Patrón is a brand of

tequila Tequila (; ) is a liquor, distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jal ...

products founded by John Paul Dejoria and Martin Crowley. Patrón Tequilas, like all tequilas, are produced in

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

from the "corazón" (heart or core) of the

blue agave ''Agave tequilana'', commonly called blue Weber agave () or tequila agave, is an agave plant that is an important economic product of Jalisco state of Mexico, due to its role as the base ingredient of tequila. The high production of agavins (bran ...

plant. Everything including the barrels, corks, and bottles is handcrafted at their distilleries.

History

The original ''Patrón Tequila'' was produced by ''Casa 7 Leguas'', one of the oldest Mexican distilleries. St. Maarten Spirits (owners

John Paul DeJoria John Paul Jones DeJoria (born April 13, 1944) is an American billionaire businessman, best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. DeJoria has been called an example of the American Drea ...

and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO. In January 2018, Patrón was sold to

Bacardi Bacardi Limited ( , , ) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facund ...

, one of the world's largest privately held spirits company, for $5.1 billion.

Advertising

Following the

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

strategy of Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly

vodka Vodka ( ; is a clear distilled beverage, distilled alcoholic beverage. Its varieties originated in Poland and Russia. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is ...

drinkers in

nightclub A nightclub or dance club is a club that is open at night, usually for drinking, dancing and other entertainment. Nightclubs often have a Bar (establishment), bar and discotheque (usually simply known as disco) with a dance floor, laser lighti ...

s and trendy

bar Bar or BAR may refer to: Food and drink * Bar (establishment), selling alcoholic beverages * Candy bar ** Chocolate bar * Protein bar Science and technology * Bar (river morphology), a deposit of sediment * Bar (tropical cyclone), a laye ...

s. Through persistent references by

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

and

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

singers, and by

Lil Jon Jonathan H. Smith (born January 17, 1971), better known by his stage name Lil Jon, is an American rapper, DJ, and record producer. Regarded as a progenitor of the club-oriented hip-hop subgenre crunk, his production and voice presence were inst ...

in particular, Patrón has become a fixture of

popular culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art

f. pop art F is the sixth letter of the Latin alphabet. F may also refer to: Science and technology Mathematics * F or f, the number 15 (number), 15 in hexadecimal and higher positional systems * ''p'F'q'', the hypergeometric function * F-distributi ...

or mass art, sometimes contraste ...

. The brand logo is set in the Algerian typeface.

Varieties

Varieties include a tequila-

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

blend known as Patrón XO Cafe, a tequila-chocolate-coffee blend known as Patrón XO Cafe Dark Cocoa, and an orange liqueur known as Patrón Citrónge. * Gran Patrón Burdeos * Gran Patrón Platinum * Gran Patrón Piedra * Patrón Silver * Patrón Añejo * Patrón Reposado *Roca Patrón Silver *Roca Patrón Reposado *Roca Patrón Añejo * Patrón XO Cafe Patron XO Cafe is a premium coffee flavoured version of Patron. * Patrón XO Cafe Dark Cocoa * Patrón XO Cafe Incendio * Patrón Citrónge * Patrón Lime * Patrón Mango * Estate Release

References

External links

The Patrón Spirits CompanyPatrón TequilaLiquor
{{DEFAULTSORT:Patron Bacardi brands Tequila Mexican brands

History

Advertising

Varieties

See also

References

External links