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Salience (communication)
Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science. It has been studied with respect to interpersonal communication, persuasion, politics, and its influence on mass media. Semiotics In semiotics (the study of signs or symbolism), ''salience'' refers to the relative importance or prominence of a part of a Sign (semiotics), sign. The salience of a particular sign when considered in the context (language use), context of others helps an individual to quickly rank large amounts of information by importance and thus give attention to that which is the most important. This process keeps an individual from being overwhelmed with information overload. Discussion Meaning can be described as the "system of mental representations of an object (philosophy), object or phenomenon, its properties ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oxford English Dictionary
The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house. The dictionary, which published its first edition in 1884, traces the historical development of the English language, providing a comprehensive resource to scholars and academic researchers, and provides ongoing descriptions of English language usage in its variations around the world. In 1857, work first began on the dictionary, though the first edition was not published until 1884. It began to be published in unbound Serial (literature), fascicles as work continued on the project, under the name of ''A New English Dictionary on Historical Principles; Founded Mainly on the Materials Collected by The Philological Society''. In 1895, the title ''The Oxford English Dictionary'' was first used unofficially on the covers of the series, and in 1928 the full dictionary was republished in 10 b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Image
An image or picture is a visual representation. An image can be Two-dimensional space, two-dimensional, such as a drawing, painting, or photograph, or Three-dimensional space, three-dimensional, such as a carving or sculpture. Images may be displayed through other media, including a Projector, projection on a surface, activation of electronic signals, or Display device, digital displays; they can also be reproduced through mechanical means, such as photography, printmaking, or Photocopier, photocopying. Images can also be Animation, animated through digital or physical processes. In the context of signal processing, an image is a distributed amplitude of color(s). In optics, the term ''image'' (or ''optical image'') refers specifically to the reproduction of an object formed by light waves coming from the object. A ''volatile image'' exists or is perceived only for a short period. This may be a reflection of an object by a mirror, a projection of a camera obscura, or a scene d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Figure–ground (perception)
Figure–ground organization is a type of perceptual grouping that is a vital necessity for recognizing objects through vision. In Gestalt psychology it is known as identifying a ''figure'' from the back''ground''. For example, black words on a printed paper are seen as the "figure", and the white sheet as the "background". Gestalt psychology The Gestalt theory was founded in the 20th century in Austria and Germany as a reaction against the associationist and structural schools' atomistic orientation. In 1912, the Gestalt school was formed by Max Wertheimer, Wolfgang Köhler, and Kurt Koffka. The word "gestalt" is a German word translated to English as "pattern" or "configuration." Gestalt concepts can also be referred to as "holism." Gestalt Psychologists were attempting to humanize what was considered a sterile approach. Gestalt psychology establishes that the whole of anything is greater than its parts. The concepts explored by Wertheimer, Köhler, and Koffka in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Structure Of Scientific Revolutions
''The Structure of Scientific Revolutions'' is a 1962 book about the history of science by the philosopher Thomas S. Kuhn. Its publication was a landmark event in the History of science, history, Philosophy of science, philosophy, and sociology of science. Kuhn challenged the then prevailing view of progress in science in which scientific progress was viewed as "development-by-accumulation" of accepted facts and theories. Kuhn argued for an episodic model in which periods of conceptual continuity and cumulative progress, referred to as periods of "normal science", were interrupted by periods of revolutionary science. The discovery of "anomalies" accumulating and precipitating revolutions in science leads to new paradigms. New paradigms then ask new questions of old data, move beyond the mere "puzzle-solving" of the previous paradigm, alter the rules of the game and change the "map" directing new research. For example, Kuhn's analysis of the Copernican Revolution emphasized that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Schema (psychology)
In psychology and cognitive science, a schema (: schemata or schemas) describes a pattern of thought or behavior that organizes categories of information and the relationships among them. It can also be described as a mental structure of preconceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information, such as a mental schema or conceptual model. Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information. Schemata can help in understanding the world and the rapidly changing environment. People can organize new perceptions into schemata quickly as most situations do not require complex thought when using schema, since automatic thought is all that is required. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Presence Theory
Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in ''The Social Psychology of Telecommunications''. Research on social presence theory has recently developed to examine the efficacy of telecommunications media, including SNS communications. The theory notes that computer-based communication is lower in social presence than face-to-face communication, but different computer-based communications can affect the levels of social presence between communicators and receivers. Origins The concept of social presence originated from Morton Wiener and Albert Mehrabian's study of immediacy and Michael Argyle and Janet Dean's concept of intimacy. Wiener and Mehrabian identified immediacy as nonverbal comm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vested Interest (communication Theory)
Vested interest (Crano, 1983; Crano & Prislin, 1995; Sivacek & Crano, 1982) is a communication theory that seeks to explain how an Attitude (psychology), attitude of self-interest can affect behavior; or, in more technical terms, to question how certain hedonically relevant (Miller & Averbeck, 2013) , Retrieved from the CIOS http://www.cios.org/www.cios.org/EJCPUBLIC/023/3/023031.html , attitudinal dimensions can influence and consistently predict behavior based on the degree of subjective investment an individual has in a particular attitude object. As defined by William Crano, ''vested interest'' refers to the degree to which an attitude object an idea, concept, or value with potential emotional interest is deemed wikt:hedonic, hedonically relevant by the attitude holder. According to Crano, "an attitude object that has important perceived personal consequences for the individual will be perceived as highly vested. Highly vested attitudes will be functionally related to beh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Convention (philosophy And Social Sciences)
A convention influences a set of agreed, stipulated, or generally accepted standards, social norms, or other criteria, often taking the form of a custom. In physical sciences, numerical values (such as constants, quantities, or scales of measurement) are called conventional if they do not represent a measured property of nature, but originate in a convention, for example an average of many measurements, agreed between the scientists working with these values. General A convention is a selection from among two or more alternatives, where the rule or alternative is agreed upon among participants. Often the word refers to unwritten customs shared throughout a community. For instance, it is conventional in many societies that strangers being introduced shake hands. Some conventions are explicitly legislated; for example, it is conventional in the United States and in Germany that motorists drive on the right side of the road, whereas in Australia, New Zealand, Japan, Nepal, India a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World View
A worldview (also world-view) or is said to be the fundamental cognitive orientation of an individual or society encompassing the whole of the individual's or society's knowledge, culture, and point of view. However, when two parties view the same real world phenomenon, their world views may differ, one including elements that the other does not. A worldview can include natural philosophy; fundamental, existential, and normative postulates; or themes, values, emotions, and ethics. Etymology The term ''worldview'' is a calque of the German word , composed of ('world') and ('perception' or 'view'). The German word is also used in English. It is a concept fundamental to German philosophy, especially epistemology and refers to a ''wide world perception''. Additionally, it refers to the framework of ideas and beliefs forming a global description through which an individual, group or culture watches and interprets the world and interacts with it as a social reality. and cogni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Architect
An architect is a person who plans, designs, and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that have human occupancy or use as their principal purpose. Etymologically, the term architect derives from the Latin , which derives from the Greek (''-'', chief + , builder), i.e., chief builder. The professional requirements for architects vary from location to location. An architect's decisions affect public safety, and thus the architect must undergo specialised training consisting of advanced education and a ''practicum'' (or internship) for practical experience to earn a Occupational licensing, license to practice architecture. Practical, technical, and academic requirements for becoming an architect vary by jurisdiction though the formal study of architecture in academic institutions has played a pivotal role in the development of the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Botany
Botany, also called plant science, is the branch of natural science and biology studying plants, especially Plant anatomy, their anatomy, Plant taxonomy, taxonomy, and Plant ecology, ecology. A botanist or plant scientist is a scientist who specialises in this field. "Plant" and "botany" may be defined more narrowly to include only land plants and their study, which is also known as phytology. Phytologists or botanists (in the strict sense) study approximately 410,000 species of Embryophyte, land plants, including some 391,000 species of vascular plants (of which approximately 369,000 are flowering plants) and approximately 20,000 bryophytes. Botany originated as history of herbalism#Prehistory, prehistoric herbalism to identify and later cultivate plants that were edible, poisonous, and medicinal, making it one of the first endeavours of human investigation. Medieval physic gardens, often attached to Monastery, monasteries, contained plants possibly having medicinal benefit. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture
Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes, and habits of the individuals in these groups.Tylor, Edward. (1871). ''Primitive Culture''. Vol 1. New York: J. P. Putnam's Son Culture often originates from or is attributed to a specific region or location. Humans acquire culture through the learning processes of enculturation and socialization, which is shown by the diversity of cultures across societies. A cultural norm codifies acceptable conduct in society; it serves as a guideline for behavior, dress, language, and demeanor in a situation, which serves as a template for expectations in a social group. Accepting only a monoculturalism, monoculture in a social group can bear risks, just as a single species can wither in the face of environmental change, for lack of functional respo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
