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Genoa Systems Corporation, later Genoa Electronics Corporation, was an American computer multimedia peripheral vendor based in
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
, and active from 1984 to 2002. The company was once a prolific and well-known manufacturer of
video card A graphics card (also called a video card, display card, graphics adapter, VGA card/VGA, video adapter, display adapter, or mistakenly GPU) is an expansion card which generates a feed of output images to a display device, such as a computer moni ...
s and chipsets. The company also dabbled in
modem A modulator-demodulator or modem is a computer hardware device that converts data from a digital format into a format suitable for an analog transmission medium such as telephone or radio. A modem transmits data by Modulation#Digital modulati ...
s,
tape drive A tape drive is a data storage device that reads and writes data on a magnetic tape. Magnetic tape data storage is typically used for offline, archival data storage. Tape media generally has a favorable unit cost and a long archival stability. ...
s, sound cards, and other peripheral expansion cards. Genoa was a founding member of the Video Electronics Standards Association (VESA) and was instrumental in the development of
Super VGA Super VGA (SVGA) is a broad term that covers a wide range of computer display standards that extended IBM's Video Graphics Array, VGA specification. When used as shorthand for a resolution, as VGA and XGA often are, SVGA refers to a resolution of ...
.


History

Genoa Systems was founded in 1984 in
San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
, as a subsidiary of the Ching Fong Investment Company, a Taiwanese holding company headquartered in the United States in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
. Genoa Systems was one of several high-tech companies that Ching Fong had founded in the early 1980s. Genoa's principal co-founder was Taiwan-born Frank C. Lin, who previously worked for
Olivetti Olivetti S.p.A. is an Italian manufacturer of computers, tablets, smartphones, printers and other such business products as calculators and fax machines. Headquartered in Ivrea, in the Metropolitan City of Turin, the company has been part of ...
as a senior manager. He was named Genoa's president and served that role until 1987, when he left to found Trident Microsystems, a fabless semiconductor company, in
Mountain View, California Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376. Mountain View was integral to the early history and growth of Silicon Valley, and is the ...
. Genoa's first video-related product was the Spectrum Graphics Card in fall 1985. Released for the
IBM Personal Computer The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible de facto standard. Released on August 12, 1981, it was created by a team ...
and
compatible Compatibility may refer to: Computing * Backward compatibility, in which newer devices can understand data generated by older devices * Compatibility card, an expansion card for hardware emulation of another device * Compatibility layer, compo ...
s, the Spectrum combined multiple graphics adapter standards that were previously spread across multiple cards— CGA,
MDA MDA, mda, or ''variation'', may refer to: Places * Moldova, a country in Europe with the ISO 3166-1 country code MDA Politics * Meghalaya Democratic Alliance (2018), ruling coalition government in the Indian State of Meghalaya led by National Pe ...
,
Hercules Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures. The Romans adapted the Gr ...
, and Plantronics. Genoa released an updated variant of the Spectrum only a few months later in late 1985, the Spectrum Plus, which integrated many of the discrete chips necessary to drive the disparate graphics modes into one
VLSI Very large-scale integration (VLSI) is the process of creating an integrated circuit (IC) by combining millions or billions of MOS transistors onto a single chip. VLSI began in the 1970s when MOS integrated circuit (Metal Oxide Semiconductor) c ...
chip. In early 1986, they released the Spectra EGA, which ''
InfoWorld ''InfoWorld'' (abbreviated IW) is an information technology media business. Founded in 1978, it began as a monthly magazine. In 2007, it transitioned to a web-only publication. Its parent company today is International Data Group, and its siste ...
'' evaluated as closely mimicking IBM's original Enhanced Graphics Adapter card—down to emulating its bugs when running certain software such as Lotus 1-2-3. In late 1986, the company released the Genoa SuperEGA board featuring their own bespoke chipset, which extended IBM's EGA standard by adding a resolution mode capable of displaying graphics at 640 by 480 pixels. It was also backwards compatible with CGA, MDA, and Hercules. The SuperEGA chipset was the first such product on the market, with Genoa beating out their competitors Chips and Technologies and Video Seven. As well as selling their own board featuring the chipset, Genoa sold the chipset to other manufacturers, in volume orders. In 1987, they extended the EGA standard further with the SuperEGA HiRes, which added a resolution mode capable of displaying 800-by-600-pixel graphics. Genoa were also active in other areas of the PC marketplace, including internal and external modems (under the name NovaCom) and external backup
tape drive A tape drive is a data storage device that reads and writes data on a magnetic tape. Magnetic tape data storage is typically used for offline, archival data storage. Tape media generally has a favorable unit cost and a long archival stability. ...
s (under the name Galaxy). By 1986, the company had over 1,000 dealers across the globe and posted annual sales of roughly $18 million. After EGA was rendered obsolete by the release of IBM's
Video Graphics Array Video Graphics Array (VGA) is a video display controller and accompanying de facto graphics standard, first introduced with the IBM PS/2 line of computers in 1987, which became ubiquitous in the PC industry within three years. The term can now ...
(VGA) technology in 1987, Genoa pioneered a number of extensions to the VGA standard. These extensions were standardized and collectively known as
Super VGA Super VGA (SVGA) is a broad term that covers a wide range of computer display standards that extended IBM's Video Graphics Array, VGA specification. When used as shorthand for a resolution, as VGA and XGA often are, SVGA refers to a resolution of ...
after the Video Electronics Standards Association (VESA) consortium was formed in November 1988; however, Genoa probably coined the term ''Super VGA'' with the release of the SuperVGA and SuperVGA HighRes boards in late 1987. Genoa was a founding member of VESA in 1988, along with Video Seven,
STB Systems State Security ( cs, Státní bezpečnost, sk, Štátna bezpečnosť) or StB / ŠtB, was the secret police force in communist Czechoslovakia from 1945 to its dissolution in 1990. Serving as an intelligence and counter-intelligence agency, it d ...
, Paradise Systems, Tecmar, and
NEC is a Japanese multinational corporation, multinational information technology and electronics corporation, headquartered in Minato, Tokyo. The company was known as the Nippon Electric Company, Limited, before rebranding in 1983 as NEC. It prov ...
. In January 1989, Genoa partnered with
Western Digital Western Digital Corporation (WDC, commonly known as Western Digital or WD) is an American computer drive manufacturer and data storage company, headquartered in San Jose, California. It designs, manufactures and sells data technology produc ...
(the parent company of Paradise Systems) and Sigma Designs to invest in Vitelic, a San Jose startup, who were planning on raising a
DRAM Dynamic random-access memory (dynamic RAM or DRAM) is a type of random-access semiconductor memory that stores each bit of data in a memory cell, usually consisting of a tiny capacitor and a transistor, both typically based on metal-oxid ...
fabrication plant in San Francisco. In fall 1989, Genoa introduced a family of Super VGA graphics cards that were the first to offer 70 MHz refresh rates in VGA modes. These cards were compatible only with the professional multisync
CRT monitors A cathode-ray tube (CRT) is a vacuum tube containing one or more electron guns, which emit electron beams that are manipulated to display images on a phosphorescent screen. The images may represent electrical waveforms ( oscilloscope), pictu ...
just coming on the market at the time but eliminated the perceived flicker that CRTs displaying 60 MHz signals tended to exhibit. The family of cards comprised the 8-bit ISA-based 6100 (with 512 KB of VRAM); the 16-bit
ISA Isa or ISA may refer to: Places * Isa, Amur Oblast, Russia * Isa, Kagoshima, Japan * Isa, Nigeria * Isa District, Kagoshima, former district in Japan * Isa Town, middle class town located in Bahrain * Mount Isa, Queensland, Australia * Mount Is ...
-based 6300 (with 256 KB of VRAM) and 6400 (with 512 KB of VRAM); and the 16-bit
MCA MCA may refer to: Astronomy * Mars-crossing asteroid, an asteroid whose orbit crosses that of Mars Aviation * Minimum crossing altitude, a minimum obstacle crossing altitude for fixes on published airways * Medium Combat Aircraft, a 5th gene ...
-based 6600 (with 512 KB of VRAM). The company began dabbling in sound cards for PCs starting in 1994, with the release of the AudioBlitz Classic. Models in the AudioBlitz range were mostly based on
Yamaha Yamaha may refer to: * Yamaha Corporation, a Japanese company with a wide range of products and services, established in 1887. The company is the largest shareholder of Yamaha Motor Company (below). ** Yamaha Music Foundation, an organization estab ...
OPL3 The OPL (FM Operator Type-L) series are a family of Sound chip, sound chips developed by Yamaha Corporation, Yamaha. The OPL series are low-cost sound chips providing frequency modulation synthesis, FM synthesis for use in computing, music and vid ...
and OPL4 sound chips. In the last few years of its existence, Genoa moved its headquarters to
Fremont, California Fremont is a city in Alameda County, California, United States. Located in the East Bay region of the San Francisco Bay Area, Bay Area, Fremont has a population of 230,504 as of 2020, making it the fourth List of cities and towns in the San Fra ...
, changed its name to Genoa Electronics Corporation, and focused on the development of an
embedded computer An embedded system is a computer system—a combination of a computer processor, computer memory, and input/output peripheral devices—that has a dedicated function within a larger mechanical or electronic system. It is ''embedded'' as ...
marketed as an
information Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random ...
and Internet appliance. Eventually realized as the Genoa Embedded Information Appliance (GEIA), it was marketed for use in kiosks in financial institutions and insurance companies, as
thin client In computer networking, a thin client is a simple (low-performance) computer that has been optimized for establishing a remote connection with a server-based computing environment. They are sometimes known as ''network computers'', or in th ...
s for schools, and as
set-top box A set-top box (STB), also colloquially known as a cable box and historically television decoder, is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of sign ...
es for home use. The GEIA was a commercial flop, and by 2002, Genoa had folded completely.


History


External links

* {{webarchive, url=https://web.archive.org/web/19961227213315/http://www.genoasys.com/, date=December 27, 1996, title=Official website
Genoa Systems history
at DOS Days 1984 establishments in California 2002 disestablishments in California American companies established in 1984 American companies disestablished in 2002 Computer companies established in 1984 Computer companies disestablished in 2002 Defunct computer companies of the United States Defunct computer companies based in California Defunct computer hardware companies Graphics hardware companies Modems