Counterprogramming can refer to two similar activities in the media industry:
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Counterprogramming (film distribution)
In film distribution, counterprogramming is a studio's marketing strategy to distribute a film that appeals to audience demographics not targeted by another film or a non-film event. The United States film business is highly competitive and counte ...
, a studio's marketing strategy to appeal to audiences not targeted by other films
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Counterprogramming (television)
In broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station airing a major event. It is also referred when programmers offer something different from the riva ...
, offering programs to attract an audience from another station
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