Coke Zero Facial Profiler
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Coke Zero Facial Profiler
Facial Profiler was a free Facebook app created to promote Coca-Cola Zero by the advertising agency Crispin Porter + Bogusky. The app used face recognition technology to search a database of voluntarily participating Facebook users to match people based on appearance. The software's algorithm analyzed face attributes like skin color, face structure and angles of the face. Once matched, users could contact their look-alike via their Facebook profile. Coke Zero claimed the inspiration for Facial Profiler came from the drink itself. The tagline for the project was: "If Coke Zero has Coke's taste, is it possible someone out there has your face?" Building the face database Facial Profiler's initial phase, launched in September 2009, involved the creation of a "face database". Faces were gathered from photos that users personally uploaded and tagged to Facebook, stored photos uploaded from user hard drives and webcam photos taken via the app itself. Once the database gathered a stat ...
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Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ...
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Hard Drive
A hard disk drive (HDD), hard disk, hard drive, or fixed disk is an electro-mechanical data storage device that stores and retrieves digital data using magnetic storage with one or more rigid rapidly rotating platters coated with magnetic material. The platters are paired with magnetic heads, usually arranged on a moving actuator arm, which read and write data to the platter surfaces. Data is accessed in a random-access manner, meaning that individual blocks of data can be stored and retrieved in any order. HDDs are a type of non-volatile storage, retaining stored data when powered off. Modern HDDs are typically in the form of a small rectangular box. Introduced by IBM in 1956, HDDs were the dominant secondary storage device for general-purpose computers beginning in the early 1960s. HDDs maintained this position into the modern era of servers and personal computers, though personal computing devices produced in large volume, like cell phones and tablets, rely on ...
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Meta Platforms Applications
Meta (from the Greek μετά, ''meta'', meaning "after" or "beyond") is a prefix meaning "more comprehensive" or "transcending". In modern nomenclature, ''meta''- can also serve as a prefix meaning self-referential, as a field of study or endeavor (metatheory: theory about a theory, metamathematics: mathematical theories about mathematics, meta-axiomatics or meta-axiomaticity: axioms about axiomatic systems, metahumor: joking about the ways humor is expressed, etc.). Original Greek meaning In Greek, the prefix ''meta-'' is generally less esoteric than in English; Greek ''meta-'' is equivalent to the Latin words ''post-'' or ''ad-''. The use of the prefix in this sense occurs occasionally in scientific English terms derived from Greek. For example: the term ''Metatheria'' (the name for the clade of marsupial mammals) uses the prefix ''meta-'' in the sense that the ''Metatheria'' occur on the tree of life adjacent to the ''Theria'' (the placental mammals). Epistemology In epis ...
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Accuracy
Accuracy and precision are two measures of ''observational error''. ''Accuracy'' is how close a given set of measurements (observations or readings) are to their ''true value'', while ''precision'' is how close the measurements are to each other. In other words, ''precision'' is a description of ''random errors'', a measure of statistical variability. ''Accuracy'' has two definitions: # More commonly, it is a description of only '' systematic errors'', a measure of statistical bias of a given measure of central tendency; low accuracy causes a difference between a result and a true value; ISO calls this ''trueness''. # Alternatively, ISO defines accuracy as describing a combination of both types of observational error (random and systematic), so high accuracy requires both high precision and high trueness. In the first, more common definition of "accuracy" above, the concept is independent of "precision", so a particular set of data can be said to be accurate, precise, both, or n ...
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Percentage
In mathematics, a percentage (from la, per centum, "by a hundred") is a number or ratio expressed as a fraction of 100. It is often denoted using the percent sign, "%", although the abbreviations "pct.", "pct" and sometimes "pc" are also used. A percentage is a dimensionless number (pure number); it has no unit of measurement. Examples For example, 45% (read as "forty-five per cent") is equal to the fraction , the ratio 45:55 (or 45:100 when comparing to the total rather than the other portion), or 0.45. Percentages are often used to express a proportionate part of a total. (Similarly, one can also express a number as a fraction of 1,000, using the term "per mille" or the symbol "".) Example 1 If 50% of the total number of students in the class are male, that means that 50 out of every 100 students are male. If there are 500 students, then 250 of them are male. Example 2 An increase of $0.15 on a price of $2.50 is an increase by a fraction of = 0.06. Expressed as a p ...
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Ethnic Group
An ethnic group or an ethnicity is a grouping of people who identify with each other on the basis of shared attributes that distinguish them from other groups. Those attributes can include common sets of traditions, ancestry, language, history, society, culture, nation, religion, or social treatment within their residing area. The term ethnicity is often times used interchangeably with the term nation, particularly in cases of ethnic nationalism, and is separate from the related concept of races. Ethnicity may be construed as an inherited or as a societally imposed construct. Ethnic membership tends to be defined by a shared cultural heritage, ancestry, origin myth, history, homeland, language, or dialect, symbolic systems such as religion, mythology and ritual, cuisine, dressing style, art, or physical appearance. Ethnic groups may share a narrow or broad spectrum of genetic ancestry, depending on group identification, with many groups having mixed genetic ancestry. Ethnic ...
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Gender
Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most cultures use a gender binary, in which gender is divided into two categories, and people are considered part of one or the other (boys/men and girls/women);Kevin L. Nadal, ''The SAGE Encyclopedia of Psychology and Gender'' (2017, ), page 401: "Most cultures currently construct their societies based on the understanding of gender binary—the two gender categorizations (male and female). Such societies divide their population based on biological sex assigned to individuals at birth to begin the process of gender socialization." those who are outside these groups may fall under the umbrella term ''non-binary''. Some societies have specific genders besides "man" and "woman", such as the hijras of South Asia; these are often referred to as ''third gende ...
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Statistically Significant
In statistical hypothesis testing, a result has statistical significance when it is very unlikely to have occurred given the null hypothesis (simply by chance alone). More precisely, a study's defined significance level, denoted by \alpha, is the probability of the study rejecting the null hypothesis, given that the null hypothesis is true; and the p-value, ''p''-value of a result, ''p'', is the probability of obtaining a result at least as extreme, given that the null hypothesis is true. The result is statistically significant, by the standards of the study, when p \le \alpha. The significance level for a study is chosen before data collection, and is typically set to 5% or much lower—depending on the field of study. In any experiment or Observational study, observation that involves drawing a Sampling (statistics), sample from a Statistical population, population, there is always the possibility that an observed effect would have occurred due to sampling error alone. But if the ...
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Webcam
A webcam is a video camera which is designed to record or stream to a computer or computer network. They are primarily used in videotelephony, livestreaming and social media, and security. Webcams can be built-in computer hardware or peripheral devices, and are commonly connected to a device using USB or wireless protocols. Webcams have been used on the Internet as early as 1993, and the first widespread commercial one became available in 1994. Early webcam usage on the Internet was primarily limited to stationary shots streamed to web sites. In the late 1990s and early 2000s, instant messaging clients added support for webcams, increasing their popularity in video conferencing. Computer manufacturers also started integrating webcams into laptop hardware. In 2020, the COVID-19 pandemic caused a shortage of webcams due to the increased number of people working from home. History Early development (early 1990s) First developed in 1991, a webcam was pointed at the Trojan ...
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Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ...
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Coca-Cola Zero
Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar. The drink was introduced in 2005 as Coca-Cola Zero as a new no-calorie cola. In 2017, the formula was modified and the name updated, a change which led to some backlash. Another formula change occurred in the UK in July 2021, in the USA in August 2021 and in Canada in September 2021.Heil, Emily (July 13, 2021).Coke Zero fans brace themselves as company announces a ‘refresh’. ''The Washington Post''. History Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was developed by creative agency Crispin Porter + Bogusky. It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke, which has a different flavor profile. 2017 reformulation In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be reformulated and rebr ...
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Look-alike
A look-alike, double, or doppelgänger is a person who bears a strong physical resemblance to another person, excluding cases like twins and other instances of family resemblance. Some look-alikes have been notable individuals in their own right, such as Britain's King George V and Russia's Tsar Nicholas II, who bore a striking resemblance to each other (they were first cousins). Other notable look-alikes have been notable solely for resembling well-known individuals, such as Clifton James, who acted as a double for British Field Marshal Bernard Montgomery during World War II. Some look-alikes who have resembled celebrities have worked as entertainers, impersonating them on stage and screen, or at venues like parties and corporate functions. Professional look-alikes have often been represented by talent agencies specializing in celebrity impersonators. Close physical resemblance between two or more individuals is also a common plot point in works of fiction. Notable look-a ...
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