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Cy Schneider
Cyril M. Schneider (June 11, 1929 – February 22, 1994) was an American advertising executive and author. He is best known for his work in children's advertising for Mattel and as the president of Nickelodeon from 1980 to 1984. Early life Schneider was born on June 11, 1929, in Chicago, Illinois to Marcus and Marcia Schneider ( Cotler). His home town was Los Angeles. He graduated with a degree in journalism from the University of Southern California and graduated with a master's degree in American literature from New York University. Career Carson-Roberts Agency He joined the Carson-Roberts Agency in Los Angeles in 1953 and later on became the president of the company until 1970 when it was bought by Ogilvy & Mather, where Schneider would work for the next 10 years. In 1954, he was an Account Manager for Mattel in the Carson-Roberts Agency. In that same year Mattel spent $500,000 to sponsor the Mickey Mouse Club. Schneider was the first person to film a toy commercial. From 1978 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warner-Amex Satellite Entertainment
Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global that oversees the operations of many of its television channels and online brands. Its related international division is Paramount International Networks. History Warner Communications joint venture (1977–1984) Warner Cable Communications was founded on December 1, 1977 by Warner Cable, itself a division of Warner Communications, to launch QUBE, an interactive cable television network. Seeing the potential in the creation of new cable networks, Warner Cable divested QUBE's biggest brands, Star Channel, Pinwheel and Sight on Sound, into nationwide outlets. Star Channel began by satellite in January 1979 and was renamed The Movie Channel by the end of the year. The original Channel C-3, by then known as Pinwheel, became Nickelodeon in Apr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1994 Deaths
File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which sank in the Baltic Sea; Nelson Mandela casts his vote in the 1994 South African general election, in which he was elected South Africa's first president, and which effectively brought Apartheid to an end; NAFTA, which was signed in 1992, comes into effect in Canada, the United States, and Mexico; The first passenger rail service to utilize the newly-opened Channel tunnel; The 1994 FIFA World Cup is held in the United States; Skulls from the Rwandan genocide, in which over half a million Tutsi people were massacred by Hutus., 300x300px, thumb rect 0 0 200 200 1994 Winter Olympics rect 200 0 400 200 Northridge earthquake rect 400 0 600 200 Sinking of the MS Estonia rect 0 200 300 400 Rwandan genocide rect 300 200 600 400 Nelson Mandela rect 0 400 200 600 1994 FIFA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1929 Births
Nineteen or 19 may refer to: * 19 (number), the natural number following 18 and preceding 20 * one of the years 19 BC, AD 19, 1919, 2019 Films * ''19'' (film), a 2001 Japanese film * ''Nineteen'' (film), a 1987 science fiction film Music * 19 (band), a Japanese pop music duo Albums * ''19'' (Adele album), 2008 * ''19'', a 2003 album by Alsou * ''19'', a 2006 album by Evan Yo * ''19'', a 2018 album by MHD * ''19'', one half of the double album ''63/19'' by Kool A.D. * ''Number Nineteen'', a 1971 album by American jazz pianist Mal Waldron * ''XIX'' (EP), a 2019 EP by 1the9 Songs * "19" (song), a 1985 song by British musician Paul Hardcastle. * "Nineteen", a song by Bad4Good from the 1992 album '' Refugee'' * "Nineteen", a song by Karma to Burn from the 2001 album ''Almost Heathen''. * "Nineteen" (song), a 2007 song by American singer Billy Ray Cyrus. * "Nineteen", a song by Tegan and Sara from the 2007 album '' The Con''. * "XIX" (song), a 2014 song by Slip ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nickelodeon Executives
Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. Its programming is primarily aimed at children aged 2–17, along with a broader family audience through its program blocks. The channel began life as a test broadcast on December 1, 1977 as part of QUBE, an early cable television system broadcast locally in Columbus, Ohio. The channel, now named Nickelodeon, launched to a new countrywide audience on April 1, 1979, with ''Pinwheel'' as its inaugural program. The network was initially commercial-free and remained without advertising until 1984. Throughout history, Nickelodeon has introduced several sister channels and programming blocks. Nick Jr. is a preschool morning block launched on January 4, 1988. Nicktoons, based on the flagship brand, launched as a separate sister channel in 2002. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geraldine Laybourne
Geraldine Laybourne (''née'' Bond; born May 19, 1947) is an American entrepreneur and former TV executive. She worked at Nickelodeon from 1980 until 1996, when she became the president of Disney-ABC Cable Networks (including Disney Channel). She is also the co-founder of Oxygen Media and a tech startup called Katapult. In 2020, she was inducted into the Television Hall of Fame. Early life and education Laybourne was raised in Martinsville, a rural community of about 400 in Bridgewater Township, New Jersey. She is the second of four children, born to a former radio writer/actress and community organizer and a stock broker. In 1969, Laybourne earned a Bachelor of Arts degree in Art History from Vassar College. In 1971, she received a Master of Science degree in Elementary Education from the University of Pennsylvania. Career After college, Laybourne had various jobs. From 1969 to 1970, Laybourne worked at Wallace, McHarg, Roberts and Todd, an architecture firm in Philadelphia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bozell
Bozell is an American full-service public relations and advertising agency in Omaha, Nebraska, United States, North America. History Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''Advertising Age'' In 1985, the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt. In 1992 the firm shortened its name to Bozell Worldwide. From 1986 to 1993, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who contributed significantly to the turnaround of Chrysler Corporation. Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as: *"Pork. The Other White Meat" *"Corinthian leather" *"Genesis does what Nintendon't" *" The Old Home Fill-er-up and Keep On-a-Truckin' Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viacom Media Networks
Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global that oversees the operations of many of its television channels and online brands. Its related international division is Paramount International Networks. History Warner Communications joint venture (1977–1984) Warner Cable Communications was founded on December 1, 1977 by Warner Cable, itself a division of Warner Communications, to launch QUBE, an interactive cable television network. Seeing the potential in the creation of new cable networks, Warner Cable divested QUBE's biggest brands, Star Channel, Pinwheel and Sight on Sound, into nationwide outlets. Star Channel began by satellite in January 1979 and was renamed The Movie Channel by the end of the year. The original Channel C-3, by then known as Pinwheel, became Nickelodeon in Apr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert Pittman (media Executive)
Robert Warren Pittman (born December 28, 1953) is an American businessman. Pittman was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV, and is the cofounder of iHeartMedia and Casa Dragones Tequila. Pittman joined iHeartMedia's predecessor company Clear Channel in November 2010 as an investor and the company's Chairman of Media and Entertainment Platforms, was named CEO in 2011 and chairman in 2013. Pittman led Clear Channel's transformation into iHeartMedia, Inc. in September 2014 to reflect its new multiplatform business and expanded mission. Pittman has also been the former chairman and CEO of Clear Channel Outdoor, CEO of AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises, and COO of America Online, Inc. and AOL Time Warner. Pittman has also been a radio and TV programmer, marketer, investor and media entrepreneur who has had multiple careers in a number of consumer-focused indu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
You Can't Do That On Television
''You Can't Do That on Television'' is a Canadian sketch comedy television series that first aired locally in 1979 before airing in the United States in 1981. It featured pre-teen and teenage actors in a sketch comedy format similar to that of American sketch comedy ''Rowan & Martin's Laugh-In'' and Canadian sketch comedy ''Second City Television''. Each episode had a specific theme normally relating to the popular culture of the time. During its original run, the show was seen as one and the same with the cable network Nickelodeon in its early years on the air, achieved high ratings, and is most famous for introducing the network's iconic green slime. The show was also notable for launching the careers of many performers, including alternative rock musician Alanis Morissette, filmmaker Patrick Mills, and television producer and screenwriter Bill Prady. The show was produced by and aired on Ottawa's CTV station CJOH-TV. Initially a local program, from its third season on, it w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising To Children
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards. Scope and form Advertising to children can take place on traditional media such as television, radio, print, new media, internet and other electronic media. The use of packaging, in-store advertising, event sponsorship, and promotions can also be classified as advertising. The United Nations Educational, Scientific and Cultural Organization (UNESCO) defines early childhood as ages 0–8 years. For the purposes of advertising law, the definition of a child varies from one jurisdiction to another. However, the age of 12 is commonly used as a cut-off point. This cut-off point is made in consideration of the widespread academic view that by age 12 children have developed their behavior as consumers, can effectively recognize advertising, and are able to adopt critical attitudes towards it. History In the 20th century, the compulsory educa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
