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Counterprogramming (film Distribution)
In film distribution, counterprogramming is a studio's marketing strategy to distribute a film that appeals to audience demographics not targeted by another film or a non-film event. The United States film business is highly competitive and counterprogramming is a studio's way to maximize revenue. In 2003, a number of successes by specialty films during the summer season traditionally dominated by more commercial films inspired studios to release more specialty films in the summer as counterprogramming, rather than releasing them in the following autumn season. The strategy did not succeed because too many specialty films were scheduled for the summer of 2004 and competed with each other rather than the commercial films. Studios also engage in counterprogramming in response to major non-film events. Lionsgate distributed the film ''Warm Bodies'' in the United States on the weekend of , 2013, the same weekend as Super Bowl XLVII, to cater to the female teen demographic. The fil ...
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Film Distribution
Film distribution (also known as Film exhibition or Film distribution and exhibition) is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing (including physical media, video-on-demand, download, television programs through broadcast syndication). For commercial projects, film distribution is usually accompanied by film promotion. History Initially, all mass-marketed feature films were made to be shown in movie theaters. The identity of the first theater designed specifically for cinema is a matter of debate; candidates include Tally's Electric Theatre, established 1902 in Los Angeles, and Pittsburgh's Nickelodeon, established ...
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Variety (magazine)
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based in Los Angeles, to cover the motion-picture industry. ''Variety.com'' features entertainment news, reviews, box office results, cover stories, videos, photo galleries and features, plus a credits database, production charts and calendar, with archive content dating back to 1905. History Foundation ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. As a result, he decided to start his own publication "that ouldnot be influenced by advertising." With a loan of $1,500 from his father- ...
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Lionsgate
Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered in Santa Monica, California, United States. In addition to its flagship Lionsgate Films division, the company contains other divisions such as Lionsgate Television and Lionsgate Interactive. It owns a variety of subsidiaries such as Summit Entertainment, Debmar-Mercury, and Starz Inc. History Early history Lionsgate was formed in 1997 by Frank Giustra with a $16 million investment including another $40 million from other investors which included Keyur Patel and Yorkton Securities' executives such as G. Scott Paterson. Giustra had recently retired as CEO from Yorkton, an investment bank, and Paterson was then president. Giustra then merged Lionsgate with Toronto Stock Exchange listed Beringer Gold Corp. (founded in 1986) to take the comp ...
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Warm Bodies (film)
''Warm Bodies'' is a 2013 American Paranormal romance, paranormal romantic zombie comedy film written and directed by Jonathan Levine and based on Isaac Marion's 2010 Warm Bodies, novel of the same name, which in turn is inspired by William Shakespeare, Shakespeare's ''Romeo and Juliet''. The film stars Nicholas Hoult, Teresa Palmer, Rob Corddry, Dave Franco, Lio Tipton, Cory Hardrict, and John Malkovich. The film focuses on the development of the relationship between Julie (Palmer), a young woman, and R (Hoult), a zombie, and their eventual romance, causing R to slowly return to human form. The film is noted for displaying human characteristics in zombie characters and for being told from a zombie's Narrative mode, perspective. Plot About eight years after a zombie apocalypse, R, a zombie who cannot recall his name but believes it began with an "R", spends his days wandering around an airport which is now filled with his fellow undead, including his best friend, M. R and M ac ...
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Super Bowl XLVII
Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 2012 season. The Ravens defeated the 49ers by the score of 34–31, handing the 49ers their first Super Bowl loss in their franchise history. The game was played on Sunday, February 3, 2013, at the Mercedes-Benz Superdome in New Orleans, Louisiana. This was the tenth Super Bowl to be played in New Orleans, equaling Miami's record of ten in an individual city. This was the first Super Bowl to be held in New Orleans since Super Bowl XXXVI and it was the first to be played in the city since Hurricane Katrina on August 29, 2005. For the first time in Super Bowl history, the game featured two brothers coaching against each other — Jim and John Harbaugh, head coaches of the San Francisco 49ers and Baltimore Ravens, respectively — e ...
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Best Of Both Worlds Concert
''Hannah Montana and Miley Cyrus: Best of Both Worlds Concert'' is a 2008 American concert film produced and released by Walt Disney Pictures presented in Disney Digital 3D. It was first released in the United States and Canada for one week beginning on February 1, 2008. The film is directed by Bruce Hendricks and produced by Art Repola. The world television premiere on Disney Channel was on July 26, 2008. The Disney Channel premiere brought 5.9 million viewers. Songs As Hannah Montana ( Hannah Montana 2: Meet Miley Cyrus) #" Rock Star" #" Life's What You Make It" #"Just Like You" #" Nobody's Perfect" #"Pumpin' Up the Party" #"I Got Nerve" #"We Got the Party" (featuring Jonas Brothers) Jonas Brothers #"When You Look Me in the Eyes" #"Year 3000" As Miley Cyrus #"Start All Over" #"Good & Broken" (Only on CD) #"See You Again" #"Let's Dance" #"Right Here" #" I Miss You" #"G.N.O. (Girl's Night Out)" #" The Best of Both Worlds" (featuring Hannah Montana) Release Theatrical The fi ...
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Associated Press
The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspapers and broadcasters. The AP has earned 56 Pulitzer Prizes, including 34 for photography, since the award was established in 1917. It is also known for publishing the widely used '' AP Stylebook''. By 2016, news collected by the AP was published and republished by more than 1,300 newspapers and broadcasters, English, Spanish, and Arabic. The AP operates 248 news bureaus in 99 countries. It also operates the AP Radio Network, which provides newscasts twice hourly for broadcast and satellite radio and television stations. Many newspapers and broadcasters outside the United States are AP subscribers, paying a fee to use AP material without being contributing members of the cooperative. As part of their cooperative agreement with the AP, most ...
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Slate (magazine)
''Slate'' is an online magazine that covers current affairs, politics, and culture in the United States. It was created in 1996 by former '' New Republic'' editor Michael Kinsley, initially under the ownership of Microsoft as part of MSN. In 2004, it was purchased by The Washington Post Company (later renamed the Graham Holdings Company), and since 2008 has been managed by The Slate Group, an online publishing entity created by Graham Holdings. ''Slate'' is based in New York City, with an additional office in Washington, D.C. ''Slate'', which is updated throughout the day, covers politics, arts and culture, sports, and news. According to its former editor-in-chief Julia Turner, the magazine is "not fundamentally a breaking news source", but rather aimed at helping readers to "analyze and understand and interpret the world" with witty and entertaining writing. As of mid-2015, it publishes about 1,500 stories per month. A French version, ''slate.fr'', was launched in February 20 ...
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Second Weekend In Box Office Performance
In the United States, a film's box office gross in its second weekend of theatrical release is one of several factors used to predict overall box office performance. Most films experience a decline in box office gross in their second weekend, but a significant decline often indicates a subpar box office performance for the rest of a film's theatrical run. Some films are exceptions in that they perform better in their second weekend of release than on opening weekend. Second-weekend drop During a film's theatrical run, its box office performance generally declines from weekend to weekend. In addition to the film's opening-weekend gross, the percentage of the change between the opening weekend and the second weekend is used as a gauge for a film's commercial success. Assuming that the number of theaters stays the same, a normal drop in box office gross from the first weekend to the second would be 40%. A drop of greater than 60% indicates a weak future performance. Horror films are s ...
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The Dark Knight Rises
''The Dark Knight Rises'' is a 2012 superhero film directed by Christopher Nolan, who co-wrote the screenplay with his brother Jonathan Nolan, and the story with David S. Goyer. The film is based on the DC Comics character Batman, it is the final installment in Nolan's ''The Dark Knight'' trilogy, and the sequel to '' The Dark Knight'' (2008). The film stars Christian Bale as Bruce Wayne / Batman, alongside Michael Caine, Gary Oldman, Anne Hathaway, Tom Hardy, Marion Cotillard, Joseph Gordon Levitt, and Morgan Freeman. Eight years after the events of ''The Dark Knight'', the revolutionary Bane forces Bruce Wayne to resume his role as Batman and save Gotham City from nuclear destruction. Christopher Nolan was hesitant about returning to the series for a third film, but agreed after developing a story with his brother and Goyer that he felt would conclude the series on a satisfactory note. Nolan drew inspiration from Bane's comic book debut in the 1993 " Knightfall" st ...
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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Discovery. Founded in 1923 by four brothers, Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA). The company is known for its film studio division the Warner Bros. Pictures Group, which includes Warner Bros. Pictures, New Line Cinema, the Warner Animation Group, Castle Rock Entertainment, and DC Studios. Among its other assets, stands the television production company Warner Bros. Television Studios. Bugs Bunny, a cartoon character created by Tex Avery, Ben Hardaway, Chuck Jones, Bob Givens and ...
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Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ...
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