"Birds" is a

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

for the

Washington Lottery Washington's Lottery is the lottery system for the U.S. state of Washington, run by the state government. Its games include Mega Millions, Powerball, Keno, Lotto, Hit 5, Match 4, Pick 3, and scratch games. The lottery was established in 1982, ...

; it won a Silver Lion at the 2009

Cannes Lions International Advertising Festival The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

, and "Best in Show" at the 2009 National

ADDY Awards The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region o ...

. ''

SHOOT In botany, a plant shoot consists of any plant stem together with its appendages, leaves and lateral buds, flowering stems, and flower buds. The new growth from seed germination that grows upward is a shoot where leaves will develop. In the spri ...

'' magazine placed it on their Top 10 list for Summer 2008. First broadcast in June 2008, it depicts three

flightless bird Flightless birds are birds that through evolution lost the ability to fly. There are over 60 extant species, including the well known ratites (ostriches, emu, cassowaries, rheas, and kiwi) and penguins. The smallest flightless bird is the In ...

s—a

penguin Penguins (order (biology), order List of Sphenisciformes by population, Sphenisciformes , family (biology), family Spheniscidae ) are a group of Water bird, aquatic flightless birds. They live almost exclusively in the Southern Hemisphere: on ...

, a

chicken The chicken (''Gallus gallus domesticus'') is a domesticated junglefowl species, with attributes of wild species such as the grey and the Ceylon junglefowl that are originally from Southeastern Asia. Rooster or cock is a term for an adult m ...

, and an

emu The emu () (''Dromaius novaehollandiae'') is the second-tallest living bird after its ratite relative the ostrich. It is endemic to Australia where it is the largest native bird and the only extant member of the genus ''Dromaius''. The emu' ...

—being taken

hang-gliding Hang gliding is an air sport or recreational activity in which a pilot flies a light, non-motorised foot-launched heavier-than-air aircraft called a hang glider. Most modern hang gliders are made of an aluminium alloy or composite frame covered ...

(the chicken and the penguin are shown wearing harnesses strapped to the chest of the glider pilots; the emu's harness is suspended between two gliders). The images of the birds in mid-air were produced by

compositing Compositing is the process or technique of combining visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously ca ...

video of the birds in their harnesses with video of the gliders in flight.WA Lottery: Q&A with Sticks+Stones director Jerry Brown on the latest Washington Lottery campaign
at Glossy Inc (retrieved August 17, 2010)

References

External links

''Birds''
at

Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as ...

.
Forum post by visual effects supervisor Jake Parker, detailing his experiences during the production of ''Birds''
at HangGliding.org. {{DEFAULTSORT:Birds (Advertisement) American television commercials 2000s television commercials 2008 works