McDonald's
McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
maintains an extensive advertising campaign. In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from
Little League to the
FIFA World Cup
The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internatio ...
and
Olympic Games
The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a Multi-s ...
. The company also makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.
McDonald's has used 23 different slogans to advertise in the United States, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.
History
There have been many McDonald's
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
campaigns and
slogan
A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...
s over the years. The company is one of the most prevalent
fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and the fifth-more of any advertiser in the country. McDonald's Canada's corporate website states that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product.
The purpose of the image has always been "portraying warmth and a real slice of everyday life".
Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period. Finally, rarely in their advertising history have they used negative or comparison ads pertaining to any of their competitors; the ads have always focused on McDonald's alone, one exception being a 2008 billboard advertising the new
McCafé
McCafé is a Coffeehouse, coffee shop-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia in 1993 and introduced to the public with help from McDonald's CEO Charlie Bell (businessman), Charlie ...
espresso. The billboard read "four bucks is dumb", a shot at competitor
Starbucks
Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
.
Controversies
In 1996, the British adult comic magazine ''
Viz'' accused McDonald's of plagiarizing the name and format of its longstanding Top Tips feature, in which readers offer sarcastic tips. McDonald's had created an advertising campaign of the same name, which suggested the Top Tips (and then the alternative—save money by going to McDonald's). Some of the similarities were almost word-for-word
Save a fortune on laundry bills. Give your dirty shirts to Oxfam
Oxfam is a British-founded confederation of 21 independent non-governmental organizations (NGOs), focusing on the alleviation of global poverty, founded in 1942 and led by Oxfam International. It began as the Oxford Committee for Famine Relief ...
. They will wash and iron them, and then you can buy them back for 50p.
:—''Viz'' Top Tip, published May 1989.
Save a fortune on laundry bills. Give your dirty shirts to a second-hand shop. They will wash and iron them, and then you can buy them back for 50p.
:—McDonald's advert, 1996.
The case was settled out of court for an undisclosed sum, which was donated to the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
's charity
Comic Relief
Comic Relief is a British charity, founded in 1986 by the comedy scriptwriter Richard Curtis and comedian Sir Lenny Henry in response to the 1983–1985 famine in Ethiopia. The concept of Comic Relief was to get British comedians to make t ...
. However, many ''Viz'' readers believed that the comic had given permission for their use, leading to Top Tips submissions such as: "
Geordie
Geordie ( ), sometimes known in linguistics as Tyneside English or Newcastle English, is an English dialect and accent spoken in the Tyneside area of North East England. It developed as a variety of the old Northumbrian dialect and became espe ...
magazine editors. Continue paying your mortgage and buying expensive train sets ... by simply licensing the Top Tips concept to a multinational burger corporation."
In 2003, a ruling by the UK
Advertising Standards Authority determined that the corporation had acted in breach of the codes of practice in describing how its French fries were prepared. A McDonald's print ad stated that "after selecting certain potatoes" "we peel them, slice them, fry them and that's it." It showed a picture of a potato in a McDonald's fries box. In fact the product was sliced, pre-fried, sometimes had
dextrose
Glucose is a sugar with the molecular formula , which is often abbreviated as Glc. It is overall the most abundant monosaccharide, a subcategory of carbohydrates. It is mainly made by plants and most algae during photosynthesis from water an ...
added, was then frozen, shipped, and re-fried and then had salt added.
In 2013, McDonald's encountered controversy around negative racial stereotypes when the fast-food restaurant tested one of its ads in Germany for the resident Mexican population. The title of the commercial was ''Los Wochos'', a made-up word for the Spanish translation of the word 'week' () in German. The commercial went on to say, "When you turn ketchup into 'salsa picante', your buddy into a 'muchacho' and your burger into 'chili con carne', that means The Wochos are here. Olé." The problem was that not all of these terms are of Mexican origin; rather, "
olé
¡Ole! or ¡olé! is a Spanish interjection used to cheer on or praise a performance, especially associated with the audience of bullfighting and flamenco dance. The word is also commonly used in many other contexts in Spain, and has become close ...
" is a typical expression of southern Spain, while the ''
Latin Times
IBT Media is an American global digital newspaper, digital news organization with over 90 million monthly readers, owned by followers of religious leader David Jang.
It publishes the ''International Business Times'' and ''Medical Daily'', among ...
'' claimed that
chili con carne
Chili con carne ( ), often shortened to chili, is a spicy stew of Mexican origin containing chili peppers (sometimes in the form of chili powder), meat (usually beef), tomatoes, and often pinto beans or kidney beans. Other seasonings may includ ...
is a Texan dish.
In 2015, McDonald's met further controversy around Mexican stereotypes when it attempted to promote its McBurrito in Mexico. The advertisement was a picture of the burrito with the words, "
Tamale
A tamale, in Spanish language, Spanish , is a traditional Mesoamerican dish made of ''masa'', a dough made from nixtamalization, nixtamalized maize, corn, which is steaming, steamed in a corn husk or Banana leaf, banana leaves. The wrapping ...
s are a thing of the past. McBurrito Mexicana also comes wrapped." The ad was revealed just a day after la
Día de la Candelaria (
Candlemas
Candlemas, also known as the Feast of the Presentation of Jesus Christ, the Feast of the Purification of the Blessed Virgin Mary, or the Feast of the Holy Encounter, is a Christian holiday, Christian feast day commemorating the presentation of ...
, 2 February), a holiday many celebrate with eating tamales, a traditional Mexican dish eaten during most holidays. The Tex-Mex burrito was perceived by many as an insult to one of Mexico's most traditional and popular meals.
In 2019, McDonald's pulled out of an advertisement deal with an American comedy podcast, ''
Your Mom's House
''Your Mom's House'' is a comedy podcast hosted by married comedians Tom Segura and Christina Pazsitzky. The podcast was started in 2010 and covers a wide range of topics such as ongoing events, comedy, and the daily life of the two co-hosts—int ...
'' podcast. The reason cited for ending the deal was due to a portion of the podcast being dedicated to clips honoring, "Cool Guys". The primary clip that provoked McDonald's, now known as the "Uncle Terry" clip, showing a nude man reviewing and using various sex toys to completion. Following the initial controversy, McDonald's garnered outrage from various
LGBTQIA+
LGBTQ people are individuals who are lesbian, gay, bisexual, transgender, queer, or questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, asexual, aromantic, agender, and other individuals. The group is ...
groups for not being inclusive enough to sexually explorative demographics. This outrage resulted in McDonald's returning the advertisement deal to ''Your Mom's House'' podcast after only a few weeks.
Also in 2019, McDonald's Portugal promoted a sundae for
Halloween
Halloween, or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve), is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christianity, Western Christian f ...
with advertising that dubbed it "Sundae Bloody Sundae". This generated controversy on social networks in the British-Irish territories due to the name's connotation with the
Bloody Sunday massacre in 1972. McDonald's issued an apology for "any offense or distress" and withdrew its promotions. "Bloody Sunday" is a name that commemorates the day in 1972 on which 26 unarmed protesters in
Derry, Northern Ireland
Derry, officially Londonderry, is the second-largest City status in the United Kingdom, city in Northern Ireland, and the fifth-largest on the island of Ireland. Located in County Londonderry, the city now covers both banks of the River Fo ...
, were shot by British soldiers during "
the Troubles
The Troubles () were an ethno-nationalist conflict in Northern Ireland that lasted for about 30 years from the late 1960s to 1998. Also known internationally as the Northern Ireland conflict, it began in the late 1960s and is usually deemed t ...
", a domestic conflict in
Northern Ireland
Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Repub ...
during the late 20th century.
This resulted in 14 deaths. McDonald's said it was intended as a local promotion of Halloween and not intended to insult anyone.
Racial diversity
In the 1970s, McDonald's began to diversify their target audience towards the back end of the
civil rights movement at the time. To modern audiences, the advertising style in this given campaign appears stereotypical and is a clear example of
tokenism
In sociology, tokenism is the social practice of making a perfunctory and symbolic effort towards the equitable inclusion of members of a minority group, especially by recruiting people from under-represented social-minority groups in order for th ...
. However, at the time it was seen as a huge step forward in terms of overcoming racial issues.
In order to appeal to African-American people, McDonald's exclusively used images of African-American people enjoying a McDonald's meal in their ads. They also adopted linguistic features which were "typical" in that particular culture, such as "
g-dropping" for example "Makin' it" or "Dinnertimin'".
Additionally, McDonald's also introduced the "Get Down" campaign which was a popular dance move,
get down
Get Down may refer to:
* Get down, a stance or movement in traditional African culture, in African American culture, and throughout the Black African diaspora
Film and television
* ''Get Down'' (film) or ''Treed Murray'', a 2001 Canadian film
* ...
, in the African American culture at the time.
As McDonald's was mainly a "white-dominated" agency at the time, it seemed that even though they were attempted to make good with these ad campaigns, they only really achieved appearing "racially naive" and also heavily relied on fraught stereotypes rather than actual information (
Charlton McIlwain 2015).
Another notion, coined by
Tom Burrell (2003:240), was "positive realism" which "depicted African-Americans using consumer products in a manner that was authentic and relevant". This term is thought to have influenced and encouraged the depiction of African-Americans in advertising.
Current campaign
''I'm lovin' it'' is a
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
ing campaign by McDonald's Corporation. It was created by Heye & Partner, McDonald's agency based in
Unterhaching
Unterhaching (; Central Bavarian: ''Haching'') is the second largest municipality in the district of Munich in Bavaria, Germany, located to the south of Munich city centre and easily accessible via two federal motorways, Bundesautobahn 8 and Bunde ...
, Germany, near Munich, and a member of the
DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks ...
Communications Group. It was the company's first global
advertising campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...
and was unveiled in Chicago on June 12, 2003, and launched in Munich on September 2, 2003, under the German title . This is only used in Germany; in Austria, Switzerland, and Liechtenstein, the English slogan is used. The English part of the campaign was launched in the UK on September 17, 2003, and in Australia and the United States on September 21, 2003, with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by
Justin Timberlake
Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
, in which the slogan appears. The motion logo at the time (featuring the "M" zooming out to a 5-note jingle based on the song's "ba da ba ba ba" lyric) and the "I'm lovin' it" (in different languages, usually in English) zooming to the "M", leaving a trail) was produced by using
Adobe After Effects
Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Inc.; it is used for animation and in the post-production process of film making, video games and television production. Amo ...
and
Adobe InDesign
Adobe InDesign is a desktop publishing and page layout designing software application software, application produced by Adobe Inc., Adobe and first released in 1999. It can be used to create works such as posters, flyers, brochures, magazines, ...
. Also, by September 3, 2003, McDonald's selected more than 30 people to appear in new packaging for McDonald's products, starting with a photoshoot taking place from September 3, 2003, until November 2003. They unveiled new "I'm lovin' it"–themed packaging on December 8, 2003, and rolled it out worldwide throughout 2004 with the final delivery date being November 20, 2004. In January 2007, after a public
casting call
In the performing arts industry such as theatre, film, or television, casting, or a casting call, is a pre-production process for selecting a certain type of actor, dancer, singer, or extra to land the role of a character in a script, screenpla ...
which received 15,000 submissions, McDonald's selected 24 people to appear as part of the campaign. Images of those chosen, taken from September to December 2006, who had submitted a story and digital photograph which "captured ... themes of inspiration, passion and fun" appeared on McDonald's paper bags and cups worldwide.
In early 2008, McDonald's underwent the first phase of their new image and slogan: "What we're made of." This was to promote how McDonald's products are made. Packaging was tweaked a little to feature this new slogan. In November 2008, McDonald's introduced new packaging, eliminating the previous design stated above (except for the Philippines and a few countries where the previous design is used in tandem with newer packaging, and in Fiji where the previous design is still current) with new, inspirational messages, the "I'm lovin it" slogan (appearing only once on most packages). McDonald's also updated their menu boards with darker, yet warmer colors, more realistic photos of the products featured on plates and the drinks in glasses. From 2009 to 2010, McDonald's introduced new packaging worldwide. As of 2017, McDonald's continues to have the "I'm lovin it" slogan appear on most all of its product packaging, and has made no major announcement that the company will use any other slogan exclusively in place of this one any time in the near future. The 5-note jingle from 2003 continues to be used in most McDonald's advertising to this day in the form of a whistled version.
In April 2024, the company debuted plain yellow and red billboards in the Netherlands, the world's first that smell like McDonald's.
Promotional partners
Cross promotions
*
Australian Football League
The Australian Football League (AFL) is the pre-eminent professional sports, professional competition of Australian rules football. It was originally named the Victorian Football League (VFL) and was founded in 1896 as a breakaway competition ...
(
Channel 7 and
Fox Footy
Fox Footy (stylised as FOX FOOTY) is an Australian rules football subscription television channel dedicated to screening Australian rules football matches and related programming. It is owned by Fox Sports Australia operated out of its Melbou ...
)
*Auto racing
**Starting in 2010, McDonald's sponsored
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
driver
Jamie McMurray
James Christopher McMurray (born June 3, 1976), nicknamed "Jamie Mac", is an American former professional stock car racing driver and currently an analyst for ''Fox NASCAR'' and CW. He raced in the NASCAR Cup Series on a full-time basis from 2003 ...
's
Chip Ganassi Racing
Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization competing in the NTT IndyCar Series. They have formerly competed in the NASCAR Cup and Xfinity Series, Global Rally ...
No. 1
Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
as a part-time/secondary sponsor, and later becoming the primary sponsor for the No. 1 car in 2013. Over time, McDonald's has sponsored numerous NASCAR cars, including
Bill Elliott
William Clyde Elliott Sr. (born October 8, 1955), also known as "Awesome Bill from Dawsonville", "Million Dollar Bill", or "Wild Bill" is an American former professional stock car racing driver. He last competed in the Superstar Racing Experienc ...
,
Jimmy Spencer
James Peter Spencer (born February 15, 1957) is an American former racing driver, team owner, talk show host and television commentator. He is best known for competing in NASCAR. He hosted the NASCAR-inspired talk show, ''What's the Deal?'', o ...
,
Andy Houston
Andrew Houston (born November 7, 1970) is an American stock car racing spotter and former driver. He is a veteran of the NASCAR Craftsman Truck Series, scoring three wins.
Houston is the son of legendary Busch driver Tommy Houston and the younge ...
,
Kasey Kahne
Kasey Kenneth Kahne (; born April 10, 1980) is an American professional dirt track racing and stock car racing driver. He competes part-time in the NASCAR Xfinity Series, driving the No. 33 Chevrolet SS for Richard Childress Racing. Currently, K ...
,
Matt Kenseth
Matthew Roy Kenseth (born March 10, 1972) is an American former professional stock car racing driver and the current competition advisor for Legacy Motor Club in the NASCAR Cup Series. Most recently, he raced part-time in the Superstar Racing Exper ...
and
Bubba Wallace
William Darrell "Bubba" Wallace Jr. (born October 8, 1993) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 23 Toyota Camry XSE for 23XI Racing.
Wallace was previously a dev ...
. In addition to McMurray in 2018, the company sponsored his teammate
Kyle Larson
Kyle Miyata Larson (born July 31, 1992) is an American professional racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 5 Chevrolet ZL1 for Hendrick Motorsports, part-time in the NASCAR Xfinity Series, driving the No. ...
's No. 42 team in select races and moved fully over to Larson in 2019 following McMurray's retirement.
**Sponsored NASCAR drivers
***
Kurt Busch
Kurt Thomas Busch (born August 4, 1978) is an American auto racing driver. He is best known for competing in the NASCAR Cup Series from 2000–2022, last driving the No. 45 Toyota Camry TRD for 23XI Racing. Busch is the 2004 NASCAR Cup Series ch ...
***
Ross Chastain
Ross Lee Chastain (born December 4, 1992) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 1 Chevrolet Camaro (sixth generation)#ZL1, Chevrolet ZL1 for Trackhouse Racing, part-tim ...
***
Bill Elliott
William Clyde Elliott Sr. (born October 8, 1955), also known as "Awesome Bill from Dawsonville", "Million Dollar Bill", or "Wild Bill" is an American former professional stock car racing driver. He last competed in the Superstar Racing Experienc ...
***
Bobby Hamilton Jr.
Charles Robert Hamilton Jr. (born January 8, 1978) is an American former professional stock car racing driver. He formerly competed in the NASCAR Nextel Cup Series, Nationwide Series, and Camping World Truck Series.
Early career
When he was 15 ye ...
***
Andy Houston
Andrew Houston (born November 7, 1970) is an American stock car racing spotter and former driver. He is a veteran of the NASCAR Craftsman Truck Series, scoring three wins.
Houston is the son of legendary Busch driver Tommy Houston and the younge ...
***
Kasey Kahne
Kasey Kenneth Kahne (; born April 10, 1980) is an American professional dirt track racing and stock car racing driver. He competes part-time in the NASCAR Xfinity Series, driving the No. 33 Chevrolet SS for Richard Childress Racing. Currently, K ...
***
Matt Kenseth
Matthew Roy Kenseth (born March 10, 1972) is an American former professional stock car racing driver and the current competition advisor for Legacy Motor Club in the NASCAR Cup Series. Most recently, he raced part-time in the Superstar Racing Exper ...
***
Kyle Larson
Kyle Miyata Larson (born July 31, 1992) is an American professional racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 5 Chevrolet ZL1 for Hendrick Motorsports, part-time in the NASCAR Xfinity Series, driving the No. ...
***
Jamie McMurray
James Christopher McMurray (born June 3, 1976), nicknamed "Jamie Mac", is an American former professional stock car racing driver and currently an analyst for ''Fox NASCAR'' and CW. He raced in the NASCAR Cup Series on a full-time basis from 2003 ...
***
Tyler Reddick
Tyler George Reddick (born January 11, 1996) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 45 Toyota Camry (XV80), Toyota Camry XSE for 23XI Racing. He is a two-time champion i ...
***
Elliott Sadler
Elliott William Barnes Sadler (born April 30, 1975) is an American former professional stock car racing driver. He last competed part-time in the NASCAR Xfinity Series, driving the No. 10 Chevrolet Camaro for Kaulig Racing. Sadler is one of 36 dr ...
***
Jimmy Spencer
James Peter Spencer (born February 15, 1957) is an American former racing driver, team owner, talk show host and television commentator. He is best known for competing in NASCAR. He hosted the NASCAR-inspired talk show, ''What's the Deal?'', o ...
***
Hut Stricklin
Waymond Lane "Hut" Stricklin Jr. (born June 24, 1961) is an American former professional stock car racing driver.
Racing career
Stricklin grew up in Calera, Alabama. He married Pam Allison, the daughter of NASCAR legend Donnie Allison after they ...
***
Bubba Wallace
William Darrell "Bubba" Wallace Jr. (born October 8, 1993) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 23 Toyota Camry XSE for 23XI Racing.
Wallace was previously a dev ...
**McDonald's is a founding partner of
23XI Racing.
**The company has also sponsored the No. 02 car of
Graham Rahal
Graham Robert Rahal ( ; born January 4, 1989) is an American race car driver and small business owner. He currently races in the IndyCar Series with Rahal Letterman Lanigan Racing, a team partially owned by his father Bobby Rahal, the winner of ...
in the
IndyCar Series
The IndyCar Series, officially known as the NTT IndyCar Series for sponsorship reasons, is the highest class of American open-wheel car racing in the United States, which has been conducted under the auspices of various sanctioning bodies sinc ...
and the No. 77 Ford Dallara of Doran Enterprises in the
Rolex Sports Car Series
The Rolex Sports Car Series was the premier series run by the Grand American Road Racing Association. It was a North American-based sports car series founded in 2000 under the name Grand American Road Racing Championship to replace the failed ...
.
*
FIFA World Cup
The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internatio ...
**McDonald's has been an official sponsor of the World Cup since the
1994 FIFA World Cup
The 1994 FIFA World Cup was the 15th FIFA World Cup, the world championship for men's national soccer teams. It was hosted by the United States and took place from June 17 to July 17, 1994, at nine venues across the country. The United States w ...
.
*
National Football League
The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
** In late 2012, McDonald's signed a multi-year deal to become the official restaurant sponsor of the NFL. It was the presenting sponsor of the
2013 Pro Bowl
The 2013 Pro Bowl was the National Football League (NFL)'s sixty-third annual all-star game which featured players from the 2012 season. It took place at 2:30 pm Hawaii–Aleutian Time ( UTC−10:00; 7:30 pm Eastern Time) on Sunday, Ja ...
, and was able to use the NFL shield and logos of all 32 teams in its campaigns.
*
National Rugby League
The National Rugby League (also known as the NRL Telstra Premiership for sponsorship reasons) is a professional rugby league competition in Oceania which contains clubs from New South Wales, Queensland, Victoria (state), Victoria, the Austral ...
(
Channel 9 and
Fox League
Fox League is an Australian subscription television channel dedicated to screening rugby league (both domestic and international) matches and related programming. It is owned by Fox Sports Pty Limited and is available throughout Australia on Fox ...
)
*
NBA
The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
(fast food partner)
*
Olympic Games
The modern Olympic Games (Olympics; ) are the world's preeminent international Olympic sports, sporting events. They feature summer and winter sports competitions in which thousands of athletes from around the world participate in a Multi-s ...
(official fast-food restaurant)
** Sponsored the Olympics from
1976
Events January
* January 2 – The International Covenant on Economic, Social and Cultural Rights enters into force.
* January 5 – The Pol Pot regime proclaims a new constitution for Democratic Kampuchea.
* January 18 – Full diplomatic ...
to
2016
2016 was designated as:
* International Year of Pulses by the sixty-eighth session of the United Nations General Assembly.
* International Year of Global Understanding (IYGU) by the International Council for Science (ICSU), the Internationa ...
.
*McDonald's sponsored ''
Sesame Street
''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...
'' on
PBS Kids
PBS Kids (stylized as PBS KIDS) is the branding used for nationally distributed children's programming carried by the U.S. public television network PBS. The brand encompasses a daytime block of children's programming carried daily by most PBS ...
during seasons 34–40.
*LitterLotto – In October 2021, McDonald's announced a partnership with LitterLotto, a prize draw app that encourages people to dispose of their
litter
Litter consists of waste products that have been discarded incorrectly, without consent, at an unsuitable location. The waste is objects, often man-made, such as aluminum cans, paper cups, food wrappers, cardboard boxes or plastic bottles, but ...
responsibly, in exchange for cash prizes. As part of the launch of this campaign, they ran an
influencer marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or so ...
campaign with
Pete Wicks and
Vicky Pattison
Victoria Pattison-Ramadan (born 16 November 1987) is a British television personality, media personality, radio presenter and author. She is best known for appearing in the MTV shows '' Geordie Shore'' from 2011 until 2014, '' Ex on the Beach ...
.
Celebrity spokespeople
*
Ogie Alcasid
Herminio Jose Lualhati "Ogie" Alcasid Jr. (born August 27, 1967) is a Filipino actor, singer, songwriter, comedian, director and producer. He is best known for his songwriting and collaboration with other musical artists. He has appeared in fi ...
*
Paolo Ballesteros
Paolo Elito Macapagal Ballesteros IV (born November 29, 1982) is a Filipino actor, comedian and drag queen. He has appeared in films and several TV shows, he is one of the co-hosts of longtime noontime show ''Eat Bulaga!'' since 2001, and he i ...
*
J Balvin
José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer. He is one of the best-selling Latin artists, with 35 million records sold worldwide. Balvin was born in Medellín. At age 17, he moved to th ...
(2020)
*
BTS
BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...
(2021)
*
Mariah Carey
Mariah Carey ( ; born March 27, 1969) is an American singer-songwriter, record producer, and actress. Dubbed the "Honorific nicknames in popular music, Songbird Supreme" by ''Guinness World Records'', Carey is known for her five-octave voc ...
(2021)
*
Dolphy
Rodolfo Vera Quizon Sr. (July 25, 1928 – July 10, 2012), known professionally as Dolphy, was a Filipino comedian and actor. He is widely regarded as the country's "King of Comedy" for his comedic talent embodied by his long roster of works ...
as
Darna
Darna () is a superhero appearing in Philippine comics, Filipino comic books created by writer Mars Ravelo and artist Nestor Redondo. The character was introduced during the Golden Age of Comic Books, debuting in ''Pilipino Komiks'' #77 on May ...
(1980s)
*
Mark Anthony Fernandez
Mark Anthony Lacsamana Fernandez (born January 18, 1979) is a Filipino actor. He is the son of actor Rudy Fernandez and actress-politician Alma Moreno.
Career
Fernandez first rose to prominence when he was once a former member of one of the ...
*
Vice Ganda
Jose Marie Borja Viceral (born March 31, 1976), known professionally as Vice Ganda (), is a Filipino comedian, actor, host, singer and television personality. He is considered one of the most successful entertainers in Philippine show business ...
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Maine Mendoza
Nicomaine Dei Capili Mendoza-Atayde (born March 3, 1995) is a Filipino television host and actress. She is best known for her viral video, viral Dubsmash videos and her role as Yaya Dub in the noontime reality show ''Eat Bulaga!'' segment "Kal ...
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Manny Pacquiao
Emmanuel Dapidran Pacquiao Sr. ( ; ; born December17, 1978) is a Filipino politician, businessman, and professional boxer. Nicknamed "PacMan", he is widely regarded as one of the greatest professional boxers of all time. He previously serv ...
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Karen delos Reyes (2000s)
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Alden Richards
Richard Reyes Faulkerson Jr. (born January 2, 1992), known professionally as Alden Richards, is a Filipino actor, entrepreneur television personality, and singer. Known for his leading man roles in romantic and historical drama in television an ...
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SB19
SB19 is a Filipino boy band formed in 2018, consisting of Pablo, Josh, Stell, Ken, and Justin. They are noted for their contributions to the contemporary Pinoy pop scene and became the first Southeast Asian act to be nominated on the Billboa ...
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Travis Scott
Jacques Bermon Webster III (born April 30, 1991), known professionally as Travis Scott (formerly stylized as Travi$ Scott), is an American rapper, singer, songwriter, and record producer. Scott has had five number-one hits on the U.S. ''Bil ...
(2020)
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Maricel Soriano
Maria Cecilia "Maricel" Dador Soriano (born February 25, 1965) is a Filipino actress and television personality. Known for her intense acting style and versatility, she is known for playing dramatic and comedic leading roles in films and telev ...
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Michael V.
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Venus Williams
Venus Ebony Starr Williams (born June 17, 1980) is an American inactive tennis player. She has been ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tennis Association, WTA for 11 wee ...
See also
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Burger King advertising
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Fast food advertising
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Larry Light (1941–2024), chief marketing officer for McDonald's, instrumental in deploying "I'm lovin' it"
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List of McDonald's marketing campaigns
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McDonaldland
McDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. Starting with the creation of Ronald McDonald in 1963, it is primarily developed and published by McDonald's. Initial atte ...
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Ronald McDonald House Charities
Ronald McDonald House Charities (RMHC) is an independent American nonprofit organization whose stated mission is to create, find, and support programs that directly improve the health and well-being of children.
RMHC has a global network of ...
References
{{McDonald's, state=collapsed