AdDuplex is a cross-promotion network for
Windows Store
Microsoft Store (formerly known as Windows Store) is a digital distribution platform operated by Microsoft. It started as an app store for Windows 8 and Windows Server 2012 as the primary means of distributing Universal Windows Platform apps ...
apps and
game
A game is a structured form of play (activity), play, usually undertaken for enjoyment, entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator s ...
s. It helps developers reach new users by cross-promoting their apps with other developers on the platform. According to the AdDuplex website (October 2015) more than 10,000 active apps and games use the network, serving more than 30 million ad impressions every day.
History
AdDuplex was founded by Alan Mendelevich (
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
) in 2011 and is based in
Vilnius
Vilnius ( , ; see also other names) is the capital and largest city of Lithuania, with a population of 592,389 (according to the state register) or 625,107 (according to the municipality of Vilnius). The population of Vilnius's functional urb ...
,
Lithuania
Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...
.
In 2012 AdDuplex participated in Startup Sauna accelerator and in 2013 received $500,000 investment from Practica Capital.
In July 2015 AdDuplex released
Windows 10
Windows 10 is a major release of Microsoft's Windows NT operating system. It is the direct successor to Windows 8.1, which was released nearly two years earlier. It was released to manufacturing on July 15, 2015, and later to retail on J ...
ad SDK for Universal Windows Platform apps.
In August 2015 AdDuplex launched the HERO APP program, which provides free tools and resources to help developers grow their Windows Store apps and games.
User acquisition
Cross-promotion
The AdDuplex cross-promotion platform allows developers to gain more exposure by helping each other. For each 10 ads one shows in his app, his ad will be displayed 8 times in other apps on the network. The platform supports different formats, including text, image banners and full-screen (interstitial) ads.
Advertising campaigns
AdDuplex enables developers to run targeted paid
ad campaigns to acquire new users. Self-service client area puts advertisers in control of their spending, performance and other metrics of the campaign.
Direct campaigns
AdDuplex Direct provides a list of well performing Windows Store apps and games. It enables developers and advertisers to concentrate on cooperation.
Fill rate
AdDuplex provides content to users. This is extremely important for developers who already monetize their apps with in-app advertising. AdDuplex is often set up as a fallback to other
ad networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's d ...
. Generally, whenever the ad space is not being monetized by other ad networks, the app receives free promotion on AdDuplex.
Founder
Alan Mendelevich has been developing
software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work.
At the lowest programming level, executable code consists ...
for a living for more than 15 years.
"Developer Interview: Alan Mendelevich from AdDuplex"
''Developer Interview: Alan Mendelevich from AdDuplex'', February 2012 He has been an active member of Windows Phone developer community since its inception. Alan has delivered talks on Windows Phone development, marketing and monetization at multiple events in US, UK, Baltics
The Baltic states, et, Balti riigid or the Baltic countries is a geopolitical term, which currently is used to group three countries: Estonia, Latvia, and Lithuania. All three countries are members of NATO, the European Union, the Eurozone, ...
, Finland and Russia.
In 2015 Alan was rewarded as Microsoft MVP
The Microsoft Most Valuable Professional (MVP) award is given by Microsoft to "technology experts who passionately share their knowledge with the community". They are awarded to people who "actively share their ... technical expertise with the dif ...
for Windows Platform Development.
References
{{reflist, 2
External links
adduplex.com
blog.adduplex.com
AdDuplex on Twitter
offerwall app
Windows software
Mobile software