Gonzalo Tassier is a

Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people ...

graphic designer and publicity specialist from

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

, who has created a number of highly recognized logos and trademarks in Mexico. He was born in Mexico City in 1941. In his youth, he studied at the UNAM School of Architecture, then he studied philosophy for four years, before joining a religious community called the Missionaries of the Holy Spirit. However, as a designer, he is self-taught. His career has spanned over four decades to become of the most outstanding and pioneering graphic designers in Mexico. He has worked for offices such as those of Giancarlo Novi, Design Center and

Bozell Bozell is an American full-service public relations and advertising agency in Omaha, Nebraska, United States, North America. History Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacob ...

. Tassier’s best-known work includes the logo for

PEMEX Pemex (a portmanteau of Petróleos Mexicanos, which translates to ''Mexican Petroleum'' in English; ) is the Mexican state-owned petroleum company managed and operated by the Mexican government. It was formed in 1938 by nationalization and expr ...

(created with Francisco Teuscher), the trademarks for Del Fuerte and Aguigol and the eagle which has been used for the

Mexico national football team The Mexico national football team () represents Mexico in international football and is governed by the Mexican Football Federation (). It competes as a member of CONCACAF. Mexico has qualified to seventeen World Cups and has qualified conse ...

since 1998. He has also designed brochures for

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

and

Wyeth Wyeth, LLC was an American pharmaceutical company. The company was founded in Philadelphia, Pennsylvania, in 1860 as ''John Wyeth and Brother''. It was later known, in the early 1930s, as American Home Products, before being renamed to Wyeth in ...

, audiovisual work for IMSS and book covers for the Demac publishing company. DisplayTassier09

In 1995, Tassier founded his own agency called Retorno Tassier, dedicated to graphic design, publishing and general publicity, located in Mexico City. The agency works with numerous Mexican and international companies along with governmental agencies and other organizations. The firm also does work for a number of non-profit organizations as a social service. Clients include

Santander Group Banco Santander, S.A., doing business as Santander Group (, , Spanish: ), is a Spanish multinational financial services company based in Madrid and Santander in Spain. Additionally, Santander maintains a presence in all global financial centres ...

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...

of Mexico and the

United Nations Industrial Development Organization The United Nations Industrial Development Organization (UNIDO) (French: Organisation des Nations unies pour le développement industriel; French/Spanish acronym: ONUDI) is a specialized agency of the United Nations that assists countries in e ...

. Tassier remains with his agency as president. Another independent firm Tassier created with partner Bruno Newman is La Gunilla Editores, a publishing house whose books focus on design and collecting. The name is a play on "Lagunilla", a community which has a famous market for collectors. In 2002, he received honors from the Quórum organization, which also published a book about his career. Tassier is a professor of design at the

Universidad Iberoamericana The Ibero-American University ( es, Universidad Iberoamericana), also referred to by its acronym ''UIA'' but commonly known as ''Ibero'' or ''La Ibero'') is a private, Catholic, Mexican higher education institution, sponsored by the Mexican provi ...

, and is considered to be one of the most respected teachers of this field in the country. In 2008, he was awarded the Sir Misha Black Medal for his teaching work in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, after being nominated by a group of his students. He is the first Latino to receive the award in thirty years. His style is considered to be original and sensitive as well as methodical and perfectionist. Tassier believes that

laughter Laughter is a pleasant physical reaction and emotion consisting usually of rhythmical, often audible contractions of the diaphragm and other parts of the respiratory system. It is a response to certain external or internal stimuli. Laughter ...

is a fundamental ingredient in promotion, that good commercials will evoke a smile and positive emotion. The Museo del Objeto held an exhibition of Tassier’s work in October 2011, as part of the “El MODO de ….” (The Manner of...) series. In addition to drawings and design, the exhibit also included Tassier’s pencil collection, which has over 11,000 pieces. The pencil collection represents the importance that the implement has for his work.

References

{{DEFAULTSORT:Tassier, Gonzalo People from Mexico City Mexican designers Living people Year of birth missing (living people)