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Chumbox
A chumbox or chumbucket is a form of online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages. This form of advertising is often associated with low quality clickbait links and articles. The term derives from the fishing practice of "chumming", the use of fish meat as a lure for fish. Overview Chumboxes became popular during the early 2010s. They are often presented to the reader as additional reading, and use headings such as "around the Web" and "you might like." The use of chumboxes became common on many mainstream websites, including those of CNN, Fox News, MSNBC, and ''USA Today''. The two largest and most well-known providers of chumbox advertising are currently Outbrain and Taboola. In the mid-2010s, the addition of such ad platforms to large journalism-based sites was said to provide over $10 million per year extra revenue. Casey Newton of ''The Verge'' concluded that the ad format was likely to be short lived, similar t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
One Weird Trick
"One weird trick" (also "one weird old tip", "one weird old trick" or other variants) advertisements are a form of clickbait online advertising that has been common on the Internet since around the late 2000s. The formula used in the Advertising, advertisements was first applied to weight loss, weight-loss products but has since been extended to cures for problems including hair loss and diabetes. A Federal Trade Commission (FTC) investigation found that many of the advertisements sold "trial" packages that were never sent. The FTC filed legal action in 2011 against promoters of such advertisements for Fraud, defrauding millions of people. See also *Chumbox, an advertising format often displaying "one weird trick" advertisements References Online advertising methods Weight loss Confidence tricks 2000s fads and trends {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taboola
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. These sponsored links on publishers' websites send readers to the websites of advertisers and other partners. These online thumbnail grid ads are also known as chumbox ads. History Taboola was founded in 2007 by Adam Singolda. The company was founded in Israel and initially provided a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola raised $1.5 million in funding in November 2007. This was followed by $4.5 million in November 2008, and $9 million in August 2011. Additionally, Taboola raised $15 million in February 2013. By 2019, Taboola was used to provide 450 billion recommendations on a monthly basis, due to adoption by major news websites, like the IBM ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outbrain
Outbrain is a web recommendation platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers. The quality of Outbrain's recommendations have been debated. Products Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites. , Outbrain's promoted articles are found on 108,121 websites. In 2020, Outbrain delivered an average of 10 billion recommendations daily for over 20,000 advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clickbait
Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. A "teaser" aims to exploit the "curiosity gap", providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity without clicking through to the linked content. Clickbait headlines often add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. The "-bait" part of the term makes an analogy with fishing, where a hook is disguised by an enticement (bait), presenting the impression to the fish that it is a desirable thing to swallow. Before the Internet, a marketing practice known as bait-and-switch used similar dishonest methods to hook customers. In extreme degree, like bait-and-switch, clickbait is a form of fraud. ('' Clic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Awl
''The Awl'' was a website about "news, ideas and obscure Internet minutiae of the day" based in New York City. Its motto was "Be Less Stupid." History Founded in April 2009 by David Cho and former '' Gawker'' editors Choire Sicha and Alex Balk out of Sicha's East Village, Manhattan apartment, after they were laid off by the pop culture magazine ''Radar'', the trio decided to launch their own blog, completely "out of pocket with a bare-bones site." The site's name was coined by contributor Tom Scocca, after the small pointed tool used for piercing holes. "He’d always wanted to have a newspaper named The Awl. So we semi bought it from him in a friendly arrangement." Sicha told '' Vanity Fair''. The first posts on the site were an infographic by Emily Gould of ''Gawker''s office seating chart, "a video of a Miss USA contestant responding to a gay marriage question from Perez Hilton, and an item linking to a Reuters article about physicist Stephen Hawking being taken to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chumming
Chumming (American English from Powhatan) is the blue water fishing practice of throwing meat-based groundbait called "chum" into the water in order to lure various marine animals (usually large game fish) to a designated fishing ground, so the target animals are more easily caught by hooking or spearing. Chums typically consist of fresh chunks of fish meat with bone and blood, the scent of which attracts predatory fish, particularly sharks, billfishes, tunas and groupers. In the past, the chum contents have also been made from "offal", the otherwise rejected or unwanted parts of slaughtered animals such as internal organs. In Australia and New Zealand, chum is referred to as ''burley'', ''berley'' or ''berleying''. In the United Kingdom, it is also known as ''rubby dubby'' (West Country and Yorkshire), ''shirvey'' or ''chirvey'' ( Guernsey, Channel Islands), and ''bait balls''. Chumming is a common practice seen as effective by fishermen all over the world, typically i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fox News
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owned by the Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenue of the Americas in Midtown Manhattan. Fox News provides service to 86 countries and overseas territories worldwide, with international broadcasts featuring Fox Extra segments during ad breaks. The channel was created by Australian-American media mogul Rupert Murdoch in 1996 to appeal to a conservative audience, hiring former Republican media consultant and CNBC executive Roger Ailes as its founding CEO. It launched on October 7, 1996, to 17 million cable subscribers. Fox News grew during the late 1990s and 2000s to become the dominant United States cable news subscription network. , approximately 87,118,000 U.S. households (90.8% of televisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MSNBC
MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political commentary. As of September 2018, approximately 87 million households in the United States (90.7 percent of pay television subscribers) were receiving MSNBC. In 2019, MSNBC ranked second among basic cable networks averaging 1.8 million viewers, behind rival Fox News, averaging 2.5 million viewers. MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric's NBC unit, hence the network's naming. Microsoft divested itself of its stakes in the MSNBC channel in 2005 and its stakes in msnbc.com in July 2012. The general news site was rebranded as NBCNews.com, and a new msnbc.com was created as the online home of the cable channel. In the late summer of 2015, MSNBC revamped its programming by ente ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features. With an average print circulation of 159,233 as of 2022, a digital-only subscriber base of 504,000 as of 2019, and an approximate daily readership of 2.6 million, ''USA Today'' is ranked as the first by circulation on the list of newspapers in the United States. It has been shown to maintain a generally center-left audience, in regards to political persuasion. ''USA Today ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Verge
''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus. In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017. ''The Verge'' won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for ''The Vergecast'', Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App. History Origins Between March and April 2011, up to nine of ''Engadget''s writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site. The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joanna ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Casey Newton
Casey Newton is an American technology journalist, a former senior editor at ''The Verge'', and the founder and editor of a technology newsletter called ''Platformer''. Career Newton had been covering the Arizona State Legislature for ''The Arizona Republic'', with an interest in technology as a hobby. Kristin Go, a former coworker at ''The Arizona Republic'', invited him to work at the ''San Francisco Chronicle'' to cover tech companies and new technology, which Newton accepted. He worked as a blogger and senior writer for CNET until 2013. Afterward, between 2013 and 2020, he covered Silicon Valley at ''The Verge'' and became a senior editor. In addition, he authored a daily newsletter called ''The Interface,'' which had grown to 20,000 subscribers. In 2020, he left to create his own newsletter on Substack called ''Platformer''. Substack incentivized authors with advances, which Newton turned down, but accepted healthcare stipends. there were 54,000 subscribers to the fre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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