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Slogan
A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The '' Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word ''slogan'' is derived from ''slogorn'', which was an Anglicisation of the Scottish Gaelic and Irish ( 'army', 'host' and 'cry').Merriam-Webster (2003), p. 1174. Irish George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704". The term at that time meant "the distinctive note, phrase or cry of any person or body of persons". Slogans were common throughout the European continent during the Middle Ages; they were used primarily as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 ''Webster's Dictionary'', a slogan derives from the Scottish Gaelic "", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Slogan
Slogan, Slogans and Catchphrase, catchphrases are used by politicians, political parties, militaries, activists, and protestors to express or encourage particular beliefs or actions. List International usage * Better dead than RedAnti-communism, anti-Communist slogan * Black is beautifulpolitical slogan of a cultural movement that began in the 1960s by African Americans * Black Lives Matterdecentralized social movement that began in 2013 following the Trial of George Zimmerman, acquittal of George Zimmerman in Killing of Trayvon Martin, the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 Ferguson unrest, protests in Ferguson, Missouri, and internationally following 2020 George Floyd protests * Black Power, Black powerslogan and a name for various associated ideologies associated with self-determination for black people; popularized by Stokely Carmichael in the 1960s * Blood and soilnationalist slogan for Racial policy of N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Motto
A motto (derived from the Latin language, Latin , 'mutter', by way of Italian language, Italian , 'word' or 'sentence') is a Sentence (linguistics), sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organization. Mottos (or mottoes) are usually found predominantly in written form (unlike slogans, which may also be expressed orally), and may stem from long traditions of social foundations, or from significant events, such as a civil war or a revolution. One's motto may be in any language, but Latin language, Latin has been widely used, especially in the Western world. Language Latin language, Latin has been very common for mottos in the Western World, but for nation states, their official national language is generally chosen. Examples of using other historical languages in motto language include: *Counties of England, County of Somerset in England: (All the men of Somerset), Old English language ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike, Inc
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of Sneakers, athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (mythology), Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1 (shoe), Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse (brand), Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda Posters
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts. Beginning in the twentieth century, the English term ''propaganda'' became associated with a Psychological manipulation, manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions or ideology, ideologies. A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of dissemina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Nom ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatures''. In Germany they are ''claims''. In the Netherlands and Italy, they are ''pay offs'' or ''pay-off''. Organizational us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mein Kampf
(; ) is a 1925 Autobiography, autobiographical manifesto by Nazi Party leader Adolf Hitler. The book outlines many of Political views of Adolf Hitler, Hitler's political beliefs, his political ideology and future plans for Nazi Germany, Germany and the world. Volume 1 of was published in 1925 and Volume 2 in 1926. The book was edited first by Emil Maurice, then by Hitler's deputy Rudolf Hess.Robert G.L. Waite, ''The Psychopathic God: Adolf Hitler'', Basic Books, 1977, pp. 237–243 Hitler began while imprisoned following Beer Hall Putsch, his failed coup in Munich in November 1923 and a trial in February 1924 for high treason, in which he received a sentence of five years in fortress confinement (). Although he received many visitors initially, he soon devoted himself entirely to the book. As he continued, he realized that it would have to be a two-volume work, with the first volume scheduled for release in early 1925. The governor of Landsberg Prison noted at the time th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Lies
A big lie () is a gross distortion or misrepresentation of the truth primarily used as a political propaganda technique. The German expression was first used by Adolf Hitler in his book ''Mein Kampf'' (1925) to describe how people could be induced to believe so colossal a lie because they would not believe that someone "could have the impudence to distort the truth so infamously". Hitler claimed that the technique had been used by Jews to blame Germany's loss in on German general Erich Ludendorff, who was a prominent nationalist political leader in the Weimar Republic. According to historian Jeffrey Herf, the Nazis used the idea of the original big lie to turn sentiment against Jews and justify the Holocaust. Herf maintains that Nazi Germany's chief propagandist Joseph Goebbels and the Nazi Party actually used the big lie technique that they describedand that they used it to turn long-standing antisemitism in Europe into mass murder. Herf further argues that the Nazis' bi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nazi
Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During Hitler's rise to power, it was frequently referred to as Hitler Fascism () and Hitlerism (). The term "neo-Nazism" is applied to other far-right groups with similar ideology, which formed after World War II, and after Nazi Germany collapsed. Nazism is a form of fascism, with disdain for liberal democracy and the parliamentary system. Its beliefs include support for dictatorship, fervent antisemitism, anti-communism, anti-Slavism, anti-Romani sentiment, scientific racism, white supremacy, Nordicism, social Darwinism, homophobia, ableism, and the use of eugenics. The ultranationalism of the Nazis originated in pan-Germanism and the ethno-nationalist ''Völkisch movement, Völkisch'' movement which had been a prominent aspect of German nationa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soviet
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet Union, it dissolved in 1991. During its existence, it was the list of countries and dependencies by area, largest country by area, extending across Time in Russia, eleven time zones and sharing Geography of the Soviet Union#Borders and neighbors, borders with twelve countries, and the List of countries and dependencies by population, third-most populous country. An overall successor to the Russian Empire, it was nominally organized as a federal union of Republics of the Soviet Union, national republics, the largest and most populous of which was the Russian SFSR. In practice, Government of the Soviet Union, its government and Economy of the Soviet Union, economy were Soviet-type economic planning, highly centralized. As a one-party state go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Byzantine Empire
The Byzantine Empire, also known as the Eastern Roman Empire, was the continuation of the Roman Empire centred on Constantinople during late antiquity and the Middle Ages. Having survived History of the Roman Empire, the events that caused the fall of the Western Roman Empire in the 5th centuryAD, it endured until the fall of Constantinople to the Ottoman Empire in 1453. The term 'Byzantine Empire' was coined only after its demise; its citizens used the term 'Roman Empire' and called themselves 'Romans'. During the early centuries of the Roman Empire, the western provinces were Romanization (cultural), Latinised, but the eastern parts kept their Hellenistic culture. Constantine the Great, Constantine I () legalised Christianity and moved the capital to Constantinople. Theodosius I, Theodosius I () made Christianity the state religion and Greek gradually replaced Latin for official use. The empire adopted a defensive strategy and, throughout its remaining history, expe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
