The Ad Standards Council (ASC) is a regulatory body of the
advertising industry The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies ( WPP plc, Omnicom, Publicis Groupe, Inte ...
in the
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no),
* bik, Republika kan Filipinas
* ceb, Republika sa Pilipinas
* cbk, República de Filipinas
* hil, Republ ...
.
History
The Ad Standards Council (ASC) was established by the
Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Philippine Association of National Advertisers (PANA), and the Association of Accredited Advertising Agencies - Philippines. It started operations on March 31, 2008 when the three organization signed an agreement with the
Advertising Board of the Philippines
Advertising Board of the Philippines (Adboard) was an advertising trade association in the Philippines. Founded in 1974, it served as a centralized self-regulatory body for the country's advertising industry until its cesure of operations in 201 ...
(AdBoard). Under the deal, the ASC took over the screening function of the Adboard through its Advertising Content and Review Committee (ACRC). The Adboard would later become defunct in July 2016.
Role
The ASC is a
self-regulatory organization
A self-regulatory organization (SRO) is an organization that exercises some degree of regulatory authority over an industry or profession. The regulatory authority could exist in place of government regulation, or applied in addition to governmen ...
and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
,
radio
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...
, print,
internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
,
out of home, and cinema ads. The materials are reviewed if they are compliant with the prevailing advertising code of ethics. The Code of Ethics are based on prevailing national laws such as the Consumer Protection Act and the Milk Code and international standards such as the ASEAN handbook for cosmetic products. The ASC does not regulate political ads such as one used by candidates for elections.
See also
*
Movie and Television Review and Classification Board
The Movie and Television Review and Classification Board ( fil, Lupon sa Rebyu at Klasipikasyon ng Pelikula at Telebisyon; abbreviated as MTRCB) is a Philippine government agency under the Office of the President of the Philippines that is respon ...
References
{{reflist
2008 establishments in the Philippines
Advertising in the Philippines
Self-regulatory organizations of the advertising industry