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Moon Active
Moon Active (Hebrew: מון אקטיב בע"מ) is a private Israeli company that develops online games. History The company was founded in 2011 by Shmuel (Molly) Albin and is engaged in the development of online games. The company's headquarters is located in Tel Aviv, where approximately 800 employees were working as of October 2021. Additionally, around 500 employees are based in Europe, including a large development center in Kyiv and an office in London. In its early years, the company developed four games, none of which were successful. In January 2016, the company released Coin Master for smartphones on the iOS and Android operating systems, which became a major success. According to estimates, the game's gross revenue (including commissions to Apple and Google) reached $100 million in 2018, $550 million in 2019, and $1.25 billion in 2020. The game features a slot machine that grants coins to players, who must then build villages and raid the villages of other players. ...
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Privately Held Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ...
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Free-to-play
"Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models that ultimately result in the creation of free-to-play games. Games that adhere to free-to-play business models are distinct from traditional premium games, which require payment before use. Free-to-play games are not to be confused with freeware games, which are entirely costless. Accordingly, free-to-play games are sometimes called "free-to-start" due to not being entirely free. Certain free-to-play games have also been labeled as " pay-to-win"—that is, that players can pay to obtain competitive advantages over other players. There are several kinds of ways that free-to-play games generate money, despite being mostly free. A common method is based on the freemium software model, in which users are incentivised to make small purchases ...
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Appcharge
Appcharge is a company that provides direct-to-consumer (DTC) platforms for mobile game publishers. Founded by Maor Sason and Roei Barassi, the company enables publishers to sell virtual goods directly to players, offering an alternative to using traditional in-game apps. Appcharge is headquartered in Tel Aviv, Israel. History Appcharge was founded in 2022 by Maor Sason and Roei Barassi. Sason previously sold the mobile gaming ad company Appush to Israeli software pioneer Magic Software Enterprise. Appcharge's expansion in 2024 has been supported by Creandum, Supercell, Glilot Capital Partners, and other companies. Overview Appcharge enables mobile game publishers to create direct-to-consumer web stores that also have tools for payment processing, tax management, fraud prevention, and analytic tools. They also offer publishers a checkout SDK to sell items in-app to players, which is particularly relevant for sideloaded games. Appcharge's employees include people who have work ...
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Belarus
Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an area of with a population of . The country has a hemiboreal climate and is administratively divided into Regions of Belarus, six regions. Minsk is the capital and List of cities and largest towns in Belarus, largest city; it is administered separately as a city with special status. For most of the medieval period, the lands of modern-day Belarus was ruled by independent city-states such as the Principality of Polotsk. Around 1300 these lands came fully under the Grand Duchy of Lithuania and subsequently by the Polish–Lithuanian Commonwealth; this period lasted for 500 years until the Partitions of Poland, 1792-1795 partitions of Poland-Lithuania placed Belarus within the Belarusian history in the Russian Empire, Russian Empire for the fi ...
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Cyprus
Cyprus (), officially the Republic of Cyprus, is an island country in the eastern Mediterranean Sea. Situated in West Asia, its cultural identity and geopolitical orientation are overwhelmingly Southeast European. Cyprus is the List of islands in the Mediterranean, third largest and third most populous island in the Mediterranean, after Sicily and Sardinia. It is located southeast of Greece, south of Turkey, west of Syria and Lebanon, northwest of Israel and Palestine, and north of Egypt. Its capital and largest city is Nicosia. Cyprus hosts the British Overseas Territories, British military bases Akrotiri and Dhekelia, whilst the northeast portion of the island is ''de facto'' governed by the self-declared Northern Cyprus, Turkish Republic of Northern Cyprus, which is separated from the Republic of Cyprus by the United Nations Buffer Zone in Cyprus, United Nations Buffer Zone. Cyprus was first settled by hunter-gatherers around 13,000 years ago, with farming communities em ...
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Unicorn (finance)
In business, a unicorn is a startup company Valuation (finance), valued at over US$1 billion which is privately owned and not listed on a share market. The term was first published in 2013, coined by venture capitalist Aileen Lee, choosing the unicorn, mythical animal to represent the statistical rarity of such successful ventures. Many unicorns saw their valuations fall in 2022 as a result of an economic slowdown caused by the COVID-19 pandemic, an increase in interest rates causing the cost of borrowing to grow, increased market volatility (finance), volatility, stricter regulatory scrutiny and underperformance. CB Insights identified 1,248 unicorns worldwide . Unicorns with over $10 billion in valuation have been designated as "decacorn" companies. For private companies valued over $100 billion, the terms "centicorn" and "hectocorn" have been used. History Aileen Lee originated the term "unicorn" in a 2013 ''TechCrunch'' article, "Welcome To The Unicorn Club: Learn ...
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Insight Partners
Insight Venture Management, LLC (commonly referred to as Insight Partners and previously Insight Venture Partners) is a global venture capital and private equity firm that invests in high-growth technology, software, and internet businesses. The company is headquartered in New York City, also has offices in London, Tel Aviv, and Palo Alto, California, Palo Alto. History Insight Partners was founded in 1995 by Jeff Horing and Jerry Murdock. As of December 31, 2022, the firm managed over $75 billion in regulatory assets under management. Insight Partners has invested in more than 750 companies worldwide and has seen over 55 portfolio companies achieve an Initial public offering, IPO. The firm has an in-house team called Onsite that assists portfolio companies in their growth. In April 2021, Insight Partners raised $1.56 billion for the Insight Partners Opportunities Fund I LP, a separate fund from its primary growth-investment vehicles. Also in 2021, Insight Partners put $15 milli ...
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Venture Capital
Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in terms of number of employees, annual revenue, scale of operations, etc. Venture capital firms or funds invest in these early-stage companies in exchange for Equity (finance), equity, or an ownership stake. Venture capitalists take on the risk of financing start-ups in the hopes that some of the companies they support will become successful. Because Startup company, startups face high uncertainty, VC investments have high rates of failure. Start-ups are usually based on an innovation, innovative technology or business model and often come from high technology industries such as information technology (IT) or biotechnology. Pre-seed and seed money, seed rounds are the initial stages of funding for a startup company, typically occurring earl ...
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Microtransaction
Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions are a staple of the mobile app market, they are also seen on PC software such as Valve's Steam digital distribution platform, as well as console gaming. Free-to-play games that include a microtransaction model are sometimes referred to as "freemium". Another term, " pay-to-win", is sometimes used pejoratively to refer to games where purchasing items in-game can give a player an advantage over other players, particularly if the items cannot be obtained through free means. The objective with a free-to-play microtransaction model is to involve more players in the game by providing desirable items or features that players can purchase if they lack the skill or available time to earn these through regular game play. Also, presumably the game de ...
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London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ...
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Video Game
A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual feedback from a display device, most commonly shown in a video format on a television set, computer monitor, flat-panel display or touchscreen on handheld devices, or a virtual reality headset. Most modern video games are audiovisual, with Sound, audio complement delivered through loudspeaker, speakers or headphones, and sometimes also with other types of sensory feedback (e.g., haptic technology that provides Touch, tactile sensations). Some video games also allow microphone and webcam inputs for voice chat in online gaming, in-game chatting and video game livestreaming, livestreaming. Video games are typically categorized according to their hardware platform, which traditionally includes arcade video games, console games, and PC game, comp ...
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Kyiv
Kyiv, also Kiev, is the capital and most populous List of cities in Ukraine, city of Ukraine. Located in the north-central part of the country, it straddles both sides of the Dnieper, Dnieper River. As of 1 January 2022, its population was 2,952,301, making Kyiv the List of European cities by population within city limits, seventh-most populous city in Europe. Kyiv is an important industrial, scientific, educational, and cultural center. It is home to many High tech, high-tech industries, higher education institutions, and historical landmarks. The city has an extensive system of Transport in Kyiv, public transport and infrastructure, including the Kyiv Metro. The city's name is said to derive from the name of Kyi, one of its four legendary founders. During History of Kyiv, its history, Kyiv, one of the oldest cities in Eastern Europe, passed through several stages of prominence and obscurity. The city probably existed as a commercial center as early as the 5th century. A Slav ...
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