Gérard Caron
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Gérard Caron
Gérard Caron (30 August 1938 – 31 October 2020) was a French designer. He was the co-founder of Carré Noir, the very first French design marketing agency, making him one of the inventors of the concept of brand design in France. He also contributed to the development of French design marketing overseas, in Japan as well as in other countries around the world. Gérard Caron, who was the author of several books on design as a professional activity, and the creator of a website dedicated to design, regularly gave lectures on this topic. Early life and education Gérard Caron was born in Pont l'Evêque, Normandy, France, into a family of seven children, just before the outbreak of the Second World War. Nothing in his family background (his father was a telephone inspector and his mother a seamstress) seemed to destine him for a career in design. In the long periods of shortages brought about by the war, Gérard Caron invented games, made products using flour, potatoes, sugar, ...
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Pont-l'Évêque, Calvados
Pont-l'Évêque () is a commune in the Calvados department in the Normandy region in northwestern France. It is known for Pont-l'Évêque cheese, a type of soft cheese, the oldest Normandy cheese in production. History In the summer of 1793, in the wake of the Montagnard seizure of power, the town called on neighboring villages to rise up against those who had imprisoned "the most ardent defenders of true liberty". The also blamed the Montagnard for the September massacres of the privious year. During World War II, the town was severely damaged by a two-day battle in August 1944. On 1 January 2019, the former commune of Coudray-Rabut was merged into Pont-l'Évêque. The town serves as the setting for Gustave Flaubert's story ''Un cœur simple'' and features heavily in the book ''13 - Lucky For Some'' which is about the history of the 13th (Lancashire) Parachute Battalion. There are many then and now photographs as well as maps and diagrams of battles that took place i ...
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Neuilly-sur-Seine
Neuilly-sur-Seine (; 'Neuilly-on-Seine'), also known simply as Neuilly, is an urban Communes of France, commune in the Hauts-de-Seine Departments of France, department just west of Paris in France. Immediately adjacent to the city, north of the Bois de Boulogne, the area is composed of mostly select residential neighbourhoods, as well as many corporate headquarters and a handful of foreign embassies. One of the most affluent areas of France, it is the wealthiest and most expensive suburb of Paris. Together with the 16th arrondissement of Paris, 16th and 7th arrondissement of Paris, the town of Neuilly-sur-Seine forms the most affluent residential area in France. , it is the commune with the fourth highest median per capita income (€52,570 per year) in France. History Originally, Pont de Neuilly was a small hamlet under the jurisdiction of Villiers, a larger settlement mentioned in medieval sources as early as 832 and now absorbed by the commune of Levallois-Perret. It was ...
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Young & Rubicam
VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company. Before the merger with Wunderman Thompson, VMLY&R employed more than 13,000 employees in 80-plus offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. On October 17, 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML (agency), VML. History Y&R In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at ...
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Brandt (brand)
''Brandt'' is a French brandname producing various home equipment, created in 1924 by Edgar Brandt. His first company was the Société des Etablissements Edgar Brandt, established in 1902 as a locksmith and producer of decorative ironworks. During the World War, they expanded into arms manufacture. In 1956, at the time of their takeover of Hotchkiss, the company's turnover consisted of two parts arms and one third home appliances. The company is currently owned by Cevital. History of Brandt Brandt was established in 1924. In 1956, Brandt expanded its operations by acquiring the vehicle and arms manufacturer Hotchkiss et Cie, leading to the creation of Hotchkiss-Brandt. A decade later, in 1966, Hotchkiss-Brandt merged with Thomson, now known as ''Thomson SA''. In 2000, Brandt merged with the French appliance company Moulinex. However, following Moulinex’s bankruptcy in September 2001, '' Groupe SEB'' took over its activities. In 2002, Brandt itself was acquired by Elco ...
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Raymond Loewy
Raymond Loewy ( , ; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by ''Time'' magazine and featured on its cover on October 31, 1949. He spent most of his professional career in the United States, becoming a naturalized citizen in 1938. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus interior, Coca-Cola vending machines and bottle redesign, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. He was engaged by equipment manufacturer International Harvester to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. He undertook numerous railroad designs, including the Pennsylvania Railroad GG1, S-1, and T1 locomotives, the color scheme and Eagle motif for the first st ...
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Carrefour
Carrefour Group, S.A. (, ), is a French multinational retail and wholesaling corporation headquartered in Massy, Essonne, Massy, France. It operates a chain of hypermarkets, grocery stores and convenience stores. By 2024, the group had 14,000 stores in 40 countries.. It is the seventh-largest retailer in the world by revenue. History The first Carrefour shop (not a hypermarket) opened in 1960, within suburban Annecy, near a crossroads (junction), crossroads (hence the name ― ''carrefour'' means ''crossroads'' in French). The group was created in 1958 by Marcel Fournier, Denis Defforey and Jacques Defforey, who attended and were influenced by several seminars in the United States led by "the Pope of retail", Bernardo Trujillo. The Carrefour group was the first in Europe to open a hypermarket: a large supermarket and a department store under the same roof. They opened their first hypermarket on 15 June 1963 in Sainte-Geneviève-des-Bois, Essonne, Sainte-Geneviève-des-Bois, ne ...
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Biotherm
Biotherm is a French skin care company owned by L'Oréal. Biotherm was acquired by L'Oréal in 1970. In the early 20th century, the French doctor Jos Jullien discovered mineral thermal spring waters under Pyrenees mountain in the southern part of France which contained thermal plankton, supposedly a key to healthy skin and a potent skin rejuvenator. In 1952, intellectual property rights were acquired and he used it in skin care products. Thus, ''therm'' in ''Biotherm'' comes from ''thermal plankton'', an ingredient found in all Biotherm products. ''Bio'' comes from the profession of the founder ''biologist''. History In the years 1940-50, Dr. Jos Jullien, from Joyeuse in Ardeche (France), noticed the presence of a particular substance on the surface of the thermal waters of Molitg-les-Bains. This substance is composed of thermal plankton. With Jeanine Marissal, he worked on the potentials of this substance that could be integrated towards creating a cosmetic formula. Bioth ...
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Lancôme
Lancôme () is a French perfume and cosmetics house that distributes products internationally. A subsidiary of L'Oréal, Lancôme offers skin care, fragrances, and makeup. History Founded in 1935 by Guillaume d'Ornano and his business partner Armand Petitjean in France, as a fragrance house. The name "Lancôme" was inspired by the forest of Lancosme which lies in the Indre valley in the heart of France in the region of - the name was chosen by Guillaume's wife Elisabeth d'Ornano. The roses in the area inspired the company's symbol of the single golden rose. Lancôme launched its first five fragrances in 1935 at the Brussels International Exposition (1935), World's Fair in Brussels: ''Tendre Nuit'', ''Bocages'', ''Conquete'', ''Kypre'' and ''Tropiques''. Petitjean entered into the skincare market, launching Nutrix, his first "all-purpose repair cream" in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L'Oréal in 1964, and became part of ...
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Lotus Cars
Lotus Group (also known as Lotus Cars) is a British multinational automotive manufacturer of luxury sports cars and electric vehicles. Lotus Group is composed of three primary entities. Lotus Cars, a high-performance sports car company, is based in Hethel, Norfolk. Lotus Technology Inc. (), an all-electric lifestyle vehicle company, headquartered in Wuhan, China, and operates regional facilities in the United Kingdom, the Netherlands, and Germany. Additionally, Lotus Engineering, an engineering consultancy firm, is headquartered at the Lotus Advanced Technology Centre (LATC) located at the University of Warwick, University of Warwick's Wellesbourne Campus. Lotus was founded and owned for many years by Colin Chapman. After his death and a period of financial instability, it was bought by General Motors, then Romano Artioli and then DRB-HICOM through its subsidiary PROTON Holdings, Proton, which owned Lotus from 1996 to 2017. Lotus is currently majority-owned by Chinese multinat ...
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Le Bon Marché
240px, Interior ( "the good market", or "the good deal" in French; ) is a department store in the 7th arrondissement of Paris, France. Founded in 1838 and revamped almost completely by Aristide Boucicaut in 1852, it was one of the first modern department stores. It was a member of the International Association of Department Stores from 1986 to 2011. Now the property of LVMH, it sells a wide range of high-end goods, including food in an adjacent building at 38, rue de Sèvres, called La Grande Épicerie de Paris. History Early history In 1838 ''Au Bon Marché'' was founded in Paris as a novelty shop created by brothers Paul and Justin Videau to sell lace, ribbons, sheets, mattresses, buttons, umbrellas and other assorted goods. The store originally had four departments, twelve employees and a floor space of . Entrepreneur Aristide Boucicaut became a partner of the store in 1852, and changed the marketing plan, introducing fixed prices and guarantees that allowed exch ...
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Yves Rocher
Yves Rocher (7 April 1930 – 26 December 2009) was a French businessman and founder of the cosmetics company that bears his name. He was a pioneer of the modern use of natural ingredients in cosmetics.. Early life Yves Rocher was born in the village of La Gacilly, Morbihan, where he grew up. After the death of his father when he was 14,. he helped his mother in running the small family textiles business. A local healer gave him the recipe for a hemostatic ointment based on the lesser celandine flower, and he decided to sell the ointment by mail order with adverts in the magazine '' Ici Paris''.. Business career Natural products and mail order sales were the pillars of the cosmetics company he founded in 1959. The company expanded rapidly and, three years later, he opened his first shop. Yves Rocher retired from the company in 1992, passing control to his son Didier, but returned to the helm after Didier's death in 1994. His grandson Bris was named vice-president in 2 ...
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Auchan
Auchan () is a French multinational retail group headquartered in Croix, France. It was founded in 1961 by Gérard Mulliez and is owned by the Mulliez family, who has 95% stake in the company. With 354,851 employees, of which 261,000 have 5% stake in the company, it is the 35th largest employer in the world. The company operates under the name Auchan in France, Luxembourg, Poland, Romania, Portugal, Senegal, Ivory Coast, as Alcampo in Spain, as Aшан (''Ashan'') in Russia, Ukraine and Tajikistan. The company has also set up operations as Auchan in Italy, China and Taiwan. The name comes from the first Auchan shop in Roubaix in the district of Hauts-Champs, the pronunciation of which is identical to that of "Auchan". As of 2022, Auchan is one of the world's largest retailers with a direct presence in France, Spain, Portugal, Luxembourg, Poland, Romania, Hungary, Ukraine, Russia, Taiwan and Senegal. In 2022, the company's revenue in Russia amounted to 237 billion rubles. ...
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