|
Shoot (advertising Magazine)
''Shoot'' (stylized ''SHOOT'') is a trade magazine for the advertising industry that was established in 1990 as ''BackStage/Shoot'', providing news and information about advertising agencies, executives, and creative advertising professionals. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See". History The magazine was established in December 1960 under the title ''Back Stage'', in a newspaper format covering theatre and commercial production. The owners were Ira Eaker and Allen Zwerdling. In the late 1980s, they sold the paper to British Phonographic Industry and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as ''Back Stage Shoot'' was spun off into a full, standalone publication, ''BackStage/Shoot''; while the original Backstage continued on independently as well. The concept was to have the original '' Backstage'' publication concentrate o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Magazine
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press. Overview Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on a subscription bus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Magazine
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press. Overview Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on a subscription bus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by Ja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Professional
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ira Eaker (publisher)
Ira Eaker (c. 1921 – June 26, 2002) was an American publisher, who was the co-founder of ''Backstage'', with Allen Zwerdling a weekly trade newspaper that was aimed at the theater, television and movie industries that is considered a "must-read" for actors and other professionals looking for jobs and industry information. Biography Eaker grew up in New York City and attended public school before serving in the United States Army during World War II. After completing his military service, Eaker attended the City College of New York, where he was awarded a degree in business.McKinley, Jesse"Ira Eaker, 80, Co-Founder of Back Stage, the Actors' Bible" ''The New York Times'', July 13, 2002. Accessed January 27, 2009. He had worked at a number of different publications while he was attending college and was hired 1948 as the advertising manager of ''Show Business'', a trade paper for the theatrical industry. After a dozen years at ''Show Business'', he left the paper together with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allen Zwerdling
Allen Zwerdling (October 12, 1922 – January 12, 2009) was an American journalist who was co-founder of ''Backstage'', the "casting bible" for theater performers. Biography Zwerdling was born on October 12, 1922, in Brooklyn, New York, and performed with the Players Guild of Manhattan from 1936 to 1941. before enlisting in the Army Air Force. In the Army during World War II, Zwerdling directed plays and edited a military newspaper. Following his military service, he established the American Players Theater in Zurich, Switzerland and became director of the Kansas City Resident Theater. After returning to New York City in 1948, he was hired by ''Show Business'' as an editor. Ira Eaker was the advertising manager for the publication and the two developed a vision for a publication listing casting notices. The two approached ''The Village Voice'' with the idea of adding a section to that paper listing notices, but were rejected. They went out on their own and started ''Back ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Phonographic Industry
British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with the Entertainment Retailers Association, and awards UK music sales through the BRIT Certified Awards. Structure Its membership comprises hundreds of music companies including all three "major" record companies in the UK (Warner Music UK, Sony Music UK, & Universal Music UK), and over 450 independent record labels and small to medium-sized music businesses. The BPI council is the management and policy forum of the BPI. It is chaired by the chair of BPI, and includes the chief executive, chief operating officer (COO) and the general counsel. In addition it includes 12 representatives from the recorded music sector, six from major labels, two each from the three major companies, and six from the independent sector, which are selected by votin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Backstage (magazine)
''Backstage'', also previously written as ''Back Stage'', is an American entertainment industry trade publication. Founded by Allen Zwerdling and Ira Eaker in 1960, it covers the film and performing arts industry from the perspective of performers, unions, and casting, with an emphasis on topics such as job opportunities and career advice. The brand encompasses the main ''Backstage'' magazine, and related publications such as its website, ''Call Sheet'' (formerly ''Ross Reports'')—a bi-monthly directory of talent agents, casting directors, and casting calls, and other casting resources. The publication was founded in, and originally focused primarily on New York City and the U.S. east coast. In the 1990s, ''Back Stage'' established the Los Angeles-based ''Back Stage West'', which competed primarily with the longer-established ''Drama-Logue''; in 1998, ''Drama-Logue'' was acquired by ''Back Stage'' and merged into ''Back Stage West''. In 2008, both versions were merged into a sin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazines Established In 1990
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus ''Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Monthly Magazines Published In The United States
Monthly usually refers to the scheduling of something every month. It may also refer to: * ''The Monthly'' * ''Monthly Magazine'' * '' Monthly Review'' * ''PQ Monthly'' * ''Home Monthly'' * ''Trader Monthly ''Trader Monthly'' was a lifestyle magazine for financial traders founded by Magnus Greaves. The headquarters was in New York City. The target audience of ''Trader Monthly'' was the financial community with an average income at or exceeding US$450, ...'' * '' Overland Monthly'' * Menstruation, sometimes known as "monthly" {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
