marketing, and mass customization.
Largely due to the rise of the Internet, consumers are shifting more
and more towards becoming "prosumers", consumers who are also
producers (often of information and media on the social web),
influence the products created (e.g. by customization, crowdfunding or
publishing their preferences), actively participate in the production
process, or use interactive products.
Law and politics
The law primarily uses a notion of the consumer in relation to
consumer protection laws, and the definition of consumer is often
restricted to living persons (i.e. not corporations or businesses) and
excludes commercial users. A typical legal rationale for protecting
the consumer is based on the notion of policing market failures and
inefficiencies, such as inequalities of bargaining power between a
consumer and a business. As all potential voters are also
consumers, consumer protection has a clear political significance.
Concern over the interests of consumers has spawned consumer activism,
where organized activists do research, education and advocacy to
improve the offer of products and services.
Consumer education has
been incorporated into some school curricula. There
are also various non-profit publications, such as Which?, Consumer
Reports and Choice Magazine, dedicated to assist in consumer education
and decision making.
In India, the
This "see also" section may contain an excessive number of suggestions. Please ensure that only the most relevant links are given, that they are not red links, and that any links are not already in this article. (June 2017) (Learn how and when to remove this template message)
Wikibooks has a book on the topic of: Category:Consumer
U.S. Government National
v t e
the philosophy of and activism for consumer protection
Fields of study
Consumers' Association Ellen Swallow Richards Ralph Nader Esther Peterson