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A consumer is a person or organization that uses economic services or commodities.[1]

Contents

1 Economics and marketing 2 Law and politics 3 See also 4 References 5 External links

Economics and marketing[edit] The consumer is the one who pays something to consume goods and services produced. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.[2] Largely due to the rise of the Internet, consumers are shifting more and more towards becoming "prosumers", consumers who are also producers (often of information and media on the social web), influence the products created (e.g. by customization, crowdfunding or publishing their preferences), actively participate in the production process, or use interactive products.[3][4][5] Law and politics[edit] The law primarily uses a notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[6] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[7] As all potential voters are also consumers, consumer protection has a clear political significance. Concern over the interests of consumers has spawned consumer activism, where organized activists do research, education and advocacy to improve the offer of products and services. Consumer education has been incorporated into some school curricula.[citation needed] There are also various non-profit publications, such as Which?, Consumer Reports and Choice Magazine, dedicated to assist in consumer education and decision making. In India, the Consumer
Consumer
Protection Act 1986 differentiates the consummation of a commodity or service for personal use or to earn a livelihood. Only consumers are protected per this act and any person, entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act.[8] See also[edit]

This "see also" section may contain an excessive number of suggestions. Please ensure that only the most relevant links are given, that they are not red links, and that any links are not already in this article. (June 2017) (Learn how and when to remove this template message)

Alpha consumer Consumer
Consumer
debt Consumer
Consumer
Direct Consumer
Consumer
electronics Consumer
Consumer
leverage ratio Consumer
Consumer
organization Consumer
Consumer
protection Consumer
Consumer
reporting agency Consumer
Consumer
theory Consumerism Consumers' cooperative Consumption Consumtariat Grey pound Informed consumer Mental health consumer Perplexity consumer

References[edit]

^ " Consumer
Consumer
- Define Consumer
Consumer
at Dictionary.com". Dictionary.com.  ^ Cross, Robert G. (1997). Revenue management: hard-core tactics for market domination. Broadway Books. pp. 66–71. ISBN 978-0-553-06734-7.  ^ Gunelius, Susan (3 July 2010). "The Shift from CONsumers to PROsumers". Forbes. Retrieved 2 July 2016.  ^ Scammell, Margaret. "Citizen Consumers: towards a new marketing of politics?" (PDF). p. 6. Retrieved 2 July 2016.  ^ Prosumer
Prosumer
Revisited. Retrieved 2 July 2016.  ^ Krohn, Lauren (1995). Consumer protection
Consumer protection
and the law: a dictionary. ABC-CLIO. ISBN 978-0-87436-749-2.  ^ "An Institutional Analysis of Consumer
Consumer
Law". Vanderbilt Journal of Transnational Law. Archived from the original on March 2, 2007. Retrieved 2007-01-29.  ^ " Consumer
Consumer
vs Customer". Consumerdaddy.com. Retrieved 2010-03-10. The consumer protection act 1986 of India, is a little more generous with the word 'Consumer'. According to this law, consumer is not only a person who uses the product for domestic personal use, but also one who uses the product to earn his daily livelyhood. 

External links[edit]

Wikibooks has a book on the topic of: Category:Consumer

U.S. Government National Consumer
Consumer
Protection Week

v t e

Consumerism

the philosophy of and activism for consumer protection

Concepts

Consumerism Consumer Anti-consumerism Consumer
Consumer
capitalism Consumer
Consumer
privacy Consumer
Consumer
protection Consumer
Consumer
revolution Ethical consumerism Informed consumer

Activism

Consumer
Consumer
activism Consumer
Consumer
Bill of Rights Consumer
Consumer
complaint Consumer
Consumer
education Consumer
Consumer
Movement Collaborative consumption United Nations Guidelines for Consumer
Consumer
Protection

Fields of study

Consumer
Consumer
math Euthenics Home economics

Key players

Consumer
Consumer
organizations

list

Consumers' Association Ellen Swallow Richards Ralph Nader Esther Peterson

Authority control

GND: 40626

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