Audience Fragmentation
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Audience Fragmentation
Audience fragmentation describes the extent to which audiences are distributed across media offerings. Traditional outlets, such as broadcast networks, have long feared that technological and regulatory changes would increase competition and erode their audiences. Social scientists have been concerned about the loss of a common cultural forum and rise of extremist media. Hence, many representations of fragmentation have focused on media outlets as the unit of analysis and reported the status of their audiences. But fragmentation can also be conceptualized at the level of individuals and audiences, revealing different features of the phenomenon. Webster and Ksiazek have argued there are three types of fragmentation: media-centric, user-centric, and audience-centric Media-centric fragmentation The diffusion of audiences across outlets has been most pronounced in electronic media. Initially, a limited number of broadcast channels, in both commercial and state-owned systems, domina ...
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Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, ...
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Algorithm
In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing calculations and data processing. More advanced algorithms can perform automated deductions (referred to as automated reasoning) and use mathematical and logical tests to divert the code execution through various routes (referred to as automated decision-making). Using human characteristics as descriptors of machines in metaphorical ways was already practiced by Alan Turing with terms such as "memory", "search" and "stimulus". In contrast, a heuristic is an approach to problem solving that may not be fully specified or may not guarantee correct or optimal results, especially in problem domains where there is no well-defined correct or optimal result. As an effective method, an algorithm can be expressed within a finite amount of space ...
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List Of Social Networking Services
A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. This is a list of notable active social network services, excluding online dating services, that have Wikipedia articles. For defunct social networking websites, see List of defunct social networking services. See also * Comparison of free blog hosting services * Comparison of microblogging and similar services * List of social bookmarking websites * List of social platforms with at least 100 million active users References {{Social networking Social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for ...
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Editing
Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, organisation, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete piece of work. The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. Editing can involve creative skills, human relations and a precise set of methods. There are various editorial positions in publishing. Typically, one finds editorial assistants reporting to the senior-level editorial staff and directors who report to senior executive editors. Senior executive editors are responsible for developing a product for its final release. The smaller the publication, the more these roles overlap. The top edit ...
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Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablet computer, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are sha ...
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Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ...
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Mobile App
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for "application", has since become very popular; in 2010, it was listed as " Word of the Year" by the American Dialect Society. A ...
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Nielsen Company
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange (NYSE) and used to be a component of the S&P 500. History Formation Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of " market share" a practical management tool. The company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms. Merger and listing In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol “NLSN”. On August 31, 2015, Nielsen N.V., a Dutch public company listed on the New York Stock Exchange, merged with Nielsen Holdings plc, by way of a cross-border merger und ...
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Level Of Analysis
The term "level of analysis" is used in the social sciences to point to the location, size, or scale of a research target. "Level of analysis" is distinct from the term " unit of observation" in that the former refers to a more or less integrated set of relationships while the latter refers to the distinct unit from which data have been or will be gathered. Together, the unit of observation and the level of analysis help define the population of a research enterprise. Level of analysis vs unit of analysis Level of analysis is closely related to the term unit of analysis, and some scholars have used them interchangingly, while others argue for a need for distinction. Ahmet Nuri Yurdusev wrote that "the level of analysis is more of an issue related to the framework/context of analysis and the level at which one conducts one's analysis, whereas the question of the unit of analysis is a matter of the 'actor' or the 'entity' to be studied". Manasseh Wepundi noted the difference betw ...
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Mainstream Media
In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought. Chomsky, Noam, ''"What makes mainstream media mainstream"'', October 1997, '' Z Magazine''/ref> The term is used to contrast with alternative media. The term is often used for large news conglomerates, including newspapers and broadcast media, that underwent successive mergers in many countries. The concentration of media ownership has raised concerns of a homogenization of viewpoints presented to news consumers. Consequently, the term ''mainstream media'' has been used in conversation and the blogosphere, sometimes in oppositional, pejorative or dismissive senses, in discussion of the mass media and media bias. United States In the United States, movie production is known to have been dominated by major studios since the early 20th century; before that, there ...
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