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Brahma Beer
Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands. In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller. In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma for $50 million. Brands * ''Brahma'' – a 4.3% abv pale lager with a global distribution launched in 2004. It is based on the locally successful Brahma Chopp. * ''Brahma Chopp'' – a 5% abv pale lager. Brahma's main brand in Brazil. * ''Brahma Extra'' * ''Brahma Malzbier'' – a 5% abv schwarzbier * ''Brahma Black'' * ''Brahma Fresh'' * ''Brahma Light'' * ''Brahma Ice'' (sold only in Ven ...
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Brazilian Beer
Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016. History The tradition of brewing in Brazil dates back to German immigration in the early nineteenth century. The first breweries date from the 1830s, the brand Bohemia is claimed to be the first Brazilian beer, with production starting in 1853 in the city of Petrópolis, Rio de Janeiro and is the oldest Brazilian beer which is still under production (now owned by Anheuser–Busch InBev). Naturally, many breweries appeared and disappeared in that period like Ritter from Rio Grande do Sul and Imperial ''Fábrica de Cerveja Nacional'' from Rio de Janeiro. Two important brands, Antarctica and Brahma, started production in the 1880s. Market Brazil is the world's third largest beer market, behind China and the US, with beer volumes in 2015 pegged at 139 million hectoliters. Per capita consumption has declined, dropping from 67 liters in 2012 to a ...
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Jorge Paulo Lemann
Jorge Paulo Lemann (born August 26, 1939) is a Brazilian billionaire investment banker and businessman with dual Brazilian and Swiss citizenship. Early life In 1939, Lemann was born in Rio de Janeiro to Paul Lemann, a Swiss immigrant who founded the dairy manufacturer, Leco, and Anna Yvette Truebner, a Brazilian of Swiss origin. Lemann attended the American School of Rio de Janeiro. His father died in a bus accident in 1953, when Lemann was 14. In 1960, he received a bachelor's degree in economics from Harvard University. According to Lemann's own admission, he did not enjoy his time at Harvard, stating that "My first year at Harvard was horrible. I was only 17 and I missed the beach and the sun a lot. Boston was too cold for me. It was my first time in the USA and I was not used to study or to write; we have to write a lot in Harvard. My grades were the worst possible." After setting off fireworks on the last day of his freshman year, he was reprimanded and considered dropping ...
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Carlos Alberto Sicupira
Carlos Alberto Sicupira (born 1948) is a Brazilian billionaire businessman, a partner in 3G Capital, which owns or has major stakes in Burger King, H.J. Heinz Company, Anheuser-Busch InBev and Lojas Americanas. He lives in Switzerland. Early life Carlos Alberto Sicupira was born in Brazil. He has a bachelor's degree from the Federal University of Rio de Janeiro. Career According to ''Forbes'', he has an estimated net worth of $6.7 billion in April 2020. Most of Sicupira's wealth comes from his shares of Anheuser-Busch InBev, the world's largest brewer, in which he owns about a 3% stake. Personal life He is married, with three children, and lives in St. Gallen , neighboring_municipalities = Eggersriet, Gaiserwald, Gossau, Herisau (AR), Mörschwil, Speicher (AR), Stein (AR), Teufen (AR), Untereggen, Wittenbach , twintowns = Liberec (Czech Republic) , website = ..., Switzerland. References 1948 births Living people Brazil ...
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Marcel Telles
Marcel Herrmann Telles (born 23 February 1950) is a Brazilian investor and businessman. Telles is a board member of AB InBev. Career Telles shares control of Anheuser-Busch InBev, the world's largest beer company, with his longtime billionaire partners Jorge Paulo Lemann and Carlos Alberto Sicupira. Their investment firm 3G Capital bought Hamburger chain Burger King in 2010. The trio also controls Brazilian retailer Lojas Americanas. He is co-founder and board member of 3G Capital since late 2004, controlling shareholder, former Chairman and CEO of AmBev and Board Member of Anheuser-Busch InBev. Telles was hired by Banco Garantia in 1972. He was partner of Garantia Merchant Bank from 1974 until it was sold to Credit Suisse First Boston in July 1998. Telles was Head Trader from 1974 to 1989, Board Member of Burger King, Board Member of Lojas Americanas, Partner of GP Investimentos (Brazilian private equity firm) until 2004. He has a BA from Federal University of Rio de Janei ...
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Companhia Cervejaria Brahma
Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands. In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller. In 1989, Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles bought Companhia Cervejaria Brahma for $50 million. Brands * ''Brahma'' – a 4.3% abv pale lager with a global distribution launched in 2004. It is based on the locally successful Brahma Chopp. * ''Brahma Chopp'' – a 5% abv pale lager. Brahma's main brand in Brazil. * ''Brahma Extra'' * ''Brahma Malzbier'' – a 5% abv schwarzbier * ''Brahma Black'' * ''Brahma Fresh'' * ''Brahma Light'' * ''Brahma Ice'' (sold only in Ve ...
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Pale Lager
Pale lager is a very pale-to-golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brewing and malt making techniques back to the Spaten Brewery in Germany and applied them to existing lagering methods, resulting in a less dark, red-colored beer. This technique was applied by Josef Groll, the famous Bavarian brewmaster, hired by Měšťanský pivovar in the city of Pilsen, Bohemia, Austria-Hungary (now Czech Republic) with local ingredients, resulting in the first pale lager Pilsner Urquell in 1842. The resulting Pilsner beers—pale-colored, lean and stable—gradually spread around the globe to become the most common form of beer consumed in the world today. History Bavarian brewers in the sixteenth century were required by law to brew beer only during the cooler months of the year. In order to have beer available dur ...
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Schwarzbier
, black beer, is a dark lager that originated in Germany. It has an opaque, black colour with hints of chocolate or coffee flavours, and is generally around 5% ABV. It is similar to stout in that it is made from roasted malt, which gives it its dark colour. Characteristics Schwarzbiers are made using a cool fermentation method, which classes them as lager, though historically warm fermentation was used. The alcohol (drug), alcohol content usually ranges from 4.4% to 5.4%. They get their dark colour from the use of particularly dark malts or roast malt extract in brewing. The malt, in turn, gets its colour during the roasting procedure. Its flavour may vary between bitter and slightly sweet. History The roots of Schwarzbier lie in Thuringia and Saxony. The oldest known black beer is ''Brunswick Mum, Braunschweiger Mumme'', ("Brunswick Mum") brewed since the Middle Ages (the first documented mention is from 1390 in Braunschweig. The earliest documented mention in Thuringia is o ...
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Latrobe Valley
The Latrobe Valley is an inland geographical district and urban area of the Gippsland region in the state of Victoria, Australia. The traditional owners are the Brayakaulung of the Gunai nation. The district lies east of Melbourne and nestled between the Strzelecki Ranges to the south and the Baw Baw Ranges, part of the Great Dividing Range, to the north. Mount St Phillack () is the highest peak to the north of the Latrobe Valley, due north of Moe. The highest peak to the south is Mt Tassie (), south of Traralgon. The area has three major centres, from west to east, , Morwell and Traralgon, with minor centres including , , , and . The population of the Latrobe Valley is approximately 125,000. The valley draws its name from the Latrobe River which flows eastward, through the valley. According to Les Blake, in 1841 William Adams Brodribb, an early settler, named the river in honour of Charles La Trobe, Lieutenant Governor of the Port Phillip District. A. W. Reed also attr ...
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Brahma
Brahma ( sa, ब्रह्मा, Brahmā) is a Hindu god, referred to as "the Creator" within the Trimurti, the trinity of supreme divinity that includes Vishnu, and Shiva.Jan Gonda (1969)The Hindu Trinity Anthropos, Bd 63/64, H 1/2, pp. 212–226. He is associated with creation, knowledge, and the ''Vedas''. Brahma is prominently mentioned in creation legends. In some ''Puranas'', he created himself in a golden embryo known as the Hiranyagarbha. Brahma is frequently identified with the Vedic god Prajapati.;David Leeming (2005), The Oxford Companion to World Mythology, Oxford University Press, , page 54, Quote: "Especially in the Vedanta Hindu Philosophy, Brahman is the Absolute. In the Upanishads, Brahman becomes the eternal first cause, present everywhere and nowhere, always and never. Brahman can be incarnated in Brahma, in Vishnu, in Shiva. To put it another way, everything that is, owes its existence to Brahman. In this sense, Hinduism is ultimately monotheistic or m ...
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Joseph Bramah
Joseph Bramah (13 April 1748 – 9 December 1814), born Stainborough Lane Farm, Stainborough, in Barnsley, Yorkshire, was an English inventor and locksmith. He is best known for having improved the flush toilet and inventing the hydraulic press. Along with William Armstrong, 1st Baron Armstrong, he can be considered one of the two fathers of hydraulic engineering. Early life Joseph Bramah was the second son in the family of Joseph Bramma (note the different spelling of the surname), a farmer, and his wife, Mary Denton. He was educated at the local school in Silkstone and on leaving school he was apprenticed to a local carpenter. On completing his apprenticeship he moved to London, where he started work as a cabinet-maker. In 1783 he married Mary Lawton of Mapplewell, near Barnsley, and the couple set up home in London. They subsequently had a daughter and four sons. The couple lived first at 124 Piccadilly, but later moved to Eaton Street, Pimlico. Improved water closet In ...
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