Ulrich "Uli" Hoeneß (; born 5 January 1952) is a German
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
executive and former professional player who played as a
forward. He played for the
West Germany
West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...
at one
World Cup and two
European Championships, winning one tournament of each competition. During his playing career, he was primarily associated with
Bayern Munich, where he won three
Bundesliga
The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...
titles and three
European Cups.
Hoeneß later served as Bayern Munich's
general manager
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
and eventually as the club's president from 2009 to 2014 and from 2016 to 2019. In 2014, he pleaded guilty to
tax evasion
Tax evasion or tax fraud is an illegal attempt to defeat the imposition of taxes by individuals, corporations, trusts, and others. Tax evasion often entails the deliberate misrepresentation of the taxpayer's affairs to the tax authorities to red ...
, ultimately serving 18 months in prison for the offense.
Early life and education
Hoeneß was born in
Ulm,
Württemberg-Baden
Württemberg-Baden was a state of the Federal Republic of Germany. It was created in 1945 by the United States occupation forces, after the previous states of Baden and Württemberg had been split up between the US and French occupation zones. ...
. He grew up in a conservative, Catholic-influenced family as the son of master butcher Erwin Hoeneß and his wife, Paula, in Ulm. He attended the Hans-Multscher-Grundschule before transferring to the Schubart-Gymnasium, both located in Ulm. Along with his younger brother
Dieter, who also later became a professional footballer and manager, he began playing football in the youth department of VfB Ulm. He later transferred to TSG Ulm 1846 (now
SSV Ulm 1846). At the age of 15, he became captain of the
DFB's school selection team. During training camps of the South German A-Youth team at the Schöneck sports school in Baden, he shared a room with
Paul Breitner for the first time. A close friendship developed between the player from the Baden-Württemberg youth selection and the player from the Bavaria selection. Later, they moved into their first shared apartment in the Munich district of Trudering. In 1971, Hoeneß graduated from the Schubart-Gymnasium in Ulm. He was exempted from military service because wearing a combat helmet caused him head and knee pain.
Hoeneß graduated with an average grade of 2.4. Initially, he intended to study
business administration
Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization.
Overview
The administration of a business includes the performance o ...
in the winter semester of 1971–72. At the time, to be admitted to this program at
Ludwig Maximilian University of Munich
The Ludwig Maximilian University of Munich (simply University of Munich, LMU or LMU Munich; ) is a public university, public research university in Munich, Bavaria, Germany. Originally established as the University of Ingolstadt in 1472 by Duke ...
, applicants needed an average grade of at least 3.0. However, non-Bavarian applicants were penalized with a one-grade reduction. As a result, Hoeneß was unable to study this subject there (though he could elsewhere). He decided to study English and history for teaching instead but dropped out after two semesters.
Club career
In 1970, he played as a left-sided forward with amateur club
TSG Ulm 1846 and was recruited by
Udo Lattek, then manager of
Bundesliga
The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...
club
Bayern Munich. Hoeneß immediately made an impact, scoring six times in 31 matches as the
Bavaria
Bavaria, officially the Free State of Bavaria, is a States of Germany, state in the southeast of Germany. With an area of , it is the list of German states by area, largest German state by land area, comprising approximately 1/5 of the total l ...
ns
finished in second position behind
Borussia Mönchengladbach
Borussia Verein für Leibesübungen 1900 e.V. Mönchengladbach, better known as Borussia Mönchengladbach () and colloquially known as just Gladbach, is a professional Association football, football club based in Mönchengladbach, North Rhine-W ...
, and
adding the
domestic cup.
During his eight-and-a-half-year stint with Bayern, Hoeneß enjoyed great success, winning a total of eight major titles, including three league titles and as many
European Cups. In the
1973–74 edition of the latter competition,
the final replay against
Atlético Madrid, he produced one of his most outstanding performances, scoring two goals in the 4–0 victory. However, in
the final of
the following year's European Cup against
Leeds United, he was brutally fouled by
Frank Gray and suffered an injury to his right knee from which he never fully recovered.
In late 1978, Hoeneß was loaned to Bayern's neighbors
1. FC Nürnberg, where it was hoped he could get more match practice. His recovery failed, however, and he was forced to hang up his boots at the age of just 27. He had appeared in 250 matches in Germany's top division, netting 86 times.
International career
upHoeneß with the Germany national team, 1974
Hoeneß played 35 times for
West Germany
West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...
. His debut came on 29 March 1972; he scored the final goal in a 2–0
friendly win in
Hungary
Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...
.
As one of six Bayern players in the German squad, Hoeneß won both
UEFA Euro 1972 and the
1974 FIFA World Cup
The 1974 FIFA World Cup was the 10th FIFA World Cup, a quadrennial Association football, football tournament for men's senior national teams, and was played in West Germany (and West Berlin) between 13 June and 7 July. The tournament marked the ...
. In
the final of the latter, against
Holland
Holland is a geographical regionG. Geerts & H. Heestermans, 1981, ''Groot Woordenboek der Nederlandse Taal. Deel I'', Van Dale Lexicografie, Utrecht, p 1105 and former provinces of the Netherlands, province on the western coast of the Netherland ...
, he committed a foul on
Johan Cruyff in the opening minute that led to a goal from the subsequent
penalty, but West Germany came from behind to win 2–1. He also played with the national side in
Euro 1976 in
Yugoslavia
, common_name = Yugoslavia
, life_span = 1918–19921941–1945: World War II in Yugoslavia#Axis invasion and dismemberment of Yugoslavia, Axis occupation
, p1 = Kingdom of SerbiaSerbia
, flag_p ...
, where he missed the decisive West German shot in the
penalty shootout loss against
Czechoslovakia
Czechoslovakia ( ; Czech language, Czech and , ''Česko-Slovensko'') was a landlocked country in Central Europe, created in 1918, when it declared its independence from Austria-Hungary. In 1938, after the Munich Agreement, the Sudetenland beca ...
, skying it over the crossbar.
Hoeneß had retained his
amateur
An amateur () is generally considered a person who pursues an avocation independent from their source of income. Amateurs and their pursuits are also described as popular, informal, autodidacticism, self-taught, user-generated, do it yourself, DI ...
status until 1972, allowing him to take part in
that year's Summer Olympic Games
The Summer Olympic Games, also known as the Summer Olympics or the Games of the Olympiad, is a major international multi-sport event normally held once every four years. The 1896 Summer Olympics, inaugural Games took place in 1896 in Athens, ...
. There, he played alongside future Bayern coach
Ottmar Hitzfeld as West Germany
failed to qualify for the semifinals of the tournament, losing 3–2 to
East Germany
East Germany, officially known as the German Democratic Republic (GDR), was a country in Central Europe from Foundation of East Germany, its formation on 7 October 1949 until German reunification, its reunification with West Germany (FRG) on ...
, a match in which Hoeneß scored his only goal of the tournament. This historic match was also the first between West Germany and East Germany.
Bayern Munich management
upHoeneß in 2013
Immediately after retiring as a player in May 1979, Hoeneß was appointed commercial/
general manager
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
of Bayern Munich. On 27 November 2009, after 30 years as general manager, Hoeneß was elected president of the club. During his tenure, the club experienced strong growth in revenue and stature. Between 2002 and 2005, Bayern also built a state-of-the-art stadium, the
Allianz Arena
Allianz Arena (; known as Munich Football Arena for UEFA competitions) is a Association football, football stadium in Munich, Bavaria, Germany, with a 70,000 seating capacity for international matches and 75,000 for domestic matches. Widely kno ...
, at a cost of €340 million. Hoeneß was one of the catalysts for the building of the stadium.
In August 2016, Hoeneß announced that he would seek re-election to the post of president of Bayern Munich. He was re-elected in November 2016 with more than 97% of the votes, as there were no other candidates for the position.
On 1 May 2019, Hoeneß celebrated 40 years of working for Bayern's management. When he started on 1 May 1979, Bayern had twelve employees, 12 million
Deutschmarks in revenue, and 8 million marks of debt. In November 2018, Bayern had over 1,000 employees and their revenue had risen to €657.4 million.
On 15 November 2019, Hoeneß retired as Bayern's president and was succeeded by
Herbert Hainer. Hoeneß spent 49 years at Bayern, both as a player and in management of the club.
Personal life
Hoeneß and his wife Susanne have two children, Sabine and Florian, and have been married for over 40 years. Hoeneß is the son of a
master butcher and now co-owns HoWe Wurstwaren KG, a
Nuremberg
Nuremberg (, ; ; in the local East Franconian dialect: ''Nämberch'' ) is the Franconia#Towns and cities, largest city in Franconia, the List of cities in Bavaria by population, second-largest city in the States of Germany, German state of Bav ...
-based
bratwurst
''Bratwurst'' () is a type of German sausage made from pork or, less commonly, beef or veal. The name is derived from the Old High German , from , finely chopped meat, and , sausage, although in modern German it is often associated with the ver ...
factory. Hoeneß's younger brother
Dieter also had a very successful career as a player in the Bundesliga and for the West Germany national team.
On 17 February 1982, Hoeneß was the sole survivor of the crash of a light aircraft in which three others died. He was on his way to a West Germany national team friendly. Sleeping in the rear of the plane, he sustained only minor injuries.
Hoeneß has provided financial assistance, either personally or through organizing benefit games, to other German league teams such as
FC St. Pauli
Fußball-Club St. Pauli von 1910 e.V., commonly known as simply FC St. Pauli (), is a German professional association football, football club based in the St. Pauli district of Hamburg. The team plays in the Bundesliga from the 2024–25 Bundesli ...
,
Hertha BSC
Hertha, Berliner Sport-Club e. V., commonly known as Hertha BSC () or Hertha Berlin, is a German professional football club based in Berlin. Hertha BSC plays in the 2. Bundesliga, the second tier of German football league system, German footbal ...
,
Borussia Dortmund
Ballspielverein Borussia 09 e. V. Dortmund, often known simply as Borussia Dortmund () or by its initialism BVB (), or just Dortmund by International fans, is a German professional sports club based in Dortmund, North Rhine-Westphalia. It is ...
,
1860 München and
Hansa Rostock.
Hoeneß has helped former Bayern players such as
Sebastian Deisler (depression),
Breno (depression), and
Gerd Müller
Gerhard "Gerd" Müller (; 3 November 1945 – 15 August 2021) was a German professional association football, footballer. A prolific Forward (association football)#Striker, striker, especially in and around the six-yard box, he is widely regarde ...
(alcoholism) in times of need.
Tax evasion and imprisonment
In April 2013, it was reported that Hoeneß was being investigated for tax evasion. He was reported to have held a Swiss bank account for the purpose of evading taxes due on investment income and to owe between €3.2 million and €7 million in taxes to the German state. The reports came after journalists "gained access to a document meant only for internal use by tax officials."
Prosecutors from
Munich
Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...
carried out raids in offices of two Bavarian tax offices after Hoeneß filed a complaint.
Despite increasing public criticism, Hoeneß remained in his position as president and chairman of the supervisory board of Bayern Munich.
Hoeneß was accused of
tax evasion
Tax evasion or tax fraud is an illegal attempt to defeat the imposition of taxes by individuals, corporations, trusts, and others. Tax evasion often entails the deliberate misrepresentation of the taxpayer's affairs to the tax authorities to red ...
,
and his trial began on 10 March 2014.
[ The Bayern München AG supervisory board had a "unanimous opinion" that Hoeneß should continue in his role despite being sent to trial. During the trial, he admitted to evading 28.5 million euros in taxes. He was subsequently found guilty of seven serious counts of tax evasion and sentenced to three and a half years in prison on 13 March 2014.] The following day, he resigned from his roles as President of Bayern Munich e.V. and chairman of the board of Bayern Munich AG and announced that he would not be appealing his sentence.
Hoeneß was to serve his sentence at Landsberg Prison
Landsberg Prison is a prison in the town of Landsberg am Lech in the southwest of the German state of Bavaria, about west-southwest of Munich and south of Augsburg. It is best known as the prison where Adolf Hitler was held in 1924, after the ...
. Hoeneß submitted a request to be confined to a different prison, however, he reported to Landsberg on 2 June 2014. During the first two weeks of his sentence, Hoeneß was housed in a larger cell with a cellmate "for medical reasons" and to help adjust to life behind bars. After the initial two weeks, he was moved into a single cell. On 2 January 2015, Hoeneß was granted day release. He had to return to prison at 6 p.m. every night.
There was an alleged attempt to extort €200,000 from Hoeneß under the threat of violence to him and his family. A man was arrested in connection with the scheme. His imprisonment ended on 29 February 2016.
Career statistics
Honours
Bayern Munich
* Bundesliga
The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...
: 1971–72, 1972–73, 1973–74
* DFB-Pokal: 1970–71
* European Cup: 1973–74, 1974–75, 1975–76
* Intercontinental Cup: 1976
Events January
* January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force.
* January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea.
* January 18 – Full diplomatic ...
West Germany
* FIFA World Cup
The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internatio ...
: 1974
* UEFA European Championship
The UEFA European Football Championship, less formally the European Championship and informally the Euro or Euros, is the primary association football tournament organised by the Union of European Football Associations (UEFA). The competition ...
: 1972
Within the context of Coordinated Universal Time (UTC) it was the longest year ever, as two leap seconds were added during this 366-day year, an event which has not since been repeated. (If its start and end are defined using Solar time, ...
; runner-up: 1976
Events January
* January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force.
* January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea.
* January 18 – Full diplomatic ...
Individual
* UEFA European Championship Team of the Tournament: 1972
* '' kicker'' Bundesliga
The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...
Team of the Season: 1973–74
Political positions and activism
In his country, Hoeneß publicly opposed the right-wing populist and extremist
Extremism is "the quality or state of being extreme" or "the advocacy of extreme measures or views". The term is primarily used in a political or religious sense to refer to an ideology that is considered (by the speaker or by some implied shar ...
political party AfD in 2024, emphasizing his rejection of political movements
A political movement is a collective attempt by a group of people to change government policy or social values. Political movements are usually in opposition to an element of the status quo, and are often associated with a certain ideology. Some t ...
that could tend towards National Socialism. In an interview with the ' FAZ,' he expressed concern about the popularity of the AfD and strongly emphasized that a return to such ideological tendencies as during the Nazi era should never be tolerated. Hoeneß underscored the importance of political activism, even in areas like sports
Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...
, and called for action against extremist tendencies. He mentioned that he regularly watches n-tv and is particularly moved by documentaries about the Nazi era, including the concentration and extermination camps. These experiences evidently shape his political stance and his commitment to democratic values.
Literature
* Juan Moreno: ''Uli Hoeneß: Ein Mann sieht Rot''. Piper Verlag, München 2014, .
* Patrick Strasser: ''Hier ist Hoeneß!'' Riva, München 2010, .
* Peter Bizer: ''Uli Hoeneß. Nachspiel. Mensch, Macher, Mythos''. Ellert & Richter Verlag, Hamburg 2014, .
* Christoph Bausenwein: ''Das Prinzip Uli Hoeneß. Ein Leben in Widersprüchen''. Verlag Die Werkstatt, Göttingen 2014, .
* Petja Posor: ''Der Fall Hoeneß als Skandal in den Medien. Anschlusskommunikation, Authentisierung und Systemstabilisierung.'' Universitätsverlag Konstanz, Konstanz 2015, .
References
External links
*
*
*
*
*
1976 European Footballer of the Year ("Ballon d'Or") 1974
at RSSSF
The Rec.Sport.Soccer Statistics Foundation (''RSSSF'') is an international organisation dedicated to collecting statistics about association football. The foundation aims to build an exhaustive archive of football-related information from around ...
European Championships – UEFA Teams of Tournament
at RSSSF
{{DEFAULTSORT:Hoeness, Uli
1952 births
Living people
Footballers from Ulm
German men's footballers
German people convicted of tax crimes
German prisoners and detainees
Prisoners and detainees of Germany
Men's association football forwards
Bundesliga players
FC Bayern Munich footballers
1. FC Nürnberg players
Germany men's international footballers
Germany men's under-21 international footballers
Germany men's youth international footballers
UEFA Euro 1972 players
1974 FIFA World Cup players
FIFA World Cup–winning players
UEFA Euro 1976 players
UEFA European Championship–winning players
Footballers at the 1972 Summer Olympics
Olympic footballers for West Germany
West German men's footballers
FC Bayern Munich non-playing staff
German football chairmen and investors
German chairpersons of corporations
FC Bayern Munich board members
Sole survivors
UEFA Champions League–winning players
German sportspeople convicted of crimes