Counterprogramming
Counterprogramming can refer to two similar activities in the media industry: * Counterprogramming (film distribution) In film distribution, counterprogramming is a studio's marketing strategy to distribute a film that appeals to audience demographics not targeted by another film or a non-film event. In 2003, a number of successes by specialty films during the ..., a studio's marketing strategy to appeal to audiences not targeted by other films * Counterprogramming (television), offering programs to attract an audience from another station {{disambig ...
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Counterprogramming (film Distribution)
In film distribution, counterprogramming is a studio's marketing strategy to distribute a film that appeals to audience demographics not targeted by another film or a non-film event. In 2003, a number of successes by specialty films during the summer season traditionally dominated by more commercial films inspired studios to release more specialty films in the summer as counterprogramming, rather than releasing them in the following autumn season. The strategy did not succeed because too many specialty films were scheduled for the summer of 2004 and competed with each other rather than the commercial films. Studios also engage in counterprogramming in response to major non-film events. Lionsgate distributed the film '' Warm Bodies'' in the United States on the weekend of , 2013, the same weekend as Super Bowl XLVII, to cater to the female teen demographic. The film grossed on its opening weekend and ranked first at the box office. The counterprogramming approach to the Super ...
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