Bozell is an American full-service public relations and

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

Omaha Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest city ...

Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the southwe ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...

History

Bozell traces its roots to the company founded in 1921 in

by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

'' In 1985, the firm was purchased by

Lorimar Lorimar Productions, Inc., later known as Lorimar Television and Lorimar Distribution, was an American production company that was later a subsidiary of Warner Bros., active from 1969 until 1993, when it was folded into Warner Bros. Televisio ...

and merged with another Lorimar entity,

Kenyon & Eckhardt Kenyon & Eckhardt was an independent advertising agency that was acquired by Lorimar Lorimar Productions, Inc., later known as Lorimar Television and Lorimar Distribution, was an American production company that was later a subsidiary of ...

to form Bozell, Jacobs, Kenyon & Eckhardt. In 1992 the firm shortened its name to Bozell Worldwide. From 1986 to 1993, the company was headed by noted advertisement executive

Leo-Arthur Kelmenson Leo-Arthur Kelmenson (January 3, 1927 – August 30, 2011) was an American advertising executive. He was chief executive of Kenyon & Eckhardt and the Bozell Group. A confidant and close associate of Lee Iacocca, he was known for contributing the ...

, who contributed significantly to the turnaround of

Chrysler Corporation Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automoti ...

. Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as: *"

Pork. The Other White Meat "Pork. The Other White Meat." was an advertising slogan developed by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for the National Pork Board. The campaign was paid for using a checkoff fee (tax) collected from the initial sale of ...

" *"

Corinthian leather Corinthian leather is a term coined by the advertising agency Bozell in 1974 to describe the leather upholstery used in certain Chrysler luxury vehicles. Although merely a marketing concept, it suggested a premium product, "something rich in quali ...

" *"

Genesis does what Nintendon't The Sega Genesis, known as the outside North America, is a 16-bit Fourth generation of video game consoles, fourth generation home video game console developed and sold by Sega. It was Sega's third console and the successor to the Master Syst ...

" *" The Old Home Fill-er-up and Keep On-a-Truckin' Café" In 1997, Bozell was acquired by True North, holding company for FCB. ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' described the combination as the sixth largest advertising company. In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the

Interpublic Group of Companies The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a n ...

. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company, renamed using the historic ''Bozell & Jacobs'' name, and continued as an independent shop again; other units of the conglomerate continue as ''Bozell''. In 2013, Bozell proclaimed on their website ''Women’s Business Enterprise National Council (WBENC)'' certification for being 50+% woman-owned.

References

External links

* {{Authority control Advertising agencies of the United States Companies based in Omaha, Nebraska Marketing companies established in 1921 1921 establishments in Nebraska

History

See also

References

External links