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Birds (advertisement)
"Birds" is a television commercial for the Washington Lottery; it won a Silver Lion at the 2009 Cannes Lions International Advertising Festival, and "Best in Show" at the 2009 National ADDY Awards. ''SHOOT'' magazine placed it on their Top 10 list for Summer 2008. First broadcast in June 2008, it depicts three flightless birds—a penguin, a chicken, and an emu—being taken hang-gliding (the chicken and the penguin are shown wearing harnesses strapped to the chest of the glider pilots; the emu's harness is suspended between two gliders). The images of the birds in mid-air were produced by compositing video of the birds in their harnesses with video of the gliders in flight. at Gloss ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Washington Lottery
Washington's Lottery is the lottery system for the U.S. state of Washington, run by the state government. Its games include Mega Millions, Powerball, Keno, Lotto, Hit 5, Match 4, Pick 3, and scratch games. The lottery was established in 1982, the bill (H.B. 1251) creating the lottery was passed by the state legislature ( House on June 30, 1982 Senate on July 1, 1982) and signed by Governor John Spellman on July 16, 1982. Washington became the sixteenth state with a lottery and only the second in the West, joining Arizona. It was launched four months later with a one-dollar scratch ticket game titled "Pot O'Gold Instant Lottery," which began on November 15, 1982. What is now Pick 3 began in January 1984, and Lotto six months later in July, with a weekly drawing on Saturday, a second drawing on Wednesday was added on November 18, 1987, and a third on Monday on February 14, 2005. Games Washington's Lottery offers several draw games, plus scratch ticket games. The list of draw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ADDY Awards
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington. ADDY American Advertising Awards Formerly called the ''ADDY awards'', the American Advertising Awards, are one of the US advertising industry's largest competi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shoot (advertising Magazine)
''Shoot'' (stylized ''SHOOT'') is a trade magazine for the advertising industry that was established in 1990 as ''BackStage/Shoot'', providing news and information about advertising agencies, executives, and creative advertising professionals. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See". History The magazine was established in December 1960 under the title ''Back Stage'', in a newspaper format covering theatre and commercial production. The owners were Ira Eaker and Allen Zwerdling. In the late 1980s, they sold the paper to British Phonographic Industry and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as ''Back Stage Shoot'' was spun off into a full, standalone publication, ''BackStage/Shoot''; while the original Backstage continued on independently as well. The concept was to have the original '' Backstage'' publication concentrate o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Archive
An archive is an accumulation of historical records or materials – in any medium – or the physical facility in which they are located. Archives contain primary source documents that have accumulated over the course of an individual or organization's lifetime, and are kept to show the function of that person or organization. Professional archivists and historians generally understand archives to be records that have been naturally and necessarily generated as a product of regular legal, commercial, administrative, or social activities. They have been metaphorically defined as "the secretions of an organism", and are distinguished from documents that have been consciously written or created to communicate a particular message to posterity. In general, archives consist of records that have been selected for permanent or long-term preservation on grounds of their enduring cultural, historical, or evidentiary value. Archival records are normally unpublished and almost alway ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flightless Bird
Flightless birds are birds that through evolution lost the ability to fly. There are over 60 extant species, including the well known ratites (ostriches, emu, cassowaries, rheas, and kiwi) and penguins. The smallest flightless bird is the Inaccessible Island rail (length 12.5 cm, weight 34.7 g). The largest (both heaviest and tallest) flightless bird, which is also the largest living bird, is the ostrich (2.7 m, 156 kg). Many domesticated birds, such as the domestic chicken and domestic duck, have lost the ability to fly for extended periods, although their ancestral species, the red junglefowl and mallard, respectively, are capable of extended flight. A few particularly bred birds, such as the Broad Breasted White turkey, have become totally flightless as a result of selective breeding; the birds were bred to grow massive breast meat that weighs too much for the bird's wings to support in flight. Flightlessness has evolved in many different birds independently, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Penguin
Penguins (order (biology), order List of Sphenisciformes by population, Sphenisciformes , family (biology), family Spheniscidae ) are a group of Water bird, aquatic flightless birds. They live almost exclusively in the Southern Hemisphere: only one species, the Galápagos penguin, is found north of the Equator. Highly adapted for life in the water, penguins have Countershading, countershaded dark and white plumage and flippers for swimming. Most penguins feed on krill, fish, squid and other forms of sea life which they catch with their bills and swallow it whole while swimming. A penguin has a spiny tongue and powerful jaws to grip slippery prey. They spend roughly half of their lives on land and the other half in the sea. The largest living species is the emperor penguin (''Aptenodytes forsteri''): on average, adults are about tall and weigh . The smallest penguin species is the Little penguin, little blue penguin (''Eudyptula minor''), also known as the fairy penguin, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicken
The chicken (''Gallus gallus domesticus'') is a domesticated junglefowl species, with attributes of wild species such as the grey and the Ceylon junglefowl that are originally from Southeastern Asia. Rooster or cock is a term for an adult male bird, and a younger male may be called a cockerel. A male that has been castrated is a capon. An adult female bird is called a hen and a sexually immature female is called a pullet. Humans now keep chickens primarily as a source of food (consuming both their meat and eggs) and as pets. Traditionally they were also bred for cockfighting, which is still practiced in some places. Chickens are one of the most common and widespread domestic animals, with a total population of 23.7 billion , up from more than 19 billion in 2011. There are more chickens in the world than any other bird. There are numerous cultural references to chickens – in myth, folklore and religion, and in language and literature. Genetic studies have pointed to mult ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hang-gliding
Hang gliding is an air sport or recreational activity in which a pilot flies a light, non-motorised foot-launched heavier-than-air aircraft called a hang glider. Most modern hang gliders are made of an aluminium alloy or composite frame covered with synthetic sailcloth to form a wing. Typically the pilot is in a harness suspended from the airframe, and controls the aircraft by shifting body weight in opposition to a control frame. Early hang gliders had a low lift-to-drag ratio, so pilots were restricted to gliding down small hills. By the 1980s this ratio significantly improved, and since then pilots have been able to soar for hours, gain thousands of feet of altitude in thermal updrafts, perform aerobatics, and glide cross-country for hundreds of kilometers. The Federation Aeronautique Internationale and national airspace governing organisations control some regulatory aspects of hang gliding. Obtaining the safety benefits of being instructed is highly recommended and indeed a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compositing
Compositing is the process or technique of combining visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously called "chroma key", "blue screen", "green screen" and other names. Today, most, though not all, compositing is achieved through digital image manipulation. Pre- digital compositing techniques, however, go back as far as the trick films of Georges Méliès in the late 19th century, and some are still in use. Basic procedure All compositing involves the replacement of selected parts of an image with other material, usually, but not always, from another image. In the digital method of compositing, software commands designate a narrowly defined color as the part of an image to be replaced. Then the software (e.g. Natron) replaces every pixel within the designated color range with a pixel from another image, aligned to appear as part of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vimeo
Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as a service (SaaS). They derive revenue by providing subscription plans for businesses and video content producers. Vimeo provides its subscribers with tools for video creation, editing, and broadcasting, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. , the site has 260 million users, with around 1.6 million subscribers to its services. The site was initially built by Jake Lodwick and Zach Klein in 2004 as a spin-off of CollegeHumor to share humor videos among colleagues, though put to the side to support the growing popularity of CollegeHumor. IAC acquired CollegeHumor and Vimeo in 2006, and after Google had acquired YouTube for over , IAC directed more effort i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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