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''Bully'' (released in the PAL region as ''Canis Canem Edit'';
Latin Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
for " dog eat dog") is a 2006 action-adventure video game developed by Rockstar Vancouver and published by
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
. Set in the fictional town of Bullworth, the
single-player A single-player video game is a video game where input from only one player is expected throughout the gameplay. Video games in general can feature several game modes, including single-player modes designed to be played by a single player in add ...
story follows juvenile delinquent student Jimmy Hopkins, who is involuntarily enrolled at Bullworth Academy
boarding school A boarding school is a school where pupils live within premises while being given formal instruction. The word "boarding" is used in the sense of "room and board", i.e. lodging and meals. They have existed for many centuries, and now extend acr ...
for a year, and puts his efforts to rise through the ranks of the school system to stop
bullying Bullying is the use of force, coercion, Suffering, hurtful teasing, comments, or threats, in order to abuse, aggression, aggressively wikt:domination, dominate, or intimidate one or more others. The behavior is often repeated and habitual. On ...
. The game is played from a
third-person perspective Narration is the use of a written or spoken commentary to storytelling, convey a narrative, story to an audience. Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to del ...
and its open world can be navigated on foot, skateboard, motor scooter, bicycle, or go-kart. Players control Jimmy as he attempts to become more popular among the school's various "cliques", in addition to attending classes and completing various side missions. The ''Scholarship Edition'' includes a two-player competitive multiplayer mode that lets two players compete for the highest score in different classes. The game's expected violence and sexual content were initially controversial. It was released on 17 October 2006 for the
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October, in Europe on 24 Novembe ...
to positive reviews, with praise directed at its missions, narrative, characters, and soundtrack, though its presentation and glitches received criticism. It sold over 1.5 million copies and received multiple year-end accolades. A remastered version, subtitled ''Scholarship Edition'', was developed by Mad Doc Software and released on 4 March 2008 for
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...
and Wii, and on 21 October 2008 for
Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
. ''Bully'' was re-released for
PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013, in ...
available via PlayStation Network on 22 March 2016. An updated version of the ''Scholarship Edition'', titled ''Anniversary Edition'', was developed by War Drum Studios and released for Android and iOS on 8 December 2016.


Gameplay

''Bully'' is an
action-adventure game An action-adventure game is a video game hybrid genre that combines core elements from both the action game and adventure game genres. Definition An action adventure game can be defined as a game with a mix of elements from an action ...
set in an open world environment and played from a
third-person perspective Narration is the use of a written or spoken commentary to storytelling, convey a narrative, story to an audience. Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to del ...
. The game's single-player mode has the player control a high school student—teenage rebel, James "Jimmy" Hopkins. Throughout the story, Jimmy progresses through 6 chapters and through the ranks of the school groups, archetypes include Bullies, Nerds, Preppies, Greasers, Jocks and Townies. Players complete missions—linear scenarios with set objectives—to progress through the story. Missions reward the player with cash, new items, and increase/decrease the respect of certain groups. If a group holds Jimmy in high regard, they will act friendly towards him (and have the option of being hired as "bodyguards" or "muscle"); if a group despises Jimmy, they will attack him on sight. Outside of missions, the player can freely roam the game's open world, consisting of the fictional town of Bullworth, and has the ability to complete optional side missions. When not performing missions, the player can attend classes, presented as
minigame A minigame (also spelled mini game and mini-game, sometimes called a subgame or microgame) is a short game often contained within another video game. A minigame contains different gameplay elements and is often smaller or more simplistic than th ...
s. Each course has five classes, which increase in difficulty, and passing all five will result in the player passing the course. Classes reward the player with new clothing items or abilities: for example, English allows the player to apologize to authority figures after violating rules, Chemistry allows players to create their own throwable weapons, Geography highlights special collectibles on the game's minimap, and Gym unlocks new fighting moves. Not attending classes when they are available is considered a violation of rules, unless they have been completed, in which case they become optional. The player can use
melee A melee ( or ) is a confused hand-to-hand combat, hand-to-hand fight among several people. The English term ''melee'' originated circa 1648 from the French word ' (), derived from the Old French ''mesler'', from which '':wikt:medley, medley'' and ...
attacks and weapons to fight enemies. The weapons available include
slingshot A slingshot or catapult is a small hand-powered projectile weapon. The classic form consists of a Y-shaped frame, with two tubes or strips made from either a natural rubber or synthetic elastic material. These are attached to the upper two ends ...
s, bags of
marbles A marble is a small spherical object often made from glass, clay, steel, plastic, or agate. These toys can be used for a variety of games called marbles, as well being placed in marble runs or races, or created as a form of art. They are ofte ...
and itching powder, stink bombs,
firecracker A firecracker (cracker, noise maker, banger) is a small explosive device primarily designed to produce a large amount of noise, especially in the form of a loud bang, usually for celebration or entertainment; any visual effect is incidental to ...
s (including bottle rockets), baseball bats, planks of wood, and spud guns. Jimmy can run, jump, swim, climb, or use vehicles to navigate the game's world. The vehicles featured in the game include a
skateboard A skateboard is a type of sports equipment used for skateboarding. It is usually made of a specially designed 7–8-ply maple plywood deck and has polyurethane wheels attached to the underside by a pair of skateboarding trucks. The skateboard ...
, scooters,
bicycle A bicycle, also called a pedal cycle, bike, push-bike or cycle, is a human-powered transport, human-powered or motorized bicycle, motor-assisted, bicycle pedal, pedal-driven, single-track vehicle, with two bicycle wheel, wheels attached to a ...
s, and go-karts. The player can also grab onto the back of a moving car while on a skateboard, but can't drive cars themselves.
Bus stop A bus stop is a place where Public transport bus service, buses stop for passengers to get on and off the bus. The construction of bus stops tends to reflect the level of usage, where stops at busy locations may have shelter (building), shelters ...
s located in various locations around the town allow the player to quickly travel back to Bullworth Academy. Should the player take damage, their health meter can be fully replenished using multiple methods, such as drinking sodas, which can be obtained from vending machines or dropped by enemies, and kissing certain NPCs after interacting with them. When the player's health is entirely depleted, gameplay stops and the player respawns at the nearest medical center. If the player breaks rules while playing, the game's authority figures ( prefects, policemen and
orderlies In healthcare, an orderly (also known as a ward assistant, nurse assistant or healthcare assistant) is a hospital attendant whose job consists of assisting medical and nursing staff with various nursing and medical interventions. These duties a ...
) may respond as indicated by a "trouble" meter in the
head-up display A head-up display, or heads-up display, also known as a HUD () or head-up guidance system (HGS), is any transparent display that presents data without requiring users to look away from their usual viewpoints. The origin of the name stems from a ...
(HUD). The levels displayed on the meter indicate the current level of severity. Authority figures will attempt to grab and subdue the player, who may fight back. The higher the severity level is, the harder will authority figures try to catch the player; at the maximum level, the player can no longer fight back, as they will be instantly "busted" should they be grabbed. If the player is busted, they respawn at the nearest police station or the school principal's office and all their weapons (excluding the slingshot, skateboard, and camera) are confiscated. If a class is in progress, the player will instead be taken to it and forced to attend (even if they have already completed it). Authority figures can subdue other students as well, should they cause trouble. The game's multiplayer mode, exclusive to ''Scholarship Edition'' on Wii and
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...
and ''Anniversary Edition'', has two players compete to gain the highest score in the same minigames used for classes. One player controls Jimmy, and the other Gary Smith.


Synopsis


Setting

''Bully'' takes place in the fictitious town of Bullworth, situated in the
New England New England is a region consisting of six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the ...
region of the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. After being expelled from seven previous schools, the game's protagonist, 15-year-old James "Jimmy" Hopkins, is sent to the town's prominent private
boarding school A boarding school is a school where pupils live within premises while being given formal instruction. The word "boarding" is used in the sense of "room and board", i.e. lodging and meals. They have existed for many centuries, and now extend acr ...
, Bullworth Academy, for a year while his mother and her new husband go on their honeymoon. The school campus is designed in a neo-Gothic style, similar to public schools and colleges in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
and New England, such as Fettes College in
Edinburgh Edinburgh is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. The city is located in southeast Scotland and is bounded to the north by the Firth of Forth and to the south by the Pentland Hills. Edinburgh ...
. The school itself is the game's primary setting, while the rest of the town is gradually unlocked as the story progresses. Bullworth consists of four main districts: Bullworth Town, the town's commercial borough; Old Bullworth Vale, a suburb area where the town's mansions, beach, and
funfair A fair (archaic: faire or fayre) is a gathering of people for a variety of entertainment or commercial activities. Fairs are typically temporary with scheduled times lasting from an afternoon to several weeks. Fairs showcase a wide range of go ...
are located; New Coventry, a run-down, urban-poor borough, consisting mainly of tenement housing; and Blue Skies Industrial Park, an industrial borough consisting of factories, industrial buildings, the town docks, and a trailer park. There is also the Happy Volts Asylum, a psychiatric institute located between the Blue Skies Industrial Park and the Bullworth Academy. Because the game's story spans an entire school year, Bullworth's appearance and color changes as the seasons change between chapters, most notably during the third chapter, which takes place around the Christmas season.


Plot

After being dropped off at Bullworth Academy, Jimmy Hopkins ( Gerry Rosenthal) meets the school's principal, Dr. Ralph Crabblesnitch (Ralph Gunderman), who urges him to "keep his nose clean". He soon befriends senior Gary Smith ( Peter Vack) and freshman Peter "Petey" Kowalski ( Matt Bush) and begins working with them to try and assert their dominance over Bullworth's various "cliques": the Bullies, Nerds, Preppies, Greasers, and Jocks. However, an increasingly paranoid Gary eventually betrays Jimmy and pits him against Russell Northrop (Cody Melton), the Bullies' leader, in an underground fight. Jimmy defeats Russell and forces him to stop picking on his fellow students, earning the Bullies' respect. Over the following months, Jimmy works with Petey to take over the other cliques in an attempt to restore peace to Bullworth. He begins with the Preppies, but just as he begins to win them over, Gary manipulates them into turning against him. In response, Jimmy enters a boxing tournament hosted by the Preppies' leader, Derby Harrington ( John Lavelle). Despite his victory, the Preppies refuse to accept Jimmy's dominance and fight him together, but are defeated. Turning his attention to the Greasers, Jimmy agrees to help their leader, Johnny Vincent (Rocco Rosanio), expose an
affair An affair is a relationship typically between two people, one or both of whom are either married or in a long-term Monogamy, monogamous or emotionally-exclusive relationship with someone else. The affair can be solely sexual, solely physical or ...
between his girlfriend Lola Lombardi ( Phoebe Strole) and Preppy member Gord Vendome ( Drew Gehling). However, the Greasers turn on Jimmy after he is forced to make amends with the Preppies by vandalizing the Greasers' territory. After Gary tips Johnny off on Jimmy's growing closeness with Lola, he lures Jimmy into an ambush but is ultimately defeated and surrenders Greaser leadership to him. To take over the Jocks, regarded as the most powerful clique, Jimmy seeks the assistance of their main rivals, the Nerds. When they refuse to help, Jimmy defeats their leader, Earnest Jones (Jesse Tendler), and earns his and the Nerds' respect by guaranteeing they will never be picked on again. To ruin the Jocks' reputation, Earnest has Jimmy take inappropriate pictures of the school's head cheerleader, Mandy Wiles (Elena Franklin), which are then spread across town. However, Jimmy later removes the pictures out of pity for Mandy, earning her affection. Eventually, the Jocks are humiliated after Jimmy sabotages their big
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
game and subsequently defeats their leader Ted Thompson (Alexander Cendese) in a fight in front of the entire school. Having united all the cliques under his rule and restored peace to Bullworth, Jimmy basks in his newfound glory and respect, unaware that Gary is plotting to overthrow him. Gary convinces the clique leaders to pressure Jimmy into vandalizing Bullworth's town hall. He also recruits the " Townies," a group of former Bullworth students who seek revenge against the school, to play a series of dangerous pranks on the cliques so that they would blame Jimmy's poor leadership and turn on him. After informing Crabblesnitch of Jimmy vandalizing the town hall, Gary earns his respect and is appointed
head boy The two Senior Prefects, individually called Head Boy (for the male), and Head Girl (for the female) are students who carry leadership roles and are responsible for representing the school's entire student body. Although mostly out of use, in some ...
, while Jimmy is expelled. Although Jimmy initially accepts his defeat, Petey encourages him to seek revenge on Gary. To convince the Townies to turn on him, Jimmy seeks the assistance of one of their members, Zoe Taylor (Molly Fox), who was expelled from Bullworth after accusing the school's predatory sports teacher and team coach, Mr. Burton (Michael Boyle), of
sexual harassment Sexual harassment is a type of harassment based on the sex or gender of a victim. It can involve offensive sexist or sexual behavior, verbal or physical actions, up to bribery, coercion, and assault. Harassment may be explicit or implicit, wit ...
. After helping Zoe exact revenge on Burton, Jimmy storms the Townies' hangout with her and Russell's help, and confronts their leader, Edgar Munsen (Jan Milewicz). After defeating Edgar, Jimmy explains to him how Gary manipulated and used both of them to his own ends, earning the Townies' respect. Meanwhile, Gary and his followers take Crabblesnitch hostage, sparking a full-blown war between the cliques. The Townies and Russell help Jimmy neutralize the clique leaders, allowing him to confront Gary in the main school building. Jimmy chases Gary to the rooftop, where they have a fight that ends with both of them falling off the roof and into Crabblesnitch's office. Once freed, Crabblesnitch expels Gary, fires Burton for predatory acts, appoints Petey as head boy, and reconciles with Jimmy by allowing him and Zoe to return to Bullworth. Outside, while his friends, teachers, and allies cheer on, he shares a kiss with Zoe.


Development

Rockstar announced ''Bully'' in May 2005 for the
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Interactive Entertainment, Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October, in Europe on 24 Novembe ...
and
Xbox Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...
with an original expected release date of October 2005. Early information released by Take-Two Interactive seemed to indicate that the player would be taking the role of a bully, and screenshots printed in ''
Electronic Gaming Monthly ''Electronic Gaming Monthly'' (''EGM'') is a monthly American video game magazine. It offers video game news, coverage of industry events, interviews with gaming figures, editorial content and product reviews. History The magazine was fou ...
'' showed the player-controlled
antagonist An antagonist is a character in a story who is presented as the main enemy or rival of the protagonist and is often depicted as a villain.Grand Theft Auto: San Andreas'' engine through RenderWare. Rockstar Vancouver decided to make every student in the school have a unique appearance and personality. When developing the characters, the team aimed at recreating the state of being a child, and making it enjoyable. Parallels were made between Jimmy and '' Catcher in the Rye''s
Holden Caulfield Holden Caulfield (identified as "Holden Morrisey Caulfield" in the story "Slight Rebellion Off Madison", and "Holden V. Caulfield" in ''The Catcher in the Rye'') is a fictional character in the works of author J. D. Salinger. He is most famous f ...
. Jimmy and Holden share a background of a difficult homelife and being thrown out of multiple private schools.Jimmy: Mom, why did you marry that phony? Though the pompous school principal Dr. Crabblesnitch is originally introduced as the main antagonist, this role was later given to Gary Smith, a student who initially befriends Jimmy. Gary is described as a sociopath.Algernon: Nothing... just that you are friends with that sociopath Gary. He admits that he is a narcissist, as he considers himself smarter and better than everyone,Gary: I'm a genius! Geniuses don't NEED medication! and wants to run the school.


''Scholarship Edition''

On 19 July 2007, Rockstar announced that a remaster would be released for the Wii and
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...
, subtitled ''Scholarship Edition''. Rockstar New England, then called Mad Doc Software, led development with the Xbox 360 version while Rockstar Toronto ported it to the Wii. The Wii and Xbox 360 versions were released on 4 March 2008. A
Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
port was later developed by Rockstar New England and released on 21 October 2008. The game features additional content which is not in the original version, including missions, characters, school classes, and unlockable items and clothing. Some small script changes have been made, and the highly compressed voice files of the original have been replaced with higher-quality versions. The random non-player characters also have more lines. In addition, single system two-player competitive multiplayer minigames have also been added, along with Achievements for the Xbox 360 version and Wii Remote and Nunchuk motion and pointer controls for the Wii version. All ports of the ''Scholarship Edition'' use the game engine Gamebryo, rather than RenderWare, which was used for the original version.


Reception


Critical response

''Bully'' received "generally favorable" reviews from critics, according to
review aggregator A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where user ...
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
. '' Hyper''s Daniel Wilks commends the game for its "clever script, some novel missions, and well constructed characters". However, he criticized it for "time dilation, dodgy camera, and generic mini-games". ''
Joystiq ''Joystiq'' was a video gaming blog which was part of the Weblogs, Inc. family later owned by AOL. It was active from 2004 to 2015, acting as the primary video game blog for the group, and operating alongside ''Engadget'' and sister blogs such ...
'' Bonnie Ruberg appreciated the casual nature in which the game allows Jimmy to kiss other boys; in 2013, Larry Hester of ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'' ranked Jimmy among the "coolest" LGBT video game characters. the PlayStation 2 version of ''Bully'' had sold 1.5 million copies according to
Take-Two Interactive Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993. The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K ...
.


Remaster

''Bully: Scholarship Edition'' was released on 4 March 2008 for Wii and Xbox 360, and 21 October 2008 for Windows. According to Metacritic, the Wii and Xbox 360 versions received "generally favorable reviews", while the PC version received "mixed or average reviews". ''IGN'' gave the Wii version an 8/10, while the Xbox 360 version received 8.7/10. 1UP.com gave the Wii version an A− grade and the Xbox 360 version a B− grade. Gameplasma gave the Wii version a 9/10. The PC version, however, received mixed reviews ranging from a "Good" rating of 7.8 from IGN to a C− from 1UP.com who called it " shoddy, untimely port that, inexplicably – considering its ridiculously long port time – feels like a rush job." GameSpot later rated it with a "fair" rating of 6.0, calling it " lazy porting job hichhinders ''Bully''s classic classroom hijinks". The Xbox 360 version of ''Bully: Scholarship Edition'' was found to be unstable on some players' consoles, resulting in glitches, crashes, and performance issues. On 20 March, a patch was released, but there were reports claiming that the problems continued or worsened. When the
Windows 10 Windows 10 is a major release of Microsoft's Windows NT operating system. The successor to Windows 8.1, it was Software release cycle#Release to manufacturing (RTM), released to manufacturing on July 15, 2015, and later to retail on July 2 ...
version was released in July 2015, many users reported constant crashes and errors; many of these problems were addressed by an unofficial patch released by a fan.


Awards

* Won
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition ...
's award for Best Original Music. * Finalist for
GameSpot ''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition ...
's Game of the Year 2006. * Nominations for " Outstanding Achievement in Character Performance - Male" ( Gerry Rosenthal as Jimmy Hopkins) and " Outstanding Achievement in Character Performance - Female" (Maine Anders as Christy Martin) at the AIAS' 10th Annual Interactive Achievement Awards. * Gaming Target – "52 Games We'll Still Be Playing From 2006" selection. *In 2010, the game was included as one of the games in the book ''1001 Video Games You Must Play Before You Die''. *''Bully: Scholarship Edition'' was nominated for the Best Voice Acting award for an
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...
game at
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
's Best of 2008 awards. *The PlayStation 2 version of ''Bully'' received a "Platinum" sales award from the Entertainment and Leisure Software Publishers Association (ELSPA), indicating sales of at least 300,000 copies in the United Kingdom.


Controversy

''Bully''s title and gameplay was the subject of controversy among parents and educators who noted the adult content in previous Rockstar games, including the '' Grand Theft Auto: San Andreas'' Hot Coffee minigame. Groups such as Bullying Online and Peaceaholics criticized the game for glorifying or trivializing school bullying, although they raised their objections before the game was released to the public. The player may also choose to kiss select girls and boys in the game, which the ESRB was aware of when rating the product. Classification boards generally restricted ''Bully'' to a teenage audience: the United States–based
Entertainment Software Rating Board The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in Canada, the United States, and Mexico. The ESRB was established in 1994 by the Entertainment Soft ...
(ESRB) gave the game a T rating, the
British Board of Film Classification The British Board of Film Classification (BBFC) is a non-governmental organization, non-governmental organisation founded by the British film industry in 1912 and responsible for the national classification and censorship of films exhibited ...
gave it a 15 rating, the Australian Classification Board rated it M, and the New Zealand OFLC restricted it to people 13 years of age and over. In 2007, Yahoo! Games listed it as one of the top ten most controversial games of all time.


Censorship

''Bully'' was banned in
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
. In April 2008, a Brazilian judge prohibited the commerce and import of the game. The decision was based on findings by the state psychology society which stated that the game would be potentially harmful to teenagers and adults. On 23 June 2016, however, the game was officially rereleased in Brazil. While British Labour MP
Keith Vaz Nigel Keith Anthony Standish Vaz (born 26 November 1956) is a British politician who served as the Labour Party (UK), Labour Party Member of Parliament (United Kingdom), Member of Parliament (MP) for Leicester East for 32 years, from 1987 Unit ...
argued that ''Bully'' be banned or reclassified as rated 18 in the UK before its publication, the game was released rated 15. Currys and
PC World ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online-only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tec ...
, both owned by DSG International, said that they did not wish to sell the game in the UK because it is "not appropriate for Currys' family-friendly image". The statement lists what Currys believes is "the explicit link between violence and children" as the reason behind the ban. Despite this decision, other high street retailers including
Game A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
,
HMV HMV is an international music and entertainment retailer, founded in 1921. The brand is owned by Hilco Capital and operated by Sunrise Records, except in Japan, where it is owned and operated by Lawson. The inaugural shop was opened on Lo ...
, and Virgin Megastores announced intentions to stock the game. Prior to both the ESRB's rating and the release of ''Bully'', Jack Thompson filed a lawsuit attempting to have the game banned from store shelves in
Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
. Thompson declared the game a "
nuisance Nuisance (from archaic ''nocence'', through Fr. ''noisance'', ''nuisance'', from Lat. ''nocere'', "to hurt") is a common law tort. It means something which causes offence, annoyance, trouble or injury. A nuisance can be either public (also "com ...
" and " Columbine simulator". Thompson's petition, filed with the 11th Judicial Circuit Court, asked for
Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
and
Take-Two Interactive Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993. The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K ...
to furnish him with an advance copy of ''Bully'' so he could have "an independent third party" play the game and determine if it would constitute a public nuisance in the state of Florida, in which case it could be banned. Take-Two Interactive offered to bring in a copy and let both the judge and Thompson view the game in the judge's chambers on 12 October 2006.Slagle, Matt.
Judge to Weigh in on 'Bully' Video Game
". Associated Press, 12 October 2006.
On 13 October 2006, Judge Ronald Friedman subsequently ruled in favour of shipping the game, noting that there was no content in the game that was not already on late night television. Thompson responded to the ruling with a fiery speech directed at the judge. When given a preview build, the mainstream American media took a generally positive view of the game. Press coverage described the game as free-form, focusing on building a social network and learning new skills from classes, with strictly enforced punishments for serious misbehaviour.


Cancelled sequel

In November 2006, Michael Pachter, managing director of research for Wedbush Morgan Securities, predicted that ''Bully'' would not sell well enough over the upcoming holidays to warrant a sequel. However, when his prediction turned out to be untrue, Pachter apologized to Rockstar Games and Take-Two Interactive, calling the sequel a "possibility". During the development of ''Bully: Scholarship Edition'', Mad Doc Studios was acquired by Rockstar in April 2008 and renamed to Rockstar New England. As Rockstar New England, the studio finished off ''Bully: Scholarship Edition'' as well as assisted Rockstar's other studios in supporting the DLC content for ''
Grand Theft Auto IV ''Grand Theft Auto IV'' is a 2008 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the sixth main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2004's ''Grand Theft Auto: San And ...
'', and in support of '' Red Dead Redemption''. Near the end of this period, Rockstar had greenlit early production on ''Bully 2'' at Rockstar New England. Rockstar New England had created a vision for ''Bully 2'' that aligned with Rockstar's larger direction in developing games with higher prestige, which had started with ''GTA IV'', ''Red Dead Redemption'' and '' L.A. Noire'', incorporating new narratives and technology to make it a more character-driven game. According to former Rockstar New England employees speaking to ''
Game Informer ''Game Informer'' (''GI'' is an American monthly Video game journalism, video game magazine featuring articles, news, strategy, and reviews of video games and video game console, game consoles. It debuted in August 1991, when the video game reta ...
'', the entire studio of between 50 and 80 employees had been working on ''Bully 2'' at one point, developing it as an open-world game with a map three times the size from the original ''Bully'' and approaching the size of the world in '' Grand Theft Auto: Vice City''; while the map did not have the scale of ''GTA IV'', the developers were planning several deep systems that would make the map feel bigger, such as having many more buildings that could be entered on the map. Rockstar New England also planned to incorporate more artificial intelligence in the game so that player choices would have more impact later in the game. Several other new technology systems were developed by the studio, which ended up in games such as '' Max Payne 3'' and ''
Red Dead Redemption 2 ''Red Dead Redemption 2'' is a 2018 action-adventure game developed and published by Rockstar Games. The game is the third entry in the ''Red Dead'' series and a prequel to the 2010 game ''Red Dead Redemption''. The story is set in a fictiona ...
''. By around 2009, Rockstar New England had developed a playable vertical slice of the game in place with working versions of these new systems which they presented to Rockstar as a project milestone. Former developers stated this had about six to eight hours of content, consistent with other Rockstar projects, and was about two to three years from a final version. Though Rockstar did not state anything directly, something had changed in the studio's attitude according to former developers, leading up to Rockstar laying off about 10% of Rockstar New England in June 2009, and in 2010 they started pulling staff working on ''Bully 2'' onto supporting projects from other Rockstar studios, effectively cancelling further development on ''Bully 2''. Rumors and comments related to ''Bully 2'' still persisted after this point. In November 2009, The Gaming Liberty interviewed musician Shawn Lee, who scored ''Bully'', and was asked if he was scoring any more games in the near future; he responded, "Yes. It looks like I will be doing the soundtrack for ''Bully 2'' in the not so distant future". In November 2011, in an interview with Gamasutra, Rockstar executive Dan Houser revealed that the studio might focus on a sequel for ''Bully'' after the release of '' Max Payne 3''. "Contrary to a lot of people, we like to take a little bit of time at the end of a game before starting a sequel, so we can wait for the excitement or disappointment and everything else of the experience to shake down and really see what we should do in the next game," he said. "So we knew that we didn't want to start doing the ''Bully'' sequel instantly at that second with Rockstar Vancouver even though it is a property that, like '' Max Payne'', we adore and might come back to in the future. There was just no impetus to do that then. So we said, 'You can do ''Max Payne'', and then we will see what we can do with ''Bully''." In July 2012, Rockstar Vancouver was merged into Rockstar Toronto, and the staff was offered to join a different Rockstar studio. In September 2013, Dan Houser said he had many different ideas for a ''Bully'' sequel. To date, this is the last official comment on a ''Bully'' sequel. On 28 August 2017, concept art rumoured to be from the development of a sequel leaked online; it purported to show new characters and a run-down suburban home along with a few other bits of art;
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
did not comment. In July 2019, a Rockstar New England ex-employee revealed that Rockstar had worked on a sequel for several months before shutting it down in 2009. He claimed to have worked on various game mechanics in the scrapped project and stated that the story would have featured Jimmy living with his mother and step-siblings in his stepfather's mansion during summer vacation. In October 2019, '' Video Games Chronicle'' published a story based on inside sources corroborating that Rockstar had indeed worked on ''Bully 2'' for eighteen months before cancelling it. Production of the game however began in May 2010, shortly after '' Red Dead Redemption'' was released, and eventually was discontinued sometime before the end of 2013 as the project did not get much traction in the studio. During this time, a reported small slice of a working game was built using the Rockstar Advanced Game Engine (RAGE). According to these sources, the studio had worked out some of the story but were not sure what period of time it would cover. One source confirmed the ex-employee's claims that the story began with Jimmy spending summer vacation with his mother and stepfamily. Rockstar Games refused to comment on this topic.


Notes


References


External links


Official ''Bully'' homepage

Official ''Canis Canem Edit'' homepage
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