The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory organisation (SRO) for

advertising industry The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies ( WPP plc, Omnicom, Publicis Groupe, Inte ...

in Ireland. The 7th edition of its code was introduced with effect from March 2016. It has a Complaints Committee to deal with allegations by members of the public of breaches of its code.

History

The ASAI was established in 1981 and substantially restructured in 1988 at the request of the Director of Consumer Affairs, to place the complaints handling at arm's length from the industry representation. In 2018, the ASAI for the first time upheld a complaint against a

blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

, for

consumer-generated advertising Consumer-generated advertising is advertising on consumer generated media. This term is generally used to refer to sponsored content on blogs, wikis, Internet forum, forums, social networking services, and individual websites. This sponsored cont ...

of makeup using retouched photographs of herself.

Other regulators

As well as the ASAI, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the

Broadcasting Authority of Ireland The Broadcasting Authority of Ireland (BAI) ( ga, Údarás Craolacháin na hÉireann) was established on 1 October 2009 effectively replacing the Broadcasting Commission of Ireland (BCI) ( ga, Coimisiún Craolacháin na hÉireann). The BAI is ...

, financial services by the Central Bank of Ireland, and solicitors by the

Law Society of Ireland The Law Society of Ireland ( ga, Dlí-Chumann na hÉireann) is a professional body established on 24 June 1830 and is the educational, representative and regulatory body of the solicitors' profession in Ireland. As of 2020, the Law Society had ...

References

Sources

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Citations

External links

* {{official website, http://www.asai.ie/ Mass media in the Republic of Ireland Mass media complaints authorities Self-regulatory organizations of the advertising industry 1981 establishments in Ireland Organizations established in 1981 Consumer organisations in Ireland Regulation in Ireland