GameLine was a dialup game distribution service for the
Atari 2600
The Atari 2600 is a home video game console developed and produced by Atari, Inc. Released in September 1977 as the Atari Video Computer System (Atari VCS), it popularized microprocessor-based hardware and games stored on swappable ROM cartridg ...
,
developed and operated by Control Video Corporation (CVC, now AOL). Subscribers could install the proprietary modem and storage
cartridge in their home game console, accessing the GameLine service to
download
In computer networks, download means to ''receive'' data from a remote system, typically a server such as a web server, an FTP server, an email server, or other similar systems. This contrasts with uploading, where data is ''sent to'' a remote ...
games over a
telephone line
A telephone line or telephone circuit (or just line or circuit industrywide) is a single-user circuit on a telephone communication system. It is designed to reproduce speech of a quality that is understandable. It is the physical wire or oth ...
. GameLine had an exclusive selection of games, and its pioneering business model eventually gave rise to
America Online
AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. (2017–present), Yahoo! Inc.
The service tra ...
. Despite being ahead of its time, it wasn't very popular, possibly due to its price of $60 for the hardware, $15 for the membership fee, and $1 per game, which you could only keep for a week.
In 1983, cable pioneer
William von Meister was looking for a way to use his modem transmission technology, which was previously acquired in ill-fated attempts of sending music to
cable companies. Legal issues caused cable providers to step away from the service, leaving Von Meister with a delivery tool and no content.
He then converted his variable speed adaptive modem technology to download games from central servers to individual households. This allowed users to dial a system and, for a fee, download games to their GameLine modules. The game would typically work for 5-10 plays, after which the user would have to connect to GameLine again and pay for another download.
The "Master Module" has 8 KB of RAM and a 1,200
Bps modem, and physically resembles an oversized silver Atari cartridge. It has a phone jack on the side that was used to link the Master Module with the CVC computers. The module is able to transmit with pulse or tone dialing, allowing the unit to be versatile in the field.
The games available on the GameLine service were all from third-party gamemakers, the largest of which was
Imagic. CVC tried, but failed to obtain licensing agreements from the largest game makers, such as
Atari
Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, licensing and bl ...
,
Activision
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
,
Coleco
Coleco Industries, Inc. ( ) was an American company founded in 1932 by Maurice Greenberg as The Connecticut Leather Company. The name "COLECO" is an abbreviation derived from the company's original name which combines the first two letters of "C ...
,
Mattel
Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
, and
Parker Brothers
Parker Brothers (known as Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. It remained family owne ...
.
Membership benefits
When a user registered with the service, they were given a
PIN. This PIN was used to log into the central CVC computer and download the requested games. One of the benefits of registering was that users were given free games on their birthday.
GameLine provided players an opportunity to compete in contests with selected games, where they could upload a high score. Prizes would be awarded to regional (and supposedly national) champions. One such regional prize was a GameLine
windbreaker.
Each subscriber to GameLine also received a professionally printed magazine titled ''GameLiner''. ''GameLiner'' consists of information about new games added to the service, questions and answers, advice on better gameplay, and a list of all currently available games on GameLine.
Discontinuation
GameLine was originally envisioned to provide not just games, but also news (NewsLine), stock quotes (StockLine), sports reporting and scores (SportLine), electronic mail (MailLine), online banking (BankLine), online forums (OpinionLine), and a wide variety of information including airline schedules, horoscopes, and classified ads (InfoLine). GameLine ceased operations before any of these expanded services were offered, though StockLine and SportsLine were reportedly near complete implementation.
Control Video Corporation was one of many smaller companies that went bust in the
video game crash of 1983
The video game crash of 1983 (known in Japan as the Atari shock) was a large-scale recession in the video game industry that occurred from 1983 to 1985 in the United States. The crash was attributed to several factors, including market saturatio ...
.
Legacy
Even though the GameLine was discontinued, the investors and founding members of CVC went on to start a new company that would continue to use the technological infrastructure they had built. The company, named Quantum Computer Services, was created by
Steve Case, among others. This company created a service named
Quantum Link which linked together
Commodore 64
The Commodore 64, also known as the C64, is an 8-bit computing, 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in ...
and
Commodore 128 users offering many of the expanded services originally envisioned for GameLine. Quantum Computer Services eventually became
America Online
AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. (2017–present), Yahoo! Inc.
The service tra ...
in October 1991,
which became extremely successful during the 1990s, and eventually took over
Time Warner
Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City.
It was established as Time Warne ...
in 2001, but was spun off a few years later. Though the company still technically exists, support for the GameLine does not.
The game titled ''Save The Whales'' was exclusive to the GameLine and although it was never released on a cartridge, a prototype was found in early 2002.
Game list
GameLine offered the following games:
See also
*
Intellivision
The Intellivision (a portmanteau of intelligent television) is a home video game console released by Mattel Electronics in 1979. It distinguished itself from competitors with more realistic sports and strategic games. By 1981, Mattel Electronic ...
's
PlayCable
*
Sega Genesis
The Sega Genesis, known as the outside North America, is a 16-bit Fourth generation of video game consoles, fourth generation home video game console developed and sold by Sega. It was Sega's third console and the successor to the Master Sys ...
's
Sega Channel
*
Super Famicom
The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a Fourth generation of video game consoles, 16-bit home video game console developed by Nintendo that was released in 1990 in Japan, 1991 in No ...
's
Satellaview
The is a satellite modem peripheral produced by Nintendo for the Super Nintendo Entertainment System, Super Famicom in 1995. Containing 1 megabyte of ROM space and an additional 512 kB of RAM, Satellaview allowed players to download games, maga ...
, and
Nintendo Power cartridges
*
XBAND, a third party online game network and service for the Super NES and Sega Genesis created and run by Catapult
*
Family Computer Network System
*
Teleplay Modem, a third party modem made for the NES, Super NES, and Sega Genesis
References
External links
photo of GameLine with phone jacka picture of a GameLine*
ttps://archive.org/details/gameline-reseller-brochure Scans of a 1983 advertising brochure for resellers at the
Internet Archive
The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including web ...
.
{{DEFAULTSORT:Gameline
Atari 2600
Online-only retailers of video games
Online video game subscription services
Pre–World Wide Web online services