|
AdDuplex
AdDuplex is a cross-promotion network for Windows Store apps and games. It helps developers reach new users by cross-promoting their apps with other developers on the platform. According to the AdDuplex website (October 2015) more than 10,000 active apps and games use the network, serving more than 30 million ad impressions every day. History AdDuplex was founded by Alan Mendelevich (CEO) in 2011 and is based in Vilnius, Lithuania. In 2012 AdDuplex participated in Startup Sauna accelerator and in 2013 received $500,000 investment from Practica Capital. In July 2015 AdDuplex released Windows 10 ad SDK for Universal Windows Platform apps. In August 2015 AdDuplex launched the HERO APP program, which provides free tools and resources to help developers grow their Windows Store apps and games. User acquisition Cross-promotion The AdDuplex cross-promotion platform allows developers to gain more exposure by helping each other. For each 10 ads one shows in his app, his ad will be di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cross-promotion
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones; promoting these ringtones can benefit both the network and the artist.''Contemporary Marketing'', By David L. Kurtz, H. F. MacKenzie, Kim Snow. p521 Some major corporations—Burger King, for example—have a long history of cross-promotion with a range of partners (see Burger King advertising). The Disney Channel has also made extensive use of cross-promotion. Movie tie-ins are good examples of cross-promotion. On occasion, badl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows Store App
Universal Windows Platform (UWP) apps (formerly Windows Store apps and Metro-style apps) are applications that can be used across all compatible Microsoft Windows devices, including personal computers (PCs), tablets, smartphones, Xbox One, Microsoft HoloLens, and Internet of Things. These are primarily purchased and downloaded via the Microsoft Store. Nomenclature Starting with Windows 10, Windows initially used "Windows app" to refer to a UWP app. Any app installed from Microsoft Store (formerly Windows Store) was initially "Trusted Windows Store app" and later "Trusted Microsoft Store apps." Other computer programs running on a desktop computer are "desktop apps." Starting with Windows 10 1903, Windows indiscriminately refers to all of them as "Apps." The terms "Universal Windows Platform" (or "UWP") and "UWP app" only appear on Microsoft documentation for its developers. Microsoft started to retrospectively use "Windows Runtime app" to refer to the precursors of UWP app, f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows Store
Microsoft Store (formerly known as Windows Store) is a digital distribution platform operated by Microsoft. It started as an app store for Windows 8 and Windows Server 2012 as the primary means of distributing Universal Windows Platform apps. With Windows 10, Microsoft merged its other distribution platforms (Windows Marketplace, Windows Phone Store, Xbox Music, Xbox Video, Xbox Store, and a web storefront also known as "Microsoft Store") into Microsoft Store, making it a unified distribution point for apps, console games, and digital videos. Digital music was included until the end of 2017, and E-books were included until 2019. As with other similar platforms, such as the Google Play and Mac App Store, Microsoft Store is curated, and apps must be certified for compatibility and content. In addition to the user-facing Microsoft Store client, the store has a developer portal with which developers can interact. Microsoft takes 5–15% of the sale price for apps and 30% on Xbox ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile App
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society. Apps a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Game
A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994. In 1997, Nokia launched ''Snake''. Snake, which was pre-installed in most mobile devices manufactured by Nokia, has since become one of the most played games and is found on more than 350 million devices worldwide. A variant of the ''Snake'' game for the Nokia 6110, using the infrared port, was also the first two-player game for mobile phones. Today, mobile games are usually downloaded from an app store but in some cases are also preloaded in the handheld devices by the OEM or by the mobile operator when purchased, via infrar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Executive Officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially an independent legal entity such as a company or nonprofit institution. CEOs find roles in a range of organizations, including public and private corporations, non-profit organizations and even some government organizations (notably state-owned enterprises). The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the business, which may include maximizing the share price, market share, revenues or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, usually provided by legislation. CEOs are also frequently assigned the role of main manager of the organization and the highest-ranking offic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vilnius
Vilnius ( , ; see also other names) is the capital and largest city of Lithuania, with a population of 592,389 (according to the state register) or 625,107 (according to the municipality of Vilnius). The population of Vilnius's functional urban area, which stretches beyond the city limits, is estimated at 718,507 (as of 2020), while according to the Vilnius territorial health insurance fund, there were 753,875 permanent inhabitants as of November 2022 in Vilnius city and Vilnius district municipalities combined. Vilnius is situated in southeastern Lithuania and is the second-largest city in the Baltic states, but according to the Bank of Latvia is expected to become the largest before 2025. It is the seat of Lithuania's national government and the Vilnius District Municipality. Vilnius is known for the architecture in its Old Town, declared a UNESCO World Heritage Site in 1994. The city was noted for its multicultural population already in the time of the Polish–Lithuanian ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lithuania
Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania shares land borders with Latvia to the north, Belarus to the east and south, Poland to the south, and Russia to the southwest. It has a Maritime boundary, maritime border with Sweden to the west on the Baltic Sea. Lithuania covers an area of , with a population of 2.8 million. Its capital and largest city is Vilnius; other major cities are Kaunas and Klaipėda. Lithuanians belong to the ethno-linguistic group of the Balts and speak Lithuanian language, Lithuanian, one of only a few living Baltic languages. For millennia the southeastern shores of the Baltic Sea were inhabited by various Balts, Baltic tribes. In the 1230s, Lithuanian lands were united by Mindaugas, Monarchy of Lithuania, becoming king and founding the Kingdom of Lithuania ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows 10 Mobile
Windows 10 Mobile is a discontinued mobile operating system developed by Microsoft. First released in 2015, it is a successor to Windows Phone 8.1, but was marketed by Microsoft as being an edition of its PC operating system Windows 10. Windows 10 Mobile aimed to provide greater consistency with its counterpart for PCs, including more extensive synchronization of content, Universal Windows Platform apps, as well as the capability, on supported hardware, to connect devices to an external display and use a desktop interface with mouse and keyboard input support (reminiscent of Windows on PCs). Microsoft built tools for developers to port iOS Objective-C apps with minimal modifications. Windows Phone 8.1 smartphones are eligible for upgrade to Windows 10 Mobile, pursuant to manufacturer and carrier support. Some features vary depending on hardware compatibility. Windows 10 Mobile was designed for use on smartphones and phablets running on 32-bit ARM processor architectures. Mic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Network
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives. Overview The advertising network market is a large and growing market, with Internet advertising revenues expected to grow from $135.42 bn in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Cross-promotion")
.png "Click for more on -> Windows Store App")
.svg "Click for more on -> Windows Store"){kind=logo}
