Guitar Center, Inc. is an American musical instrument retailer chain headquartered in

Westlake Village, California Westlake Village is a city in Los Angeles County, California, on its western border with Ventura County. Upon its incorporation in 1981, Westlake Village became the 82nd municipality of Los Angeles County.Baker, Pam (2002). ''Thousand Oaks We ...

. It operates 304 locations and is the largest company of its kind in the United States. The company oversees several subsidiaries, including Musician's Friend, AVDG,

Music & Arts Music & Arts is a classical and jazz record label founded in Berkeley, California by Frederick Maroth. It began in 1984 as a classical music label before adding jazz and world music. The catalog includes classical composers and musicians Milton B ...

, Woodwind & Brasswind, and Giardinelli.

History

Guitar Center was founded in

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

in 1959 by Wayne Mitchell as The Organ Center, a retailer of

electronic organ An electric organ, also known as electronic organ, is an electronic keyboard instrument which was derived from the pump organ, harmonium, pipe organ and theatre organ. Originally designed to imitate their sound, or orchestral sounds, it has si ...

s for home and church use. In 1964, after a supplier required him to carry Vox

guitar amplifier A guitar amplifier (or amp) is an electronic amplifier, electronic device or system that strengthens the electrical signal from a Pickup (music technology), pickup on an electric guitar, bass guitar, or acoustic guitar so that it can produce so ...

s, to continue receiving organs, Mitchell added the amplifiers to his inventory and renamed the store The Vox Center, leveraging

the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...

' association with the Vox brand. In the late 1960s, as other brands like

Marshall Marshall may refer to: Places Australia *Marshall, Victoria, a suburb of Geelong, Victoria ** Marshall railway station Canada * Marshall, Saskatchewan * The Marshall, a mountain in British Columbia Liberia * Marshall, Liberia Marshall Is ...

gained popularity, Mitchell renamed the store Guitar Center. By 1972, Guitar Center had expanded to eight locations, including stores in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

and

suburb A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...

s of

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. In the late 1970s, Ray Scherr, the General Manager of the San Francisco store, purchased the company from Wayne Mitchell. The 1980s saw a resurgence in "guitar rock," led by bands such as

Van Halen Van Halen ( ) was an American rock band formed in Pasadena, California, in 1973. Credited with restoring hard rock to the forefront of the music scene, Van Halen was known for their energetic live performances and the virtuosity of their guit ...

and an influx of

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

ese-produced instruments. This period brought significant growth in guitar sales, prompting Guitar Center to expand nationwide, eventually becoming the largest musical instrument retailer in the United States. Guitar Center in Houston

Scherr sold the company in 1996. The following year, with 30 stores on the West Coast and in Michigan, Ohio, and Florida, Guitar Center made an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...

of stock and opened more new locations. In 2000, Guitar Center acquired

mail order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing an order by telephone call ...

and

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

retailer Musician's Friend for $50 million, and claimed the merged company was the world's largest seller of musical instruments. Musician's Friend became a wholly owned subsidiary, with its headquarters remaining in

Medford, Oregon Medford is a city in and the county seat of Jackson County, Oregon, in the United States. As of the 2020 United States census on April 1, 2020, the city had a total population of 85,824, making it the List of cities in Oregon, eighth-most populo ...

. In 2005, Guitar Center Inc. acquired Music & Arts, the largest band and orchestra dealer in the United States, and merged it with their American Music Group chain of band and orchestral stores. The company was renamed Music & Arts. The same year, Guitar Center, Inc., started The Fender Music Foundation, a nonprofit organization that supported music education. In 2006, Guitar Center acquired four stores in Texas from the South Texas and Central/South American company, Hermes. In the same year,

Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...

partnered with Guitar Center, and all purchases made during game play of ''

Guitar Hero ''Guitar Hero'' is a series of rhythm games first released in 2005, in which players use a guitar-shaped game controller to simulate playing primarily lead guitar, lead, bass guitar, bass, and rhythm guitar across numerous songs. Players match ...

'', beginning with the second installment, were made in a virtual Guitar Center store. In February 2007, the Musician's Friend division acquired assets of the Indiana-based company Dennis Bamber, Inc., which included band and orchestra retailer Woodwind & Brasswind, plus Music 123 and Lyons Music. In June 2007, Guitar Center agreed to a $1.9 billion buyout from

Bain Capital Bain Capital, LP is an American Investment company, private investment firm based in Boston, Massachusetts, Boston, Massachusetts, with around $185 billion of assets under management. It specializes in private equity, venture capital, credit, p ...

, totaling $2.1 billion including debt. The deal was led by

Goldman Sachs The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...

and amounted to a per-share price of $63, or a 26% premium on the June 26 closing price. The deal was approved by shareholders on September 18, 2007, and closed October 9, 2007. In mid-2009, Guitar Center opened its first rehearsal and lessons studio facility in Woodland Hills, California, consisting of eight studios with backline, ranging in size from . In 2011, Musician's Friend's headquarters operations were moved to Guitar Center's facilities in

. In the same year, Guitar Center began offering equipment rentals in one of their San Diego stores. Rental departments were extended to ten other locations, with plans to offer rentals across the country. In May 2013,

Standard & Poor's S&P Global Ratings (previously Standard & Poor's and informally known as S&P) is an American credit rating agency (CRA) and a division of S&P Global that publishes financial research and analysis on stocks, bonds, and commodities. S&P is co ...

cut its debt rating on Bain Capital-owned Guitar Center Holdings Inc. to "

junk bond In finance, a high-yield bond (non-investment-grade bond, speculative-grade bond, or junk bond) is a bond that is rated below investment grade by credit rating agencies. These bonds have a higher risk of default or other adverse credit eve ...

" status, citing struggles with "weak operating trends." The corporate credit rating on the company dropped from B to 'CCC+'. In April 2014,

Ares Management Ares Management Corporation is a global alternative investment manager operating in the credit, private equity and real estate markets. The company was founded in 1997 with additional offices across North America, Europe, and Asia. As of Sep ...

took a controlling stake in Guitar Center. Bain Capital, Guitar Center's former owner, retained partial ownership of the company, along with representation on the board. According to Mike Pratt, the retailer's previous chief executive, the deal would reduce Guitar Center's total debt and provide it with the resources to expand and invest in its business. In August 2014, Guitar Center opened a new 28,000-square-foot flagship location in

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. The opening included a concert featuring

The Roots The Roots are an American Hip-hop, hip hop band formed in 1987 by singer Black Thought, Tariq "Black Thought" Trotter and drummer Questlove, Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania. The Roots serve as the house band on NBC's ''T ...

. The Guitar Center Times Square location became the permanent home of

Eric Clapton Eric Patrick Clapton (born 1945) is an English Rock music, rock and blues guitarist, singer, and songwriter. He is regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s l ...

's Blackie

Fender Stratocaster The Fender Stratocaster, colloquially known as the Strat, is a model of double- cutaway electric guitar designed between 1952 and 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corpora ...

, which had been purchased at a

Christie's Christie's is a British auction house founded in 1766 by James Christie (auctioneer), James Christie. Its main premises are on King Street, St James's in London, and it has additional salerooms in New York, Paris, Hong Kong, Milan, Geneva, Shan ...

Crossroads Centre The Crossroads Centre is a substance-abuse rehabilitation centre for drug and alcohol addiction located on the Caribbean island of Antigua in Antigua and Barbuda. It was founded with support from guitarist and singer Eric Clapton in 1998. He ...

auction in 2004 for $959,000. In April, 2017, Moody's Investors Service revised the outlook on Guitar Center's B2 rating to negative. In the face of flat sales in the musical instrument industry as a whole, Guitar Center became overwhelmed by its $1 billion debt. Guitar Center filed for bankruptcy in 2020 and the Times Square location was closed. On November 13, 2020, during the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

, Guitar Center announced that it planned to file for

Chapter 11 Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...

bankruptcy protection after negotiating a debt-cutting deal with key investors and lenders. Guitar Center said it had received up to $165 million in new equity, and lenders agreed to reduce its debt by around $800 million. The company emerged from Chapter 11 bankruptcy on December 23, 2020, after a reorganization deal added additional equity and debt capital.

Guitar Center Legends Collection

In 2004, the Guitar Center began a "Legends Collection" with guitars made famous by

Stevie Ray Vaughan Stephen Ray Vaughan (also known as SRV; October 3, 1954 – August 27, 1990) was an American musician, best known as the guitarist and frontman of the blues rock trio Stevie Ray Vaughan and Double Trouble (band), Double Trouble. Although his ma ...

, and U2's

the Edge David Howell Evans (born 8 August 1961), better known as the Edge or simply Edge,McCormick (2006), pp. 21, 23–24 is a British-Irish musician, singer, and songwriter. He is best known as the lead guitarist, keyboardist, and backing vocalist o ...

. The Centre purchased Clapton’s “ Blackie”

for $959,500, his vintage Gibson “

ES-335 The Gibson ES-335 is a semi-hollow body semi-acoustic guitar introduced by the Gibson Guitar Corporation as part of its ES (Electric Spanish) series in 1958. It has a solid maple wood block running through the center of its body with hollow upper ...

” for $847,500, and Vaughan’s “ Lenny” Stratocaster for $623,500, a total of over $2.4 million, in the Clapton

charity auction at

, New York. The Edge’s cream white

Gibson Les Paul Custom The Gibson Les Paul Custom is a higher-end variation of the Gibson Les Paul guitar. It was developed in 1953 after Gibson had introduced the Les Paul model in 1952. History The 1952 Gibson Les Paul was originally made with a mahogany body, a ma ...

was purchased for $240,000 at the

Music Rising {{unreferenced, date=June 2013 Music Rising is a charity co-founded by producer Bob Ezrin, U2's The Edge and a host of music industry organizations after the devastation of Hurricane Katrina in 2005. The charitable organization helps to restore ...

Charity Auction in 2007. The collection has been exhibited in a tour of musical events and Guitar Center locations, such as the one held at

Madison Square Garden Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh Avenue (Manhattan), Seventh and Eighth Avenue (Manhattan), Eig ...

as part of Clapton’s

Crossroads Guitar Festival The Crossroads Guitar Festival is a series of music festivals and benefit concerts founded by Eric Clapton. The festivals benefit the Crossroads Centre founded by Eric Clapton, a drug treatment center in Antigua. The concerts showcase a variet ...

in April 2013. In August 2014, Clapton’s Blackie and ES-335 were moved to a new permanent location in

. Clapton's cherry red Gibson 335 was used to record Cream’s versions of "Badge" and "Crossroads (from their final live performance in November 1968), and other historical performances over 40 years. Steve Ray Vaughan’s "Lenny" was used to record his classic love songs, including "Lenny" and "Riviera Paradise". The Edge's cream-colored 1975 Les Paul Custom, faded from its original white, had been used for U2's stage and studio performances. All the proceeds from the sale of these guitars went to Clapton’s Crossroads Center charity. In 2005, the Edge, producer

Bob Ezrin Robert Alan Ezrin (born March 25, 1949) is a Canadian music producer and keyboardist, best known for his work with Lou Reed, Alice Cooper, Aerosmith, Kiss, Pink Floyd, Deep Purple, Peter Gabriel, Andrea Bocelli and Phish. As of 2010, Ezri ...

, Gibson, and the Guitar Center Music Foundation (now known as the Fender Music Foundation) established Music Rising, a charity to benefit musicians whose lives had been disrupted by

Hurricane Katrina Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...

. In 2007 The Edge donated his guitar to be auctioned for the charity and It was sold for $240,000 to Guitar Center ($288,000 including Buyer's Premium).

Guitar Center's Drum-Off

From 1988 through 2016, Guitar Center conducted an annual search for the next great undiscovered drummer. Developed to spotlight the drumming community, the Drum-Off was the music retailer’s longest running artist-discovery program. The process of Guitar Center’s Drum-Off began with three rounds of preliminary competitions at each of Guitar Center's 250+ locations nationwide, with each contestant allowed five minutes of set up time and three minutes to perform. One winner from each store final competition advanced to one of 30 quarterfinal competitions, and one winner from each quarterfinal competition advanced to one of five semifinal competitions, during which contestants were allowed five minutes to perform. The winners from each of these five semifinal competitions qualified to compete in front of a live audience and a panel of celebrity judges at Guitar Center's Drum-Off finals in Los Angeles, California. In the finals, each contestant was required to perform on a 5-piece acoustic drum kit complete with hardware, cymbals, cowbell, throne and the option to incorporate a

Roland Roland (; ; or ''Rotholandus''; or ''Rolando''; died 15 August 778) was a Frankish military leader under Charlemagne who became one of the principal figures in the literary cycle known as the Matter of France. The historical Roland was mil ...

SPD-30 Octapad (the SPD-30 was not included in 2016). Contestants were evaluated by a panel of independent and credible judges on the following criteria: skills & technique, groove, originality, stage presence, and overall performance. Guitar Center discontinued their sponsorship of the annual contest in 2017.

Hollywood's RockWalk

The

Sunset Boulevard Sunset Boulevard is a boulevard in the central and western part of Los Angeles, California, United States, that stretches from the Pacific Coast Highway (California), Pacific Coast Highway in Pacific Palisades, Los Angeles, Pacific Palisad ...

location in Los Angeles hosts Hollywood's RockWalk, a hall of fame, honoring musical artists. Founded in 1985, artists are invited to place their handprints into cement blocks that are put on display at the Guitar Center. The inaugural inductees were music gear pioneers Jim Marshall,

Robert Moog Robert Arthur Moog ( ; May 23, 1934 – August 21, 2005) was an American engineer and electronic music pioneer. He was the founder of the synthesizer manufacturer Moog Music and the inventor of the first commercial synthesizer, the Moog synthe ...

Les Paul Lester William Polsfuss (June 9, 1915 – August 12, 2009), known as Les Paul, was an American jazz guitarist, jazz, country guitarist, country, and blues guitarist, songwriter, luthier, and inventor. He was one of the pioneers of the solid body ...

, and musicians

Eddie Van Halen Edward Lodewijk Van Halen ( , ; January 26, 1955 – October 6, 2020) was an American musician. He was the guitarist, keyboardist, backing vocalist and primary songwriter of the rock band Van Halen, which he founded with his brother Alex V ...

and

Stevie Wonder Stevland Hardaway Morris (; Judkins; born May 13, 1950), known professionally as Stevie Wonder, is an American and Ghanaian singer-songwriter, musician, and record producer. He is regarded as one of the most influential musicians of the 20th c ...

. Currently, over 150 more honorees are enshrined. Other inductees include

Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...

Chuck Berry Charles Edward Anderson Berry (October 18, 1926 – March 18, 2017) was an American singer, guitarist and songwriter who pioneered rock and roll. Nicknamed the "Honorific nicknames in popular music, Father of Rock and Roll", he refined and de ...

, Bo Diddly,

Carole King Carole King Klein (born Carol Joan Klein; February 9, 1942) is an American singer-songwriter and musician renowned for her extensive contributions to popular music. She wrote or co-wrote 118 songs that charted on the Billboard Hot 100, ''Billbo ...

Alice Cooper Vincent Damon Furnier (born February 4, 1948), known by his stage name Alice Cooper, is an American rock singer and songwriter whose career spans sixty years. With a raspy voice and a stage show that features numerous props and stage illusion ...

, Holland-Dozier-Holland,

Herbie Hancock Herbert Jeffrey Hancock (born April 12, 1940) is an American jazz musician, bandleader, and composer. He started his career with trumpeter Donald Byrd's group. Hancock soon joined the Miles Davis Quintet, where he helped to redefine the role of ...

the Black Crowes The Black Crowes are an American rock band formed in Atlanta, Georgia, in 1984. Their discography includes ten studio albums, four live albums and several charting singles. The band was signed to Def American Recordings in 1989 by producer Geo ...

The Ramones The Ramones were an American punk rock band formed in the New York City neighborhood Forest Hills, Queens in 1974. Known for helping establish the punk movement in the United States and elsewhere, the Ramones are often recognized as one of t ...

Dick Clark Richard Wagstaff Clark (November 30, 1929April 18, 2012) was an American television and radio personality and television producer who hosted ''American Bandstand'' from 1956 to 1989. He also hosted five incarnations of the Pyramid (game show), ...

Willie Dixon William James Dixon (July 1, 1915January 29, 1992) was an American blues musician, vocalist, songwriter, arranger and record producer. He was proficient in playing both the upright bass and the guitar, and sang with a distinctive voice, but he ...

Buddy Guy George "Buddy" Guy (born July 30, 1936) is an American blues guitarist and singer. He is an exponent of Chicago blues who has influenced generations of guitarists including Eric Clapton, Jimi Hendrix, Jimmy Page, Keith Richards, Stevie Ray Vaug ...

KISS A kiss is the touching or pressing of one's lips against another person, animal or object. Cultural connotations of kissing vary widely; depending on the culture and context, a kiss can express sentiments of love, passion, romance, sex ...

John Lee Hooker John Lee Hooker (August 22, 1912 or 1917 – June 21, 2001) was an American blues singer, songwriter, and guitarist. The son of a sharecropper, he rose to prominence performing an electric guitar-style adaptation of Delta blues that he develo ...

Smokey Robinson William "Smokey" Robinson Jr. (born February 19, 1940) is an American R&B and soul singer, songwriter, record producer, and former record executive. He was the founder and frontman of the pioneering Motown vocal group the Miracles, for which he ...

Solomon Burke Solomon Vincent McDonald Burke (born James Solomon McDonald, March 21, 1940 – October 10, 2010) was an American singer who shaped the sound of rhythm and blues as one of the founding fathers of soul music in the 1960s. He has been called ...

, John "Jabo" Starks,

Robert Cray Robert William Cray (born August 1, 1953) is an American blues guitarist and singer. He has led his own band and won five Grammy Awards. Early life Robert Cray was born on August 1, 1953, in Columbus, Georgia, while his father was stationed at ...

Etta James Jamesetta Hawkins (January 25, 1938 – January 20, 2012), known professionally as Etta James, was an American singer and songwriter. Starting her career in 1954, James frequently performed in Nashville's R&B clubs, collectively known as the Ch ...

Ike Turner Izear Luster "Ike" Turner Jr. (November 5, 1931 – December 12, 2007) was an American musician, bandleader, songwriter, record producer, and talent scout. An early pioneer of 1950s rock and roll, he is best known for his work in the 1960s and ...

, Kim Se-hwang,

Muddy Waters McKinley Morganfield (April 4, 1913April 30, 1983), better known as Muddy Waters, was an American blues singer-songwriter and musician who was an important figure in the post-World War II blues scene, and is often cited as the "father of moder ...

B'z is a Japanese rock duo consisting of guitarist, composer and producer Takahiro "Tak" Matsumoto and vocalist and lyricist Koshi Inaba,佐伯明『B'z ウルトラクロニクル』ソニー・マガジンズ、2003年。新型光�B'zはなぜ� ...

AC/DC AC/DC are an Australian rock band formed in Sydney in 1973. Their music has been variously described as hard rock, blues rock and Heavy metal music, heavy metal, although the band calls it simply "rock and roll". They are cited as a formativ ...

Aerosmith Aerosmith is an American Rock music, rock band formed in Boston in 1970. The group consists of lead vocalist Steven Tyler, bassist Tom Hamilton (musician), Tom Hamilton, drummer Joey Kramer, and guitarists Joe Perry (musician), Joe Perry and B ...

Alanis Morissette Alanis Nadine Morissette ( ; born June 1, 1974) is a Canadian and American singer, songwriter, musician, and actress. Known for her emotive mezzo-soprano voice and confessional songwriting, she became a cultural phenomenon during the mid 199 ...

B.B. King Riley B. King (September 16, 1925 – May 14, 2015), known professionally as B.B. King, was an American blues guitarist, singer, songwriter, and record producer. He introduced a sophisticated style of soloing based on fluid string bending, sh ...

Black Sabbath Black Sabbath are an English rock band formed in Birmingham in 1968 by guitarist Tony Iommi, drummer Bill Ward (musician), Bill Ward, bassist Geezer Butler, and vocalist Ozzy Osbourne. After adopting the Black Sabbath name in 1969 (the band ...

Carlos Santana Carlos Humberto Santana Barragán (; born July 20, 1947) is an American guitarist, best known as a founding member of the Rock music, rock band Santana (band), Santana. Born and raised in Mexico where he developed his musical background, he r ...

Cheap Trick Cheap Trick is an American rock band formed in Rockford, Illinois in 1970 by guitarist Rick Nielsen, bassist Tom Petersson, lead vocalist Robin Zander and drummer Bun E. Carlos. Their work bridged elements of '60s pop rock, guitar pop, '70s har ...

Def Leppard Def Leppard are an English Rock music, rock band formed in Sheffield in 1977. Since 1992, the band has consisted of Rick Savage (bass, backing vocals), Joe Elliott (lead vocals), Rick Allen (drummer), Rick Allen (drums), Phil Collen (guitar, ...

, Ernie Ball,

Grandmaster Flash Joseph Robert Saddler (born January 1, 1958), known by his stage name Grandmaster Flash, is a Barbadian-American musician and DJ. He created a DJ technique called the Quick Mix Theory. This technique serviced the break-dancer and the rapper by el ...

Iron Maiden Iron Maiden are an English Heavy metal music, heavy metal band formed in Leyton, East London, in 1975 by bassist and primary songwriter Steve Harris (musician), Steve Harris. Although fluid in the early years of the band, the line-up for most ...

James Brown James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, songwriter, dancer, musician, and record producer. The central progenitor of funk music and a major figure of 20th-century music, he is referred to by Honorific nick ...

Jerry Lee Lewis Jerry Lee Lewis (September 29, 1935October 28, 2022) was an American pianist, singer, and songwriter. Nicknamed "The Killer", he was described as "rock 'n' roll's first great wild man". A pioneer of rock and roll and rockabilly music, Lewis m ...

Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American singer-songwriter and musician. He is widely regarded as one of the greatest and most influential guitarists of all time. Inducted ...

Jimmy Page James Patrick Page (born 9 January 1944) is an English musician and producer who achieved international success as the guitarist and founder of the Rock music, rock band Led Zeppelin. Page began his career as a studio session musician in Lo ...

Joan Baez Joan Chandos Baez (, ; born January 9, 1941) is an American singer, songwriter, musician, and activist. Her contemporary folk music often includes songs of protest and social justice. Baez has performed publicly for over 60 years, releasing mo ...

Joe Satriani Joseph Satriani (born July 15, 1956)Prato, Greg"Joe Satriani – Music Biography, Credits and Discography". ''AllMusic''. Rovi Corporation. Retrieved May 28, 2014. is an American rock music, rock guitarist, composer, and songwriter. Early in hi ...

Bonnie Raitt Bonnie Lynn Raitt (; born November 8, 1949) is an American singer, guitarist, and songwriter. In 1971, Raitt released her Bonnie Raitt (album), self-titled debut album. Following this, she released a series of critically acclaimed Americana (mu ...

Kenny Loggins Kenneth Clark "Kenny" Loggins (born January 7, 1948) is an American singer, songwriter, and guitarist. His early songs were recorded with the Nitty Gritty Dirt Band in 1970, which led to seven albums recorded with Jim Messina (musician), Jim Mess ...

Johnny Cash John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American singer-songwriter. Most of his music contains themes of sorrow, moral tribulation, and redemption, especially songs from the later stages of his career. ...

, Layne Staley,

Little Richard Richard Wayne Penniman (December 5, 1932 – May 9, 2020), known professionally as Little Richard, was an American singer, pianist, and songwriter. He was an influential figure in popular music and culture for seven decades. Described as the "Ar ...

Lynyrd Skynyrd Lynyrd Skynyrd (, ) is an American Rock music, rock band formed in Jacksonville, Florida in 1964. The group originally formed as My Backyard and comprised Ronnie Van Zant (vocals), Gary Rossington (guitar), Allen Collins (guitar), Larry Junstrom ...

Melissa Etheridge Melissa Lou Etheridge (born May 29, 1961) is an American singer, songwriter, musician, and guitarist. Her Melissa Etheridge (album), eponymous debut album was released in 1988 and became an underground success. It peaked at No. 22 on the Billbo ...

, Nancy Wilson,

Queen Queen most commonly refers to: * Queen regnant, a female monarch of a kingdom * Queen consort, the wife of a reigning king * Queen (band), a British rock band Queen or QUEEN may also refer to: Monarchy * Queen dowager, the widow of a king * Q ...

Roky Erickson Roger Kynard "Roky" Erickson (July 15, 1947 – May 31, 2019) was an American musician and singer-songwriter. Called an "outsider genius," he was a founding member and the leader of the 13th Floor Elevators and a pioneer of the psychedelic r ...

Clyde Stubblefield Clyde Austin Stubblefield (April 18, 1943 – February 18, 2017) was an American drummer best known for his work with James Brown, with whom he recorded and toured for six years (1965-70). His syncopated drum patterns on Brown's recordings are co ...

Slash Slash may refer to: * Slash (punctuation), the "/" character Arts and entertainment Fictional characters * Slash (Marvel Comics) * Slash (''Teenage Mutant Ninja Turtles'') Music * Harry Slash & The Slashtones, an American rock band * Nash th ...

The Doobie Brothers The Doobie Brothers are an American rock band formed in San Jose, California in 1970. Known for their flexibility in performing across numerous genres and their vocal harmonies, the band has been active for over five decades, with their greate ...

, The Wrecking Crew,

Vince Gill Vincent Grant Gill (born April 12, 1957) is an American singer, songwriter, and musician. He played in a number of local bluegrass music, bluegrass bands in the 1970s, and from 1978 to 1982, he achieved his first mainstream attention after ta ...

Simon Kirke Simon Frederick St George Kirke (born 28 July 1949) is an English musician who was the co-founder, drummer, and only continuous member of the rock Supergroup (music), supergroup Bad Company. Prior to forming Bad Company he was the drummer and ...

Lizzo Melissa Viviane Jefferson (born April 27, 1988), known professionally as Lizzo (), is an American singer and rapper. Born in Detroit, Michigan, she moved to Houston, Texas, with her family at the age of ten. After college, she moved to Minn ...

Nick Cave Nicholas Edward Cave (born 22 September 1957) is an Australian musician, writer, and actor who fronts the rock band Nick Cave and the Bad Seeds. Known for his baritone voice, Cave's music is characterised by emotional intensity, a wide variety ...

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Judas Priest Judas Priest are an English heavy metal band formed in Birmingham in 1969. They have sold over 50 million albums and are frequently ranked as one of the greatest metal bands of all time. Judas Priest have also been referred to as one of the p ...

Oasis In ecology, an oasis (; : oases ) is a fertile area of a desert or semi-desert environment Mud Mud (, or Middle Dutch) is loam, silt or clay mixed with water. Mud is usually formed after rainfall or near water sources. Ancient mud deposits hardened over geological time to form sedimentary rock such as shale or mudstone (generally cal ...

Korn Korn (stylized as KoЯn) is an American nu metal band from Bakersfield, California, originally formed in 1993 by James Shaffer, James "Munky" Shaffer, Reginald Arvizu, Reginald "Fieldy" Arvizu and David Silveria, who were members of the band ...

In Flames In Flames is a Swedish Heavy metal music, heavy metal band, formed by guitarist Jesper Strömblad in Gothenburg in 1990 out of the Swedish death metal, Swedish death metal scene. Their lineup has changed several times, with vocalist Anders Frid ...

Jakob Dylan Jakob Luke Dylan (born December 9, 1969) is an American singer-songwriter. He rose to fame as the lead vocalist, guitarist, and principal songwriter of the rock band the Wallflowers, which he formed in 1989. Born in New York City to musician Bo ...

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...

, Yola, Gary Clark Jr. and

Chick Corea Armando Anthony "Chick" Corea (June 12, 1941 – February 9, 2021) was an American jazz pianist, composer, bandleader and occasional percussionist. His compositions "Spain (instrumental), Spain", "500 Miles High", "La Fiesta", "Armando's Rhumba" ...

Media

''Guitar Center Sessions''

Debuting in 2010, each episode of ''Guitar Center Sessions'' showcases exclusive live performances by noteworthy artists captured in hi-definition at Guitar Center's iconic

, California location. Past guests include

Linkin Park Linkin Park is an American Rock music, rock band formed in Agoura Hills, California, in 1996. The band's current lineup consists of vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, DJ/turntablist Joe Hahn, bass ...

Saint Motel Saint Motel (stylized in all caps) is an American indie pop band from Los Angeles, whose music has been described as everything from dream pop to progressive indie. The band is composed of singer, songwriter, and producer, A. J. Jackson (lead ...

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...

Billy Idol William Michael Albert Broad (born 30 November 1955), known professionally as Billy Idol, is an English singer, songwriter, musician, and actor. Idol achieved fame in the 1970s on the London punk rock scene as the lead singer of Generation X ...

The 1975 The 1975 are an English pop rock band formed in Wilmslow, Cheshire, in 2002. The band consists of Matty Healy (lead vocals, guitar, primary songwriter), Adam Hann (lead guitar), Ross MacDonald (bass), and George Daniel (drums, primary produ ...

Sum 41 Sum 41 was a Canadian rock band formed in Ajax, Ontario, in 1996. The band's final lineup consisted of Deryck Whibley (lead vocals, guitars, keyboards), Dave Baksh (lead guitar, backing vocals), Jason McCaslin (bass, backing vocals), Tom T ...

Weezer Weezer is an American rock band formed in Los Angeles, California, in 1992. Since 2001, the band has consisted of Rivers Cuomo (lead vocals, guitar, keyboards), Patrick Wilson (drums, backing vocals), Brian Bell (guitar, keyboards, backing ...

Smashing Pumpkins The Smashing Pumpkins (also simply known as Smashing Pumpkins) are an American alternative rock band formed in Chicago in 1988 by frontman and guitarist Billy Corgan, guitarist James Iha, bassist D'arcy Wretzky and drummer Jimmy Chamberlin. ...

Peter Gabriel Peter Brian Gabriel (born 13 February 1950) is an English singer, songwriter, musician, and human rights activist. He came to prominence as the original frontman of the rock band Genesis. He left the band in 1975 and launched a solo career wit ...

, 311,

Megadeth Megadeth is an American thrash metal band formed in Los Angeles in 1983 by vocalist and guitarist Dave Mustaine. Known for their technically complex guitar work and musicianship, Megadeth is one of the "big four" of American thrash metal—alo ...

Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...

Soundgarden Soundgarden was an American rock band formed in Seattle, Washington, in 1984 by singer and drummer Chris Cornell, lead guitarist Kim Thayil, and bassist Hiro Yamamoto. Cornell switched to rhythm guitar in 1985, replaced on drums initially ...

Seether Seether are a South African Rock music, rock band founded in 1999 in Pretoria, Gauteng. The band originally performed under the name Saron Gas until 2002, when they moved to the United States and changed it to Seether to avoid confusion with ...

The Cult The Cult are an English Rock music, rock band formed in Bradford in 1983. Before settling on their current name in January 1984, the band had performed under the name Death Cult, which was an evolution of the name of lead vocalist Ian Astbury ...

Cake Cake is a flour confection usually made from flour, sugar, and other ingredients and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elabor ...

Tame Impala Tame Impala is the psychedelic music project of Australian singer and multi-instrumentalist Kevin Parker (musician), Kevin Parker. In the recording studio, Parker writes, records, performs, and produces all of the project's music. As a touring a ...

, Rodrigo y Gabriela, Bush,

Ben Folds Five Ben Folds Five was an American alternative rock trio formed in 1993 in Chapel Hill, North Carolina. The group comprised Ben Folds (lead vocals, piano), Robert Sledge (bass guitar, backing vocals) and Darren Jessee (drums, backing vocals). Th ...

Joan Jett Joan Jett (born Joan Marie Larkin; September 22, 1958) is an American singer, songwriter, guitarist, and actress. Often referred to as the "Honorific nicknames in popular music#J, Godmother of Punk", she is regarded as a Pop icon, rock icon and ...

Skylar Grey Holly Brook Hafermann (born February 23, 1986), known professionally as Skylar Grey, is an American singer, songwriter, and record producer. In 2004, Grey signed a publishing deal with Universal Music Publishing Group and a recording contract w ...

Peter Frampton Peter Kenneth Frampton (born 22 April 1950) is an English-American guitarist, singer, and songwriter who rose to prominence as a member of the rock bands the Herd and Humble Pie. Later in his career, Frampton found significant success as a s ...

Frank Turner Francis Edward Turner (born 28 December 1981) is an English Punk rock, punk and Folk music, folk singer-songwriter from Meonstoke, Hampshire. He began his career as the vocalist of post-hardcore band Million Dead, then embarked upon a primaril ...

J Balvin José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer. He is one of the best-selling Latin artists, with 35 million records sold worldwide. Balvin was born in Medellín. At age 17, he moved to th ...

Coheed and Cambria Coheed and Cambria is an American progressive rock band from Nyack, New York, formed in 1995. It consists of Claudio Sanchez (vocals, guitars, keyboards), Travis Stever (guitars, vocals), Josh Eppard (drums, keyboards, backing vocals), and Za ...

Debbie Harry Deborah Ann Harry (born Angela Trimble, July 1, 1945) is an American singer, songwriter and actress, best known as the lead vocalist of the band Blondie (band), Blondie. Four of her songs with the band reached on the US charts between 1979 and 1 ...

Kraftwerk Kraftwerk (, ) is a Germany, German Electronic music, electronic band formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Widely considered innovators and pioneers of electronic music, Kraftwerk was among the first successful a ...

and

Jane's Addiction Jane's Addiction was an American Rock music, rock band formed in Los Angeles in 1985. The band's best known line-up consisted of lead vocalist Perry Farrell, bassist Eric Avery, drummer Stephen Perkins and guitarist Dave Navarro. Jane's Addicti ...

. ''Guitar Center Sessions'' is hosted by Nic Harcourt, and was created, developed and produced by Guitar Center exclusively on

DirecTV DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...

. ''Guitar Center Sessions'' has won several awards, including a Lumiere Award from the International 3D Society for the episodes featuring

and

. To celebrate Guitar Center's 50th anniversary, Linkin Park performed on October 24, 2014, with the performance first airing via DirecTV on December 5, 2014.

''At: Guitar Center'' web series

The ''At: Guitar Center'' web series (formerly ''At: Guitar Center'' podcast) features interviews and intimate performances with some of the biggest names in music. Some past guests have included

Travis Barker Travis Landon Barker (born November 14, 1975) is an American musician, songwriter, and music producer who is the drummer for the rock band Blink-182. He has collaborated with hip hop artists, is a member of the rap rock group Transplants ...

Sevendust Sevendust is an American Rock music, rock band from Atlanta, Georgia, formed in 1994 by bassist Vinnie Hornsby, drummer Morgan Rose and guitarist John Connolly (musician), John Connolly. After their first demo, lead vocalist Lajon Witherspoon an ...

T-Pain Faheem Rashad Najm (born September 30, 1984), known professionally as T-Pain, is an American singer and rapper. He is known for popularizing creative use of Auto-Tune pitch correction, often used with extreme parameter settings to create electro ...

Joe Bonamassa Joseph Leonard Bonamassa ( ; born May 8, 1977) is an American blues rock guitarist, singer and songwriter. He started his career at age twelve, when he opened for B.B. King. Since 2000, Bonamassa has released fifteen solo albums through his inde ...

The Crystal Method The Crystal Method is an American electronic music act formed in Las Vegas Valley, Las Vegas, Nevada, by Ken Jordan and Scott Kirkland in 1993. They were pioneers of the big beat genre and their music has appeared in numerous TV shows, films, v ...

Elmer Bernstein Elmer Bernstein ( '; April 4, 1922August 18, 2004) was an American composer and conductor. In a career that spanned over five decades, he composed "some of the most recognizable and memorable themes in Hollywood history", including over 150 orig ...

, Daughtry,

Jimmy Cliff James Chambers, Jamaican Order of Merit, OM (born 30 July 1944), known professionally as Jimmy Cliff, is a Jamaican ska, rocksteady, reggae and soul musician, multi-instrumentalist, singer, and actor. He is the only living reggae musician to hol ...

, Meiko, Lee Jong-suk,

Rza Robert Fitzgerald Diggs (born July 5, 1969), better known by his stage name RZA ( ) or the RZA, is an American rapper, record producer, composer, actor, and filmmaker. He is the '' de facto'' leader of the hip hop group Wu-Tang Clan, having pro ...

Steve Vai Steven Siro Vai ( ; born June 6, 1960) is an American guitarist, songwriter, and producer. A three-time Grammy Award winner and fifteen-time nominee, Vai started his music career in 1978 at the age of eighteen as a Transcription (music), transc ...

Brandi Carlile Brandi Marie Carlile (born June 1, 1981) is an American singer-songwriter and producer. Her music spans different genres, including folk rock, alternative country, Americana, and classic rock. Throughout her career, she has received eleven Gramm ...

, and

Minus the Bear Minus the Bear are an American indie rock band formed in Seattle, Washington, in 2001, and comprising members of Botch, Kill Sadie, and Sharks Keep Moving. Their sound has been described as " Pele-esque guitar-taps and electronics with sophi ...

. The podcast is hosted by Nic Harcourt and is available on the

iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...

Zune Zune was a brand of digital media products and services that was marketed by Microsoft from November 2006 until it was discontinued in June 2012. Zune consisted of a line of portable media players, a music subscription service known as Zune Music ...

and

BlackBerry BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...

networks and on the Guitar Center website.

''Connections Made by Guitar Center''

''Connections Made by Guitar Center'', a collaboration between 88.5 KCSN

and Guitar Center, was a weekly one-hour radio program hosted by radio host Nic Harcourt featuring new music from both signed and unsigned artists from across the globe and musical spectrum.

Albums recorded at Guitar Center

*''

No Stairway ''No Stairway'' is the debut studio album of Glassine, the musical project of Danny Greenwald, first released online and later issued on cassette worldwide by the label Patient Sounds, in April and August 2015, respectively. The title is a refere ...

'' by Glassine *''Live at Guitar Center'' by Noah Wall