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Seznam.cz (or Seznam, ''list'' in Czech) is a
web portal A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displayin ...
and
search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...
in the
Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...
. Founded in 1996 by Ivo Lukačovič in
Prague Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...
as the first web portal in the Czech Republic. Seznam started with a
search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...
and an internet version of
yellow pages The yellow pages are Telephone directory, telephone directories of business, businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, ...
. Today, Seznam runs almost 30 different web services and associated brands. Seznam had more than 6 million real users per month at the end of 2014. Among the most popular services, according to NetMonitor, are its homepage seznam.cz, email.cz, search.seznam.cz and its yellow pages firmy.cz. In 2008, Seznam.cz was the most used search engine in the Czech Republic. As of May 2012, according to Toplist results, Seznam was the second internet search engine in the Czech Republic (42.84%) with Google in the top spot (54.69%).. By August 2014, still according to Toplist's statistics, Seznam's share of searches had further eroded to 38%. Between 2011 and 2012, Seznam Czech rhyme; ''Seznam - najdu tam, co hledám'' (''Seznam - I find there, what I search for'') as its slogan. Its former (& current) slogan is ''Seznam - najdu tam, co neznám'' (''Seznam - I find there, what I don't know'').


History

Founded by Ivo Lukačovič in 1996, Seznam began as the first internet
yellow pages The yellow pages are Telephone directory, telephone directories of business, businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, ...
and
search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...
in the Czech Republic. Ivo started his business with 50,000
CZK The koruna, or crown (currency sign, sign: Kč; ISO 4217, code: CZK, ), has been the currency of the Czech Republic since 1993. The koruna is one of the European Union's eight currencies, and the Czech Republic is legally bound to Czech Repub ...
he had saved up. In 1998, Seznam added email to its portfolio, with email accounts running on the ''@seznam.cz'' domain. Since then, more brands and services have come on-line. Since 2001, Seznam has included financial, social and political news, TV programs, weather forecasts, dictionaries, maps and community services. In 2000, Spray International, a Swedish web portal company, invested in Seznam. At that time Seznam became a
joint stock company A joint-stock company (JSC) is a business entity in which shares of the company's capital stock, stock can be bought and sold by shareholders. Each shareholder owns company stock in proportion, evidenced by their share (finance), shares (certifi ...
. Until 2000, Ivo Lukačovič was self-employed and Seznam was his own sole business. With the investment, it is estimated that Spray International acquired around 30% share of Seznam. Exact numbers are not known, as Lukačovič and Seznam officials have never released any details about the transaction. What has been confirmed, though, is that Ivo Lukačovič retained at least 70% of Seznam stock after the investment. Spray acquired a stake in Seznam with the intention of making an IPO; however, Spray never reached that goal. After the
dot-com bubble The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
burst in 2000, Spray abandoned the idea. There are rumors about Spray defaulting on its obligations to Ivo Lukačovič by not making an IPO. In 2003, Ivo Lukačovič increased the base capital of Seznam without Spray and became 70% owner of Seznam. Since 2003, Ivo Lukačovič has remained the controlling shareholder of Seznam. Until 2003, Seznam had been using a fulltext engine from the Czech company Jyxo; however, in 2005, Seznam replaced that search engine with its own technology. Also in 2005, Seznam acquired the Czech firm ATC which was, among other ventures, running the email server Email.cz. Email services Email.cz and Seznam.cz have now merged. In 2006, Seznam moved its headquarters from
Prague Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...
Košíře to a more prominent location in the Prague Anděl. That year, Ivo Lukačovič gave up the day-to-day business direction of Seznam, and Pavel Zima became CEO. In the Fall of 2006, Seznam acquired all email users from another web portal, "Czech On Line", with the domain ''@post.cz''. Seznam bought 50% of Global Inspiration, a Czech company running a video portal Stream.cz, similar to the global
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
in 2007.
Lycos Europe Lycos Europe was a pan-European network of websites, offering services including communication tools, online communities, web search, e-commerce, web hosting, homepage building and Internet access. It was an independent corporation, sharing no c ...
(a subsequent incarnation of Spray International) sold its 30% share in Seznam to Tiger Holding and Miura International. Lycos received more than 1.7 billion CZK from this transaction. As of 2015, Miura International S.a.r.l. had 5,6% of shares, Tiger holding four S.a.r.l. had 24,4% of shares and Helifreak limited had 70% of shares. In 2008, the Czech media reported on alleged meetings between Seznam and
Goldman Sachs The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...
representatives to find a buyer for Seznam. Ivo Lukačovič and Seznam representatives denied this. Such speculation ended with the start of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
. The EU believes Google overtook Seznam.cz around 2011 in the Czech Republic. According to the data from ad marketing agency eVisions, Seznam still held a majority share of the Czech search market at the start of 2014, but that Google pulled ahead in the second half of that year. Google's share of search on the Czech internet at 74% as of the end of 2018, while Seznam's share at 26%. Since 2016, Seznam.cz is operating its own internet news Seznam Zprávy. Since 2018, it is broadcasting its own television Televize Seznam.


Seznam services


Assessment

Seznam uses its own ranking scale for web pages, called S-Rank. It is a similar to
PageRank PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. Accordin ...
with a range from 0 to 10. Seznam uses click identifier ''sznclid''.https://napoveda.sklik.cz/mereni-uspesnosti/sledovaci-url/


See also

* Timeline of web search engines *
List of search engines Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases. By content/topic General ...
*
Search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...
* Comparison of search engines


References


External links

*
Google still struggling to conquer outposts
* {{Authority control Online companies of the Czech Republic Czech websites Internet search engines Webmail Internet properties established in 1996 Web portals Television broadcasting companies of the Czech Republic * Czech companies established in 1996