Brahma is a

Brazilian beer Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016. History The tradition of brewing in Brazil dates back to German immigration in the early nineteenth centu ...

, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license for distribution of the Germania brand, which later was known as Guanabara, and was one of the earliest of the Brazilian beer brands. In 1934, Brahma introduced the new bottled draft Brahma Chopp, and it became a Brazilian bestseller. In 1989,

Jorge Paulo Lemann Jorge Paulo Lemann (born August 26, 1939) is a Brazilian billionaire investment banker and businessman with dual Brazilian and Swiss citizenship. Early life In 1939, Lemann was born in Rio de Janeiro to Paul Lemann, a Swiss immigrant who founde ...

Carlos Alberto Sicupira Carlos Alberto Sicupira (born 1948) is a Brazilian billionaire businessman, a partner in 3G Capital, which owns or has major stakes in Burger King, H.J. Heinz Company, Anheuser-Busch InBev and Lojas Americanas. He lives in Switzerland. Early ...

and

Marcel Telles Marcel Herrmann Telles (born 23 February 1950) is a Brazilian investor and businessman. Telles is a board member of AB InBev. Career Telles shares control of Anheuser-Busch InBev, the world's largest beer company, with his longtime billionaire ...

bought

Companhia Cervejaria Brahma Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma, which was founded in 1888. In 1914, Brahma produced their national Malzbier. After that, the company began expanding internationally. The company bought the license ...

for $50 million.

Brands

* ''Brahma'' – a 4.3% abv

pale lager Pale lager is a very pale-to-golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brewing ...

with a global distribution launched in 2004. It is based on the locally successful Brahma Chopp. * ''Brahma Chopp'' – a 5% abv pale lager. Brahma's main brand in Brazil. * ''Brahma Extra'' * ''Brahma Malzbier'' – a 5% abv

schwarzbier , black beer, is a dark lager that originated in Germany. It has an opaque, black colour with hints of chocolate or coffee flavours, and is generally around 5% ABV. It is similar to stout in that it is made from roasted malt, which gives it its da ...

* ''Brahma Black'' * ''Brahma Fresh'' * ''Brahma Light'' * ''Brahma Ice'' (sold only in Venezuela and the Dominican Republic) * ''Extra Light Brahma'' (Venezuela) * ''Brahma Morena'' * ''Brahma Bock'' * ''Brahma Bier'' – special FIFA World Cup 2006 edition released in Brazil * ''Brahma Porter'' * ''Brahma Stout'' * ''Brahva'' – a 4.8% abv pale lager sold in Guatemala and other Central American countries * ''Brahva Beats'' * ''Brahma Malta'' – non-alcoholic carbonated drink sold in Venezuela * ''Brahma Malta con Chocolate'' – Brahma Malta with chocolate. It is sold in most supermarkets in

Latrobe Valley The Latrobe Valley is an inland geographical district and urban area of the Gippsland region in the state of Victoria, Australia. The traditional owners are the Brayakaulung of the Gunai nation. The district lies east of Melbourne and nestle ...

. * ''Brahma 0,0%'' – Alcohol-free beer.

Controversies

An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god (

Brahma Brahma ( sa, ब्रह्मा, Brahmā) is a Hindu god, referred to as "the Creator" within the Trimurti, the trinity of supreme divinity that includes Vishnu, and Shiva.Jan Gonda (1969)The Hindu Trinity Anthropos, Bd 63/64, H 1/2, pp. 21 ...

) from its beer brand. Brahma is a beer produced primarily for the Brazilian domestic market. Brahma was named after

Joseph Bramah Joseph Bramah (13 April 1748 – 9 December 1814), born Stainborough Lane Farm, Stainborough, in Barnsley, Yorkshire, was an English inventor and locksmith. He is best known for having improved the flush toilet and inventing the hydraulic pr ...

, the inventor of the draft pump valve, and as Anheuser Busch has already stated, has nothing to do at all with the Hindu religion.

Literature

* Edgar Helmut Köb: ''Die Brahma-Brauerei und die Modernisierung des Getränkehandels in Rio de Janeiro 1888 bis 1930'', Stuttgart 2005.

References

External links

Brahma (Brazil)

Brahma (Argentina)

Brahma (Peru)

Brahma Light (Dominican Republic)
Beer in Brazil Brazilian brands {{Brazil-cuisine-stub