Dairy Management Inc. is an American

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry tra ...

funded primarily by the U.S.

Dairy Promotion Program The Dairy Promotion Program or National Dairy Checkoff is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products an ...

, itself funded by government-mandated checkoff fees on

dairy product Dairy products or milk products, also known as lacticinia, are food products made from (or containing) milk. The most common dairy animals are cow, water buffalo, nanny goat, and ewe. Dairy products include common grocery store food items in th ...

s and federal tax dollars and dedicated to promoting the sale of American-made dairy products. It also operates under the names Innovation Center for U.S. Dairy,

American Dairy Association The American Dairy Association is a registered name owned by Dairy Management Inc., which also owns the names ''National Dairy Council'' and ''U.S. Dairy Export Council''. The National Dairy Council website offers a collection of educational materi ...

, National Dairy Council and U.S. Dairy Export Council. Dairy Management Inc. was incorporated in 1995 as a nonprofit corporation by members of the

National Dairy Promotion and Research Board The Dairy Promotion Program or National Dairy Checkoff is a US commodity checkoff program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products an ...

and the United Dairy Industry Association. It is a marketing creation of the U.S. Department of Agriculture and is funded by

government-mandated fees on dairy products and by general federal tax dollars via the U.S. Department of Agriculture. The corporation has 162 employees and a budget of about $140 million It is headed by CEO Barbara O'Brian after long time leader Tom Gallagher retired from the post in 2021 Dairy Management is associated with the "

Got Milk? Got Milk? (stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it w ...

" and "Real Seal"REAL Seal
/ref> campaigns and works with industry to develop products that increase consumption of milk and cheese. It also funds research into the benefits of dairy consumption. Dairy Management has successfully promoted increased use of cheese in prepared food products such as

pizza Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, onions ...

. This initiative has been criticized by Dr. Walter C. Willett, chairman of the

nutrition Nutrition is the biochemical and physiological process by which an organism uses food to support its life. It provides organisms with nutrients, which can be metabolized to create energy and chemical structures. Failure to obtain sufficient n ...

department at the

Harvard School of Public Health The Harvard T.H. Chan School of Public Health is the public health school of Harvard University, located in the Longwood Medical Area of Boston, Massachusetts. The school grew out of the Harvard-MIT School for Health Officers, the nation's first ...

and a former member of the federal government's nutrition advisory committee, as being contradictory to the nutrition goal of reducing consumption of

saturated fat A saturated fat is a type of fat in which the fatty acid chains have all single bonds. A fat known as a glyceride is made of two kinds of smaller molecules: a short glycerol backbone and fatty acids that each contain a long linear or branched c ...

also promoted by the

United States Department of Agriculture The United States Department of Agriculture (USDA) is the United States federal executive departments, federal executive department responsible for developing and executing federal laws related to farming, forestry, rural economic development, ...

References

External links

Dairy Management Inc.
Official website Commodity checkoff programs American dairy organizations {{Agri-stub

See also

References

External links