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MS NBC
NBC
(formerly stylized as MSNBC) is an American news cable and satellite television network that provides news coverage and political commentary from NBC News
NBC News
on current events. The network also carries a nightly "opinion" programming block during primetime hours. MS NBC
NBC
is owned by the NBCUniversal
NBCUniversal
News Group , a unit of the NBCUniversal Television Group division of NBCUniversal
NBCUniversal
, all of which are owned by Comcast
Comcast
. MS NBC
NBC
and its website were both founded in 1996 as a partnership between Microsoft
Microsoft
and General Electric
General Electric
's NBC
NBC
unit, hence the network's naming. Although they shared the same name, msnbc.com and MS NBC
NBC
maintained separate corporate structures and news operations, with msnbc.com headquartered on the West Coast on the Microsoft
Microsoft
campus in Redmond, Washington
Redmond, Washington
, and MS NBC
NBC
in the NBC headquarters in New York. Microsoft
Microsoft
divested its stake in the MSNBC channel in 2005, and divested its stake in msnbc.com in July 2012. The general news site was rebranded as NBCNews.comand a new msnbc.com was created as the online home of the cable news channel.

In the late summer of 2015, MS NBC
NBC
revamped its programming; the moves were in sharp contrast to previous programming decisions at the network, with the entire lineup of progressive opinion-style afternoon programming being cancelled. Along with this, moves were made to sharpen the channel's news image through a dual editorial relationship with its organizational parent NBC News
NBC News
. MS NBC
NBC
Live , the network's flagship daytime news platform was expanded to cover over eight hours of the day. Phil Griffincurrently serves as the president and director of day-to-day operations at the cable network. Pat Burkey, Janelle Rodriguez, and Jonathan Wald oversee programming and news operations at the network, with Brian Williams
Brian Williams
serving as the channel's chief anchor of breaking news coverage.

As of February 2015, approximately 94,531,000 households in the United States (81.2% of those with television) have received MSNBC.

CONTENTS

* 1 History

* 1.1 Development * 1.2 Early history * 1.3 2008–2015 * 1.4 Return to hard news and alignment with NBC
NBC
News: 2015–present

* 2 Notable personalities * 3 Carriage issues

* 4 International broadcasts

* 4.1 MS NBC
NBC
Canada
Canada
* 4.2 MS NBC
NBC
Africa
Africa
* 4.3 Middle East
Middle East
and North Africa
Africa
* 4.4 Europe
Europe
and Asia
Asia
* 4.5 NTV-MS NBC
NBC

* 5 Online

* 5.1 Shift

* 6 Radio

* 7 Criticism and controversy

* 7.1 Liberal bias * 7.2 Favoritism towards Barack Obama
Barack Obama
* 7.3 Phil Donahuedismissal * 7.4 _Rise of the New Right_ documentary * 7.5 Romney coverage during 2012 election * 7.6 Coverage of financial issues * 7.7 Romney family grandchild * 7.8 Anti-Israelbias

* 7.9 Suspensions of hosts

* 7.9.1 Michael Savage * 7.9.2 Don Imus * 7.9.3 Keith Olbermann
Keith Olbermann
* 7.9.4 Martin Bashir * 7.9.5 Alec Baldwin
Alec Baldwin

* 8 References * 9 Sources * 10 External links

HISTORY

DEVELOPMENT

MS NBC
NBC
was established by NBC
NBC
executive Tom Rogers . Rogers was instrumental in developing the strategic partnership with Microsoft
Microsoft
, which invested $221 million for a 50% share of the cable channel. MS NBC
NBC
and Microsoft
Microsoft
would share the cost of a $200 million newsroom in Secaucus, New Jersey
Secaucus, New Jersey
, for msnbc.com . The network took over the channel space of NBC's 18-month-old America\'s Talking network, though in most cases cable carriage had to be negotiated with providers who never carried AT.

EARLY HISTORY

Former MS NBC
NBC
logo used from 1996 until 2009. The "N" in the logo was changed from red to black in 2002. This variant has occasionally been used after 2006 as an alternative logo in a horizontal form. Main article: History of MSNBC: 1996–2007

MS NBC
NBC
was launched on July 15, 1996. The first show, which was anchored by Jodi Applegate, broadcast a lineup of news, interviews, and opinions. During the day, rolling news coverage continued with _The Contributors_, a show that featured Ann Coulter
Ann Coulter
and Laura Ingraham , as well as interactive programming coordinated by Applegate, John Gibson and John Seigenthaler . Stories were generally longer and more detailed than the stories running on CNN
CNN
at the time. NBC
NBC
also highlighted their broadcast connections by airing stories direct from the NBC
NBC
network affiliates, along with breaking news coverage from the same sources.

Gradually, MS NBC
NBC
began to put more emphasis on politics. The Project for Excellence in Journalism found in 2007 after a seven-year survey of cable channels that "MS NBC
NBC
is moving to make politics a brand, with a large dose of opinion and personality." In January 2001, Mike Barnicle got a show on MSNBC, but it was canceled in June 2001 due to high production costs. In June, in a sign of continuing trouble at MSNBC, then Microsoft
Microsoft
CEO Steve Ballmer
Steve Ballmer
said that he would not have started MS NBC
NBC
if he knew then what he knows now (referencing the longstanding troubles attracting viewers). After the September 11, 2001 attacks , MS NBC
NBC
served as an outlet for NBC News
NBC News
to provide up-to-the-minute coverage, in contrast to broadcast NBC's longer stories. CNBC
CNBC
and CNBC
CNBC
Europe
Europe
, with little financial news to report, ran MS NBC
NBC
for many hours of the day following the attacks. The year also boosted the profile of Ashleigh Banfield, who was present during the collapse of Building 7 while covering the World Trade Center on September 11. Her _Region In Conflict_ program capitalized on her newfound celebrity and showcased exclusive interviews from Afghanistan .

MS NBC
NBC
turned "patriotic" in the aftermath of 9/11, calling itself “America’s NewsChannel” and hiring opinionated hosts like Alan Keyes , Phil Donahue, Pat Buchananand Tucker Carlson
Tucker Carlson
; however, ratings declined following this branding makeover. On December 23, 2005, it was announced that NBC
NBC
Universal would acquire an additional 32% share of the television channel from Microsoft, solidifying its control over television operations and allowing NBC
NBC
to further consolidate MSNBC's backroom operations with NBC News
NBC News
and its other cable properties. (The news website msnbc.com remained a separate joint venture between Microsoft
Microsoft
and NBC
NBC
for another seven years.) NBC would have the option, which it exercised, to buy the remaining 18% share of the television from Microsoft
Microsoft
after two years. MSNBC, along with other U.S. news networks, had been criticized for having a distorted and biased media coverage of the Iraq War
Iraq War
.

Then from late 2005 onwards the network began to attract liberal and progressive viewers when host Keith Olbermann
Keith Olbermann
began critiquing and satirizing conservative media commentators on his program _Countdown With Keith Olbermann_. Olbermann especially focused his attention on Fox News Channel
Fox News Channel
and its main primetime commentator, Bill O\'Reilly .

On June 7, 2006, Rick Kaplan resigned as president of MSNBC, after holding the post for two years. Following the announcement, it was announced on June 12, 2006, that Dan Abrams, a nine-year veteran of MS NBC
NBC
and NBC
NBC
News, had been named general manager of MSNBC, effective immediately. NBC News
NBC News
senior vice president Phil Griffinwould oversee MSNBC, while also continuing to oversee NBC
NBC
News’ _Today _, and Abrams would report to Griffin.

On June 29, 2006, Abrams announced a revamp to MSNBC's early-primetime and primetime schedule. On July 10, _Tucker _ (formerly _The Situation with Tucker Carlson_) started airing at 4 p.m. and 6 p.m. ET (taking over Abrams' old timeslot), while Rita Cosby's _Live "> MSNBC's studio in NYC The MS NBC
NBC
studio

MS NBC
NBC
and NBC News
NBC News
began broadcasting from their new studios at NBC's 30 Rockefeller Center complex in New York City
New York City
on October 22, 2007. After extensive renovations of the associated studios, NBC
NBC
essentially merged its entire news operation into one building, and all MSNBC broadcasts, as well as _ NBC
NBC
Nightly News _, originate from the new studios. More than 12.5 hours of live television across the NBC
NBC
News family originate from the New York studios daily. MS NBC
NBC
is also announced new studios near the Universal Studios
Universal Studios
lot. MSNBC's master control did not make the move to 30 Rock. It remained in the old Secaucus headquarters until it completed its move to the NBC
NBC
Universal Network Origination Center located inside the CNBC
CNBC
Global Headquarters building in Englewood Cliffs, New Jersey, on December 21, 2007. Shortly thereafter, Major League Baseball
Major League Baseball
firmed up a long-term lease of the former MS NBC
NBC
building to become the home studios of MLB Network , which launched from the facility on January 1, 2009.

2008–2015

MS NBC
NBC
logo used from 2009 to 2015; the current logo is a variant of this design. Main article: History of MSNBC: 2008–2015

From mid-2007 to mid-2008, MS NBC
NBC
received a large increase in its ratings . Primetime
Primetime
viewings increased by 61% over that time. In May 2008, NBC News
NBC News
president Steve Capussaid that "It used to be people didn't have to worry about MS NBC
NBC
because it was an also-ran cable channel.... That's not the case anymore." Tim Russert's sudden death in June 2008 removed what _ The Wall Street Journal
The Wall Street Journal
_ called the "rudder for the network" and led to a period of transition.

During the 2008 Presidential election , MSNBC's coverage was anchored by Keith Olbermann
Keith Olbermann
, Chris Matthews
Chris Matthews
and David Gregory . The three were widely viewed as the face of the channel's political coverage. During the first three months of the presidential campaign, MSNBC's ratings grew by 158 percent. However, during the election coverage, anchors Keith Olbermann
Keith Olbermann
and Chris Matthews
Chris Matthews
were criticized for expressing left-leaning viewpoints on the channel, and both of them were later removed from the position of anchor. Audience viewership during the 2008 Presidential election more than doubled from the 2004 Presidential election , and the channel topped CNN
CNN
in ratings for the first time during the last three months of the campaign in the key 25–54 age demographic.

In September 2008, the channel hired political analyst and Air America Radio personality Rachel Maddowto host a new political opinion program called _The Rachel MaddowShow _. The move to create a new program for the channel was widely seen as a smart ratings move, where beforehand, MS NBC
NBC
lagged behind in coveted primetime ratings. The show regularly outperformed CNN's _ Larry King Live
Larry King Live
_, and made the channel competitive in the program's time slot for the first time in over a decade.

In the first quarter of 2010, MS NBC
NBC
beat CNN
CNN
in primetime and overall ratings, marking the first time doing so since 2001. The channel also beat CNN
CNN
in total adult viewers in March, marking the seventh out of the past eight months that MS NBC
NBC
achieved that result. In addition, the programs _ Morning Joe_, _The Ed Show_, _Hardball with Chris Matthews_, _Countdown with Keith Olbermann_, and _The Rachel Maddow Show_ all finished ahead of their time slot competitors on CNN.

In the third quarter of 2010, MS NBC
NBC
continued its solid lead over CNN, beating the network in total day for the first time since 2Q 2001 in the key adult demographic. The network also beat CNN
CNN
for the fourth consecutive quarter, among both primetime and total viewers, as well as becoming the only cable news network to have its key adult demographic viewership grow over the last quarter, increasing by 4%. During this time, MS NBC
NBC
also became the number-one cable news network in primetime among both African American and Hispanic viewers.

On October 11, 2010, MS NBC
NBC
unveiled a new televised advertising campaign and slogan called "Lean Forward". "We've taken on CNN
CNN
and we beat them," MS NBC
NBC
president Phil Griffintold employees at a series of celebratory "town hall" meetings. "Now it's time to take on Fox." Concerning the campaign, Griffin said, "It is active, it is positive, it is about making tomorrow better than today, a discussion about politics and the actions and passions of our time." The new campaign embraces the network's politically progressive identity. The two-year advertising campaign would cost $2 million and consist of internet, television, and print advertising. The new positioning has created brand image issues for msnbc.com, the umbrella website for the television network. A _New York Times _ article quotes Charlie Tillinghast, president of msnbc.com , a separate company, as saying, "Both strategies are fine, but naming them the same thing is brand insanity." As a result, msnbc.com eventually changed its name to prevent confusion with the television network, MSNBC; it rebranded the more news-driven msnbc.com as NBCNews.comin July 2012.

On January 21, 2011, Keith Olbermann
Keith Olbermann
announced his departure from MS NBC
NBC
and the episode would be the final episode of _Countdown_. His departure received much media attention. MS NBC
NBC
issued a statement that it had ended its contract with Olbermann, with no further explanation. Olbermann later revealed that he had taken his show to Current TV.

During 2014, MSNBC's total ratings in the 25 to 54 age group declined 20%, falling to third place behind CNN. The only demographic in which MS NBC
NBC
still led was among Hispanics and even more so among African-Americans.

RETURN TO HARD NEWS AND ALIGNMENT WITH NBC
NBC
NEWS: 2015–PRESENT

In efforts to revive the struggling network, MS NBC
NBC
underwent a transition from more left leaning opinionated programming to hard news programming beginning in the summer of 2015. Nearly all daytime opinionated news programs were replaced with generic news programs. Ronan Farrow, Joy Reid, Krystal Ball, Touré, Ari Melber, Abby Huntsman, Alex Wagner, Ed Schultz and Al Sharptonall lost their weekday opinion shows. News programs presented by well-established NBC News personalities including Telemundo
Telemundo
anchor Jose Diaz-Balart, Meet the Press anchor Chuck Todd, Sunday NBC
NBC
Nightly News anchor Kate Snow , Thomas Roberts , and former NBC
NBC
Nightly News anchor Brian Williams replaced opinion shows. A new on air presentation debuted in late summer 2015, which included a new logo, a news ticker, as well as a new graphics package. _MS NBC
NBC
Live _ now takes up at least eight hours of programming each day, barring any breaking news that could extend its time. Daytime news coverage is led primarily by Brian Williams, Stephanie Ruhle, Jose Diaz-Balart, Andrea Mitchell, Craig Melvin, Thomas Roberts, and Kate Snow, in addition to 'beat leaders' located throughout the newsroom. These include chief legal correspondent Ari Melber
Ari Melber
, primary political reporter Steve Kornacki, business and finance correspondent Olivia Sterns , and senior editor Cal Perry
Cal Perry
.

Morning and primetime programming has not changed during this transition as it remains filled by mostly opinionated personalities.

In April 2016, MS NBC
NBC
launched a campaign of promotional ads with the theme, "in order to know beyond, you have to go beyond." The campaign attempts to portray MSNBC's reporting and perspectives as in depth and an alternative to "talking points" coverage on other cable news outlets.

In July 2016, the network debuted a new, abridged version of Dateline NBC
NBC
, known as "Dateline Extra", in yet another step to align MSNBC and NBC
NBC
News. The new program is hosted by MS NBC
NBC
Live anchor Tamron Hall .

In September 2016, MS NBC
NBC
launched _The 11th Hour with Brian Williams _ as a nightly wrap-up for the news of the day and a preview of the following day's headlines. This is the first new primetime program on the network in nearly four years.

In January 2017, MS NBC
NBC
debuted a new program in the 6 pm EST hour entitled _ For the Record with Greta_. The program is hosted by former Fox News Channel
Fox News Channel
anchor Greta Van Susteren. The program lasted just over 6 months and was cancelled in late June 2017. Van Susteren was replaced by Chief Legal Correspondent Ari Melber
Ari Melber
.

In March 2017, MS NBC
NBC
slowly began the process of rebranding (at least their daytime news hours) as " NBC
NBC
News" programs. The network logos started appearing on show opens, within the set design, and in commercials.

In May 2017, MS NBC
NBC
launched a 4pm afternoon program titled _Deadline: White House
White House
_ hosted by former White House
White House
Communications Director and NBC
NBC
Political Analyst, Nicolle Wallace.

For the first time in its history, MS NBC
NBC
reached the first place position in primetime among the major American cable news networks in May 2017. Following several stories widely viewed as negatively impacting President Donald Trump
Donald Trump
and his supporters, the rise to first place came amid a drop in ratings at competitor Fox News
Fox News
. The week's programming from May 15–19 beat out programming from CNN
CNN
and Fox News in both total viewers, as well as the advertiser-friendly younger demo.

NOTABLE PERSONALITIES

* Peter Alexander * Mika Brzezinski
Mika Brzezinski
* Robert Costa * Jose Diaz-Balart * Josh Barro * Jeremy Bash * Richard Engel
Richard Engel
* Willie Geist * Tamron Hall * Mark Halperin * Chris Hayes * John Heilemann * Hugh Hewitt * Amy Holmes * Kasie Hunt * Hallie Jackson * Jack H. Jacobs * Chris Jansing * Ezra Klein * Steve Kornacki * Trymaine Lee * Richard Lui * Rachel Maddow * Chris Matthews
Chris Matthews
* Mark McKinnon * Ari Melber
Ari Melber
* Craig Melvin * Andrea Mitchell * Ayman Mohyeldin
Ayman Mohyeldin
* Jerry Nachman * Betty Nguyen * Kelly O\'Donnell * Lawrence O\'Donnell * Ashley Parker * JJ Ramberg * Ron Reagan * Joy-Ann Reid
Joy-Ann Reid
* Thomas Roberts * Eugene Robinson * Stephanie Ruhle * Joe Scarborough
Joe Scarborough
* Steve Schmidt
Steve Schmidt
* Al Sharpton * Keir Simmons
Keir Simmons
* Jacob Soboroff * Kate Snow
Kate Snow
* Bret Stephens * Chuck Todd * Katy Tur
Katy Tur
* Greta Van Susteren * Ali Velshi * Nicolle Wallace * Kristen Welker * Brian Williams
Brian Williams
* Alex Witt

CARRIAGE ISSUES

MSNBC's former New Jersey
New Jersey
headquarters studio, now the home of MLB Network
MLB Network

Before 2010 MS NBC
NBC
was not available to Verizon FiOS
Verizon FiOS
and AT"> The monitors of the MS NBC
NBC
newsroom are tuned into various global channels.

MS NBC
NBC
is shown only in the United States, Canada
Canada
, South Africa
South Africa
, Kenya
Kenya
, parts of Latin America
Latin America
, parts of northern Africa
Africa
, and most of the time in the Middle East
Middle East
(see below).

MS NBC
NBC
CANADA

Main article: MS NBC
NBC
Canada
Canada

In 2001 a Canadian version with some local content, MS NBC
NBC
Canada
Canada
, was developed; the channel launched on September 7, 2001. However, it was soon discontinued in 2004, and the Canadian Radio-television and Telecommunications Commission authorized the American version to be carried on Canadian cable and satellite providers. The channel was operated by Rogers Communications
Rogers Communications
and co-owned by Rogers, Shaw and MSNBC, with each party owning a 33.33% voting interest in the service.

Programming included MS NBC
NBC
programs as well as repeats of shows from the CBC and Cable Public Affairs Channel
Cable Public Affairs Channel
, as its way to fulfil its Canadian contentrequirements. The channel also ran infomercials , which the American service never shows.

MS NBC
NBC
AFRICA

In Southern Africa, MS NBC
NBC
is distributed free-to-air on satellite on Free2View TV as MS NBC
NBC
Africa, a joint venture between Great Media Limited and MSNBC. Free2View airs MSNBC's programming from 4 p.m. to midnight ET in a block that repeats twice (live for the first airing), with local Weather Channel forecasts. Botswana's national television broadcaster, BTV, also provides an un-edited broadcast of MSNBC (including advertisements) after their scheduled programming each evening. BTV is available within Botswana, as well as to Southern Africa
Africa
viewers on DStv
DStv
. TopTV, a satellite TV service in South Africa, also provides an unedited broadcast of MS NBC
NBC
(including advertisements), which runs 24 hours a day. It is also available in Kenya
Kenya
and Uganda through the cable service Zuku.

MIDDLE EAST AND NORTH AFRICA

MS NBC
NBC
programming is shown for most of the day on the 24-hour news network OSN News
OSN News
"

EUROPE AND ASIA

In Asia
Asia
and Europe
Europe
, MS NBC
NBC
is not shown on a dedicated channel. When MS NBC
NBC
started in 1996, they announced plans to start broadcasting in Europe
Europe
during 1997. This never happened. However MS NBC
NBC
was seen occasionally on affiliate channel CNBC
CNBC
Europe
Europe
. MS NBC
NBC
was shown overnight at the weekend and during the afternoon on American public holidays as well as during breaking news events. MS NBC
NBC
stopped being shown on CNBC
CNBC
Europe
Europe
in the late 2000s and coverage of non-business related breaking news now comes from CNBC
CNBC
U.S.'s own coverage or from NBC News
NBC News
.

NTV-MSNBC

In Turkey
Turkey
, NTV-MS NBC
NBC
is the news channel of the Turkish broadcaster NTV Turkey
Turkey
. The channel is a joint partnership between the two, although very little Turkish content makes its way onto English MSNBC. English content on MS NBC
NBC
is translated to Turkish.

ONLINE

MS NBC
NBC
celebrated its 10th anniversary in 2006. NBCNews.com's main newsroom in Redmond, WA, 2007 NBCNews.com's newsroom in NYC, 2007 Main article: NBCNews.com

Launched concurrently with MS NBC
NBC
was its website, MSNBC.COM; unlike the network itself, msnbc.com was operated as the general online news outlet of NBC
NBC
News, partnering with Microsoft's MSN.comportal. The network and website also remained editorially separate; it did not adopt the network's increasingly liberal viewpoints (which itself was a cause for concern from NBC News
NBC News
staff, due to concerns that readers would think otherwise), and remained a joint venture with Microsoft even after it sold its stake in the MS NBC
NBC
channel.

In July 2012, NBC
NBC
acquired Microsoft's remaining stake in msnbc.com, and re-branded it as NBCNews.com. After being redirected to the new name for a period, msnbc.com was re-launched in 2013 as a website for the network itself, focusing on content such as opinion columns from hosts, correspondents and guests, and both live and on-demand videos from MS NBC
NBC
programs.

SHIFT

Main article: shift (MSNBC)

In July 2014, msnbc.com launched _msnbc2_, a brand for several web-only series hosted by MS NBC
NBC
personalities, in December 2014, msnbc2 was renamed _shift_, with a programming schedule which is less focused on politics and is more tailored to a younger audience.

RADIO

The channel launched on XM Satellite Radiochannel 120 and Sirius Satellite Radio channel 90 on April 12, 2010. This is the second time MS NBC
NBC
has been available on satellite radio; the channel has been carried on XM before, but was subsequently dropped from the service on September 4, 2006.

MS NBC
NBC
programming is currently simulcast on SiriusXM
SiriusXM
channel 118.

CRITICISM AND CONTROVERSY

Main article: MS NBC
NBC
controversies

LIBERAL BIAS

In November 2007, a _New York Times _ article stated that MSNBC's prime-time lineup is tilting more to the left. Commentators have since described MS NBC
NBC
as having a bias towards left-leaning politics and the Democratic Party . _ Washington Post
Washington Post
_ media analyst Howard Kurtz has stated that the channel's evening lineup "has clearly gravitated to the left in recent years and often seems to regard itself as the antithesis of Fox News
Fox News
" (in reference to a number of journalists and political pundits considering Fox News
Fox News
to have a strong conservative bias). In 2011, _ Politico
Politico
_ referred to MS NBC
NBC
as "left-leaning," and Steve Kornackiof _ Salon.com
Salon.com
_ noted that "MSNBC’s prime-time lineup is now awash in progressive politics." In reference to changes in the channel's evening programming, senior vice president of NBC News
NBC News
Phil Griffinhas said that "it happened naturally. There isn't a dogma we're putting through. There is a 'Go for it.'"

In the February 2008 issue of _Men\'s Journal _ magazine, a MSNBC interviewee quoted a senior executive who said that liberal commentator Keith Olbermann
Keith Olbermann
"runs MSNBC" and that "because of his success, he's in charge" of the channel. In 2007, _The New York Times_ called Olbermann MSNBC's "most recognizable face". In September 2008, MS NBC
NBC
stated that they were removing both Keith Olbermann and Chris Matthews
Chris Matthews
as live political event anchors, and replacing them with David Gregory , due to growing criticism that they were "too opinionated to be seen as neutral in the heat of the presidential campaign." Olbermann continued to broadcast _Countdown_ both before and after the presidential and vice presidential debates, and both Matthews and Olbermann joined Gregory on the channel's election night coverage.

On November 13, 2009, in the days leading up to the release of 2008 Republican vice presidential candidate Sarah Palin
Sarah Palin
's book _Going Rogue _, MSNBC's Dylan Ratigan
Dylan Ratigan
used photoshopped pictures of Palin on the channel's _Morning Meeting _ program. Ratigan apologized a few days later.

In October 2010, MS NBC
NBC
began using the tagline "Lean Forward", which was described by some media outlets, including msnbc.com , as the network embracing its politically progressive identity.

In January 2012, MS NBC
NBC
used Rachel Maddow, Chris Matthews, and other network commentators during coverage of the 2012 Iowa Republican caucuses , a move seen by Nando Di Fino of the Mediaitewebsite as "giving up on the straight news coverage, and instead to be aiming to create some controversy."

In November 2012, MS NBC
NBC
was called "The Anti-Fox" by _The New York Times _ in a feature article that quoted former President Bill Clinton as saying, "Boy, it really has become our version of Fox." The article, citing data by the Nielsen TV ratings service, noted that while Fox News
Fox News
pulled in a larger overall viewership than MSNBC, the two networks were separated by only around 300,000 viewers among the 25–54 age bracket most attractive to advertisers.

In the Pew Research Center
Pew Research Center
's 2013 "State of the News Media" report, MS NBC
NBC
was found to be the most opinionated news network, with 85% of the content being commentary or opinions, and only 15% of the content being factual reporting. The report also stated that MS NBC
NBC
spends the least amount of money producing its news, only $240 million in 2012, compared to CNN, which spent $682 million, and Fox, which spent $820 million.

FAVORITISM TOWARDS BARACK OBAMA

Some Democratic Party supporters, most notably former Democratic Governor of Pennsylvania
Pennsylvania
Ed Rendelland Clinton advisor Lanny Davis
Lanny Davis
, criticized MS NBC
NBC
during and after the 2008 Democratic primaries , as covering Barack Obama
Barack Obama
more favorably than Hillary Clinton
Hillary Clinton
. Rendell said, "MS NBC
NBC
was the official network of the Obama campaign," and called their coverage "absolutely embarrassing". Rendell later became an on-air contributor to MSNBC.

A study done by the Project for Excellence in Journalismshowed that MS NBC
NBC
had less negative coverage of Obama (14% of stories vs. 29% in the press overall) and more negative stories about Republican presidential candidate John McCain
John McCain
(73% of its coverage vs. 57% in the press overall). MSNBC's on-air slogan during the week of the 2008 presidential election, "The Power of Change", was criticized as being overtly similar to Obama's campaign slogan of "Hope and Change". Following the 2008 presidential election , conservative talk show host John Ziegler worked on a documentary titled _Media Malpractice.... How Obama Got Elected_, which was very critical of the media, especially MSNBC's role, in the 2008 presidential election . While promoting the documentary, he engaged in an on-air dispute with MS NBC
NBC
news anchor Contessa Brewer, on how the media, especially MSNBC, had portrayed Sarah Palin
Sarah Palin
.

During MSNBC's coverage of the Potomac primary, MSNBC's Chris Matthews said, "I have to tell you, you know, it's part of reporting this case, this election, the feeling most people get when they hear Barack Obama's speech. My, I felt this thrill going up my leg. I mean, I don't have that too often." This led Fox News
Fox News
to assert that both he and MS NBC
NBC
were biased toward Obama.

PHIL DONAHUE DISMISSAL

difficult public face for NBC
NBC
in a time of war...He seems to delight in presenting guests who are anti-war , anti-Bush and skeptical of the administration's motives. – NBC
NBC
internal study See also: Media coverage of the Iraq War
Iraq War

Phil Donahue's 2002 program _Donahue _ was canceled in late February 2003 during the buildup to the Iraq War
Iraq War
. Despite earlier claims of cancellation because of low ratings, _Donahue_ was MSNBC's highest rated show that month.

A leaked NBC
NBC
internal study revealed that the studio was concerned that Donahue would act as "a home for the liberal antiwar agenda at the same time that our competitors are waving the flag at every opportunity."

_RISE OF THE NEW RIGHT_ DOCUMENTARY

In June 2010, an MS NBC
NBC
documentary, _Rise of the New Right_, aired, featuring interviews with right-wing figures, including Dick Armey, the former House Majority Leader, Orly Taitz, a leading figure in the "birther " movement, and conspiracy theorist radio host Alex Jones . The documentary also showed the Michigan Militia's survival training camp and hit the campaign trail with Kentucky senatorial candidate Rand Paul
Rand Paul
.

The documentary angered Tea Party movement
Tea Party movement
figures and others on the right. After the documentary aired, FreedomWorks, chaired by Armey, issued a letter calling for a boycott of Dawn and Procter Procter -webkit-column-width: 30em; column-width: 30em; list-style-type: decimal;">

* ^ _A_ _B_ MS NBC
NBC
Signs On With Sirius XM Radio – News Channel To Debut On Satellite Service April 12 _Multichannel News_ April 7, 2010 * ^ Stelter, Brian (October 6, 2010). "MS NBC
NBC
on the Web May Change Its Name". _The New York Times_. * ^ Brian Stelter (15 July 2012). " Microsoft
Microsoft
and NBC
NBC
Complete Web Divorce". The New York Times. Retrieved 9 October 2012. * ^ Steele, Emily. "MS NBC
NBC
Retools to Sharpen Its Focus on Hard News", _The New York Times_, September 17, 2015 * ^ "MSNBC’s year of standing up straight". Retrieved January 20, 2017. * ^ Bauder, David. " Brian Williams
Brian Williams
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