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Bozell
Bozell is an American full-service public relations and advertising agency in Omaha, Nebraska, United States, North America. History Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''Advertising Age'' In 1985, the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt. In 1992 the firm shortened its name to Bozell Worldwide. From 1986 to 1993, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who contributed significantly to the turnaround of Chrysler Corporation. Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as: *"Pork. The Other White Meat" *"Corinthian leather" *"Genesis does what Nintendon't" *" The Old Home Fill-er-up and Keep On-a-Truckin' Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lorimar
Lorimar Productions, Inc., later known as Lorimar Television and Lorimar Distribution, was an American production company that was later a subsidiary of Warner Bros., active from 1969 until 1993, when it was folded into Warner Bros. Television (which is currently known as Warner Bros. Television Studios). It was founded by Irwin Molasky, Merv Adelson, and Lee Rich. The company's name was a portmanteau of Adelson's then wife, ''Lori'', and then MAR for Molasky, Adelson, and Rich. The firm "expanded from television and movies into advertising" in the 1980s. History Early years and merger with Telepictures (1969–1986) In the late 1960s, after a bank loan of $185,000 that Merv Adelson planned to furnish Lee Rich with, Lorimar Productions was founded. Prior to Lorimar, Rich had an established reputation; first as an advertising executive at Benton & Bowles, then as a television producer, co-producing (with Walter Mirisch) successful series such as ''The Rat Patrol''. Lorima ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kenyon & Eckhardt
Kenyon & Eckhardt was an independent advertising agency that was acquired by Lorimar in 1983, which acquired Bozell Jacobs in 1985 and merged them. ''Lorimar'''s merged ad agency property was initially named ''Bozell, Jacobs, Kenyon & Eckhart''. In 1992 the consolidated agency was renamed ''Bozell Worldwide''. History The company was founded in 1929 by Otis Kenyon and Henry Eckhardt. ''Kenyon'' had offices in several cities. From 1968 to 1986, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who conceived an advertisement campaign that turned around the fortunes of Chrysler Corporation and helped make Chrysler chief executive Lee Iacocca Lido Anthony "Lee" Iacocca ( ; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, an ... a household name. References Advertising agencies of the Uni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leo-Arthur Kelmenson
Leo-Arthur Kelmenson (January 3, 1927 – August 30, 2011) was an American advertising executive. He was chief executive of Kenyon & Eckhardt and the Bozell Group. A confidant and close associate of Lee Iacocca, he was known for contributing the turnaround of Chrysler Corporation by creating the ad campaign that helped to revive the ailing company and reshape its image. Biography Kelmenson was born in Manhattan on January 3, 1927, the son of Ruth and Joseph Kelmenson, a manufacturing executive. He left high school at 17 left high school and lied about his age to serve in the Marine Corps in the Pacific during World War II and suffered bullet wounds in his left leg that left him with a lifelong limp. He fought in the Battle of Okinawa and received a Bronze Star and two Purple Hearts. Following the war, Kelmenson spent some time recuperating from war injuries in Oceanside, California, and made his first Hollywood connections there through an uncle. He received his B.A. from Colu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corinthian Leather
Corinthian leather is a term coined by the advertising agency Bozell in 1974 to describe the leather upholstery used in certain Chrysler luxury vehicles. Although merely a marketing concept, it suggested a premium product, "something rich in quality, rare, and luxurious".Corinthian Leather – The Material with a Surprising Story, Liberty Leather Goods In reality, it was the same leather used in most Chryslers, produced by the Radel Leather Manufacturing Company in Newark, New Jersey. While the term was first used during the marketing campaign for the top-of-the-line 1974 Imperial LeBaron#Fifth generation (1974–1975), Imperial LeBaron, it is usually associated with the introduction of the 1975 Chrysler Cordoba, Cordoba, an intermediate-sized pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gonzalo Tassier
Gonzalo Tassier is a Mexican graphic designer and publicity specialist from Mexico City, who has created a number of highly recognized logos and trademarks in Mexico. He was born in Mexico City in 1941. In his youth, he studied at the UNAM School of Architecture, then he studied philosophy for four years, before joining a religious community called the Missionaries of the Holy Spirit. However, as a designer, he is self-taught. His career has spanned over four decades to become of the most outstanding and pioneering graphic designers in Mexico. He has worked for offices such as those of Giancarlo Novi, Design Center and Bozell. Tassier’s best-known work includes the logo for PEMEX (created with Francisco Teuscher), the trademarks for Del Fuerte and Aguigol and the eagle which has been used for the Mexico national football team since 1998. He has also designed brochures for Ford and Wyeth, audiovisual work for IMSS and book covers for the Demac publishing company. In 1995, Ta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Omaha, Nebraska
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdWeek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Draftfcb
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB. Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom. History Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S still operating today. Albert Lasker began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898-1942. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Lasker helped increase the consumption of oranges ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sega Genesis
The Sega Genesis, known as the outside North America, is a 16-bit Fourth generation of video game consoles, fourth generation home video game console developed and sold by Sega. It was Sega's third console and the successor to the Master System. Sega released it in 1988 in Japan as the Mega Drive, and in 1989 in North America as the Genesis. In 1990, it was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tec Toy in Brazil. In South Korea, it was distributed by Samsung as the Super Gam*Boy and later the Super Aladdin Boy. Designed by an Research and development, R&D team supervised by Hideki Sato and Masami Ishikawa, the Genesis was adapted from Sega's Sega System 16, System 16 arcade board, centered on a Motorola 68000 processor as the central processing unit, CPU, a Zilog Z80 as a sound controller, and a video system supporting hardware Sprite (computer graphics), sprites, Tile-based video game, tiles, and scrolling. It plays a List ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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