|
Co-branded Credit Cards
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single Product (business), product or Service (economics), service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of American Academy Of Business
A journal, from the Old French ''journal'' (meaning "daily"), may refer to: *Bullet journal, a method of personal organization *Diary, a record of what happened over the course of a day or other period *Daybook, also known as a general journal, a daily record of financial transactions *Logbook, a record of events important to the operation of a vehicle, facility, or otherwise *Record (other) *Transaction log, a chronological record of data processing *Travel journal In publishing, ''journal'' can refer to various periodicals or serials: *Academic journal, an academic or scholarly periodical **Scientific journal, an academic journal focusing on science **Medical journal, an academic journal focusing on medicine **Law review, a professional journal focusing on legal interpretation *Magazine, non-academic or scholarly periodicals in general **Trade magazine, a magazine of interest to those of a particular profession or trade **Literary magazine, a magazine devoted to literat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, was completed on July 2, 2015, forming ''The Kraft Heinz Company'', the fifth-largest food and beverage company in the world. History Spinoff of Kraft Foods Group from Kraft Foods Inc. In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called ''Kraft Foods Group'', Inc. The remainder of Kraft Foods Inc. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The J
J is the tenth letter of the Latin alphabet. J may also refer to: * Palatal approximant in the International Phonetic Alphabet * J, Cyrillic letter Je Astronomy * J, a provisional designation prefix for some objects discovered between May 1 and 15 of a year Computing * J (programming language), successor to APL * J# programming language for the Microsoft .NET Framework * J operator, a programming construct * J (operating system), an operating system for ICL's System 4 series of computers Genetics and medicine * Haplogroup J (mtDNA) * Haplogroup J (Y-DNA) * ATC code J ''Antiinfectives for systemic use'', a section of the Anatomical Therapeutic Chemical Classification System Mathematics * J, symbol used to denote the Bessel function * ''j'', used as the symbol for the imaginary unit (\sqrt) in fields where ''i'' is used for a different purpose (such as electrical current) * ''j'' and ''j2'' (or \bar) are also used for the complex cube roots of unity * ''j'', a numb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kellogg Company
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include Chicago, Dublin (European Headquarters), Shanghai, and Querétaro City. Kellogg's holds a Royal Warrant from King Charles III and formerly Queen Elizabeth II until her death in 2022. History In 1876, John Harvey Kell ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 series of instruction sets, the instruction sets found in most personal computers (PCs). Incorporated in Delaware, Intel ranked No. 45 in the 2020 ''Fortune'' 500 list of the largest United States corporations by total revenue for nearly a decade, from 2007 to 2016 fiscal years. Intel supplies microprocessors for computer system manufacturers such as Acer, Lenovo, HP, and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing. Intel (''int''egrated and ''el''ectronics) was founded on July 18, 1968, by semiconductor pioneers Gordon Moore (of Moore's law) and Robert Noyce ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dell
Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, and electronics built by other manufacturers. The company is known for how it manages its supply chain and electronic commerce. This includes Dell selling directly to customers and delivering PCs that the customer wants. Dell was a pure hardware vendor until 2009 when it acquired Perot Systems. Dell then entered the market for IT services. The company has expanded storage and networking systems. It is now expanding from offering computers only to delivering a range of technology for enterprise customers. Dell is a publicly-traded company (), as well as a component of the NASDAQ-100 and S&P 500. It is the 3rd largest personal computer vendor as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since 2014."Nestlé's Brabeck: We have a "huge advantage" over big pharma in creating medical foods" , ''CNN Money'', 1 April 2011 It ranked No. 64 on the Fortune Global 500, ''Fortune'' Global 500 in 2017 and No. 33 in the 2016 edition of the ''Forbes'' Global 2000 list of largest public companies. Nestlé's products include baby food (some including human milk oligosaccharides), medical food, bottled water, breakfast cereals, coffee and tea, confectionery, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chocolate Brownie
A chocolate brownie or simply a brownie is a chocolate baked confection. Brownies come in a variety of forms and may be either fudgy or cakey, depending on their density. Brownies often, but not always, have a glossy "skin" on their upper crust. They may also include nuts, frosting, cream cheese, chocolate chips, or other ingredients. A variation made with brown sugar and vanilla rather than chocolate in the batter is called a blond brownie or blondie. The brownie was developed in the United States at the end of the 19th century and popularized there during the first half of the 20th century. They are typically eaten by hand, often accompanied by milk, served warm with ice cream ( a la mode), topped with whipped cream, or sprinkled with powdered sugar and fudge. In North America, they are common homemade treats and they are also popular in restaurants and coffeehouses. History One legend about the creation of brownies is that of Bertha Palmer, a prominent Chicago socialite whos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pillsbury Company
The Pillsbury Company is a Minneapolis, Minnesota-based company that was one of the world's largest producers of cereal, grain and other foodstuffs until it was bought by General Mills in 2001. General Mills brands consist of Annie's, Betty Crocker, Nature Valley, Yoplait, Haagen-Dazs, and Blue Buffalo. It also has ownership in various cereal products including Cheerios, Chex, Lucky Charms, Trix, and Cocoa Puffs. Antitrust law required General Mills to sell off some of the products, so the company kept the rights to refrigerated and frozen Pillsbury branded products, while dry baking products and frosting were sold to the Orrville, Ohio–based The J.M. Smucker Company, Smucker company under license. Brynwood Partners agreed to purchase Pillsbury from Smuckers for 375 million in July 2018. In September 2018, the sale was completed along with other brands including Martha White and Hungry Jack. Advertising company Leo Burnett Worldwide created Pillsbury's Pillsbury Doughboy, Dough ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chocolate Syrup
Chocolate syrup is a sweet, chocolate-flavored condiment. It is often used as a topping or dessert sauce for various desserts, such as ice cream, or mixed with milk to make chocolate milk or blended with milk and ice cream to make a chocolate milkshake. Chocolate syrup is sold in a variety of consistencies, ranging from a thin liquid that can be drizzled from a bottle to a thick sauce that needs to be spooned onto the dessert item. Chocolate syrup is also used to top puddings and cakes. Some restaurants use an artistic drizzling of chocolate syrup to decorate servings of cheesecake or cake, along with other decorations such as cocoa powder, powdered sugar or chocolate shavings. Some brands of chocolate syrup are marketed as chocolate milk syrup (e.g., Nesquik). Other brands are marketed as ice cream sundae toppings. Ingredients A simple chocolate syrup can be made from unsweetened cocoa powder, a sweetener such as sugar, and water. Recipes may also include other ingredients, su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Hershey Company
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. Its headquarters are in Hershey, Pennsylvania, United States, which is also home to Hersheypark and Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, which is a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company. Hershey's chocolate is available across the United States, and in over 60 countries worldwide.Booksense.com . Retrieved June 30, 2006. It has three large |
.jpg "Click for more on -> Dell")
.jpg "Click for more on -> Pillsbury Company")
