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Criticism Of Advertising
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Billboard In Menands, New York
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ...
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Signal Iduna Park
Westfalenstadion (, ) is a football stadium in Dortmund, North Rhine-Westphalia, Germany, which is the home of Borussia Dortmund. Officially called Signal Iduna Park for sponsorship reasons and BVB Stadion Dortmund in UEFA competitions, the name derives from the former Prussian province of Westphalia. The stadium is one of the most famous football stadiums in Europe and is renowned for its atmosphere. It has a league capacity of 81,365 (standing and seated) and an international capacity of 65,829 (seated only). It is Germany's largest stadium, the seventh-largest in Europe, and the second-largest home to a top-flight European club after Camp Nou and before the Santiago Bernabéu Stadium. It holds the European record for average fan attendance, set in the 2011–12 season with almost 1.37 million spectators over 17 games at an average of 80,588 per game. Sales of annual season tickets amounted to 55,000 in 2015. The 24,454 capacity ''Südtribüne'' (South Bank) is the large ...
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Mercedes-Benz Arena (Stuttgart)
Mercedes-Benz Arena () is a stadium located in Stuttgart, Baden-Württemberg, Germany and home to German Bundesliga club VfB Stuttgart. Before 1993 it was called Neckarstadion (), named after the nearby river Neckar and between 1993 and July 2008 it was called Gottlieb-Daimler-Stadion . From the 2008–09 season, the stadium was renamed the ''Mercedes-Benz Arena'', starting with a pre-season friendly against Arsenal on 30 July 2008. History The stadium was originally built in 1933 after designs by German architect Paul Bonatz. After It was built, it was named "Adolf-Hitler-Kampfbahn" (). From 1945 to 1949 it was called Century Stadium and later Kampfbahn and was used by US Troops to play baseball. The name Neckarstadion was used since 1949. It is home to VfB Stuttgart in the Bundesliga (and to the Stuttgarter Kickers when they played in the Bundesliga). After a major refurbishment in the late 1980s and early 1990s partly financed by Daimler-Benz, the Stuttgart town counc ...
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Stuttgart
Stuttgart (; Swabian: ; ) is the capital and largest city of the German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the ''Stuttgarter Kessel'' (Stuttgart Cauldron) and lies an hour from the Swabian Jura and the Black Forest. Stuttgart has a population of 635,911, making it the sixth largest city in Germany. 2.8 million people live in the city's administrative region and 5.3 million people in its metropolitan area, making it the fourth largest metropolitan area in Germany. The city and metropolitan area are consistently ranked among the top 20 European metropolitan areas by GDP; Mercer listed Stuttgart as 21st on its 2015 list of cities by quality of living; innovation agency 2thinknow ranked the city 24th globally out of 442 cities in its Innovation Cities Index; and the Globalization and World Cities Research Network ranked the city as a Beta-status global city in their 2020 survey. Stuttgart was one of the host cities ...
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HSH Nordbank Arena
Volksparkstadion () is a football stadium in Hamburg, Germany, and is the home of Hamburger SV. History HSV actually have nothing to do with the origins of the stadium, even though they own the current arena. Before the club moved to the current site they played at Sportplatz at Rothenbaum. Bahrenfelder Stadion was the first stadium to be built on the site of the Volksparkstadion and the AOL Arena. It was inaugurated on 13 September 1925 with a match between FC Altona 93 and HSV. In front a crowd of 25,000, HSV lost 2–3. At the time the stadium was also known as Altonaer Stadion, however it was not the home ground of FC Altona 93 (it was Adolf-Jäger-Kampfbahn). Altona was a large club of Germany that has long been surpassed by HSV. After a long break the stadium was finally renovated. Between 1951 and 1953 the stadium was rebuilt. On 12 July the stadium was opened as Volksparkstadion (The People's Park Stadium), named after its location at Altona Volkspark (People's Park). ...
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Hamburg
(male), (female) en, Hamburger(s), Hamburgian(s) , timezone1 = Central (CET) , utc_offset1 = +1 , timezone1_DST = Central (CEST) , utc_offset1_DST = +2 , postal_code_type = Postal code(s) , postal_code = 20001–21149, 22001–22769 , area_code_type = Area code(s) , area_code = 040 , registration_plate = , blank_name_sec1 = GRP (nominal) , blank_info_sec1 = €123 billion (2019) , blank1_name_sec1 = GRP per capita , blank1_info_sec1 = €67,000 (2019) , blank1_name_sec2 = HDI (2018) , blank1_info_sec2 = 0.976 · 1st of 16 , iso_code = DE-HH , blank_name_sec2 = NUTS Region , blank_info_sec2 = DE6 , website = , footnotes ...
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Stadium
A stadium ( : stadiums or stadia) is a place or venue for (mostly) outdoor sports, concerts, or other events and consists of a field or stage either partly or completely surrounded by a tiered structure designed to allow spectators to stand or sit and view the event. Pausanias noted that for about half a century the only event at the ancient Greek Olympic festival was the race that comprised one length of the stadion at Olympia, where the word "stadium" originated. Most of the stadiums with a capacity of at least 10,000 are used for association football. Other popular stadium sports include gridiron football, baseball, cricket, the various codes of rugby, field lacrosse, bandy, and bullfighting. Many large sports venues are also used for concerts. Etymology "Stadium" is the Latin form of the Greek word " stadion" (''στάδιον''), a measure of length equalling the length of 600 human feet. As feet are of variable length the exact length of a stadion depends on the ...
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Guerrilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in tur ...
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Kalle Lasn
Kalle Lasn () (born March 24, 1942) is an Estonian-Canadian film maker, author, magazine editor, and activist. Near the end of World War II, his family fled Estonia and Lasn spent some time in a German refugee camp. At age seven he was resettled in Australia with his family, where he grew up and remained until the late 1960s, attending school in Canberra. In the late 1960s, he founded a market research company in Tokyo, and in 1970, moved to Vancouver, British Columbia, Canada. Over the course of twenty years, he produced documentaries for PBS and Canada’s National Film Board. He currently resides in Vancouver, British Columbia. He is the co-founder of ''Adbusters'' magazine and author of the books ''Culture Jam'' and ''Design Anarchy'' and is the co-founder of the Adbusters Media Foundation, which owns the magazine. He reportedly started ''Adbusters'' after an epiphany that there was something profoundly wrong with consumerism. It happened in a supermarket parking lot. Frustra ...
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Tsunami
A tsunami ( ; from ja, 津波, lit=harbour wave, ) is a series of waves in a water body caused by the displacement of a large volume of water, generally in an ocean or a large lake. Earthquakes, volcanic eruptions and other underwater explosions (including detonations, landslides, glacier calvings, meteorite impacts and other disturbances) above or below water all have the potential to generate a tsunami. Unlike normal ocean waves, which are generated by wind, or tides, which are in turn generated by the gravitational pull of the Moon and the Sun, a tsunami is generated by the displacement of water from a large event. Tsunami waves do not resemble normal undersea currents or sea waves because their wavelength is far longer. Rather than appearing as a breaking wave, a tsunami may instead initially resemble a rapidly rising tide. For this reason, it is often referred to as a tidal wave, although this usage is not favoured by the scientific community because it might give ...
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Grammy Awards
The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most prestigious, significant awards in the music industry worldwide. It was originally called the Gramophone Awards, as the trophy depicts a gilded gramophone. The Grammys are the first of the Big Three networks' major music awards held annually, and is considered one of the four major annual American entertainment awards, alongside the Academy Awards (for films), the Emmy Awards (for television), and the Tony Awards (for theater). The first Grammy Awards ceremony was held on May 4, 1959, to honor the musical accomplishments of performers for the year 1958. After the 2011 ceremony, the Recording Academy overhauled many Grammy Award categories for 2012. History The Grammys had their origin in the Hollywood Walk of Fame project in the 1950s. ...
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