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Badge-engineered
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line. Rebadging is also known as ''rebranding'' and ''badge engineering''; the latter is an intentionally ironic misnomer, in that little or no actual engineering takes place. The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic changes to headlights, taillights, front and rear fascias and outer body skins. More extreme examples involve differing engines and drivetrains. The objective is "to s ...
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Opel
Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group, a predecessor of Stellantis, from 2017 until 2021. Opel vehicles are sold in the United Kingdom as Vauxhall Motors, Vauxhall. Some Opel vehicles were badge engineering, badge-engineered in Australia under the Holden brand until 2020 and in North America and China under the Buick, Saturn Corporation, Saturn, and Cadillac brands. Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Rüsselsheim am Main. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899. With the Opel RAK program, the world's first rocket program, under the leadership of Fritz von Opel, the company played an important role in the history of aviation and spaceflight: Various land speed records were a ...
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Holden
Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three years, it switched entirely to importing cars. It was headquartered in Port Melbourne, with major industrial operations in the states of South Australia and Victoria. The 164-year-old company ceased trading at the end of 2020. Holden's primary products were its own models developed in-house, such as the Holden Commodore, Holden Caprice, and the Holden Ute. However, Holden had also offered badge-engineered models under sharing arrangements with Chevrolet, Isuzu, Nissan, Opel, Suzuki, Toyota, and Vauxhall Motors. The vehicle lineup had included models from GM Korea, GM Thailand, GM North America. Holden had also distributed GM's German Opel marque in Australia in 2012 and 2013. Holden was founded in 1856 as a saddlery manufacturer ...
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Renault
Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured trucks, tractors, tanks, buses/coaches, aircraft and aircraft engines, and autorail vehicles. According to the Organisation Internationale des Constructeurs d'Automobiles, in 2016 Renault was the ninth biggest automaker in the world by production volume. By 2017, the Renault–Nissan–Mitsubishi Alliance had become the world's biggest seller of light vehicles. Headquartered in Boulogne-Billancourt, near Paris, the Renault group is made up of the namesake Renault marque and subsidiaries, Alpine, Renault Sport (Gordini), Automobile Dacia from Romania, and Renault Samsung Motors from South Korea. Renault has a 43.4% stake with several votes in Nissan of Japan, and used to have a 1.55% stake in Daimler AG of Germany, it was sold off in ...
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Opel Corsa
The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chevrolet, and Holden) and also spawned various other derivatives. At its height of popularity, the Corsa became the best-selling car in the world in 1998, recording 910,839 sales with assembly operations in four continents and was sold under five marques with five different body styles. By 2007, over 18 million Corsas had been sold globally. Corsa A (S83; 1982) The front-wheel drive Opel Corsa was first launched in September 1982. It went on sale first in France, Italy, and Spain - markets where small cars represented from 34 to 43 percent of overall automobile sales. Sales across the remainder of Europe were to have begun by March 1983. General Motors' internal code for the Corsa/Nova was the S-car. Built-in Zaragoza, Spain, the firs ...
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Consumer Electronics
Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually referred to as black goods due to many products being housed in black or dark casings. This term is used to distinguish them from "white goods" which are meant for housekeeping tasks, such as washing machines and refrigerators, although nowadays, these would be considered black goods, some of these being connected to the Internet. In British English, they are often called brown goods by producers and sellers. In the 2010s, this distinction is absent in large big box consumer electronics stores, which sell entertainment, communication and home office devices, light fixtures and appliances, including the bathroom type. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver. Later produc ...
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Pontiac Firebird
The Pontiac Firebird is an American automobile that was built and produced by Pontiac from the 1967 to 2002 model years. Designed as a pony car to compete with the Ford Mustang, it was introduced on February 23, 1967, five months after GM's Chevrolet division's platform-sharing Camaro. This also coincided with the release of the 1967 Mercury Cougar, Ford's upscale, platform-sharing version of the Mustang. The name "Firebird" was also previously used by GM for the General Motors Firebird in the 1950s and early 1960s concept cars. First generation (1967–1969) The first generation Firebird had characteristic Coke bottle styling shared with its cousin, the Chevrolet Camaro. Announcing a Pontiac styling trend, the Firebird's bumpers were integrated into the design of the front end, giving it a more streamlined look than the Camaro. The Firebird's rear "slit" taillights were inspired by the 1966–1967 Pontiac GTO and Pontiac Grand Prix. Both a two-door hardtop and a conver ...
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Original Equipment Manufacturer
An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional organizations such as SAE International, ISO, and others. However, the term is also used in several other ways, which causes ambiguity. It sometimes means the maker of a system that includes other companies' subsystems, an end-product producer, an automotive part that is manufactured by the same company that produced the original part used in the automobile's assembly, or a value-added reseller.Ken Olsen: PDP-1 and PDP-8 (page 3)
, economicadventure.com


Automotive parts

When referring to auto parts, OEM refers to the manufactur ...
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Car Platform
A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is practiced in the automotive industry to reduce the costs associated with the development of products by basing those products on a smaller number of platforms. This further allows companies to create distinct models from a design perspective on similar underpinnings. A car platform is not to be confused with a platform chassis, although such a chassis can be part of an automobile’s design platform, as noted below. Definition and benefits A basic definition of a platform in cars, from a technical point of view, includes: underbody and suspensions (with axles) — where the underbody is made of front floor, Rearfloor, engine compartment and frame (reinforcement of underbody). Key mechanical components that define an automobile platform inclu ...
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White-label Product
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White label products are sold by retailers with their own trademark but the products themselves are manufactured by a third party. Common use White label production is often used for mass-produced generic products including electronics, consumer products and software packages such as DVD players, televisions, and web applications. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a ''Saisho'' and by Currys as a '' Matsui'', which are brands exclusively used by those companies. Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructur ...
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Nash Motors
Nash Motors Company was an American automobile manufacturer based in Kenosha, Wisconsin from 1916 to 1937. From 1937 to 1954, Nash Motors was the automotive division of the Nash-Kelvinator Corporation. Nash production continued from 1954 to 1957 after the creation of American Motors Corporation. In 1938 the firm debuted the heating and ventilation system which is still used today, unibody construction in 1941, seat belts in 1950, a US built compact car in 1950, and muscle cars in 1957. History Nash Motors was founded in 1916 by former General Motors president Charles W. Nash, who acquired the Thomas B. Jeffery Company. Jeffery's best-known automobile was the Rambler whose mass production from a plant in Kenosha began in 1902. The 1917 Nash Model 671 was the first vehicle produced to bear the name of the new company's founder. Sales were positive for 1918 at 10,283 units. More models were added in 1919 and sales rose to 27,081 for the year. Nash enjoyed decades of s ...
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Power Tool
A power tool is a tool that is actuated by an additional power source and mechanism other than the solely manual labor used with hand tools. The most common types of power tools use electric motors. Internal combustion engines and compressed air are also commonly used. Other power sources include steam engines, direct burning of fuels and propellants, such as in powder-actuated tools, or even natural power sources such as wind or moving water. Tools directly driven by animal power are not generally considered power tools. Power tools are used in industry, in construction, in the garden, for housework tasks such as cooking, cleaning, and around the house for purposes of driving (fasteners), drilling, cutting, shaping, sanding, grinding, routing, polishing, painting, heating and more. Power tools are classified as either stationary or portable, where portable means hand-held. Portable power tools have obvious advantages in mobility. Stationary power tools, however, of ...
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Elcar
The Elcar was an American automobile manufactured from 1915 until 1931. The car was produced by the Elkhart Carriage Company, owned by William and George Pratt, of Elkhart, Indiana, which had been in business for over 30 years before producing its first car. Production This first car was the 30/35 hp Elkhart, which began production in 1905 and remained on the market until 1909. In 1909 the 4·2 liter Sterling appeared (it ceased production in 1911), followed in 1911 by the Komet. The Elcar appeared in 1915, and was first offered in two models, a Lycoming-engined four and a Continental-engined six. A straight-eight, again with a Continental engine, was produced beginning in 1925. In 1930, the company began to use the complex Lever engine produced by Alvah Leigh Powell, although only four Elcar-Levers were completed. New York City contract It next entered a lucrative contract within New York City, under which it would supply "El-Fay" taxis to Larry Fay, a prominent busines ...
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