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California Milk Processor Board
The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors and administered by the California Department of Food and Agriculture. It is most well known for its Got Milk? advertising campaign. The organization was created in 1993 to counter falling sales of milk as Americans switched to soft drinks, healthy diet, health drinks, and other beverages. The board is separate from the California Milk Advisory Board, which created the Happy Cows campaign and supports the Californian dairy industry. Promotions In 1993, the Board launched its most successful and longest-lasting campaign, "Got Milk?". Designed initially by Goodby, Silverstein & Partners, the campaign is intended to convince current milk-drinkers to consume more milk. In 2008, the Board launched the "White Gold" marketing campaign to appeal to teenagers, featuring a self-consciously fake rock band style commercial, with lead singer "Joe Hursley, White Gold" performing with the " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Board
A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be defined as an organization set up by a government to regulate the buying and selling of a certain commodity within a specified area. They most commonly exist to help sell farm products such as milk, eggs, beef or tripe and are funded by the farmers or processors of those crops or products. Marketing boards often also receive funding from governments as an agricultural subsidy. The leadership and strategies of the marketing boards are set through votes by the farmers who are members of the board. Marketing boards also sometimes act as a pool, controlling the price of farm products by forming a legal cartel. They also fund other ventures beneficial to their members such as research. Marketing boards differ from industry trade groups in that their primary goal is marketing towards consumers, not governments, but they may also lobby on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rock Band
A rock band or pop band is a small musical ensemble that performs rock music, pop music, or a related genre. A four-piece band is the most common configuration in rock and pop music. In the early years, the configuration was typically two guitarists (a lead guitarist and a rhythm guitarist, with one of them singing lead vocals), a bassist, and a drummer (e.g. the Beatles and KISS). Another common formation is a vocalist who does not play an instrument, electric guitarist, bass guitarist, and a drummer (e.g. the Who, the Monkees, Led Zeppelin, Queen, and U2). Instrumentally, these bands can be considered as trios. Sometimes, in addition to electric guitars, electric bass, and drums, also a keyboardist (especially a pianist) plays. Etymology The usage of band as "group of musicians" originated from 1659 to describe musicians attached to a regiment of the army and playing instruments which may be used while marching. This word also used in 1931 to describe "one man band" for peopl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dairy Marketing
A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on a dedicated dairy farm and milk or in a section of a multi-purpose farm (mixed farm) that is concerned with the harvesting of milk. As an attributive, the word ''dairy'' refers to milk-based products, derivatives and processes, and the animals and workers involved in their production: for example dairy cattle, dairy goat. A dairy farm produces milk and a dairy factory processes it into a variety of dairy products. These establishments constitute the global dairy industry, part of the food industry. Terminology Terminology differs between countries. In the United States, for example, an entire dairy farm is commonly called a "dairy". The building or farm area where milk is harvested from the cow is often called a "milking parlor" or "parlor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organizations Based In California
An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from the Greek word ''organon'', which means tool or instrument, musical instrument, and organ. Types There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and educational institutions, etc. A hybrid organization is a body that operates in both the public sector and the private sector simultaneously, fulfilling public duties and developing commercial market activities. A voluntary association is an organization consisting of volunteers. Such organizations may be able to operate without legal formalities, depending on jurisdiction, includin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Dairy Organizations
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agricultural Marketing Organizations
Agriculture or farming is the practice of cultivating plants and livestock. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people to live in cities. The history of agriculture began thousands of years ago. After gathering wild grains beginning at least 105,000 years ago, nascent farmers began to plant them around 11,500 years ago. Sheep, goats, pigs and cattle were domesticated over 10,000 years ago. Plants were independently cultivated in at least 11 regions of the world. Industrial agriculture based on large-scale monoculture in the twentieth century came to dominate agricultural output, though about 2 billion people still depended on subsistence agriculture. The major agricultural products can be broadly grouped into foods, fibers, fuels, and raw materials (such as rubber). Food classes include cereals (grains), vegetables, fruits, cooking oils, meat, milk, egg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dairy Management Inc
Dairy Management Inc. is an American trade association funded primarily by the U.S. Dairy Promotion Program, itself funded by government-mandated checkoff fees on dairy products and federal tax dollars and dedicated to promoting the sale of American-made dairy products. It also operates under the names Innovation Center for U.S. Dairy, American Dairy Association, National Dairy Council and U.S. Dairy Export Council. Dairy Management Inc. was incorporated in 1995 as a nonprofit corporation by members of the National Dairy Promotion and Research Board and the United Dairy Industry Association. It is a marketing creation of the U.S. Department of Agriculture and is funded by Dairy Promotion Program government-mandated fees on dairy products and by general federal tax dollars via the U.S. Department of Agriculture. The corporation has 162 employees and a budget of about $140 million It is headed by CEO Barbara O'Brian after long time leader Tom Gallagher retired from the post in 2021 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dairy Promotion Program
The Dairy Promotion Program or National Dairy Checkoff is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses. It provides primary funding for Dairy Management Inc. Dairy farmers fund this self-help program through a mandatory 15¢/ cwt. () assessment on all milk produced and marketed commercially in the 48 contiguous states. Dairy farmers can direct up to 10¢ of this assessment for contributions to qualified regional, state or local dairy product promotion, research or nutrition education programs; the other five cents goes to the national checkoff. In 1995, the Dairy Management Inc was created as a special department to increase dairy consumption in the United States. The Dairy Production Stabilization Act of 1983 (P.L. 98–180, Title I) authorized the program. The national dairy checkoff started in 1983 as an optio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joe Hursley
Joseph Gregory Hursley (born March 19, 1979) is an actor and musician living in Los Angeles, California. Early life Hursley was born in Austin, Texas. His great-grandfather is Frank M. Hursley, co-creator of ''General Hospital'', the longest running television soap opera. His father, Greg Hursley, is an architectural photographer and his mother Kelle is a nurse. Hursley began his entertainment career after participating in the Schick "Groove n' Smooth" national talent search in 1999. He won the talent search, and started a karaoke company at age 19. He became well known in Austin nightlife scene as ''Karaoke Joe'', going on to perform over five-hundred shows the next few years. Career Hursley's first big break in the entertainment business was being tapped by Ashton Kutcher to star in the 2004 MTV reality comedy series ''You've Got a Friend''. His task was to play an obnoxious 'friend' for 48 hours, while contestants had to prove their friendship in front of real friends and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dairy
A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on a dedicated dairy farm and milk or in a section of a multi-purpose farm (mixed farm) that is concerned with the harvesting of milk. As an attributive, the word ''dairy'' refers to milk-based products, derivatives and processes, and the animals and workers involved in their production: for example dairy cattle, dairy goat. A dairy farm produces milk and a dairy factory processes it into a variety of dairy products. These establishments constitute the global dairy industry, part of the food industry. Terminology Terminology differs between countries. In the United States, for example, an entire dairy farm is commonly called a "dairy". The building or farm area where milk is harvested from the cow is often called a "milking parlor" or "parl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goodby, Silverstein & Partners
Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company. The agency is based in San Francisco, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director. Margaret and Eric were also named to Adweek's Creative 100 list in 2015. Derek Robson has been the President and Managing Partner since 2005. The firm supported the California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993. For Elizabeth Arden, GSP created Britney's fantasy reality to promote her Curious fragrance. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
