Jun'ya Ōta

, known professionally as ZUN, is a Japanese video game developer and composer, known for creating the ''Touhou Project'' bullet hell shoot 'em up video game series through his one-man doujin group Team Shanghai Alice.

ZUN developed the first five ''Touhou Project'' games for the Japanese NEC PC-9800 computer series, with the first, ''Highly Responsive to Prayers'', released in August 1997; the series' signature ''danmaku'' mechanics were introduced in the second game, ''Story of Eastern Wonderland'' (also 1997). The release of ''Embodiment of Scarlet Devil'' in August 2002 marked a shift to Microsoft Windows. Numerous sequels followed, including several spin-offs departing from the traditional bullet hell format. He has also collaborated with other circles to produce related print works and music albums.

''Touhou Project'' has become more particularly notable as a prominent source of Japanese ''dōjin'' content, with the series spawning a vast amount of fan-made works such as artwork, music, print works, video games, and Internet memes. Because of this, it has gained a large cult following outside of Japan. In 2010, the Guinness World Records called the ''Touhou Project'' "the most prolific fan-based shooter series" ever created. The popularity of the series and its derivative works has been attributed in part to the few restrictions placed by ZUN on the use of his content. ZUN is also known as the Hakurei Kannushi (博麗神主), which is also the name he uses for his Twitter account.

Early and personal life

ZUN was born in Hakuba on March 18, 1977, and described himself as a "normal countryside kid." His first exposure to video games was when he was around 5 years old, when he played the Game & Watch and arcade games from Hakuba ski resorts. Later, his parents bought him a Famicom Disk System (an add-on for the Nintendo Entertainment System exclusive to Japan). ZUN claimed that ''SonSon'', ''Super Mario Bros.'' and ''Street Fighter II'' were the games that left the greatest impression on him during this period. As ZUN was born shortly after his grandfather's death and his parents spent most their time working, ZUN was mostly raised by his grandmother, who was particularly strict, and heavily regulated the time he could spend playing video games.

ZUN's first interest in developing video games came during his high school years. While most shoot 'em up games utilise a military or science fiction theme, ZUN wanted a game with a miko main character and a Shinto aesthetic. ZUN was part of his school's orchestra club, and originally wanted to create music for video games. As he did not know anybody else who was making games that he could put his music in, he made his own games for this purpose. Around 2001, he applied to Comiket as a music group under the name of ''Shanghai Alice Ensemble'', but was rejected.

In 2012, ZUN married a mobile game programmer, whom he has a son and daughter with.

ZUN likes to drink beer, and has said that he drinks at least once a day. He has created his own beer (sometimes called ZUN beer), and written reviews for beers in '' Comptiq''. His favourite brand is Kirin.

Career

ZUN attended Tokyo Denki University, where he majored in mathematics. ZUN's first interest in developing video games came during his high school years. While most shoot 'em up games utilise a military or science fiction theme, ZUN wanted a game with a miko main character, and a Shinto aesthetic. ZUN was part of his school's orchestra club, and originally wanted to create music for video games. He went to college, hoping to compose music for fighting games, since they were popular at the time due to ''Street Fighter II''. As he did not know anybody else who was making games that he could put his music in, he made his own games for this purpose, which led to the first ''Touhou Project'' game, ''Highly Responsive to Prayers'', being released in 1996. The first game was originally intended as a practice in programming. The ''Touhou Project'' only became a shooting game series from the second game onwards, because the popularity of shooting games had revived due to '' RayForce'' and ZUN had long been a fan of such games. ZUN remarked how the general theme and direction of ''Touhou'' only started coming together in the sixth game, ''Embodiment of Scarlet Devil''.

After the release of ''Mystic Square'', ZUN graduated from university and the series became inactive for four years. During this time, he worked at Taito as a game developer and also composed music for various games created by members of Amusement Makers. He got the position by showing his interviewer the ''Touhou'' games he had created, after which, he was hired immediately. During his career at Taito, ZUN helped work on ''Greatest Striker'', '' Magic Pengel: The Quest for Color'', '' Bujingai'', '' Graffiti Kingdom'' and ''Exit'', as well as some other games that were ultimately cancelled. He left as he did not enjoy working at the company, and ''Touhou'' was already successful enough for him to make a living from it. However, he did not initially plan for ''Touhou'' to become his life work. After leaving the group, ZUN became focused on game development for Microsoft Windows, forming the one-man ''dōjin'' circle Team Shanghai Alice and self-publishing all subsequent games. According to ZUN, the Windows games represent a "clean slate" for the series canon, albeit with many carry-overs and references from the PC-98 era.

While the ''Touhou'' games were initially created as a passion project, ZUN found that they were very successful – the first games he sold were ''Highly Responsive to Prayers'' and its sequel, ''The Story of Eastern Wonderland'', at the 1997 Comiket. He brought a combined total of 80 copies, and was surprised when he was able to sell all of them. ''Embodiment of Scarlet Devil'' received critical acclaim upon release in 2002, and the series soon developed a substantial cult following. Numerous sequels followed, several spin-offs departing from the traditional shoot 'em up format.''Touhou'' games were sold through Comiket until 2004, when the convention Reitaisai was founded. The same year, ZUN wrote ''Curiosities of Lotus Asia,'' short stories that appeared in various magazines, which were then put together in a 2010 anthology. This was the first of several pieces of in-universe ''Touhou'' literature. ''Silent Sinner in Blue'', the first official ''Touhou'' manga, was published in 2007. Literature continues to be produced, with the latest being the on-going ''Cheating Detective Satori'' and ''Lotus Eaters''. In 2025, ZUN announced ''Fossilized Wonders'', the 20th game in the series.

ZUN does all the graphics, music, and programming alone for the bullet hell games, with the exceptions of the portrait art in ''Fairy Wars,'' which was done by Makoto Hirasaka. The fighting games, ''Immaterial and Missing Power'', ''Scarlet Weather Rhapsody'', ''Touhou Hisōtensoku'', ''Hopeless Masquerade'', ''Urban Legend in Limbo'', and ''Antinomy of Common Flowers'', were dual efforts with Twilight Frontier, in which ZUN wrote the music and story, and Twilight Frontier created the art and gameplay. ZUN develops his games with Visual Studio, Adobe Photoshop, and Cubase, according to his interview in ''Bohemian Archive in Japanese Red''. ZUN, for the most part, had acknowledged, appreciated, and even encouraged derivative ''Touhou'' works by imposing very few restrictions on the use of his works. The major restrictions are on unauthorized commercial distribution as opposed to dōjin, and the spoiling of endings; proper attribution to Team Shanghai Alice is a requirement; creators of derivative works are asked to refrain from crowdfunding their projects. ZUN stated himself that he did not want the ''Touhou Project'' series to be officially commercialized.

Design philosophy

ZUN has voiced criticism of the video game industry, saying that games have become easier and less mechanically complex when they try to appeal to a wider audience. However, he noted that the dojin game market has allowed for ''danmaku'' and other niche genres to still thrive.

ZUN works alone, and each ''Touhou'' game was created from the ground up, including the engine. The only exception to this are the fighting games, the first of which was ''Immaterial and Missing Power'', created in 2003 with dojin group Twilight Frontier. In the game's afterword, ZUN mentioned that he disliked having to manage other workers, and that he produced things "six times more comfortably" when doing so alone.

In the addendum of '' Unfinished Dream of All Living Ghost'' (2023), ZUN lauded the efficiency of generative artificial intelligence (AI) but remarked that "the beasts are the ones building a world of mental enrichment and a palpable sense of life". He referred to the case where the means by which artists create passionately their dojin works, which he calls AI's "opposing symbol of imperfection, organicity, and the importance of ' the process' ...", cannot be comparable to AI works.

ZUN has acknowledged that while the ''Touhou'' characters have elaborate stories, little detail is given to them in-game, saying that "''danmaku'' is how the story and characters are communicated." Additionally, he has claimed ''danmaku'' is meant to be beautiful and aesthetically pleasing, which is also the main reason why the majority of ''Touhou'' characters are female. ZUN believes there is a feminine charm to ''danmaku'', which would be lost with male characters, and that the presence of female characters should not be interpreted as fan service.

Games

As ZUN Soft

As Team Shanghai Alice

Music CDs

''ZUN's Music Collection''

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''Akyu's Untouched Score''

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Collaborations with Twilight Frontier

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References

External links

ZUN's blog

{{DEFAULTSORT:ZUN
1977 births
Japanese video game composers
Japanese video game designers
Japanese video game directors
Japanese video game programmers
Living people
Musicians from Nagano Prefecture
Mythopoeic writers
Taito people
Tokyo Denki University alumni
Touhou Project
Video game developers