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Cheil Worldwide
Cheil Worldwide Inc. () is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea. It is the country's largest and the world's 19th largest advertising agency, by 2018 revenues, and the world's 14th creative agency network. Its major clients include Samsung, Absolut, Adidas, The Coca-Cola Company, GE, General Motors, The Lego Group, Microsoft, Nestle, and Shell. It has 53 offices spread across 5 continents and CIS. History In 1973 when the company was established by Lee Byung-chul, the Korean entrepreneur who founded Samsung Group, the official name was Cheil Communications. It began conducting Korea's first nationwide lifestyle surveys in 1977; set up a joint venture with Bozell in 1989; and set up Hakuhodo-Cheil in 1999. The company changed its name to Cheil Worldwide in 2008. Cheil Worldwide opened its fir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not ( unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
K-Pop
K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gospel, reggae, electronic dance, folk, country, disco, and classical on top of its traditional Korean music roots. The term "K-pop" became popular in the 2000s, especially in the international context. The Korean term for domestic pop music is ''gayo'' (), which is still widely used within South Korea. While "K-pop" can refer to all popular music or pop music from South Korea, it is colloquially often used in a ''narrower'' sense for any Korean music and artists associated with the entertainment and idol industry in the country, regardless of the genre. The more modern form of the genre, originally termed "rap dance", emerged with the formation of the hip hop boy band Seo Taiji and Boys, in 1992. Their experimentation with different ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdAge
An adage (; Latin: adagium) is a memorable and usually philosophical aphorism that communicates an important truth derived from experience, custom, or both, and that many people consider true and credible because of its longeval tradition, i.e. being handed down generation to generation, or memetic replication. Variations and nature An adage may warn against a failure to plan, be interesting observations, ethical rules, or skeptical comments on life in general, such as "do not count your chickens before they hatch", "do not burn your bridges", and . Some adages are products of folk wisdom that attempt to summarize a basic truth; these are generally known as " proverbs" or "bywords". An adage that describes a general moral rule is a " maxim". A pithy expression that has not necessarily gained credibility by tradition, but is distinguished by especial depth or excellent style is denominated an " aphorism", while one distinguished by wit or irony is often denominated an " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South By Southwest Interactive
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin, Texas; both years, there was a smaller online event instead. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to SXSW, the company runs the conference SXSW Edu and the upcoming SXSW Sydney festival, and co-runs North by Northeast in Toronto. It has previously run or co-run the events North by Northwest (1995-2001), West by Southwest (2006-2010) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McKinney (advertising Agency)
McKinney is an advertising agency based in Durham, North Carolina, with offices in Los Angeles and New York City. History The agency was founded in 1969 as McKinney & Silver by Charles "Chick" McKinney & Mike Silver. The agency was later renamed McKinney and has been part of Cheil Worldwide since 2012. McKinney moved from Raleigh, North Carolina, to the American Tobacco Campus in Durham, NC in 2004. Ten years later, McKinney CEO Brad Brinegar appeared in the short documentary "Because No One Else Would," which was produced by Goodtree & Company and Horizon Productions to celebrate the restoration anniversary of the American Tobacco factory. In 2012, McKinney was named the most effective independent agency in the world by the Effie Awards and Warc. In 2013, McKinney's creation of the Mezamashii Run Project for its client, Mizuno, led to that company being recognized as the most effective brand in North America. In 2013, following the purchase by Cheil, McKinney opened an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Barbarian Group
Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. Barbarian specializes in digital transformation and experiences, digital brand strategy, digital ecosystems, social media and commerce, and data-driven analysis. The agency is guided by an unwavering commitment to inclusive and courageous innovation and a focus on the future. Barbarian is a Cheil Worldwide company, a publicly traded South Korean holding company. Past campaigns include the Subservient Chicken for Burger King, Mucinex Sickwear, Fenty Eau De Parfum Ghost Stores Launch, JBL + Doja Cat partnership, Crystal Pepsi Returns, GE Droneweek and the Reimagine VR Experience for Etihad, the airline industry's first VR experience. In 2020, Barbarian was the seventh organization to achieve 3% Certification, an independent assessment system led by The 3% Mov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bozell
Bozell is an American full-service public relations and advertising agency in Omaha, Nebraska, United States, North America. History Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. ''Advertising Age'' In 1985, the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt. In 1992 the firm shortened its name to Bozell Worldwide. From 1986 to 1993, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who contributed significantly to the turnaround of Chrysler Corporation. Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as: *" Pork. The Other White Meat" *" Corinthian leather" *"Genesis does what Nintendon't" *" The Old Home Fill-er-up and Keep On-a-Tru ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lee Byung-chul
Lee Byung-chul ( Korean: 이병철 12 February 1910 – 19 November 1987) was a South Korean businessman. He was the founder of the Samsung Group, which is South Korea's largest chaebol, and he is considered one of South Korea's most successful businessmen. He was a pioneer of modern entrepreneurship and was a beacon of national economic development for South Korea. Personal life Early life Byung-chul was the youngest son of four siblings to father Lee Chan-woo and mother Kwon Jae-lim. Byung-chul was the son of a wealthy land-owning yangban family (a branch of the Gyeongju Lee clan). He attended highschool at Joongdong High School in Seoul, and then college at Waseda University in Tokyo but did not complete his degree. Korean art collection After his death, Byung-chul's estate (Ho-Am) was opened to the public for tours. His collection of Korean art is considered one of the largest private collections in the country, featuring a number of art objects that have been de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royal Dutch Shell
Shell plc is a British multinational oil and gas company headquartered in London, England. Shell is a public limited company with a primary listing on the London Stock Exchange (LSE) and secondary listings on Euronext Amsterdam and the New York Stock Exchange. It is one of the oil and gas "supermajors" and by revenue and profits is consistently one of the largest companies in the world. Measured by both its own emissions, and the emissions of all the fossil fuels it sells, Shell was the ninth-largest corporate producer of greenhouse gas emissions in the period 1988–2015. Shell was formed in 1907 through the merger of Royal Dutch Petroleum Company of the Netherlands and The "Shell" Transport and Trading Company of the United Kingdom. The combined company rapidly became the leading competitor of the American Standard Oil and by 1920 Shell was the largest producer of oil in the world. Shell first entered the chemicals industry in 1929. Shell was one of the " Seven Sisters" whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
