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Patrón
Patrón is a brand of tequila products founded by John Paul Dejoria and Martin Crowley. Patrón Tequilas, like all tequilas, are produced in Mexico from the "corazón" (heart or core) of the Agave tequilana, blue agave plant. Everything including the barrels, corks, and bottles is handcrafted at their distilleries. History The original ''Patrón Tequila'' was produced by ''Casa 7 Leguas'', one of the oldest Mexican distilleries. St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. In 2000, Ed Brown (racing driver), Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO. In January 2018, Patrón was sold to Bacardi, one of the world's largest privately held spirits company, for $5.1 billion. Advertising Following the advertising strategy of Grey Goose (vodka), Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication ...
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John Paul DeJoria
John Paul Jones DeJoria (born April 13, 1944) is an American billionaire businessman, best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. DeJoria has been called an example of the American Dream due to his rise from homelessness to success in business. Early life and education John Paul Jones DeJoria was born the second son of an Italian immigrant father and a Greek immigrant mother on April 13, 1944 in the Echo Park neighborhood of Los Angeles, California. His parents divorced by the time he was two years old. When his single mother proved unable to support both children, they were sent to an East Los Angeles foster home and stayed there during the week until he was nine and returned to his mother. At nine, he began selling Christmas cards and newspapers with his older brother to support his family. He was educated at John Marshall High School in Los Angeles. Career DeJoria spent two years in the United States Navy, serving o ...
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Ed Brown (racing Driver)
Ed Brown (born 1963) is an American businessman and retired race car driver who last competed in the United SportsCar Championship. Racing career He was the overall winner at the 2016 24 Hours of Daytona and the 2016 12 Hours of Sebring, both for Tequila Patrón ESM. Brown also competed in the 2015 24 Hours of Le Mans and the 2016 24 Hours of Le Mans. 24 Hours of Le Mans results WeatherTech SportsCar Championship results ( key)(Races in bold indicate pole position, Results are overall/class) Business career Brown was president and CEO of Patrón Spirits Company, and founder of Extreme Speed Motorsports Extreme Speed Motorsports (ESM) was an American auto racing team based out of Riviera Beach, Florida, Riviera Beach, Florida. Founded by Scott Sharp and Patrón CEO Ed Brown (racing driver), Ed Brown, the team competed in the FIA World Endurance ..., the racing team for whom he drove. ESM was sponsored by Patrón. References External links * {{DEFAULTSORT:Brown, E ...
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Patron (other)
A patron is a person or organization that supports another. Patron or Patrón may also refer to: Common uses * Customer * Patreon subscriber * Patron deity * Patron saint * Sponsor, a patron of a bill People * Patricio Patrón Laviada (born 1957), Mexican politician who served as Governor of Yucatán * Elena Patron (1933–2021), Filipino scriptwriter, novelist, poet, dramatist, essayist, and magazine columnist *Giselle Patrón (born 1987), Peruvian model and actress *Pablo Escobar (1949–1993), Colombian drug lord nicknamed “El Patrón” * Patron (rapper) (born 1988), Turkish rapper Arts, entertainment, and media * ''Patron'' (2021 video game) * ''El Patrón'' (album), by Puerto Rican singer-songwriter Tito El Bambino * '' Purp & Patron'', two mixtapes and the first double disc mixtape by rapper Game Animals * Patron (dog), a Ukrainian bomb-sniffing dog and mascot * Patron (horse), a racehorse Other uses * Patrón, a brand of tequila * Pizza Patrón, an American pizz ...
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Bacardi Brands
Bacardi Limited ( , , ) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facundo Bacardí i Massó, a Spanish businessman born in Sitges, Bacardi Limited has been family-owned for seven generations, and employs more than 8,000 people with sales in approximately 170 countries. Bacardi Limited is the group of companies as a whole and includes Bacardi International Limited. Bacardi Limited is headquartered in Hamilton, Bermuda, and has a board of directors led by the original founder's great-great-grandson, Facundo L. Bacardí, the board's chairman. The company's Cathedral of Rum in Puerto Rico, the largest rum distillery in the world, produces 85% of Bacardi rum worldwide, while the remaining 15% originates from distilleries in Mexico and India. History Early history Facundo Bacardí Massó, a Spanish wine merchant ...
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Tequila
Tequila (; ) is a liquor, distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jalisco), Los Altos de Jalisco'') of the central western Mexican state of Jalisco. The red volcanic soils in the region of Tequila are well suited for growing the blue agave, and more than 300 million plants are harvested there each year. Agave grows differently depending on the region. Blue agaves grown in the highlands Los Altos region are larger and sweeter in aroma and taste. Agaves harvested in the valley region have a more herbaceous fragrance and flavor. Due to its historical and cultural importance, the region near Tequila was declared a UNESCO World Heritage Site in 2006, the ''Agave Landscape and Ancient Industrial Facilities of Tequila''. Tequila differs from other mezcals—distilled spirits from the agave plant—because it is m ...
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Algerian (typeface)
Algerian is a decorative serif font family originally produced in the early 20th century by British foundry Stephenson, Blake & Co. The design for the typeface is owned by Linotype, while the name is a trademark of the International Typeface Corporation. Algerian appears in the Stephenson, Blake & Co. 1907 type specimen book on page 142, with the Algerian font as used today as the small caps lowercase to a more decorative uppercase set of initials. The solid black version of Algerian appears on the same page under the name of Gloria, with a separate shadow layer face available. Algerian (regular) was created for Scangraphic at Letraset. Algerian Condensed was created by the Linotype library designer Alan Meeks. URW's version of the Algerian font was one of the default fonts supplied with Microsoft Office from 1993 onwards, and has been characterised as an overused font. Originally, the Algerian font only had capital letters, but in 2005, Michael Hagemann of FontMesa added ...
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Tequila
Tequila (; ) is a liquor, distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jalisco), Los Altos de Jalisco'') of the central western Mexican state of Jalisco. The red volcanic soils in the region of Tequila are well suited for growing the blue agave, and more than 300 million plants are harvested there each year. Agave grows differently depending on the region. Blue agaves grown in the highlands Los Altos region are larger and sweeter in aroma and taste. Agaves harvested in the valley region have a more herbaceous fragrance and flavor. Due to its historical and cultural importance, the region near Tequila was declared a UNESCO World Heritage Site in 2006, the ''Agave Landscape and Ancient Industrial Facilities of Tequila''. Tequila differs from other mezcals—distilled spirits from the agave plant—because it is m ...
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Country Music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is primarily focused on singing Narrative, stories about Working class in the United States, working-class and blue-collar worker, blue-collar American life. Country music is known for its ballads and dance tunes (i.e., "Honky-tonk#Music, honky-tonk music") with simple form, folk lyrics, and harmonies generally accompanied by instruments such as banjos, fiddles, harmonicas, and many types of guitar (including acoustic guitar, acoustic, electric guitar, electric, steel guitar, steel, and resonator guitar, resonator guitars). Though it is primarily rooted in various forms of American folk music, such as old-time music and Appalachian music, many other traditions, including African-American, Music of Mexico, Mexican, Music of Ireland, Irish, and ...
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Coffee
Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially available. There are also various coffee substitutes. Typically served hot, coffee has the highest sales in the world market for hot drinks. Coffee production begins when the seeds from coffee cherries (the '' Coffea'' plant's fruits) are separated to produce unroasted green coffee beans. The "beans" are roasted and then ground into fine particles. Coffee is brewed from the ground roasted beans, which are typically steeped in hot water before being filtered out. It is usually served hot, although chilled or iced coffee is common. Coffee can be prepared and presented in a variety of ways (e.g., espresso, French press, caffè latte, or already-brewed canned coffee). Sugar, sugar substitutes, milk, and cream are often added to mask ...
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Popular Culture
Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art [cf. pop art] or mass art, sometimes contrasted with fine art) and cultural objects, objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western world, Western popular cultures, are the mass media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor W. Adorno, Theodor Adorno refers to as the "culture industry". Heavily influenced in modern history, modern times by mass media, this collection of ideas permeates the everyday life, everyday lives of people in a given society. Therefore, popular culture has a way of influencing ...
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