MS
NBC
NBC is an American news cable and satellite television network that
provides news coverage and political commentary from
NBC News
NBC News on
current events. MS
NBC
NBC is owned by the
NBCUniversal
NBCUniversal News Group, a unit
of the
NBCUniversal
NBCUniversal Television Group division of
NBCUniversal
NBCUniversal (all of
which are ultimately owned by Comcast). MS
NBC
NBC and its website were
founded in 1996 under a partnership between
Microsoft
Microsoft and General
Electric's
NBC
NBC unit, hence the network's naming.[3] Although they had
the same name, msnbc.com and MS
NBC
NBC maintained separate corporate
structures and news operations. msnbc.com was headquartered on the
Microsoft
Microsoft campus in
Redmond, Washington
Redmond, Washington while MS
NBC
NBC operated out of
NBC's headquarters in New York City.
Microsoft
Microsoft divested its stakes in
the MS
NBC
NBC channel in 2005 and in msnbc.com in July 2012. The general
news site was rebranded as NBCNews.com, and a new msnbc.com was
created as the online home of the cable channel.[4]
In the late summer of 2015, MS
NBC
NBC revamped its programming; the moves
were in sharp contrast to previous programming decisions at the
network. MS
NBC
NBC sought to sharpen its news image by entering into a
dual editorial relationship with its organizational parent
NBC
NBC News.
MS
NBC
NBC Live, the network's flagship daytime news platform, was expanded
to cover over eight hours of the day.[5]
Phil Griffin is the president and director of day-to-day operations at
MSNBC.[6] Pat Burkey, Janelle Rodriguez, and Jonathan Wald oversee
programming and news operations, with
Brian Williams
Brian Williams serving as the
channel's chief anchor of breaking news coverage.[7] As of February
2015, approximately 94,531,000 households in the United States (81.2
percent of those with television) were receiving MSNBC.[8]
Commentators have described MS
NBC
NBC as having a bias towards
left-leaning politics and the Democratic Party. In November 2007, a
New York Times
New York Times article stated that MSNBC's prime-time lineup is
tilting more to the left.
Washington Post
Washington Post media analyst Howard Kurtz
has stated that the channel's evening lineup "has clearly gravitated
to the left in recent years and often seems to regard itself as the
antithesis of Fox News". In 2011,
Salon.com
Salon.com noted that "MSNBC’s
prime-time lineup is now awash in progressive politics."
Contents
1 History
1.1 Development
1.2 Early history
1.3 2008–2015
1.4 Return to hard news and alignment with
NBC
NBC News: since 2015
2 Other notable personalities
3 Carriage issues
4 International broadcasts
4.1 MS
NBC
NBC Canada
4.2 MS
NBC
NBC Africa
4.3
Middle East
.svg/440px-Middle_East_(orthographic_projection).svg.png)
Middle East and North Africa
4.4 Europe and Asia
4.5 NTV-MSNBC
5 Online
5.1 Shift
6 Radio
7 Criticism and controversy
7.1 Liberal bias
7.1.1 Favoritism towards Barack Obama
7.1.2 Rise of the New Right documentary
7.1.3 Romney coverage during 2012 election
7.2 Romney family grandchild
7.3 Suspensions of hosts
7.3.1 Michael Savage
7.3.2
Don Imus l
7.3.3
Keith Olbermann
Keith Olbermann and Joe Scarborough
7.3.4 Martin Bashir
7.3.5 Alec Baldwin
7.3.6 Phil Donahue
8 References
9 Sources
10 External links
History[edit]
Development[edit]
MS
NBC
NBC was established under a strategic partnership between
NBC
NBC and
Microsoft.
NBC
NBC executive Tom Rogers was instrumental in developing
this partnership.
Microsoft
Microsoft invested $221 million for a 50 percent
share of the cable channel.[9] MS
NBC
NBC and
Microsoft
Microsoft shared the cost of
a $200 million newsroom in Secaucus, New Jersey, for msnbc.com. The
network took over the channel space of NBC's 2-year-old America's
Talking (AT) network, although in most cases cable carriage had to be
negotiated with providers who had never carried AT.
Early history[edit]
MS
NBC
NBC most well known logo used from 1996 until 2009. The "N" in the
logo was changed from red to black in 2002. This variant has
occasionally been used after 2006 as an alternative logo in a
horizontal form.
Main article: History of MSNBC: 1996–2007
MS
NBC
NBC was launched on July 15, 1996. The first show was anchored by
Jodi Applegate and included news, interviews, and commentary.[10]
During the day, rolling news coverage continued with The Contributors,
a show that featured
Ann Coulter
Ann Coulter and Laura Ingraham, as well as
interactive programming coordinated by Applegate, John Gibson, and
John Seigenthaler. Stories were generally longer and more detailed
than the stories
CNN
CNN was running.
NBC
NBC also highlighted their broadcast
connections by airing stories directly from NBC's network affiliates,
along with breaking news coverage from the same sources.[11]
MS
NBC
NBC gradually increased its emphasis on politics.[12] After
completing its seven-year survey of cable channels, the Project for
Excellence in Journalism said in 2007 that, "MS
NBC
NBC is moving to make
politics a brand, with a large dose of opinion and personality."[13]
In January 2001, Mike Barnicle's MS
NBC
NBC show started, but it was
canceled in June 2001 because of high production costs.[14] In June,
Microsoft
Microsoft chief executive officer
Steve Ballmer
Steve Ballmer said that he would not
have started MS
NBC
NBC had he foreseen the difficulty of attracting
viewers.[15]
After the September 11, 2001 attacks,
NBC
NBC used MS
NBC
NBC as an outlet for
the up-to-the-minute coverage being provided by
NBC News
NBC News as a
supplement to the longer stories on broadcast NBC. With little
financial news to cover,
CNBC
CNBC and
CNBC
CNBC Europe ran MS
NBC
NBC for many hours
each day following the attacks. The year also boosted the profile of
Ashleigh Banfield, who was present during the collapse of Building 7
while covering the World Trade Center on September 11.[16] Her Region
In Conflict program capitalized on her newfound celebrity and
showcased exclusive interviews from Afghanistan.[17]
In the aftermath of September 11, MS
NBC
NBC began calling itself
"America’s NewsChannel" and hired opinionated hosts like Alan Keyes,
Phil Donahue, Pat Buchanan, and Tucker Carlson;[18] This branding
makeover, however, was followed by declining ratings.[19]
On December 23, 2005,
NBC
NBC Universal announced its acquisition of an
additional 32 percent share of MS
NBC
NBC from Microsoft,[20] which
solidified its control over television operations and allowed
NBC
NBC to
further consolidate MSNBC's backroom operations with
NBC News
NBC News and its
other cable properties. (The news website msnbc.com remained a
separate joint venture between
Microsoft
Microsoft and
NBC
NBC for another seven
years.)
NBC
NBC later exercised its option to purchase Microsoft's
remaining 18 percent interest in MSNBC.
In late 2005, MS
NBC
NBC began attracting liberal and progressive viewers
as
Keith Olbermann
Keith Olbermann began critiquing and satirizing conservative media
commentators during his Countdown With
Keith Olbermann
Keith Olbermann program. He
especially focused his attention on the
Fox News
Fox News Channel and Bill
O'Reilly, its principal primetime commentator.
On June 7, 2006, Rick Kaplan resigned as president of MS
NBC
NBC after
holding the post for two years.[21] Five days later, Dan Abrams, a
nine-year veteran of MS
NBC
NBC and
NBC
NBC News, was named general manager of
MS
NBC
NBC with immediate effect.
NBC News
NBC News senior vice president Phil
Griffin would oversee MSNBC, while continuing to oversee
NBC
NBC News’
Today program, with Abrams reporting to Griffin.
On June 29, 2006, Abrams announced the revamp of MSNBC's
early-primetime and primetime schedule. On July 10, Tucker (formerly
The Situation with Tucker Carlson) started airing at 4 p.m. and 6 p.m.
ET (taking over Abrams' old timeslot), while Rita Cosby's Live &
Direct was canceled. Cosby was made the primary anchor for MSNBC
Investigates at 10 and 11 p.m. ET, a new program that took over Cosby
and Carlson's timeslots. According to the press release, MSNBC
Investigates promised to "complement MSNBC's existing programming by
building on [the channel's] library of award winning
documentaries."[22] The move to taped programming during 10 and 11
p.m. probably resulted from MSNBC's successful Friday "experiment" of
replacing all primetime programming with taped specials.
On September 24, 2007, Abrams announced that he was leaving his
general manager position so he could focus on his 9:00 p.m. ET talk
show, Live With Dan Abrams. Oversight of MS
NBC
NBC was shifted to Phil
Griffin, a senior vice president at NBC.[23]
MSNBC's studio in NYC
The MS
NBC
NBC studio
MS
NBC
NBC and
NBC News
NBC News began broadcasting from their new studios at NBC's
30 Rockefeller Center complex in
New York City
New York City on October 22,
2007.[24] The extensive renovations of the associated studios allowed
NBC
NBC to merge its entire news operation into one building. All MSNBC
broadcasts and
NBC
NBC Nightly News originate from the new studios. More
than 12.5 hours of live television across the
NBC News
NBC News family
originate from the New York studios daily. MS
NBC
NBC is also announced new
studios near the
Universal Studios
Universal Studios lot. MSNBC's master control did not
make the move to 30 Rock. It remained in the old Secaucus headquarters
until it completed its move to the
NBC
NBC Universal Network Origination
Center located inside the
CNBC
CNBC Global Headquarters building in
Englewood Cliffs, New Jersey, on December 21, 2007. Shortly
thereafter,
Major League Baseball
Major League Baseball firmed up a long-term lease of the
former MS
NBC
NBC building to become the home studios of MLB Network, which
launched from the facility on January 1, 2009.[citation needed]
2008–2015[edit]
MS
NBC
NBC logo used from 2009 to 2015; the current logo is a variant of
this design.
Main article: History of MSNBC: 2008–2015
From mid-2007 to mid-2008, MS
NBC
NBC enjoyed a large increase in its
Nielsen ratings.[25] Primetime viewings increased by 61 percent.[25]
In May 2008,
NBC News
NBC News president
Steve Capus said, "It used to be
people didn't have to worry about MS
NBC
NBC because it was an also-ran
cable channel.... That's not the case anymore."[25] Tim Russert's
sudden death in June 2008 removed what
The Wall Street Journal
The Wall Street Journal called
the "rudder for the network" and led to a period of transition.[26]
During the 2008 presidential election, MSNBC's coverage was anchored
by Olbermann, Chris Matthews, and David Gregory. They were widely
viewed as the face of the channel's political coverage.[26] During the
first three months of the presidential campaign, MSNBC's ratings grew
by 158 percent.[27] Olbermann and Matthews, however, were criticized
for expressing left-leaning opinions on the channel. Both were later
removed from their anchor positions.[28] Audience viewership during
the 2008 presidential campaign more than doubled from the 2004
presidential election, and the channel topped
CNN
CNN in ratings for the
first time during the last three months of the campaign in the key
25–54 age demographic.[29][30]
In September 2008, the channel hired political analyst and Air America
Radio personality
Rachel Maddow
Rachel Maddow to host a new political opinion
program called The
Rachel Maddow
Rachel Maddow Show. The move to create a new
program for the channel was widely seen as a smart ratings move, where
beforehand, MS
NBC
NBC lagged behind in coveted primetime ratings.[31] The
show regularly outperformed CNN's Larry King Live, and made the
channel competitive in the program's time slot for the first time in
over a decade.[32][33]
In the first quarter of 2010, MS
NBC
NBC beat
CNN
CNN in primetime and overall
ratings, marking the first time doing so since 2001.[34] The channel
also beat
CNN
CNN in total adult viewers in March, marking the seventh out
of the past eight months that MS
NBC
NBC achieved that result.[34] In
addition, the programs Morning Joe, The Ed Show, Hardball with Chris
Matthews, Countdown with Keith Olbermann, and The
Rachel Maddow
Rachel Maddow Show
finished ahead of their time slot competitors at CNN.[34][35]
In the third quarter of 2010, MS
NBC
NBC continued its solid lead over CNN,
beating the network in total day for the first time since the second
quarter of 2001 in the key adult demographic.[36] The network also
beat
CNN
CNN for the fourth consecutive quarter, among both primetime and
total viewers, as well as becoming the only cable news network to have
its key adult demographic viewership grow over the last quarter,
increasing by 4 percent. During this time, MS
NBC
NBC also became the
number-one cable news network in primetime among both African American
and Hispanic viewers.[36]
On October 11, 2010, MS
NBC
NBC unveiled a new televised advertising
campaign and slogan called "Lean Forward". "We've taken on
CNN
CNN and we
beat them," MS
NBC
NBC president
Phil Griffin told employees at a series of
celebratory "town hall" meetings. "Now it's time to take on Fox."
Concerning the campaign, Griffin said, "It is active, it is positive,
it is about making tomorrow better than today, a discussion about
politics and the actions and passions of our time."[37] The new
campaign embraces the network's politically progressive identity.[38]
The two-year advertising campaign would cost $2 million and consist of
internet, television, and print advertising.[37] The new positioning
has created brand image issues for msnbc.com, the umbrella website for
the television network. A
New York Times
New York Times article quotes Charlie
Tillinghast, president of msnbc.com, a separate company, as saying,
"Both strategies are fine, but naming them the same thing is brand
insanity."[39] As a result, msnbc.com eventually changed its name to
prevent confusion with the television network, MSNBC;[39] it rebranded
the more news-driven msnbc.com as
NBCNews.com
NBCNews.com in July 2012.[40]
On January 21, 2011, Olbermann announced his departure from MS
NBC
NBC and
the episode would be the final episode of Countdown.[41][42] His
departure received much media attention.[43][44][45] MS
NBC
NBC issued a
statement that it had ended its contract with Olbermann, with no
further explanation. Olbermann later revealed that he had taken his
show to Current TV.[46]
During 2014, MSNBC's total ratings in the 25 to 54 age group declined
20 percent, falling to third place behind CNN. The only demographic in
which MS
NBC
NBC still led was among Hispanics and even more so among
African-Americans.[47][clarification needed]
Return to hard news and alignment with
NBC
NBC News: since 2015[edit]
To help revive the struggling network, MS
NBC
NBC in the summer of 2015
started transitioning from left-leaning, opinionated programming to
hard news programming. Nearly all daytime opinionated news programs
were replaced with more generic news programs. Ronan Farrow, Joy-Ann
Reid, Krystal Ball, Touré, Abby Huntsman, Alex Wagner, Ed Schultz,
and
Al Sharpton
Al Sharpton lost their shows. News programs presented by
established
NBC News
NBC News personalities such as
Telemundo
Telemundo anchor Jose
Diaz-Balart,
Meet the Press
Meet the Press anchor Chuck Todd, Sunday
NBC
NBC Nightly News
anchor Kate Snow, Thomas Roberts, and former
NBC
NBC Nightly News anchor
Brian Williams
Brian Williams replaced the opinion shows.[48] The revamped on-air
presentation debuted in late summer 2015 and included a new logo, news
ticker, and graphics package.[49][50] MS
NBC
NBC Live had at least eight
hours of programming each day, barring any breaking news that could
extend its time. Daytime news coverage was led primarily by Brian
Williams, Stephanie Ruhle, Jose Diaz-Balart, Andrea Mitchell, Craig
Melvin, Thomas Roberts, and Kate Snow, in addition to "beat leaders"
stationed throughout the newsroom. These included chief legal
correspondent Ari Melber, primary political reporter Steve Kornacki,
business and finance correspondent Olivia Sterns, and senior editor
Cal Perry. Morning and primetime programming did not change and
remained filled mostly by opinionated personalities.[citation
needed][51][52]
In April 2016, MS
NBC
NBC launched a promotional ad campaign with the
theme, "in order to know beyond, you have to go beyond." The campaign
portrayed MSNBC's reporting and perspectives as "in depth" and an
alternative to "talking points" coverage on other cable news
outlets.[citation needed][53]
In July 2016, the network debuted Dateline Extra, which was an
abridged version of Dateline
NBC
NBC and another step towards aligning
MS
NBC
NBC and
NBC
NBC News. The new program was hosted by MS
NBC
NBC Live anchor
Tamron Hall.[citation needed][54]
In September 2016, MS
NBC
NBC launched The 11th Hour with
Brian Williams
Brian Williams as
a nightly wrap-up of the day's news and a preview of the following
day's headlines. This was MSNBC's first new primetime program in
nearly four years.[citation needed][55]
In January 2017, MS
NBC
NBC debuted a program in the 6 pm EST hour entitled
For the Record with Greta, hosted by former
Fox News
Fox News Channel anchor
Greta Van Susteren.[56] The program aired for six months before being
cancelled in late June 2017. The network promoted Chief legal
Correspondent
Ari Melber
Ari Melber to host "The Beat with Ari Melber" at 6pm.
In March 2017, MS
NBC
NBC started rebranding their daytime shows as "NBC
News" programs. The network logos started appearing on show opens,
within the set design, and in commercials.[57] In May 2017, MSNBC
launched a 4pm afternoon program entitled Deadline:
White House
White House and
hosted by former
White House
White House communications director and
NBC
NBC political
analyst Nicolle Wallace.
For the first time, MS
NBC
NBC in May 2017 became the highest rated
American cable news network in primetime. MSNBC's increasing
viewership was accompanied by declining numbers at the Fox News
Channel. MSNBC's May 15–19 programming topped the programming of
both
CNN
CNN and the
Fox News
Fox News Channel in total viewers and the
advertiser-coveted younger demographic.[58]
Other notable personalities[edit]
Peter Alexander
Mika Brzezinski
Robert Costa
Josh Barro
Jeremy Bash
John O. Brennan
Richard Engel
Willie Geist
Chris Hayes
John Heilemann
Hugh Hewitt
Kasie Hunt
Hallie Jackson
Jack H. Jacobs
Chris Jansing
Trymaine Lee
Richard Lui
Rachel Maddow
Mark McKinnon
Ayman Mohyeldin
Malcolm Nance
Kelly O'Donnell
Lawrence O'Donnell
JJ Ramberg
Ron Reagan
Eugene Robinson
Joe Scarborough
Steve Schmidt
Keir Simmons
Jacob Soboroff
Bret Stephens
Katy Tur
Ali Velshi
Kristen Welker
Alex Witt
Carriage issues[edit]
MSNBC's former
New Jersey
New Jersey headquarters studio, now the home of MLB
Network
Before 2010, MS
NBC
NBC was not available to
Verizon FiOS
Verizon FiOS and AT&T
U-verse television subscribers in the portions of New York State,
northern New Jersey, and
Connecticut
Connecticut that overlapped Cablevision's
service area. One of several reasons for this was an exclusive
carriage agreement between MS
NBC
NBC and
Cablevision
Cablevision that prohibited
competing wired providers from carrying MSNBC.[59] The terms of the
agreement were not publicly known.[citation needed]
In 2009, Verizon filed a formal "program-access complaint" with the
Federal Communications Commission
Federal Communications Commission and petitioned for termination of
the deal. In support of Verizon,
Connecticut
Connecticut Attorney General Richard
Blumenthal argued that the arrangement could be illegal.[60] After
entering into a new contract, FiOS added the channel in New York City
and
New Jersey
New Jersey on February 2, 2010.[61]
International broadcasts[edit]
The monitors of the MS
NBC
NBC newsroom are tuned into various global
channels.
MS
NBC
NBC is shown only in the United States, Canada, South Africa, Kenya,
parts of Latin America, parts of northern Africa, and most of the time
in the Middle East.
MS
NBC
NBC Canada[edit]
Main article: MS
NBC
NBC Canada
A Canadian version with some local content, MS
NBC
NBC Canada, was launched
on September 7, 2001. It was discontinued, however, in 2004. The
Canadian Radio-television and Telecommunications Commission
Canadian Radio-television and Telecommunications Commission then
authorized the American version to be carried on Canadian cable and
satellite providers. The channel was operated by Rogers Communications
and co-owned by Rogers, Shaw Communications, and MSNBC, with each
party owning a 33.33 percent voting interest in the service.
Programming included MS
NBC
NBC programs and, to fulfill its Canadian
content responsibilities, repeats of shows from the Canadian
Broadcasting Corporation and the Cable Public Affairs Channel. The
channel also ran infomercials.[citation needed]
MS
NBC
NBC Africa[edit]
In southern Africa, MS
NBC
NBC is distributed free-to-air on satellite on
Free2View TV as MS
NBC
NBC Africa, a joint venture between Great Media
Limited and MSNBC. Free2View airs MSNBC's programming from 4 p.m. to
midnight ET in a block that repeats twice (live for the first airing),
with local Weather Channel forecasts.[62] Botswana's national
television broadcaster, BTV, also provides an un-edited broadcast of
MS
NBC
NBC (including advertisements) after their scheduled programming
each evening. BTV is available within Botswana, as well as to Southern
Africa
Africa viewers on DStv. TopTV, a satellite TV service in South Africa,
also provides an unedited broadcast of MS
NBC
NBC (including
advertisements), which runs 24 hours a day. It is also available in
Kenya
Kenya and Uganda through the Zuku cable service.[citation needed]
Middle East
Middle East and North Africa[edit]
MS
NBC
NBC programming is shown for most of the day on the 24-hour news
network OSN News.[citation needed]
Europe and Asia[edit]
In Asia and Europe, MS
NBC
NBC is not shown on a dedicated channel. When
MS
NBC
NBC started in 1996, they announced plans to start broadcasting in
Europe during 1997. This never happened. However MS
NBC
NBC has been seen
occasionally on affiliate channel
CNBC
CNBC Europe.[63] MS
NBC
NBC was shown
overnight at the weekend and during the afternoon on American public
holidays as well as during breaking news events.[63] MS
NBC
NBC stopped
being shown on
CNBC
CNBC Europe in the late 2000s and coverage of
non-business related breaking news now comes from
CNBC
CNBC U.S.'s own
coverage or from
NBC
NBC News.
NTV-MSNBC[edit]
In Turkey, NTV-MS
NBC
NBC is the news channel of the Turkish broadcaster
NTV Turkey. The channel is a joint partnership between the two,
although very little Turkish content is shown on English MSNBC.
English content on MS
NBC
NBC is translated into Turkish.[64]
Online[edit]
MS
NBC
NBC celebrated its 10th anniversary in 2006.
NBCNews.com's main newsroom in Redmond, WA, 2007
NBCNews.com's newsroom in NYC, 2007
Main article: NBCNews.com
MS
NBC
NBC and its website msnbc.com were launched concurrently. Unlike the
network, msnbc.com was operated as the general online news outlet of
NBC News
NBC News in partnership with Microsoft's
MSN.com
MSN.com portal. The network
and website also remained editorially separate. The website did not
adopt the network's increasingly liberal viewpoints and remained a
joint venture with
Microsoft
Microsoft even after it had sold its stake in
MSNBC.[65]
In July 2012,
NBC
NBC acquired Microsoft's remaining stake in msnbc.com
and re-branded it as NBCNews.com. After being redirected to the new
name for a period, msnbc.com was re-launched in 2013 as the website
for MSNBC. The website included opinion columns from hosts,
correspondents, and guests, along with live and on-demand videos from
MS
NBC
NBC programs.[40][66]
Shift[edit]
Main article: shift (MSNBC)
In July 2014, msnbc.com launched msnbc2, a brand for several web-only
series hosted by MS
NBC
NBC personalities.[67] In December 2014, msnbc2 was
renamed shift, with a programming schedule that was less focused on
politics and more tailored to a younger audience.[68]
Radio[edit]
MS
NBC
NBC launched on
XM Satellite Radio
XM Satellite Radio channel 120 and Sirius Satellite
Radio channel 90 on April 12, 2010.[2] This is the second time MSNBC
has been available on satellite radio. The channel was dropped from XM
Radio on September 4, 2006.[69]
The simulcast of MSNBC's programming is on
SiriusXM
SiriusXM channel 118.[70]
Criticism and controversy[edit]
Main article: MS
NBC
NBC controversies
Liberal bias[edit]
Main article: Media bias in the United States § Liberal bias
In November 2007, a
New York Times
New York Times article stated that MSNBC's
primetime lineup was tilting more to the left.[71] Since then,
commentators have argued that MS
NBC
NBC has a bias towards left-leaning
politics and the Democratic Party.
Washington Post
Washington Post media analyst and
Fox News
Fox News Channel contributor
Howard Kurtz has claimed that the
channel's evening lineup "has clearly gravitated to the left in recent
years and often seems to regard itself as the antithesis of Fox
News."[25] In 2011,
Politico
Politico referred to MS
NBC
NBC as "left-leaning,"[72]
and
Steve Kornacki of
Salon.com
Salon.com noted that, "MSNBC’s prime-time
lineup is now awash in progressive politics."[73] Regarding changes in
the channel's evening programming, senior vice president of
NBC
NBC News
Phil Griffin claimed that "it happened naturally. There isn't a dogma
we're putting through. There is a 'Go for it.'"[71]
In the February 2008 issue of
Men's Journal
Men's Journal magazine, an MSNBC
interviewee quoted a senior executive as saying that liberal
commentator
Keith Olbermann
Keith Olbermann "runs MSNBC" and that "because of his
success, he's in charge" of the channel.[74] In 2007, The New York
Times called Olbermann MSNBC's "most recognizable face".[71] In
September 2008, MS
NBC
NBC stated that Olbermann and
Chris Matthews
Chris Matthews would
no longer anchor live political events, with David Gregory assuming
that role. MS
NBC
NBC cited the growing criticism that they were "too
opinionated to be seen as neutral in the heat of the presidential
campaign."[75][76] Olbermann's show Countdown continued to run before
and after the presidential and vice presidential debates, and both
Matthews and Olbermann joined Gregory on the channel's election night
coverage.[citation needed]
On November 13, 2009, in the days leading up to the release of 2008
Republican vice presidential candidate Sarah Palin's book Going Rogue,
MSNBC's
Dylan Ratigan
Dylan Ratigan used photoshopped pictures of Palin on the
channel's Morning Meeting program. Ratigan apologized a few days
later.[77]
In October 2010, MS
NBC
NBC began using the tagline "Lean Forward". Some
media outlets, including msnbc.com, claimed that the network was now
embracing its politically progressive identity.[38][78][79][80]
In January 2012, MS
NBC
NBC used Rachel Maddow, Chris Matthews, and other
network commentators during its coverage of the Iowa Republican
caucuses. Nando Di Fino of the
Mediaite
Mediaite website said MS
NBC
NBC was "giving
up on the straight news coverage, and instead [appearing] to be aiming
to create some controversy."[81]
In November 2012, The
New York Times
New York Times called MS
NBC
NBC "The Anti-Fox" and
quoted former President Bill Clinton as saying, "Boy, it really has
become our [liberal] version of Fox."[82] Citing data from the A.C.
Nielsen TV ratings service, the article noted that while the Fox News
Channel had a larger overall viewership than MSNBC, the two networks
were separated by only around 300,000 viewers among the 25–54 age
bracket most attractive to advertisers.
In the Pew Research Center's 2013 "State of the News Media" report,
MS
NBC
NBC was found to be the most opinionated news network, with 85
percent of the content being commentary or opinions and the remaining
15 percent being factual reporting. The report also stated that in
2012, MS
NBC
NBC spent only $240 million on news production compared to
CNN's $682 million and the
Fox News
Fox News Channel's $820 million.[83]
Favoritism towards Barack Obama[edit]
Some Democratic Party supporters, including former Pennsylvania
governor
Ed Rendell
.JPG/440px-Ed_Rendell_ID2004_crop_(cropped).JPG)
Ed Rendell and Bill Clinton advisor Lanny Davis,[84]
criticized MS
NBC
NBC during and after the 2008 Democratic Party primaries
as covering
Barack Obama
Barack Obama more favorably than Hillary Clinton. Rendell
said, "MS
NBC
NBC was the official network of the Obama campaign," and
called their coverage "absolutely embarrassing".[85][86] Rendell later
became an on-air contributor to MSNBC.[87]
A study done by the
Project for Excellence in Journalism showed that
MS
NBC
NBC had less negative coverage of Obama (14 percent of stories
versus 29 percent in the press overall) and more negative stories
about Republican presidential candidate
John McCain
John McCain (73 percent of its
coverage versus 57 percent in the press overall).[88] MSNBC's on-air
slogan during the week of the 2008 presidential election, "The Power
of Change", was criticized for being too similar to Obama's campaign
slogan of "Hope and Change".[89] After the election, conservative talk
show host John Ziegler made a documentary entitled Media
Malpractice.... How Obama Got Elected, which was very critical of the
media's role, especially MSNBC's, in the election. While promoting the
documentary, he had an on-air dispute with MS
NBC
NBC news anchor Contessa
Brewer about how the media, especially MSNBC, had portrayed Sarah
Palin.[90]
During MSNBC's coverage of the Potomac primary, MSNBC's Chris Matthews
said, "I have to tell you, you know, it's part of reporting this case,
this election, the feeling most people get when they hear Barack
Obama's speech. My, I felt this thrill going up my leg. I mean, I
don't have that too often." This led
Fox News
Fox News to assert that both he
and MS
NBC
NBC were biased toward Obama.[91]
Rise of the New Right documentary[edit]
In June 2010, the MS
NBC
NBC documentary Rise of the New Right aired. It
featured interviews with right-wing figures, including Dick Armey, the
former House majority Leader, Orly Taitz, a leading figure in the
"birther" movement, and conspiracy theorist radio host Alex Jones. The
documentary also showed the Michigan Militia's survival training camp
and hit the campaign trail with Kentucky senatorial candidate Rand
Paul.[92]
The documentary angered
Tea Party movement
Tea Party movement figures and others on the
right. After the documentary aired, FreedomWorks, chaired by Armey,
called for a boycott of Dawn and Procter & Gamble, which
advertised during Hardball with Chris Matthews.[93][94] The boycott
was ineffective as Procter & Gamble continued to advertise on the
show.
Romney coverage during 2012 election[edit]
A study by the Pew Research Center's Project for Excellence in
Journalism found that MSNBC's coverage of
Mitt Romney
Mitt Romney during the final
week of the 2012 presidential campaign (68 percent negative with no
positive stories in the sample), was far more negative than the
overall press, and even more negative than it had been during October
1 to 28, when 5 percent was positive and 57 percent was negative.[95]
On the other hand, their coverage of
Barack Obama
Barack Obama improved in the
final week before the presidential election. From October 1 to 28, 33
percent of stories were positive and 13 percent negative. During the
campaign's final week, 51 percent of MSNBC's stories were positive
while there were no negative stories at all about Obama in the sample.
Romney family grandchild[edit]
Political commentator
Melissa Harris-Perry
Melissa Harris-Perry and her guest panel, in a
look back on the 2013 segment of her show, featured a picture of
former Republican presidential candidate
Mitt Romney
Mitt Romney and his extended
family. Romney was holding on his knee his adopted grandchild, Kieran
Romney, an African-American. Harris-Perry and her guests, including
actress Pia Glenn and comedian Dean Obeidallah, joked about coming up
with captions for the photo. Glenn sang out, "One of these things is
not like the others, one of these things just isn’t the same."
Obeidallah said, "It sums up the diversity of the Republican Party and
the [Republican National Committee], where they have the whole
convention and they find the one black person." Afterwards,
Harris-Perry issued an apology in a series of tweets.[96][97]
Suspensions of hosts[edit]
Michael Savage[edit]
During the spring and early summer of 2003, MS
NBC
NBC featured a weekend
talk show hosted by conservative radio host Michael Savage. In July of
that year, Savage responded to a prank caller on his show by calling
him a "pig" and a "sodomite", and telling him he "should get
AIDS
AIDS and
die." Savage's show was canceled and Savage was fired from the channel
shortly afterward (with some reports placing the termination
immediately after the episode in question ended).[98]
Don Imus l[edit]
In early April 2007, Don Imus, whose radio show Imus in the Morning
was simulcast on MS
NBC
NBC for over ten years, described members of the
Rutgers University women's basketball team as "some nappy-headed
hoes." The comments sparked outrage, as many considered them to be
racist and sexist. After sponsors began to withdraw advertisements
from the show, MS
NBC
NBC canceled the simulcast. Imus, as well as NBC
News, apologized to the Rutgers Basketball team for the remarks.[99]
The television simulcast of Imus' program later moved to
RFD-TV
RFD-TV until
August 2009 and then to
Fox Business Network
Fox Business Network until May 2015.
Keith Olbermann
Keith Olbermann and Joe Scarborough[edit]
On November 5, 2010, MS
NBC
NBC President
Phil Griffin suspended Keith
Olbermann indefinitely without pay for contributing $2,400 (the
maximum personal donation limit) to each of three Democratic Party
candidates during the 2010 midterm election cycle.[100]
NBC
NBC News
policy prohibited contributions to political campaigns unless
NBC
NBC News
had given its prior permission. On November 7, 2010, Olbermann posted
a thank you message to supporters via Twitter.[101] That same day,
MS
NBC
NBC announced that he would be back on the air starting on November
9.[102]
Two weeks later, Griffin announced the suspension of Joe Scarborough
for the same offense, as the
Morning Joe
Morning Joe host had donated $4,000 to
Republican candidates in Florida. Like Olbermann's suspension,
Scarborough's suspension was brief, and he returned to the airwaves on
November 24.[103] On January 21, 2011, MS
NBC
NBC announced that Olbermann
would host his final show that same night.
Martin Bashir[edit]
Host Martin Bashir resigned after making a controversial comment about
Sarah Palin.[104] On November 15, 2013, Bashir criticized Palin for
equating the federal debt to slavery.[105] Bashir referred to the
cruel and barbaric punishment of slaves as described by slave overseer
Thomas Thistlewood, specifically a punishment called "Derby's dose",
which forced slaves to defecate or urinate into the mouth of another
slave. Bashir then said, "When Mrs. Palin invokes slavery, she doesn't
just prove her rank ignorance. She confirms if anyone truly qualified
for a dose of discipline from Thomas Thistlewood, she would be the
outstanding candidate."[106][107]
Alec Baldwin[edit]
Alec Baldwin's 2013 show Up Late with
Alec Baldwin
Alec Baldwin was suspended after
five episodes because of a homophobic slur Baldwin made to a
photographer in New York City.[108]
Phil Donahue[edit]
See also: Media coverage of the Iraq War
Phil Donahue's 2002 program Donahue was canceled in late February 2003
during the buildup to the Iraq War. Despite earlier claims of
cancellation because of low ratings,[109] Donahue was MSNBC's highest
rated show that month.[110]
A leaked
NBC
NBC internal study revealed that the studio was concerned
that Donahue would act as "a home for the liberal antiwar agenda at
the same time that our competitors are waving the flag at every
opportunity."[110]
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External links[edit]
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ESPNews
Fusion TV
Weather
AccuWeather
Channel
Network
The Weather Channel
Local Now
Weatherscan
WeatherNation TV
Broadband
Broadband services
National
CBSN
Specialty
AJ+
Vice News
Reuters
Reuters TV
Outsourcing
AerisWeather
Independent News Network
Weather Services International
Defunct
ABC channels
ABC News
ABC News Now
Satellite News
Al Jazeera America
All News Channel
CNN
CNN channels
CNNfn
CNN
CNN Pipeline
CNNSI
Current TV
FNN-SCORE
News Central
NBC
NBC channels
America's Talking
NBC
NBC Weather Plus
Shift
CBC Newsworld International
The Weather Cast
TouchVision
UPI Newstime
Univision
Univision Noticias
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NBCUniversal
A subsidiary of Comcast
Corporate
officials
Board of Directors
Steve Burke (CEO)
Brian L. Roberts
Jeffrey R. Immelt
Keith Sherin
Executives
Dick Ebersol
Robert Greenblatt
Bonnie Hammer
Ted Harbert
Ronald Meyer
Universal Filmed
Entertainment Group
Amblin Partners[nu 1]
Back Lot Music
Carnival Films
Chiller Films
DreamWorks Animation
DreamWorks Classics
Big Idea Entertainment
Bullwinkle StudiosJV
Harvey Entertainment
DreamWorks Channel
Oriental DreamWorks[nu 2]
DreamWorks New Media
AwesomenessTV[nu 3]
Big Frame
Fandango (70%)
Focus Features
Gramercy Pictures
Illumination Entertainment
Illumination Mac Guff
NBCUniversal
NBCUniversal Entertainment Japan
United International Pictures[nu 4]
Universal Animation Studios
Universal Playback
Universal Pictures
Universal Pictures
Universal Pictures Home Entertainment
Working Title Films
Universal Parks
& Resorts
United States
Universal Studios
Universal Studios Hollywood
CityWalk
Universal Orlando
Universal Orlando Resort
Universal Studios
Universal Studios Florida
Universal's Islands of Adventure
CityWalk
International
Universal Studios
Universal Studios Japan
Universal Studios
Universal Studios Singapore
Universal Studios
Universal Studios Beijing
NBCU Cable
Entertainment
Universal Cable Productions
Craftsy
Craftsy (major stake)
Networks
Syfy
USA Network
Lifestyle Group
Bravo
E!
Oxygen
Universal Kids
NBCU Digital
Hulu[nu 5]
Movieclips
NBCU Telemundo
Enterprises
NBC
NBC Universo
Telemundo
Puerto Rico Studios
Telemundo
Telemundo TV Studios
Telemundo
Telemundo Deportesw/
NBC
NBC Sports Group
NBC
NBC Sports Group
NBC
NBC Sports Ventures
Alli
Golf Channel
NBC
NBC Sports Digital
GolfNow
NBC
NBC Sports
NBCSN
Olympic Channel
part owner
MLB Network
NHL Network
NBC
NBC Sports
Regional Networks
Bay Area (45%)
Boston
California
Chicago (20%)
Northwest
Philadelphia
Washington
SNY (8%)
NBCUniversal
News Group
NBC
NBC News
NBCNews.com
The Weather Channel[nu 6]
MSNBC
Peacock Productions
CNBC
CNBC global channels
CNBC
CNBC
CNBC
Africa
Africa (licensee)
CNBC
CNBC Asia
CNBC
CNBC Europe
CNBC
CNBC Latin America
CNBC
CNBC World
CNBC
CNBC Europe branches
Class
CNBC
CNBC (20%)
CNBC
CNBC
Africa
Africa (licensee)
CNBC
CNBC Arabiya
CNBC-e
CNBC
CNBC Nordic
CNBC
CNBC Asia branches
CNBC-TV18
CNBC
CNBC Australia
CNBC
CNBC Awaaz
CNBC
CNBC Hong Kong
CNBC
CNBC Pakistan
CNBC
CNBC Singapore
Nikkei CNBC
SBS-CNBC
NBCUniversal
International
Networks
13th Street Universal
Australia
Benelux
France
Germany
Spain
Bravo New Zealand
Euronews[nu 7]
Syfy
Syfy Universal
Asia
Australia
Benelux
France
Germany
Italy[nu 8]
Latin America
Poland
Portugal
Romania
Russia
Serbia
Slovenia
Spain
United Kingdom
Diva Universal
Asia
Italy
Romania
Movies 24
Studio Universal
Latin America
Universal Channel
Asia
Australia
Germany
Greece
Japan
Poland
Turkey
United Kingdom
Style Network
Australia
E!
Asia
Australia
Europe
NBC
NBC Entertainment
NBC
DreamWorks Animation
DreamWorks Animation Television
Stamford Media Center
Universal Television
NBC
NBC Broadcasting
Affiliate Relations
NBCUniversal
NBCUniversal Television Distribution
NBCU Owned
TV Stations
O&Os
NBC
NBC Owned
TV Stations
KNBC
KNSD
KNTV
KXAS-TV
WBTS-LD
WBTS-LD & WYCN-CD
WCAU
WMAQ-TV
WNBC
WRC-TV
WTVJ
WVIT
WVIT Other properties:
Cozi TV
K15CU-D
LXTV
New England Cable News
Telemundo
Station Group
KBLR
KDEN-TV
KEJT-LP
KHRR
KNSD-DT20
KNSO[nu 9]
KSTS
KTAZ
KTDO
KTLM
KTMD
KVDA
KVEA
KXTX-TV
WKAQ-TV
WNEU
WNJU
WRDM-CD/WDMR-LP[nu 10]
WRIW-CD
WRMD-CD
WSCV
WSNS-TV
WTMO-CD
WWSI
WWDT-CD
WZTD-LD
WZDC-CD[nu 10] Other properties:
TeleXitos
Independent station
WZGS-CD
Other assets:
EMKA, Ltd.
International Media Distribution
PictureBox Films
Former/Defunct
properties
and predecessors:
Castle Films
Chapman Entertainment
Chiller
CIC Video
Cloo
Comcast
Comcast Network
Esquire Network
FilmDistrict
G4
Good Machine
Gramercy Pictures
Harvey Films/Harvey Comics
ITC Entertainment
Interscope Communications
Kitty Films
Miss Universe[nu 11]
Multimedia Entertainment
MCA Inc.
NBC
NBC Weather Plus
October Films
Pacific Data Images
PolyGram Filmed Entertainment
Propaganda Films
Seagram
Seagram Company Ltd.
Shift
Seeso
Total Television
United Productions of America
Universal HD
ZGS Communications
^ Co-owned with The Amblin Group, Participant Media, Reliance
Entertainment,
Entertainment One
Entertainment One and Alibaba Pictures.
^ Co-owned with China Media Capital,
Shanghai Media Group
Shanghai Media Group and Shanghai
Alliance Investment.
^ Co-owned with
Hearst Communications
Hearst Communications and Verizon Communications.
^ 50%, with Viacom's Paramount Pictures.
^ Co-owned with 21st Century Fox,
The Walt Disney Company
The Walt Disney Company and Time
Warner.
^ Co-owned with
The Blackstone Group
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The Blackstone Group and Bain Capital.
^ Co-owned with Media Globe Networks and European public broadcasters.
^ Co-owned with Mediaset.
^ The station is owned by NBCUniversal, but is controlled by Serestar
Communications.
^ a b Operated by
NBCUniversal
NBCUniversal under a local marketing agreement.
^ Co-owned with
The Trump Organization
The Trump Organization before September 2015 sale to
WME/IMG.
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NBC
NBC Sports Group
Current programs
Original
Fight Night 36
Football Night in America
Fore Inventors Only
Golf Central
Indy Car 36
Match of the Day
NHL 36
NBC
NBC SportsTalk
NFL Turning Point
NHL Live
NHL Overtime
Pro Football Talk
Sports Illustrated
Sunday Sports Report
Sports
College Football on NBC
College Hockey on NBC
Dew Action Sports Tour
Fight Night
Premier Boxing Champions
Formula One on NBC
IndyCar Series on NBC
Lucas Oil AMA Pro Motocross
NASCAR on NBC
Golf Channel
Golf Channel on NBC
NFL on NBC
Football Night in America
NBC
NBC Sunday Night Football
NHL on NBC
Notre Dame Football on NBC
Olympics on NBC
Premier League
Red Bull Global Rallycross
USA Sevens
USA Rugby League
Tennis on NBC
Thoroughbred Racing on NBC
Tour de France
Other
Men in Blazers
The Dan Patrick Show
National channels
Golf Channel
NBCSN
NBC
NBC Sports Radio
Olympic Channel
minority stake
MLB Network
NHL Network
Universal Sports
Universal Sports (defunct)
NBC
NBC Sports Regional Networks
Bay Area (45%)
Boston
California
Chicago (20%)
Northwest
Philadelphia
Washington
SNY (8%)
Occasional programming
NBC
NBC Olympics
NBC
NBC Sports
NBC-
Telemundo
Telemundo Deportes
Occasional broadcasters
NBC
Bravo
CNBC
MSNBC
USA Network
(Spanish-language)
Universo
Telemundo
Other properties
Alli Sports
NBC
NBC Sports Digital
GolfNow
NBC
NBC Sports Gold
NBC
NBC Sports Live Extra
Rotoworld
Rotoworld Fantasy Sports
profootballtalk.com
Xfinity Live! Philadelphia
Former programs
AFL on NBC
Baseball Night in America
Bowling on NBC
CFL on NBC
College Basketball on NBC
Gillette Cavalcade of Sports
Hambletonian
The 'Lights
MLB Game of the Week
MLB on NBC
Major League Baseball: An Inside Look
MLS on NBC
NBA on NBC
NBA Showtime
NBC
NBC College Football Game of the Week
Sportsworld
Parent: NBCUniversal
v
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Webby Awards
Nominee, 1998 award in the category News
Awards ceremonies
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
List of winners
^ Carter, Brandon (30 June 2017). "Conservative media outlets gain
seats in
White House
White House briefing room", The Hill. Retr