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Conversational Capital
''Conversational Capital: How to Create Stuff People Love to Talk About'' is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations. Developed by a trio of international brand architects, they share the insights behind their creative and strategic leadership for word-of-mouth success stories including Adidas, Cirque du Soleil, Red Bull & MGM Grand. Overview Based on their experiences with some of the world's recognized generators of word-of-mouth, the authors behind Conversational Capital began to realize that experiences had residual value—value that extended further than mere memories but instead resided in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bertrand Cesvet
Bertrand may refer to: Places * Bertrand, Missouri, US * Bertrand, Nebraska, US * Bertrand, New Brunswick, Canada * Bertrand Township, Michigan, US * Bertrand, Michigan * Bertrand, Virginia, US * Bertrand Creek, state of Washington * Saint-Bertrand-de-Comminges, France * Bertrand (1981–94 electoral district), in Quebec * Bertrand (electoral district), a provincial electoral district in Quebec Other * Bertrand (name) * Bertrand (programming language) * ''Bertrand'' (steamboat), an 1865 steamboat that sank in the Missouri River * Bertrand Baudelaire, a fictional character in ''A Series of Unfortunate Events'' * Bertrand competition, an economic model where firms compete on price * Bertrand's theorem, a theorem in classical mechanics * Bertrand's postulate, a theorem about the distribution of prime numbers * Bertrand, Count of Toulouse (died 1112) * ''Bertrand'' (film), a 1964 Australian television film See also * Bertrand Gille (other) * Bertram (dis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tony Babinski
Tony may refer to: People and fictional characters * Tony (given name), including a list of people and fictional characters * Gregory Tony (born 1978), American law enforcement officer * Motu Tony (born 1981), New Zealand international rugby league footballer * Tony (footballer, born 1983), full name Tony Heleno da Costa Pinho, Brazilian football defensive midfielder * Tony (footballer, born 1986), full name Antônio de Moura Carvalho, Brazilian football attacking midfielder * Tony (footballer, born 1989), full name Tony Ewerton Ramos da Silva, Brazilian football right-back Film, theater and television * Tony Awards, a Broadway theatre honor * ''Tony'' (1982 film), a Kannada film * ''Tony'' (2009 film), a British horror film directed by Gerard Johnson * ''Tony'' (2013 film), an Indian Kannada thriller film * "Tony" (''Skins'' series 1), an episode of British comedy-drama ''Skins'' * "Tony" (''Skins'' series 2), an episode of ''Skins'' Music * Tony T., stage name of Bri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eric Alper
Eric Alper (born 1970 in Toronto) is a Canadian music correspondent, blogger, radio host and former director of media relations, at eOne Music Canada based in Toronto, Ontario. Since 2016, Alper has run a music public relations company, ''That Eric Alper'', and is the host of @ThatEricAlper show on SiriusXM. Career From 1998 till 2016 Alper was the director of media relations for eOne Music Canada working with Bob Geldof, Natalie MacMaster, Matt Dusk, Randy Bachman, Ringo Starr, Slash, The Wiggles, Snoop Dogg, The Smashing Pumpkins, Ray Charles, Sinead O'Connor, and ''Sesame Street''. He started his own PR company in 2016. He has appeared as a music correspondent on numerous Canadian television and radio networks including on CTV, CBC Radio 2 and SiriusXM. Alper has been named to ''Billboard'' and The National Post's ''Best on Twitter''. He is a prolific and highly organised prompt tweeter on Twitter with a 2021 Billboard article reporting that he posts more than 50 pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pearson Education
Pearson Education is a British-owned education publishing and assessment service to schools and corporations, as well for students directly. Pearson owns educational media brands including Addison–Wesley, Peachpit, Prentice Hall, eCollege, Longman, Scott Foresman, and others. Pearson is part of Pearson plc, which formerly owned the ''Financial Times''. It claims to have been formed in 1840, with the current incarnation of the company created when Pearson plc purchased the education division of Simon & Schuster (including Prentice Hall and Allyn & Bacon) from Viacom and merged it with its own education division, Addison-Wesley Longman, to form Pearson Education. Pearson Education was rebranded to Pearson in 2011 and split into an International and a North American division. Although Pearson generates approximately 60 percent of its sales in North America, it operates in more than 70 countries. Pearson International is headquartered in London, and maintains offices across Eu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hardcover
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occasionally leather). It has a flexible, sewn spine which allows the book to lie flat on a surface when opened. Modern hardcovers may have the pages glued onto the spine in much the same way as paperbacks. Following the ISBN sequence numbers, books of this type may be identified by the abbreviation Hbk. Hardcover books are often printed on acid-free paper, and they are much more durable than paperbacks, which have flexible, easily damaged paper covers. Hardcover books are marginally more costly to manufacture. Hardcovers are frequently protected by artistic dust jackets, but a "jacketless" alternative has increased in popularity: these "paper-over-board" or "jacketless" hardcover bindings forgo the dust jacket in favor of printing the cove ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Marketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. Background Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Storytelling
Storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view. The term "storytelling" can refer specifically to oral storytelling but also broadly to techniques used in other media to unfold or disclose the narrative of a story. Historical perspective Storytelling, intertwined with the development of mythologies, predates writing. The earliest forms of storytelling were usually oral, combined with gestures and expressions. Some archaeologists believe that rock art, in addition to a role in religious rituals, may have served as a form of storytelling for many ancient cultures. The Australian aboriginal people painted symbols which also appear in stories on cav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuade ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cirque Du Soleil
Cirque du Soleil (, ; "Circus of the Sun" or "Sun Circus") is a Canadian entertainment company and the largest contemporary circus producer in the world. Located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul on 16 June 1984 by former street performers Guy Laliberté and Gilles Ste-Croix. Originating as a performing troupe called ''Les Échassiers'' (; "The Stilt Walkers"), they toured Quebec in various forms between 1979 and 1983. Their initial financial hardship was relieved in 1983 by a government grant from the Canada Council for the Arts to perform as part of the 450th anniversary celebrations of Jacques Cartier's voyage to Canada. Their first official production ''Le Grand Tour du Cirque du Soleil'' was a success in 1984, and after securing a second year of funding, Laliberté hired Guy Caron from the National Circus School to recreate it as a "proper circus". Its theatrical, character-driven approach and the absence of performing animals help ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull
Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including 9.8 billion in 2021. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous Red Bull#Variants, variants of the drink were added over the course of time. Its slogan, "Red Bull Gives You Wings", is one of the most popular and memorable Advertising slogan, advertising slogans in the United States. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Crashed Ice, Red Bull Crashed Ice and standout stunts such as the Red Bull Stratos, Stratos space diving project. In addition to spo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MGM Grand Las Vegas
The MGM Grand Las Vegas is a hotel and casino located on the Las Vegas Strip in Paradise, Nevada. The MGM Grand is the largest single hotel in the world with 6,852 rooms. It is also the third-largest hotel complex in the world by number of rooms and second-largest hotel resort complex in the United States behind the combined The Venetian and The Palazzo. When it opened in 1993, the MGM Grand was the largest hotel complex in the world. Owned by Vici Properties and The Blackstone Group and operated by MGM Resorts International, the 30-floor main building is high. The property includes five outdoor pools, rivers, and waterfalls that cover , a convention center, the MGM Grand Garden Arena, and the Grand Spa. It also houses numerous shops, night clubs, restaurants and the largest casino in Clark County, which occupies . Located on the Tropicana – Las Vegas Boulevard intersection, pedestrians are not allowed to cross at street level. Instead, the MGM Grand is linked by overhea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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