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Astika Brewery
Astika is a brewery making a blond pilsner with an alcohol content of 5% ABV in the city of Haskovo, in southern Bulgaria. The brand has a leading position in the Bulgarian premium segment. The brewery draws on the best deep-lying water in Thrace. Astika is characterised by a pale golden hue, a long-lasting white foam, and a taste which balances a slightly honey like flavour with a soft bitterness. It should be served cold at . Astika, together with market leader Kamenitza, was one of many Bulgarian breweries owned by InBev. In mid October 2009, private equity fund CVC Capital Partners bought all of Anheuser–Busch InBev's holdings in Central Europe for €2.23 billion. They renamed the operations StarBev. In 2012, the Molson Coors Brewing Company The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was ...
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Brewery
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer has taken place since at least 2500 BC; in ancient Mesopotamia, brewers derived social sanction and divine protection from the goddess Ninkasi. Brewing was initially a cottage industry, with production taking place at home; by the ninth century, monasteries and farms would produce beer on a larger scale, selling the excess; and by the eleventh and twelfth centuries larger, dedicated breweries with eight to ten workers were being built. The diversity of size in breweries is matched by the diversity of processes, degrees of automation, and kinds of beer produced in breweries. A brewery is typically divided into distinct sections, with each section reserved for one part of the brewing process. History Beer may have been known in Neol ...
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Pilsner
Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewery. History Origin The city of Plzeň was granted brewing rights in 1307, but until the mid-1840s, most Bohemian beers were top-fermented. Originally called in german: Bürger-Brauerei Pilsen ( cs, Měšťanský pivovar Plzeň, en, Citizens' Brewery), it is now known as Pilsner Urquell Brewery. It was here they began to brew beer in the Bavarian style. Brewers had begun aging beer made with cool fermenting yeasts in caves (lager, i.e., german: gelagert tored, which improved the beer's clarity and shelf-life. Part of this research benefited from the knowledge already expounded on in a book (printed in German in 1794, in Czech in 1799), written by Czech brewer (german: Franz Andreas Paupie, links=no) (1753–1805) from Brno. The Plze ...
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Alcohol (drug)
Alcohol, sometimes referred to by the chemical name ''ethanol'', is a depressant, depressant drug that is the active ingredient in alcoholic drink, drinks such as beer, wine, and distilled spirits (hard liquor). It is one of the oldest and most commonly consumed recreational drugs, causing the characteristic effects of alcohol intoxication ("drunkenness"). Among other effects, alcohol produces happiness and euphoria, anxiolytic, decreased anxiety, increased sociability, sedation, impairment of cognitive, memory, motor control, motor, and sense, sensory function, and generalized depression of central nervous system (CNS) function. Ethanol is only one of several types of Alcohol (chemistry), alcohol, but it is the only type of alcohol that is found in alcoholic beverages or commonly used for recreational purposes; other alcohols such as methanol and isopropyl alcohol are significantly more toxicity, toxic. A mild, brief exposure to isopropanol, being only moderately more toxic tha ...
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Haskovo
Haskovo ( bg, Хасково ) is a city in the region of Northern Thrace in southern Bulgaria and the administrative centre of the Haskovo Province, not far from the borders with Greece and Turkey. According to Operative Program Regional Development of Bulgaria, the urban area of Haskovo is the seventh largest in Bulgaria and has a population of 184,731 inhabitants. The number of inhabitants of Town of Haskovo is 67,086 people, according to the 2021 census.https://nsi.bg/bg/content/2975/%D0%BD%D0%B0%D1%81%D0%B5%D0%BB%D0%B5%D0%BD%D0%B8%D0%B5-%D0%BF%D0%BE-%D0%BE%D0%B1%D0%BB%D0%B0%D1%81%D1%82%D0%B8-%D0%BE%D0%B1%D1%89%D0%B8%D0%BD%D0%B8-%D0%BC%D0%B5%D1%81%D1%82%D0%BE%D0%B6%D0%B8%D0%B2%D0%B5%D0%B5%D0%BD%D0%B5-%D0%B8-%D0%BF%D0%BE%D0%BB The first settlement found in Haskovo is from circa 5000 BC. Haskovo celebrated its 1,000th anniversary as a town in 1985. To mark the event, a new clock tower was erected in the centre of the town. Haskovo Cove in Greenwich Island in the South Shetland ...
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Bulgaria
Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedonia to the west, Greece and Turkey to the south, and the Black Sea to the east. Bulgaria covers a territory of , and is the sixteenth-largest country in Europe. Sofia is the nation's capital and largest city; other major cities are Plovdiv, Varna and Burgas. One of the earliest societies in the lands of modern-day Bulgaria was the Neolithic Karanovo culture, which dates back to 6,500 BC. In the 6th to 3rd century BC the region was a battleground for ancient Thracians, Persians, Celts and Macedonians; stability came when the Roman Empire conquered the region in AD 45. After the Roman state splintered, tribal invasions in the region resumed. Around the 6th century, these territories were settled by the early Slavs. The Bulgars, led by Asp ...
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Premium Segment
Premium pricing (also called image pricing or prestige pricing) is the practice of keeping the price of one of the products or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. Premium refers to a segment of a company's brands, products, or services that carry tangible or imaginary surplus value in the upper mid- to high price range. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction. A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot sa ...
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Thrace
Thrace (; el, Θράκη, Thráki; bg, Тракия, Trakiya; tr, Trakya) or Thrake is a geographical and historical region in Southeast Europe, now split among Bulgaria, Greece, and Turkey, which is bounded by the Balkan Mountains to the north, the Aegean Sea to the south, and the Black Sea to the east. It comprises southeastern Bulgaria (Northern Thrace), northeastern Greece (Western Thrace), and the European part of Turkey ( East Thrace). The region's boundaries are based on that of the Roman Province of Thrace; the lands inhabited by the ancient Thracians extended in the north to modern-day Northern Bulgaria and Romania and to the west into the region of Macedonia. Etymology The word ''Thrace'' was first used by the Greeks when referring to the Thracian tribes, from ancient Greek Thrake (Θρᾴκη), descending from ''Thrāix'' (Θρᾷξ). It referred originally to the Thracians, an ancient people inhabiting Southeast Europe. The name ''Europe'' first referred to ...
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Beer Foam
Beer is a village and civil parish in the East Devon district of Devon, England. The village faces Lyme Bay and is a little over west of the town of Seaton. It is situated on the Jurassic Coast World Heritage Site and its picturesque cliffs, including Beer Head, form part of the South West Coast Path. At the 2011 Census, the parish had a population of 1,317. The village Beer is mentioned in the Domesday Book of 1086, at which time it was located within Colyton hundred and had 28 households. Its name is not derived from the drink, but from the Old English word ''bearu'', meaning " grove" and referring to the original forestation that surrounded the village. It is a pretty coastal village that grew up around a smugglers' cove and caves which were once used to store contraband goods. These are now part of the attraction of the village. Many of the buildings are faced with flint, a hard glassy stone found in the local chalk rock. Historically, the main sources of income for ...
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Kamenitza (company)
Kamenitza ( bg, Каменица) is one of the top-selling Bulgarian beer companies, alongside Heineken and Astika based in the city of Haskovo. It was established in 1881 and is currently owned by the multinational Molson Coors. The brewery has a wide variety of lager and dark beers. Its slogan is "Mazhete znayat zashto" which translates to "Men know why." Kamenitza had an 18% share of the Bulgarian beer market in 2005 according to data from ACNielsen. The company is a sponsor of the Bulgaria national football team. Kamenitza currently has six brands: Light (4.4% ABV), Dark (6% ABV), non-alcoholic, wheat and Fresh (lemon- and grapefruit-flavoured, 2.1% ABV).Kamenitza brands
Kamenitza.bg. Retrieved Mar 2013.


History

In 1881 three
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InBev
InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheuser-Busch InBev (abbreviated AB InBev). InBev had operations in over 30 countries and sales in over 130 countries. In 2006, it had a market capitalization of €30.6 billion and net profit of €3.2 billion on sales of €13.3 billion. On July 13, 2008, InBev agreed to buy Anheuser-Busch, forming a new company to be named Anheuser-Busch InBev. It was reported that Anheuser would get two seats on the combined board. To obtain antitrust approval in the United States, InBev agreed to divest itself of the company that imported Labatt's beer, another InBev brand, into the United States; this transaction was completed on March 13, 2009. The all-cash agreement, for $70 per share, or almost $52 billion, created the world's largest brewer, uniting ...
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CVC Capital Partners
CVC Capital Partners is a Luxembourg-based French private equity and investment advisory firm with approximately US$133 billion of assets under management and approximately €157 billion in secured commitments since inception across American, European and Asian private equity, secondaries and credit funds. As of 31 December 2021, the funds managed or advised by CVC are invested in more than 100 companies worldwide, employing over 450,000 people in numerous countries. CVC was founded in 1981 and, as of 31 March 2022, has over 650 employees working across its network of 25 offices throughout EMEA, Asia and the Americas. History Spinout from Citicorp and the 1990s By the early 1990s, Michael Smith, who joined Citicorp in 1982, was leading Citicorp Venture Capital in Europe along with other managing directors Steven Koltes, Hardy McLain, Donald Mackenzie, Iain Parham, and Rolly Van Rappard. In 1993, Smith and the senior investment professionals of Citicorp Venture Capital negotiat ...
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Anheuser–Busch InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg and others. It has approximately 630 beer brands in 150 countries. AB InBev was formed through InBev (itself a merger between Interbrew from Belgium and AmBev from Brazil) acquiring Anheuser-Busch from the United States. In October 2015, Anheuser-Busch InBev announced a successful all-cash bid to acquire South African multinational competitor SABMiller; the merger was concluded in October 2016. It was the world's largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods companies in the world. The annual sales for the company in 2019 were US$52.3 billion; prior to the merger, ABInBev had realized US$45.5 billion ...
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