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B2B Games
B2B Games is a content provider and business developer and also a serious game developer, currently based in Lyon, France. The firm was created in 2005 by Yves Santelli, former export manager of Infogrames and export director of Anuman Interactive. Since its inception, the company is working in 3 main areas : Serious Gaming, Marketing Games and game publishing. Serious gaming * In May 2009, B2B Games has developed with Persistent studio "3D Network", based on their HellHeaven 3D engine. This serious game was designed to train, inform, and prevent the risks of public works around near buried networks. The Federation of the Public Works in Rhône-Alpes is the first Federation in France to use a Serious Game, to train, and inform about the risks inherent to these professions. This game will be used inside companies, in training centers public works (vocational training centres, professional secondary schools) and will present on giant screens and PC, during professional or consumer ...
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Video Game Developer
A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with employee responsibilities split between individual disciplines, such as Video game programmer, programmers, Video game design#Game designer, designers, Game art design#Video game artist, artists, etc. Most game development companies have video game publisher financial and usually marketing support. Self-funded developers are known as independent or indie developers and usually make indie games. A developer may specialize in specific Game engine, game engines or specific video game consoles (such as Nintendo's Nintendo Switch, Switch, Microsoft's Xbox Series X and Series S, Sony's PlayStation 5), or may develop for a number of systems (including personal computers and mobile devices). Video game developers specialize in certai ...
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Vélo'v
Vélo'v is a bicycle sharing system run by the city of Lyon, France, in conjunction with the advertising company JCDecaux. It has been the pioneer of smart bicycle-sharing systems, previous systems being more ad hoc and run similar to a charity. The relationship with JCDecaux allows the city to provide the service on a cost neutral basis for the city, and at a very low cost to users, in return for providing exclusive advertising access on bus shelters and the like. The primary aim is to reduce vehicle traffic within the city. The scheme also aims to reduce pollution, create a convivial atmosphere within the city, and encourage the health benefits of increased activity. Its name is a portmanteau of French ''vélo'' (''bike'') and English ''love''. The first bicycle sharing system to open in France, after the pioneering 1974 scheme in La Rochelle, its thundering success inspired similar systems in major French and European cities, including Paris' Velib' in 2007. With the su ...
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Video Game Development Companies
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems which, in turn, were replaced by flat panel displays of several types. Video systems vary in display resolution, aspect ratio, refresh rate, color capabilities and other qualities. Analog and digital variants exist and can be carried on a variety of media, including radio broadcast, magnetic tape, optical discs, computer files, and network streaming. History Analog video Video technology was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Video was originally exclusively a live technology. Charles Ginsburg led an Ampex research team developing one of the first practical ...
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French Companies Established In 2005
French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with France ** French cuisine, cooking traditions and practices Fortnite French places Arts and media * The French (band), a British rock band * "French" (episode), a live-action episode of ''The Super Mario Bros. Super Show!'' * ''Française'' (film), 2008 * French Stewart (born 1964), American actor Other uses * French (surname), a surname (including a list of people with the name) * French (tunic), a particular type of military jacket or tunic used in the Russian Empire and Soviet Union * French's, an American brand of mustard condiment * French catheter scale, a unit of measurement of diameter * French Defence, a chess opening * French kiss, a type of kiss involving the tongue See also * France (other) * Franch, a surname * French ...
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In-game Advertising
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product.Matthew Yi (2005-07-25). "Advertisers pay for video games - Product placement tradition no longer free ride for business". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/07/25/BUGVRDREUT1.DTL. Retrieved 2011-04-14. The IGA industry is large and growing. In-game advertising generated $34 million in 2004, $56 million in 2005, $80 million in 2006, and $295 million in 2007. In 2009, spending on IGA was estimated to reach $699 million USD, $1 billion by 2014Arif Durrani (2009-05-26). "Screen Digest forecasts $1bn boom for in-game advertising"Brandrepublic http://www.brandrepublic.com/News/908125/Screen-Digest-forecasts-1bn-boom-in-game-advertising/. Retrieved 2011-04-14.Enid Burns (2009-04-28). "Video Advertising Still Set for Growth in Down Ad Spend Year". http://www.clickz.com/clickz ...
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Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since 2014."Nestlé's Brabeck: We have a "huge advantage" over big pharma in creating medical foods"
, ''CNN Money'', 1 April 2011
It ranked No. 64 on the Fortune Global 500, ''Fortune'' Global 500 in 2017 and No. 33 in the 2016 edition of the ''Forbes'' Global 2000 list of largest public companies. Nestlé's products include baby food (some including human milk oligosaccharides), medical food, bottled water, breakfast cereals, coffee and tea, confectionery, ...
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Ferrero SpA
Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero International SA's headquarters is in Luxembourg. Ferrero SA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". Reputation Institute's 2009 survey ranked Ferrero as the most reputable company in the world. It was founded in 1946 in Alba, Piedmont, Italy, by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for Nutella and added hazelnut to save money on chocolate, taking the idea from gianduia, a sweet chocolate spread containing about 30% hazelnut paste, invented in Turin during Napoleon's regency (1796–1814). The company saw a period of tremendous growth and success under Pietro's son Mic ...
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Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ...
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McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ...
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Festival Of Lights (Lyon)
The Festival of Lights (french: Fête des lumières) in Lyon, France, is a popular event that originally aimed at expressing gratitude toward Mary, mother of Jesus around December 8 of each year. This unique Lyonnaise tradition dictates that every house place candles along the outsides of all the windows to produce a spectacular effect throughout the streets. The festival includes other activities based on light and usually lasts four days, with the peak of activity occurring on the 8th. The two main focal points of activity are typically the Basilica of Fourvière which is lit up in different colours, as well as the Place des Terreaux, which hosts a different light show each year. History Spared from plague The origins of the festival date to 1643 when Lyon was struck by plague. On September 8, 1643, the municipal councillors (''échevins'') promised to pay tribute to Mary if the town was spared. Ever since, a solemn procession makes its way to the Basilica of Fourvière on 8â ...
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Lyon
Lyon,, ; Occitan: ''Lion'', hist. ''Lionés'' also spelled in English as Lyons, is the third-largest city and second-largest metropolitan area of France. It is located at the confluence of the rivers Rhône and Saône, to the northwest of the French Alps, southeast of Paris, north of Marseille, southwest of Geneva, northeast of Saint-Étienne. The City of Lyon proper had a population of 522,969 in 2019 within its small municipal territory of , but together with its suburbs and exurbs the Lyon metropolitan area had a population of 2,280,845 that same year, the second most populated in France. Lyon and 58 suburban municipalities have formed since 2015 the Metropolis of Lyon, a directly elected metropolitan authority now in charge of most urban issues, with a population of 1,411,571 in 2019. Lyon is the prefecture of the Auvergne-Rhône-Alpes region and seat of the Departmental Council of Rhône (whose jurisdiction, however, no longer extends over the Metropolis of Lyo ...
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Anuman Interactive
Microids (formerly Microïds) is a French video game developer and publisher based in Paris. Founded in 1985 by Elliot Grassiano, it attained early success with games published through Loriciel in France and other partners (including Activision and Broderbund) in international markets. Through expanding its staff and development teams, Microïds generated funds to expand from just development to publishing and distribution and opening international offices. The company merged with MC2 in 2003 to create MC2-Microïds, whereafter it acquired publishers Wanadoo Edition and Cryo Interactive. Grassiano left MC2-Microïds in 2005; under new management, MC2-Microïds was briefly renamed MC2 before returning to the old Microïds name. It was then acquired by Anuman Interactive in 2010, which itself was renamed Microïds (then simplified to Microids) in 2019. History Background and early years (1985–2003) Microïds was founded by Elliot Grassiano, a French programmer. He was educa ...
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