Ljupče Žugić ( sr-cyr, Љупче Жугић; born 22 September 1952), is a Serbian journalist,

marketing specialist Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can ...

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

executive and former professional basketball player.

Playing career

Žugić played for Belgrade-based

Crvena zvezda Fudbalski klub Crvena zvezda ( sr-cyrl, Фудбалски клуб Црвена звезда, lit=Red Star Football Club), commonly referred to as Crvena zvezda () and colloquially referred to as Red Star Belgrade in anglophone media, is a ...

of the

Yugoslav Basketball League The First Federal Basketball League () was the highest tier level men's professional club basketball competition in the former country of Socialist Federal Republic of Yugoslavia, SFR Yugoslavia. Founded in 1945, and folded in 1992 (1991–92 YU ...

during the 1970s. At that time, his teammates were

Zoran Slavnić Zoran "Moka" Slavnić (Serbian Cyrillic: Зоран Мока Славнић; born 26 October 1949) is a Serbian retired professional basketball player and coach. He played with Crvena zvezda and with Partizan. One of the best European point guar ...

Dragan Kapičić Dragan Kapičić ( sr-cyr, Драган Капичић; 7 August 1948 – 24 June 2024) was a Serbian professional basketball player and executive. Club career Kapičić played with Crvena zvezda, in his hometown of Belgrade, in the Yugoslav ...

Ljubodrag Simonović Ljubodrag "Duci" Simonović ( sr-Cyrl, Љубодраг Дуци Симоновић, ); born 1 January 1949) is a Serbian philosopher, author and retired basketball player. He played with Red Star Belgrade, with which he won two National Champi ...

Dragiša Vučinić Dragiša Vučinić ( sr-cyr, Драгиша Вучинић; born 4 April 1948) is a Serbian former professional basketball player and coach who spent major part of his career with Crvena zvezda. Playing career Vučinić grew up playing basket ...

, and

Goran Rakočević Goran Rakočević ( sr-cyr, Горан Ракочевић; born March 1, 1951) is a Serbian former professional basketball player. He is the father of Igor Rakočević, a Serbian professional basketball executive and former player. Playing caree ...

among others. With them he won the 1971–72 Yugoslav League and the

1974 Major events in 1974 include the aftermath of the 1973 oil crisis and the resignation of United States President Richard Nixon following the Watergate scandal. In the Middle East, the aftermath of the 1973 Yom Kippur War determined politics; ...

FIBA European Cup Winners' Cup The FIBA Saporta Cup, founded as ''FIBA European Cup Winners Cup'', was the name of the European professional club basketball system, second-tier level European-wide professional club basketball competition, where the domestic National Cup winn ...

. He also played for Metalac, Radnički Kragujevac,

Jagodina Jagodina ( sr-cyrl, Јагодина, ) is a List of cities in Serbia, city and the administrative center of the Pomoravlje District in central Serbia. It is situated on the banks of the Belica (river), Belica River, in the geographical region of � ...

, and

OKK Beograd Omladinski košarkaški klub Beograd ( sr-cyr, Омладински кошаркашки клуб Београд), commonly referred to as OKK Beograd, is a men's professional basketball club based in Belgrade, Serbia. They are currently competin ...

during his career. He retired as a player with OKK Beograd in 1985.

Post-playing career

Žugić earned his bachelor's degree in journalism from the

University of Belgrade The University of Belgrade () is a public university, public research university in Belgrade, Serbia. It is the oldest and largest modern university in Serbia. Founded in 1808 as the Belgrade Higher School in revolutionary Serbia, by 1838 it me ...

. After retirement as basketball player, he led off his career in journalism. He was a journalist for '' Novosti 8'' newspaper from 1986 to 1990. Later, he worked in JK Sport for sixteen years, as a

marketing director A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including adverti ...

and a Deputy CEO, subsequently. Žugić was a

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...

for Beobanka of the

YUBA League The YUBA League was the top-tier men's professional basketball league in Serbia and Montenegro (previously FR Yugoslavia). Founded in 1992 and folded in 2006, it was run by the Basketball Federation of Serbia and Montenegro. The name ''YUBA Le ...

from 1995 to 1998. Žugić was an assistant director of competitions at the

EuroBasket 2005 The 2005 FIBA European Championship, commonly known as FIBA EuroBasket 2005, was the 34th FIBA EuroBasket regional basketball championship held by FIBA Europe. It also served as the European qualifier for the 2006 FIBA World Championship, awardin ...

Serbia and Montenegro The State Union of Serbia and Montenegro or simply Serbia and Montenegro, known until 2003 as the Federal Republic of Yugoslavia and commonly referred to as FR Yugoslavia (FRY) or simply Yugoslavia, was a country in Southeast Europe locate ...

. He was an executive director of the 2007

FIBA Europe Under-18 Championship for Women The FIBA U18 Women's EuroBasket is the new name for the FIBA U18 Women's European Championship, originally known as the FIBA European Championship for Junior Women. It's a women's youth basketball competition that was inaugurated with the 1965 e ...

and the

2007 FIBA Under-19 World Championship The 2007 FIBA Under-19 World Championship (Serbian: Светско првенство до 19 година ФИБА до 19 година) was the 8th edition of the FIBA U19 World Championship. It was held in Novi Sad, Serbia from 12 to 22 July ...

, both held in

Novi Sad Novi Sad ( sr-Cyrl, Нови Сад, ; #Name, see below for other names) is the List of cities in Serbia, second largest city in Serbia and the capital of the autonomous province of Vojvodina. It is located in the southern portion of the Pannoni ...

, Serbia. Also, he was a sports director of basketball competition at the

2007 European Youth Summer Olympic Festival The 2007 European Youth Olympic Festival, European Youth Summer Olympic Festival was held in Belgrade, Serbia, from 21 until 28 July 2007. Sports Venues Venues used: Participating nations Medal table See also * 2007 Australian Youth Ol ...

. Most recently, Žugić was a marketing manager for the

Basketball Federation of Serbia The Basketball Federation of Serbia () is a non-profit organization and the national sports governing body for basketball in Serbia. The organization represents Serbia in FIBA and the men's and women's national basketball teams in the Olympic C ...

. He got retired in April 2021. Žigić was elected on 5-year term as a member of the Assembly of the Crvena zvezda Basketball Club on 27 December 2021.

Career achievements

winner: 1 (with

: 1973–74). * Yugoslav League champion: 1 (with

: 1971–72).

Personal life

Žugić married Snežana Krstić and they have two sons, Aleksandar Krstić (born 1982) and Vojin Žugić (born 1995).

References

External links

*
Sportski spomenar #479
{{DEFAULTSORT:Zugic, Ljupce 1952 births Living people Centers (basketball) KK Crvena zvezda players KK Jagodina players KK Metalac Valjevo players KK Radnički Kragujevac (1950–2004) players OKK Beograd players Members of the Assembly of KK Crvena zvezda Power forwards Serbian basketball executives and administrators Serbian journalists Serbian men's basketball players University of Belgrade Faculty of Political Science alumni Yugoslav journalists Yugoslav men's basketball players Basketball players from Nikšić