Advertising Standards Authority (other)
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Advertising Standards Authority (other)
Advertising Standards Authority may refer to: *Advertising Standards Bureau (Australia) *Advertising Standards Authority for Ireland *Advertising Standards Authority (New Zealand) * Advertising Standards Authority (South Africa) *Advertising Standards Authority (United Kingdom) *Advertising Standards Canada *Advertising Standards Council of India *Advertising Standards Council (Philippines) See also *Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ... * ASA (other) {{disambiguation ...
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Advertising Standards Bureau (Australia)
Ad Standards manages the complaint resolution process of the advertising self-regulation system in Australia. It functions as secretariat for the Ad Standards Community Panel and the Ad Standards Industry Jury – the two independent bodies were established to determine consumer and competitive complaints against the advertising self-regulatory Codes. The advertising self-regulation system is funded by a levy on advertising in Australia. History Ad Standards was established in 1998 by the Advertising industry to regulate complaints about advertising in Australia. It started as the Advertising Standards Bureau (ASB) but was rebranded to Ad Standards in 2018. Ad Standards originally only considered complaints under the Australian Association of National Advertisers (AANA) Code of Ethics. The remit of it has since expanded to administering a range of Codes and Initiatives. In 2006 Ad Standards joined the European Advertising Standards Alliance (EASA) to ensure access to an appr ...
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Advertising Standards Authority For Ireland
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its code was introduced with effect from March 2016. It has a Complaints Committee to deal with allegations by members of the public of breaches of its code. History The ASAI was established in 1981 and substantially restructured in 1988 at the request of the Director of Consumer Affairs, to place the complaints handling at arm's length from the industry representation. In 2018, the ASAI for the first time upheld a complaint against a blogger, for consumer-generated advertising of makeup using retouched photographs of herself. Other regulators As well as the ASAI, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the Broadcasting Authority of Ireland, financial services by the Central Bank of Ireland, and so ...
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Advertising Standards Authority (New Zealand)
The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. If a complaint is upheld, the ASA formally request the advertisement is removed or amended. Decisions are released to the media and the public via email and online. The ASA began when the Committee of Advertising Practice was established in 1973 by the Newspaper Publishers Association, the NZ Broadcasting Commission and the Accredited Advertising Agencies Association. The name was changed to the Advertising Standards Authority and it was incorporated in 1990. It now has 14 member organisations representing advertisers, agencies and the media. In 2008 there is a total of $2.3 billion sp ...
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Advertising Standards Authority (South Africa)
The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising. The ASA worked with a variety of marketing communication industry stakeholders to ensure that advertising content in the country met the requirements of its Code of Advertising Practice and to control advertising content in the South African public's interest. The ASA of South Africa's Code of Advertising Practice was based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce. Member organisations, including advertisers, advertising agencies, and the media agreed upon advertising standards in the ASA code and worked to effect the swift correction or removal of any advertising that failed to meet their agreed-upon standards. Me ...
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Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, ...
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Advertising Standards Canada
Ad Standards (formerly Advertising Standards Canada) is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization's members include major advertisers, advertising agencies, media organizations, and suppliers to the advertising sector. Some of the activities that the organization engages in are: *Administering the ''Canadian Code of Advertising Standards'', which sets the criteria for acceptable advertising and forms the basis for the review and adjudication of consumer and trade complaints. *Administering a consumer complaints process about advertisements currently running in Canadian media. *Providing pre-clearance for advertising in five regulated categories: children's, food and non-alcoholic beverages, alcoholic beverages, consumer drugs, and cosmetics. History The Canadian advertising industry founded the Canadian Advertising Advisory Board (later renamed Ad Standards) in 1957 ...
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Advertising Standards Council Of India
The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 25 of the Company Act. ASCI is committed to the cause of self-regulation in advertising, ensuring the protection of the interest of consumers. ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest and truthful, and not hazardous or harmful while observing fairness in competition. ASCI looks into complaints across ALL MEDIA such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/web-site, product packaging, brochures, promotional material and point of sale material etc. ASCI’s role has been acclaimed by various Government bodies including the Department of Consumer Affairs (DoCA), Food Safety and Standards Authority of India (FSSAI), Ministry of AYUSH as well as the Ministry of Info ...
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Advertising Standards Council (Philippines)
The Ad Standards Council (ASC) is a regulatory body of the advertising industry in the Philippines. History The Ad Standards Council (ASC) was established by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines. It started operations on March 31, 2008 when the three organization signed an agreement with the Advertising Board of the Philippines (AdBoard). Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC). The Adboard would later become defunct in July 2016. Role The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes television, radio, print, internet, out of home, and cinema ads. The materials are reviewed if they are compliant with the prevaili ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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